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CAPITALCrowdfunding Case Study

Erick MottA creator (like you)

CrowdConf 2012: From Ideation to Exit

@creatorbase #crowdconf

Introduction

community creators 1st productcreatorstand.co

m

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The Journey: Ideation & BAMs BAM = Big Action Moment

1980’s: Created CopyGrip in college; committed – BAM #1

2002: Updated the product; secured a patent – BAM #2

May 2012: Auditioned for ABC Shark Tank – BAM #3

July 2012: Created the new creatorstand brand – BAM #4

August 2012: Tried Kickstarter; leveraged Indiegogo – BAM #5

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Notable BAM$

Inspired byABC Shark

Tank

BAM #3

Created and committedto a new product brand

BAM #4

Chose the best crowdfunding

platform for us

BAM #5

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Campaign Prep

• Experienced and read crowdfunding best practices

• Researched successful consumer product campaigns

• Clarified key objectives for the campaign/content

• Reached out to key people (core team & some funders)

• Recorded and edited the video (ours was not so good)

• Posted content … (with ongoing tweaks)

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Time to “Make a Stand”

1 Create urgency2 Share our brand & backstory3 Minimize risks for everyone4 Stimulate feedback5 Learn & tweak6 Secure preorders & support7 Receive cash from

Indiegogo8 Manufacture & ship …

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Now, Create a Successful Business1 Create urgency2 Share our brand & backstory3 Minimize risks for everyone4 Stimulate feedback5 Learn & tweak6 Secure preorders & support7 Receive cash from Indiegogo8 Manufacture & ship9 Market validation?10Scale operation &

success?

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Challenges

• Explaining to your boss and wife that you’re a creator outside of work (too) and want to crowdfund an idea

• Crafting a campaign that moves people to fund and share

• Overcoming the fear of asking for help/money via social media; engaging colleagues, friends and family via social

• Executing a successful campaign with limited resources

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Key Insights

• Use a flexible, open platform that doesn’t filter ideas

• Rely on experts to help with preparation and execution

• Focus on storytelling and meaningful engagement with video, email and social media; don’t skimp

• Be agile and ready to pivot based on feedback and lack of

• Fully commit to campaign success – prior, during & after

• Everyone should support crowdfunding

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Q&A

creatorbase.comIndiegogo.com/creatorstand

creatorstand.com220 Park Road, Box 117636, Burlingame, CA 94010

erick.mott@gmail.com