capgemini's journey: transforming global social sourcing through accelerating linkedin...
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Keynotes &
general
sessions
Innovation
breakout track
Data &
Metrics
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Talent Brand
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Talent
Management
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Leadership &
Strategy
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Pipeline &
Recruitment
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title title title title title title title
Capgemini's Journey: Transforming
global social sourcing through
accelerating LinkedIn Certification
Craig Ringland Customer Education Consultant
Sarang Brahme Global Lead – Social Recruiting
Capgemini
Isabela Cardoso Customer Education Consultant
Learning is an investment
Communication is key for effective learning
Learning benefits need to be measurable
Capgemini & LinkedIn education partnership
Social recruiting & magic wand!
The Beginning
Finding a new direction
Changing the hat
Innovating the approach
Learning & Continued Journey
Tactical to Strategic
Local to Global
Traditional to Social
Not so long ago…
% Capgemini’s Talent Brand Index in
2013
Social Strategy
Engaged LinkedIn
Building blocks of new direction
Framework & Governance
Global Program & Learning
Reviews & Refinements
Regional & Global
Partnership
Regional & global
partnership
HR CoE
Region1 Champ
Region2 Champ
Region3 Champ
Region4 Champ
Social strategy
Talent
Brand
Source
Social Hiring
Engage
rd Capgemini recruiters started using
LinkedIn talent solutions
Changing-the-Hat
Learn the social-way of
talent sourcing & recruiting
Leadership Buy-In
Recruiters engagement &
growth
Changing the hat
Learning
•Workshops
•Q&A Calls
•Mentors
•KPIs
•Testimonials
Leadership & Influence
•Global leadership buy-in
• Influence recruiters
•Success stories
•Gamification
Growth
•Rewards & Recognition
•Career Development
•Talent Ambassadors
User Grade (Aug.2014 - June2015)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
A B C D F
CertifiedUsers
Non CertifiedUsers
Average Profiles Viewed Per Month (Aug.2014 - June2015)
0
50
100
150
200
250
Non-Certified Users Certified Users
Average InMails Sent Per Month (Aug.2014 - June2015)
0
10
20
30
40
50
60
70
Non-Certified Users Certified Users
65% of all LinkedIn hires are from Certified Recruiters
Top 7 most successful LinkedIn Recruiters are Certified
Utilization Reach Leads Hires
Impact of Certification on sourcing
Capgemini has the largest team of
LinkedIn Certified Recruiters globally.
Review. Improve. Repeat
Reviews
Usage Grading
KPI Progress
Improvement Areas
Top Performers
Brand Source Engage
Innovating the approach
2X
Increase in LinkedIn
Usage
131X
Increase in LinkedIn
Recruiters
9X
Increase in Job Postings
4X
Increase in Job
Applications
6X
Increase in Page
Followers
3X
Increase in TBI
3X
Increase in LinkedIn
Hires Influenced
10%
Total LinkedIn
Contribution of Hires
Cool. What’s the ROI?
Create focused approach towards social sourcing & learning
Build internal Social Recruiting champs!
Social is not just about tools, but about people – invest in your talent teams.
Recruiters are habitual – engage, educate & influence
Collaborate, share learning & make it fun.
Think like a marketer, act as a hunter but be human.
Learning & continued Journey
It just takes one placement! Use your common sense! Just do it.
Cynthia Lauf – Certified Recruiter @Capgemini
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