capacity planning for products and services. learning objectives explain the importance of capacity...
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Capacity Planning
For Products and Services
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Learning ObjectivesLearning Objectives
Explain the importance of capacity planning. Discuss ways of defining and measuring
capacity. Describe the determinants of effective
capacity. Discuss the major considerations related to
developing capacity alternatives. Briefly describe approaches that are useful for
evaluating capacity alternatives
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Capacity PlanningCapacity Planning
Capacity is the upper limit or ceiling on the load that an operating unit can handle.
Capacity also includes Equipment Space Employee skills
The basic questions in capacity handling are: What kind of capacity is needed? How much is needed? When is it needed?
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1. Impacts ability to meet future demands2. Affects operating costs3. Major determinant of initial costs4. Involves long-term commitment5. Affects competitiveness6. Affects ease of management7. Globalization adds complexity8. Impacts long range planning
Importance of Capacity DecisionsImportance of Capacity Decisions
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CapacityCapacity
Design capacity maximum output rate or service capacity an
operation, process, or facility is designed for
Effective capacity Design capacity minus allowances such as
personal time, maintenance, and scrap
Actual output Rate of output actually achieved--cannot
exceed effective capacity.
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Efficiency and UtilizationEfficiency and Utilization
Actual outputEfficiency =
Effective capacity
Actual outputUtilization =
Design capacity
Both measures expressed as percentages (%)
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Actual output = 36 units/day Efficiency = =
90% Effective capacity 40 units/ day
Utilization = Actual output = 36 units/day =
72% Design capacity 50 units/day
Efficiency/Utilization ExampleEfficiency/Utilization Example
Design capacity = 50 trucks/day
Effective capacity = 40 trucks/day
Actual output = 36 units/day
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Determinants of Effective Determinants of Effective CapacityCapacity
Facilities (design, location, layout, environment)
Product and service factors (design, product mix)
Process factors (quantity capacity, quality capacity)
Human factors (job content, job design, training & experience, motivation, compensation, learning rate, absenteeism and turnover)
Policy factors Operational factors (scheduling, materials management, QA,
maintenance, breakdown)
Supply chain factors External factors (standard, safety regulation, unions, pollution
control standard)
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Strategy FormulationStrategy Formulation
Capacity strategy for long-term demand patterns involve;
Growth rate and variability of demand Cost of building and operating facilities of
various size Rate and direction of technology changes Behavior of competitors Availability of capital and other inputs
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Key Decisions of Capacity Key Decisions of Capacity PlanningPlanning
1. Amount of capacity needed• Capacity cushion (100% - Utilization)
2. Timing of changes
3. Need to maintain balance of the system
4. Extent of flexibility of facilities and workforce
Capacity cushion – extra demand intended to offset uncertainty
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Steps for Capacity PlanningSteps for Capacity Planning
1. Forecast future capacity requirements
2. Evaluate existing capacity
3. Identify alternatives
4. Conduct financial analysis
5. Assess key qualitative issues
6. Select one alternative
7. Implement alternative chosen
8. Monitor results
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Forecasting Capacity Forecasting Capacity RequirementsRequirements
Long-term vs. short-term capacity needs Long-term relates to overall level of capacity
such as facility size, trends, and cycles Short-term relates to variations from
seasonal, random, and irregular fluctuations in demand
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Calculating Processing Calculating Processing RequirementsRequirements
P r o d u c tA n n u a l
D e m a n d
S t a n d a r dp r o c e s s i n g t i m e
p e r u n i t ( h r . )P r o c e s s i n g t i m e
n e e d e d ( h r . )
# 1
# 2
# 3
4 0 0
3 0 0
7 0 0
5 . 0
8 . 0
2 . 0
2 , 0 0 0
2 , 4 0 0
1 , 4 0 0 5 , 8 0 0
P r o d u c tA n n u a l
D e m a n d
S t a n d a r dp r o c e s s i n g t i m e
p e r u n i t ( h r . )P r o c e s s i n g t i m e
n e e d e d ( h r . )
# 1
# 2
# 3
4 0 0
3 0 0
7 0 0
5 . 0
8 . 0
2 . 0
2 , 0 0 0
2 , 4 0 0
1 , 4 0 0 5 , 8 0 0
Annual capacity = 2000 hoursMachine required to handle these job = 5,800 /2,000 = 2.90Machine required to handle these job = 3 machines
Working 8-hour shift, 250 day/year
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Need to be near customers Capacity and location are closely tied
Inability to store services Capacity must be matched with timing of
demand
Degree of volatility of demand Peak demand periods
Planning Service CapacityPlanning Service Capacity
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In-House or OutsourcingIn-House or Outsourcing(Make or Buy)(Make or Buy)
1. Available capacity
2. Expertise
3. Quality considerations
4. Nature of demand
5. Cost
6. Risk
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Developing Capacity AlternativesDeveloping Capacity Alternatives 1.Design flexibility into systems2.Take stage of life cycle into account
3.Take a “big picture” approach to capacity changes (to focus bottleneck)
4.Prepare to deal with capacity “chunks”5.Attempt to smooth out capacity
requirements6.Identify the optimal operating level
(economy of scale)
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Product Life CycleProduct Life Cycle
Best period to Best period to increase market increase market shareshare
R&D engineering is R&D engineering is criticalcritical
Practical to change Practical to change price or quality price or quality imageimage
Strengthen nicheStrengthen niche
Poor time to Poor time to change image, change image, price, or qualityprice, or quality
Competitive costs Competitive costs become criticalbecome criticalDefend market Defend market positionposition
Cost control Cost control criticalcritical
Introduction Growth Maturity Decline
Co
mp
an
y S
tra
teg
y/Is
sue
sC
om
pa
ny
Str
ate
gy/
Issu
es
InternetInternet
Flat-screen Flat-screen monitorsmonitors
SalesSales
DVDDVD
CD-ROMCD-ROM
Drive-through Drive-through restaurantsrestaurants
Fax machinesFax machines
3 1/2” 3 1/2” Floppy Floppy disksdisks
Color printersColor printers
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Product Life CycleProduct Life Cycle
Product designProduct design and and development development criticalcritical
Frequent Frequent product and product and process design process design changeschanges
Short production Short production runsruns
High production High production costscosts
Limited modelsLimited models
Attention to Attention to qualityquality
Introduction Growth Maturity Decline
OM
Str
ate
gy
/Issu
es
OM
Str
ate
gy
/Issu
es
Forecasting Forecasting criticalcritical
Product and Product and process process reliabilityreliability
Competitive Competitive product product improvements improvements and optionsand options
Increase capacityIncrease capacity
Shift toward Shift toward product focusproduct focus
Enhance Enhance distributiondistribution
StandardizationStandardization
Less rapid Less rapid product changes product changes – more minor – more minor changeschanges
Optimum Optimum capacitycapacity
Increasing Increasing stability of stability of processprocess
Long production Long production runsruns
Product Product improvement and improvement and cost cuttingcost cutting
Little product Little product differentiationdifferentiation
Cost Cost minimizationminimization
Overcapacity Overcapacity in the in the industryindustry
Prune line to Prune line to eliminate eliminate items not items not returning returning good margingood margin
Reduce Reduce capacitycapacity
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Bottleneck OperationBottleneck Operation
Machine #2Machine #2BottleneckOperation
BottleneckOperation
Machine #1Machine #1
Machine #3Machine #3
Machine #4Machine #4
10/hr
10/hr
10/hr
10/hr
30/hr
Bottleneck operation: An operationin a sequence of operations whosecapacity is lower than that of theother operations
30/hr
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Bottleneck OperationBottleneck Operation
Operation 120/hr.
Operation 210/hr.
Operation 315/hr.
10/hr.
Bottleneck
Maximum output ratelimited by bottleneck
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Optimal Rate of Output
Minimumcost
Av
era
ge
co
st
per
un
it
0 Rate of output
Production units have an optimal rate of output for minimal cost.
Minimum average cost per unit
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Economies of ScaleEconomies of Scale
Economies of scale If the output rate is less than the optimal
level, increasing output rate results in decreasing average unit costs
Diseconomies of scale If the output rate is more than the optimal
level, increasing the output rate results in increasing average unit costs
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Economies of ScaleEconomies of Scale
Minimum cost & optimal operating rate are functions of size of production unit.
Av
era
ge
co
st
per
un
it
0
Smallplant Medium
plant Largeplant
Output rate
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Evaluating AlternativesEvaluating Alternatives
Cost-volume analysis Break-even point
Financial analysis Cash flow Present value
Decision theory Waiting-line analysis
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Cost-Volume RelationshipsCost-Volume Relationships
Am
ou
nt
($)
0Q (volume in units)
Total cost = VC + FC
Total variable cost (V
C)
Fixed cost (FC)
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Cost-Volume RelationshipsCost-Volume Relationships
Am
ou
nt
($)
Q (volume in units)0
Total r
evenue
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Cost-Volume RelationshipsCost-Volume Relationships
Am
ou
nt
($)
Q (volume in units)0 BEP units
Profit
Total r
even
ue
Total cost
BEP = Break Even Point
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Break-Even Problem with Step Break-Even Problem with Step Fixed CostsFixed Costs
Quantity
FC + VC = TC
FC + VC = TC
FC + VC =
TC
Step fixed costs and variable costs.
1 machine
2 machines
3 machines
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Break-Even Problem with Step Break-Even Problem with Step Fixed CostsFixed Costs
$
TC
TC
TCBEP2
BEP3
TR
Quantity
1
2
3
Multiple break-even points
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1.One product is involved2.Everything produced can be sold3.Variable cost per unit is the same
regardless of volume4.Fixed costs do not change with volume5.Revenue per unit constant with volume6.Revenue per unit exceeds variable cost
per unit
Assumptions of Cost-Volume Assumptions of Cost-Volume AnalysisAnalysis
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Financial AnalysisFinancial Analysis
Cash Flow - the difference between cash received from sales and other sources, and cash outflow for labor, material, overhead, and taxes.
Present Value - the sum, in current value, of all future cash flows of an investment proposal.
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Decision TheoryDecision Theory
Helpful tool for financial comparison of alternatives under conditions of risk or uncertainty
Suited to capacity decisions
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Waiting-Line AnalysisWaiting-Line Analysis
Useful for designing or modifying service systems
Waiting-lines occur across a wide variety of service systems
Waiting-lines are caused by bottlenecks in the process
Helps managers plan capacity level that will be cost-effective by balancing the cost of having customers wait in line with the cost of additional capacity
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Decision Theory represents a general approach to decision making which is suitable for a wide range of operations management decisions, including:
Product andservice design
Product andservice design
Equipment selection
Location planning
Capacityplanning
Decision TheoryDecision Theory
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A set of possible future conditions exists that will have a bearing on the results of the decision
A list of alternatives for the manager to choose from
A known payoff for each alternative under each possible future condition
Decision Theory ElementsDecision Theory Elements
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Identify possible future conditions called states of nature
Develop a list of possible alternatives, one of which may be to do nothing
Determine the payoff associated with each alternative for every future condition
If possible, determine the likelihood of each possible future condition
Evaluate alternatives according to some decision criterion and select the best alternative
Decision Theory ProcessDecision Theory Process
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Bounded Rationality
The limitations on decision making caused by costs, human abilities, time, technology, and availability of information
Causes of Poor DecisionsCauses of Poor Decisions
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Suboptimization
The result of different departments each attempting to reach a solution that is optimum for that department
Causes of Poor Decisions (Cont’d)Causes of Poor Decisions (Cont’d)
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Decision ProcessDecision Process
1. Identify the problem
2. Specify objectives and criteria for a solution
3. Develop suitable alternatives
4. Analyze and compare alternatives
5. Select the best alternative
6. Implement the solution
7. Monitor to see that the desired result is achieved
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Certainty - Environment in which relevant parameters have known values
Risk - Environment in which certain future events have probable outcomes
Uncertainty - Environment in which it is impossible to assess the likelihood of various future events
Decision EnvironmentsDecision Environments
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Maximin - Choose the alternative with the best of the worst possible payoffs
Maximax - Choose the alternative with the best possible payoff
Laplace - Choose the alternative with the best average payoff of any of the alternatives
Minimax Regret - Choose the alternative that has the least of the worst regrets
Decision Making under UncertaintyDecision Making under Uncertainty
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Decision Making Under RiskDecision Making Under Risk
Risk: The probability of occurrence for each state of nature is known
Risk lies between the extremes of uncertainty and certainty
Expected monetary value (EMV) criterion: The best expected value among alternatives Determine the expected payoff of each
alternative, and choose the alternative with the best expected payoff
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Decision TreesDecision Trees
Decision tree: a Schematic representation of the available alternatives and their possible consequences.
Useful for analyzing situations that involve sequential decisions
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Format of a Decision TreeFormat of a Decision Tree
State of nature 1
B
Payoff 1
State of nature 2
Payoff 2
Payoff 3
2
Choose A’1
Choose A’2
Payoff 6State of nature 2
2
Payoff 4
Payoff 5
Choose A’3
Choose A’4
State of nature 1
Choose A
’
Choose A’2
1
Decision PointChance Event
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Example of a Decision TreeExample of a Decision Tree
Low demand (0.4)
B
40M
High demand (0.6)
40M
55M
2
Do nothing
Expand
70MHigh demand (0.6)
2
10M
50M
Do nothing
Reduce price
Low demand (0.4)
Build s
mal
l
Build large
1
Decision PointChance Event
Overtime 50M
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Expected Value of Perfect InformationExpected Value of Perfect Information
Expected value of perfect information: the difference between the expected payoff under certainty and the expected payoff under risk
Expected value ofperfect information
Expected payoffunder certainty
Expected payoffunder risk= -
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Sensitivity AnalysisSensitivity Analysis
Sensitivity Analysis: Determining the range of probability for which an alternative has the best expected payoff
Useful for decision makers to have some indication of how sensitive the choice of an alternative is to changes in one or more of these values
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ExampleExample
ตารางแสดง Payoff ของแต�ละทางเล�อกState of nature
#1 #2
Alternative A 4 12
B 16 2
C 12 8
จงเข�ยนภาพแสดง Sensitivity
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Sensitivity AnalysisSensitivity Analysis
16141210 86420
16141210 86420
A
B
C
A bestC bestB best
#1 Payoff #2 Payoff
Sensitivity analysis: determine the range of probability for which an alternative has the best expected payoff