caps and closures for beverages
DESCRIPTION
Market drivers and keys for successful innovation in beverage caps and closure marketsTRANSCRIPT
Cape Decision
John F. Schrurs Cape Decision ltd
Caps and Closures Market drivers and keys for successful innovation Petcore conference 11-12th October 2006 Barcelona
Cape Decision
Agenda
1. Market survey 2. Market drivers 3. Impact of PET evolution 4. Impact of consumer preference
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PET
Closures
Consumers
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1. Market survey
CARBONATED SOFTDRINKS Alcoa CSI Wing-Lok®
Profile : . a low-cost, efficient closure (returnable and one-way packages) . safety (venting slots and visual) . sealing (top & side, 2-piece) . printable (UTC, multicolor, variable) . 28-38 mm . robust (hot/cold fill), high speed . polypropylene and liner
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Cape Decision
1. Market survey
CARBONATED SOFTDRINKS Bericap 28 mm 7056 Polycap DS
Profile : . a low-cost, efficient closure for non-returnable packages . safety (slitted drop band) . sealing (linerless double seal ®) . printable (embossing, laser printing) . 1-piece HDPE . PCO/BPF
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Cape Decision
1. Market survey
STILL WATER Alcoa CSI Aqua-Lok ®
Profile : . a still-water one-way closure . safety (visual/tactile confirmation) . sealing (by design) . colours and laser marking . 30.25 mm . coldfill, light topload . one-piece PP
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STILL WATER Bericap doubleseal TM
Profile : . a still (and carbonated) water PET one-way and refillable closure . safety (drop band or “pigtail”) . sealing (doubleseal) . printable, embossing, UTC . 30.25 mm . hot-coldfill, aseptic . one-piece organoleptic HDPE
1. Market survey
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Cape Decision
1. Market survey
JUICE, ISOTONICS, TEA Alcoa CSI Euro-lok®
Profile : . a closure for one-way HDPE, PET and glass containers . safety (flexible liner with option for oxygen barriers) . sealing (top and side sealing) . multi-colour and embossing . 33/38 mm . hot/coldfill/aseptic/pasteurized . 2-piece PP
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Cape Decision
1. Market survey
SPORT DRINKS Alcoa CSI Sport-Lok®
Profile : . a one-way closure for non-pressurized beverages . targeting active consumers . safety (cap-shell stays on the bottle, combined with tactile, visual and audible evidence) . sealing (no liner) . multi-colour, printing on dust-cover . quick to open, optimized water flow, orthodontic design, dust cover . coldfill aseptic filling, lightly carbonated . 3-piece PP-HDPE
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Cape Decision
1. Market survey
SPORT DRINKS Bericap Push-Pull
Profile : . a push-pull closure for still water beverages in one-way PET . safety (drop band) . sealing (bore seal or alu foil option) . coldfill filling, aseptic (with foil) . 3-piece : organoleptic HDPE pourer, PP dust cover, LDPE shutter
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Cape Decision
1. Market survey
SPORT DRINKS “The Original” Seaquist
Profile : . a bi-component flip-top closure for one-way PET . safety (easy to grip tear-off band) . sealing (plug seal – no liner needed) . multiple colours . 28, 30, 38 mm with active hinges . 3 liter/min flow rate with easy opening (< 15N) . PE (mouthpice) guarantees organolepsy . High transparent PP (body and lid)
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Cape Decision
1. Market survey
BEER Bericap BO2”S”® slitted drop band
Profile : . a closure engineerd for one-way PET beer packaging . safety (moulded “pig-tail” band) . sealing (barrier/oxygen scavenger, free rotating liner for beer) . inside + laser printing . 28-38 mm . coldfill . 2-piece (PP, barrier/oxygen scavenger)
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2. Market drivers
Beverage Industry
Technology Consumers
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2.1. Beverage industry
- extensions, shift and growth
- water, health, csd, juice, energy, beer - penetration of closure intensive plastic packaging - enables differentiation
2. Market drivers
- consolidated closure industry * - structure :
- top 10 players = 60% - production : 160 Bio units
- 2/3 beverage - 1/3 non-beverage
- 40% plastic (50% in 2009) - 3-year growth rates :
- standard beverage : +6% - custom beverages :+12% - non-beverage : 0% - average total : +6%
- geographical - France : mineral water manufacturers - Germany : personal care, cleaning
(*) AMI, 2005 press release
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2.2. Consumer behavior
- tamper-evidence, safety and quality - functionality : closure > container - higher demand for convenience and dispensing products - momentum in material transitions - changing consumer needs and need for new consumption experiences
2. Market drivers
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2.3. Technology
- systems approach
- technology developments
- “more for less”
- product integrity developments
- longer term innovations
2. Market drivers
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Caps and closures
PET trends
1 Increased use Performance PET Convenience Recycling 2 3 4 5
3. PET impact on caps and closures
Extensions
2 Functionality development
3 Performance closures
4 Intelligence 1 Consumer knowledge
5 Recycling
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4. Consumer preferences impact on closure manufacturers
Consumer trends
1 Ultra-convenience
Changing needs
Hyper-differentiation
Packaging+ The planet 2 3 4 5
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Caps and closures
2 Functionality development
3 Performance closures
4 Intelligence 1 Consumer knowledge
5 Recycling
Cape Decision
Agenda
1. Market survey 2. Market drivers 3. Impact of PET evolution 4. Impact of consumer preference PET
Closures
Consumers
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Cape Decision
Cape Decision ltd
innovation business support J. F. Schrurs [email protected] M +32 498 53 04 58
www.capedecision.com
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