capstone agency

8/7/2019 Capstone Agency

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Visual Identity GuidGraphic Standard

2010-201

EffectiveCreative Innovative


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The Capstone Agency is The University of Alabamas student-run public

elations . In oe to istingis oselves as seios, ceative an

effective, te Agenc as establise a stong aeting conications

effot b eveloping a nie gapic ientit.

Te Agencs wo wit stent oganiations, local bsinesses an pivate

event planning aes it necessa fo a ecogniable ban iage. Tog

te establisent of tis visal gie, tee will be a oe coesive esign

that the Agency can use in all aspects of design and promotion of the

oganiation.

Members of the Capstone Agency are all University of Alabama students that

ae ecate in pblic elations an alie to anle te

esponsibilities of client wo. Te gapic ientit of te Agenc eects te

oganiations ceative pesonalit, evotion to etail an ig

pefoance stanas. Te logo sol ieiatel conve a sense of tese

alities to clients an ote aiences.

The inspiration for all the designs are derived from the fresh perspectives ofte gops nie naic. Te siplistic, nie an bol etails of te

esigns ae stong an oiginal to te oganiation.

Te Agencs sevices incle pblic elations, conications, avetising,

event planning, aeting, cisis anageent, baning, pootions,

fnaising, copan anageent, capaigns, special events an eia

elations. Wit te gapic stana, te oganiation will pesent an

establise an pofessional iage wen geneating content fo clients.

Introduction


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Table of Contents

The Nameplate

1.0 Te Naeplate: Pia Vesion

1.2 Te Naeplate: Secona Vesion

Typography and Color

2.0 Tpogap: Naeplate Fonts2.1 Tpogap: Pia Tpeface

2.2 Tpogap: Secona Tpeface

2.3 Colo

Applications

3.0 Capstone Agenc Stationa: Letteea

3.1 Capstone Agenc Letteea Tping Gie

3.2 Capstone Agenc Stationa: Envelopes an Bsiness Cas

CapstoneAgency


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Te Capstone Agenc woa coes in two pia vesions, eac of wic

as been ceate sing specic popotional easeents

Te pia logo is sown below in two vesions

colo an blac an wite onl

Creative Innovative EffectiveCapstoneAgency

Creative Innovative EffectiveCapstoneAgency

1.0 Te Naeplate: Pia Vesion


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CapstoneAgency

CapstoneAgency

CapstoneAgency

1.1 Te Naeplate: Secona Vesion

Te Capstone Agencs secona logo is a eible et

soli tool tat wos well in an pblication applications

Wen a single-line vesion is pefeable, se te naeplate sown on tis page


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CapstoneAgency

1.2 Ote Logos

Visal ientit stanas elp ense tat pocts, sevices an conications ceate b

te agenc ae ieiatel associate wit Te Capstone Agenc.

Ote logos a also be se wit te woa

system to provide impact to the agencys brand

wile eaining ecogniable.

Ceative Innovative EffectiveCapstoneAgency

CapstoneAgency


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2.0 Tpogap an Colo

Tpogap an colo ae bot ipotant in intenal conications

Te Capstone Agenc stives to aintain a consistent se of siila tpes

Below ae eaples of te tee pia fonts tat ae se in

te agencs woa sste an intenal conications

Trajan Pro

M Pr

Gill Sans - Ligt


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M Pr Rr

mpr

abcdeghijklMnoPqRstuvwxyz

abcdefghijklmnopqrstuvwxyz

M P B

bmp

aBcdefghijklMnoPqrstuvwxyz


Gill Sans Ligt

abcefgilnopstvwABCdEFGhIjkLmNOPqrSTuVWxyz


G Ss Rgr

grs

abcdefGhijklmnopqRStuvwxyz


2.2 Tpogap

Sown ee ae te fonts minion Po an Gill Sans.

Bot fonts ae piail se in o visal stanas.


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2.3 Colo

Te colos below ae te ofcial colos fo Te Capstone Agenc

PANTONE Wa Ga 6 m BLACk

PANTONE Wa Ga 9 m PANTONE 201 m Wite

Pia Colos

healine an Bo Colos


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.tp .5 rm pcr 1 rm f

AddrESS hErE

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www.capstoneagenc.co

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dr Mr. d,R mm r m rr rpr m m m-mrr m r pr r, m r p m rr m.vr r r r m m m m p r mm r m r m r rm .or r m r r r rm pr rr mm mr , .e r p p rr p, - m . e o m m, mrm m m r , m m pm mr

m mm.am, m r r , p p r mr m m r p m m p rr p m r r r mp mr

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jr 1, 2010

Effective

Creative Innovative EffectiveCapstone Agency


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The Capstone Agency is The University of Alabamas

stent-n pblic elations . We wo wit stent

oganiations, local bsinesses an pivates paties to bet-

te te clients oganiation bot intenall an etenall.

O sevices incle pblic elations, conications,avetising, event planning, aeting, cisis anageent,

baning, pootions, fnaising, copan anageent,

capaigns, special events an eia elations.

Contact us for a free consultation

BACK

dr. j d

010011 Rr srar, usa 01001-1101

FrONT

b 870000t, am 35487-0000

Creative InnovativeEffectiveCapstone Agency

Allison Coodiecto

AddrESS hErE

T

E

www.capstoneagenc.coEffective

Creative InnovativeEffectiveCapstone Agency

3.3 Capstone Agenc Stationa

Envelops an Bsiness Cas


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Creative InnovativeEffective

CapstoneAgencyunivesit of Alabaa stent-n pblic elations

capstone agency

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