cape town is open for business
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CAPE TOWN‘Cape Town is Open for Business’
Leveraging 2010 in the Cape Town Central City
by Andrew Boraine, Cape Town Partnership
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Cape Town IS ‘open for business’ and we will continue to build on what has been achieved through partnerships over the past ten years
Organising & communicating 2010 in the Central City, in order to...
Leverage 2010 for economic, social and cultural development Infrastructure for access, mobility and growth Experience & visitor economy logistics capabilities Branding and marketing
OUTLINE
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CLEAN, SAFE & WELL MANAGED
on wheels… the bicycle squad
recyclingSt George’s Mall bollards
security forum
CAPE TOWN IS…
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gra
ndp
are
nt’
s day
job creation
NETWORKS OF CARECAPE TOWN HAS…
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Central City Development Strategy
“In the next ten years, the Cape Town Central City will grow and greatly enhance its reputation as a dynamic business and people
centre”
VISION
OUTCOMES
i. Cape Town’s premier business location, recognised globallyii. A high quality sustainable urban environmentiii. A popular destination for Capetonians and visitorsiv. A leading centre for knowledge, innovation, creativity and culture,
in Africa and the Southv. A place that embodies the heart and soul of Cape Town
A CENTRAL CITY DEVELOPMENT STRATEGYCAPE TOWN HAS…
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City of Cape Town
City of Cape Town
Central City Property Owners
Central City Property Owners
Cape Town Tourism
Cape Town Tourism
SA Property Owners
Association
SA Property Owners
Association
Cape Regional Chamber of Commerce
Cape Regional Chamber of Commerce
Western Cape Provincial
Government
Western Cape Provincial
Government
South African Police ServicesSouth African
Police Services
Other CIDs; Africa Centre
for Cities (UCT); South African Cities
Network
Other CIDs; Africa Centre
for Cities (UCT); South African Cities
Network
CCT Economic Development Department
CCT Economic Development Department
Collaboration
Ownership
Funding
Networking/Best practice sharing
WesgroWesgroAccelerate Cape TownAccelerate Cape Town
CAPE TOWN HAS… PUBLIC/ PRIVATE NETWORKS OF COOPERATION
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Impact of current global recession is noticeable, particularly on small businesses and retailers...
But many private sector developments are still underway:
7 hotels 5 residential 12 commercial/ mixed use 1 cultural centre
Retrenchments have hit certain economic sectors...
But creative industries are still growing strongly
1 000+ creative industries
in the Central City
DEVELOPINGCAPE TOWN IS…
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SPECIFIC OBJECTIVES IN THE CENTRAL CITY:
• Organise a unique and authentic Cape Town experience for visitors
• Enhance involvement of Capetonians
• Contribute to the organisation and efficiency of the event
• Leave a lasting economic, social and cultural legacy
• Enhance long-term branding and marketing of Cape Town
HOSTING 2010CAPE TOWN IS…
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CT Station
FIFA Fan Park (Grand Parade)
Main Transport Hub (Hertzog Blvd)
Final draw (CTICC)
Fan Walk
SITES AND ACTIVITIES IN THE CENTRAL CITY2010…
Green Point Stadium
Currently mapping:• Accommodation• Public spaces and squares• Entertainment• Transport• Retail (formal and informal)
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To communicate and consult with stakeholders, role-players,
organisations and businesses in the Central City about activities, events and
opportunities leading up to as well as during the 2010 FIFA World Cup
To discuss ways in which the Central City area can be organised, managed
and promoted in such a way so as to complement and support the proposed
official FIFA Fan Park on the Grand Parade, the Fan Walk, the Main Transport
Hub and other 2010 sites and activities
CENTRAL CITY PARTNERS FORUM2010…
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FAN WALK TOUR2010…
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how they will brand our city…
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Uniform cities brand in Germany 2006Uniform cities brand in Germany 2006
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Marketing collateral: flags, bannersMarketing collateral: flags, banners
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Stadium branding in BerlinStadium branding in Berlin
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Branding trains & bridges in BerlinBranding trains & bridges in Berlin
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How the partners branded…AdidasHow the partners branded…Adidas
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How the partners branded…AdidasHow the partners branded…Adidas
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How the partners branded…AdidasHow the partners branded…Adidas
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what the fans do …what the fans do …
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Fan Park in Hamburg… “Dutch territory!”Fan Park in Hamburg… “Dutch territory!”
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Dutch fans in Hamburg streetsDutch fans in Hamburg streets
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Branding landmark buildings, Zurich 2008Branding landmark buildings, Zurich 2008
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How the cities branded themselves… Hamburg BLUE GOAL How the cities branded themselves… Hamburg BLUE GOAL
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Adderley Street, switching on the lightsAdderley Street, switching on the lights
what we already do wellCAPE TOWN building on…
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Twilight RunTwilight Run
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Spier Infecting the CitySpier Infecting the City
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MCQPMCQP
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Lunch time live!Lunch time live!
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Community Jazz Concert on Greenmarket SquareCommunity Jazz Concert on Greenmarket Square
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Cape Town International Jazz FestivalCape Town International Jazz Festival
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Cape Town FestivalCape Town Festival
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Zip Zap Circus Dome
210 on Long
CREATIVE SPACESCAPE TOWN HAS…
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Red Bull Music Studios
New
Space
theatr
e launchCREATIVE SPACESCAPE TOWN HAS…
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Gra
nd D
addy A
irst
ream
Tra
iler
Park
CREATIVE SPACESCAPE TOWN HAS…
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CREATIVE SPACESCAPE TOWN HAS…Fi
lm s
hoot
on C
hurc
h s
quare
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Pick n Pay/ Cape Argus Cycle TourPick n Pay/ Cape Argus Cycle Tour
CAPE TOWN HOSTS…
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Nedbank Cape Town MarathonNedbank Cape Town Marathon
CAPE TOWN HOSTS…
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Cape EpicCape Epic
CAPE TOWN HOSTS…
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CarnivalCarnival
CAPE TOWN HOSTS…
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IPL tournament – a miracle in three weeks!IPL tournament – a miracle in three weeks!
CAPE TOWN HOSTS…
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IPL tournament – miracle in three weeks!IPL tournament – miracle in three weeks!
CAPE TOWN HOSTS…
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Loeries Awards in SeptemberLoeries Awards in September
CAPE TOWN will HOST…
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FIFA Final Draw in December at the CTICCFIFA Final Draw in December at the CTICC
CAPE TOWN will HOST…
FIFA U-20 World Cup 2009, Final Draw, Palace of Luxor, Egypt, 5 April
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CT Airport upgrade CT Station and rail network upgrade Kickstart Integrated Rapid Transit System New Long Distance Bus Terminal N1 Koeberg Interchange and N2 Hospital Bend upgrade Grand Parade upgrade Greenmarket Square upgrade Green Point Urban Park Fan Walk: Waterkant/ Somerset Road (widening of pavements, bike lane,
greening, 2 pedestrian bridges) Beautification projects (lighting of buildings, landscaping, tree planting,
improved pedestrian environments) Directional signage
ENHANCED ACCESS & MOBILITYCAPE TOWN INFRASTRUCTURE LEGACY EXAMPLES…
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stationAN UPGRADED STATIONCAPE TOWN LEGACY…
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INTEGRATED RAPID TRANSIT SYSTEM
CAPE TOWN LEGACY…
Cape Town’s most important legacy
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2010 Fan Park2010 Fan Park
AN UPGRADED GRAND PARADECAPE TOWN LEGACY…
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Fan Park at the Grand ParadeFan Park at the Grand Parade
AN UPGRADED GRAND PARADECAPE TOWN LEGACY…
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stadiumPEDESTRIANISATIONCAPE TOWN LEGACY…
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NON MOTORISED TRANSPORTCAPE TOWN LEGACY…
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Tender report being prepared - Construction mid-May
WATERKANT STREETCAPE TOWN LEGACY…
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Currently under constructionLandscaping design (diagram)
Somerset RoadSomerset Road
SOMERSET ROADCAPE TOWN LEGACY…
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THE STADIUM & URBAN PARKCAPE TOWN LEGACY…
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THE URBAN PARK
CAPE TOWN LEGACY…
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CONNECTING SPACESCAPE TOWN LEGACY…
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seat of learning
topography africamaritimecosmopolitan
heritage corporatecreativitywell-managed
neighbourhoods legislative capitalglobal destination
resistance, transformation
lifestyle
A DISTINCTIVE PLACECAPE TOWN …
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Cape Town Central City: “Where the World Meets”
HOW DO WE BRAND OURSELVES AS A CITY?CAPE TOWN …
Cape Town:“Ready to Welcome the World”
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thank you