capstone portfolio draft1
DESCRIPTION
A collection of my school projects.They are all a work in progressTRANSCRIPT
ChelsieEllingson
LINUS BICYCLESADVANCED COPY
Art Direction: Chelsie Ellingson
COPYWRITING: Lizz Weidenbach
CLIENT: LINUS is a new company that has virt-ly no brand awareness. The French inspired Utilitarian and cruiser models differentiate LINUS from other bicycle manufactures.
Riding a French inspired LINUS bicycle pro-vides you with an easy way to enjoy your leisure time while allowing you to express a unique french style.
We will use French New Wave inspired illus-trations and popular French language to rep-resent the 50’s & 60’s French design of the LINUS bicycle.
MESSAGE:
CONCEPT:
CITY HARVESTadvanced ad capmaigns
Art Direction: Chelsie Ellingson
Photography: Eleza Snortland
CLIENT: City Harvest - A non-profit organization working to solve New York Cities Hunger.
With City Harvest, you can provide a four-star meal to a low income family that can not afford anything but can goods and fast food.
To encourage donations, we will compare the poor quality food that struggling New York-ers eat, to the “real” lunches City Harvest provides by placing four-star meals in fast food packaging.
MESSAGE:
CONCEPT:
Body Copy
EVERY MEAL COMES IN A can.FOR SOME,
SOMETHING GREATEROPEN
TREAT SOMEONE TO A REAL LUNCH
SHOULDN’T COME rozen.MAIN ENTREES
SOMETHING GREATERf
UNWRAP
TREAT SOMEONE TO A REAL LUNCH
IS FOR GIFTS, meals.
WRAPPING
SOMETHING GREATERNOTUNCOVER
TREAT SOMEONE TO A REAL LUNCH
BUT FOR THOUSANDS OF
NEW YORKERS
COMES IN A BOX
EVERY MEAL
THIS MAY BE A surprise to you
BUT FOR THOUSANDS OF
NEW YORKERS COMES IN A BOXEVERY MEAL
THIS MAY BE Asurprise to you
& TREAT SOMEONE TO THIS
FOUR-STAR MEAL
SIMPLY ADD $5 to your tabCityHarvest.Org
& TREAT SOMEONE TO THIS
FOUR-STAR MEAL
SIMPLY ADD $5 to your tab
CityHarvest.Org
TREAT SOMEONEto a four-star lunch
THE PRICE OFFOR C9
TREAT SOMEONEto a four-star lunch
THE PRICE OFFOR C9
APPETIZERS
MAIN ENTREE
DESSERT
PICK UP THE TAB
A taste of City Harvest
The core of the organization
Our sweetest accomplishments
MENU
Treat someone to lunch
TARGET CATALOGUEart direction
Art Direction: Chelsie Ellingson
Photography: Eleza Snortland
CLIENT: Target end of the summer catalogue.
For more End of the Summer
GOODBUYS
visit: Target.com
GOODBUYS
visit: Target.com SEAGRAM’S GINDESIGN LAYOUT
Art Direction: Chelsie Ellingson
Copywriting: Chelsie Ellingson
CLIENT: Seagram’s Extra Dry Gin
MISSION BLUEADVERTISING CAMPAIGNS
Art Direction: Chelsie Ellingson
Copywriting: Toni Gnasdoskey
Establishing Hope Spots preserves the ocean ecology that all life depends on.
The Ocean supports life, and she is dying.
We will convey the need to save the ocean through passionate copy influenced by Syl-via Earle’s urgent plea, paired with imagery that inspires hope.
MESSAGE:
CONCEPT:
CLIENT: Mission Blue is a nonprofit partnership dedicated to the conservation of what founder Sylvia Earle calls the “blue heart of this planet”.The organization’s mission is to raise public awareness and inspire people to care about the ocean by demonstrating the need for marine protected hopespots.
Chelsie EllingsonCHEZ.DESIGNS@GMAIL