capstone
TRANSCRIPT
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Mode Classique
Valerie Anderson
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OverviewMission Statement
Legal Business DescriptionStaffing Plan
Customer ServiceDesigner Product
Other MerchandisePricing StrategySWOT AnalysisPositioning MapTarget Market
Promotional StrategiesLocationExterior
Visual MerchandisingPhilanthropyTechnology
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Mission Statement
Not only to become a better influence in the lives of others, but also to help
people achieve what they are capable of achieving.
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Legal Business Description
Partnership 50/50Partner with CapitalMichigan Angel Fund
Loan Fashion Knowledge
Never ran a Business
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Staffing Plan
Owner/ General Manager
Assistant Manager
Visual Merchandiser
Cashier/Sales Representative
Human Resources Manager
Accountant
Follow Chain of Command
Communication is Key
Job DescriptionSkills and
Qualifications
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Customer Service Policies
Returns and ExchangesCustomer Complaints
Privacy PoliciesDiscounts and Promotions
StockingPayment Policies
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Designer Product
Spring 2015Against the
Grain$30Pattern WorksDifferent Fabrics
Available
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Designer Product
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Other Merchandise
Stella McCartneyValentino- RedDonna KaranMichael KorsTory Burch
Oscar De La RentaDolce and Gabbana
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Pricing Strategy
50% MarkupSimilar Price?
Similar Price to CompetitorsEnd Price in 9
No Punctuation
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SWOT Analysis
Opportunities • Room for growth.• If popularity increases, create a website.• Targeting customers- fashion cautious groups.• Brand expansion if clothing sells. • Increase in Men’s clothing brands.• Charity works provides opportunities to reach more
people that would not shop here.• State expansion if successful. • Use of “real” models. Threats • Midland is a thriving area, potential competitors may
open up.• Potentially could be bad to only carry items in one of
each size.• Accessibility to online retailers like Nordstrom’s,
Bloomingdale’s, etc.• Set Mode Classique apart from these big name retailers.• More loyalty and awareness of these big retailers.• Hard to convert customers to a small boutique.• People in Midland don’t like change.
Strengths• Only high-end store in the area.• Industry Expertise.• Personalized to your needs and wants. (Portfolios)• High quality clothing.• Wide range of clothing.• Organized Store.• Excellent Customer Service.• Mini coffee bar.• Variety of brands.• Charity work.• Uniqueness and Exclusivity. Weaknesses • Midland is a hard community to get approved for
business.• Difficult to manage all the lines of products, inventory,
and small number of staff.• Customer Service may be difficult during busy times
because of few workers. • Leading to poor store presentation if not enough help.• Quality and price range will only be appealing with
those customers that have money to spend.• No website.
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Positioning Map
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Target Market
GeographicsDemographicsPsychographicsBehavioristic
Male and FemaleAged 20-55
Higher Income ($65,000+)
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Promotional Strategies
Social MediaRadioDOWNorthwood UniversityLocal EventsMidland BureauPrint AdvertisingGrand OpeningHolidaysPublic Relations
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Location
815 Joe Mann Blvd. Midland, MI
Next to the mallLand $550,000Two Story Building
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Exterior Design
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Visual Merchandising Plan
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Interior Design
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Floor Layout- First Floor
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Floor Layout- Second Floor
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Philanthropy
Against the GrainEducating and Empowering women,
men, and children with a poor history.
American Cancer SocietyCollaborating with cancer related
organizations throughout the world to find a cure.
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Technology/ Bookkeeping
AccountantPOS System
RFIDsFloor Ready
Sign Producer
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In Conclusion
“Elegance is when the inside is as beautiful as the outside.”