captivate
TRANSCRIPT
By Captivate
SimpleTabs
Team
Lawrence Tagoe: Cognitive Science Sirena Chan: Business Management Caroline Chen: Business Management &
Economics Sonamtso Lama: Business Management Advisors
Brian O’Bruba: Director – Career Services UC Merced
Rani Yadav-Ranjan: CEO and Managing Member of Purple Leaf
Company Overview
Vision Statement To be the premier developer of creative
solutions by redefining simplicity. Email: [email protected]
Why SimpleTabs?
Living with people is difficult Roommates Chores Bills
Splitting tabs is always a hassle Am I efficient?
Target Market
Anyone living with people College students in the U.S. (21.6
million) Those seeking to simplify their finances
Target Market Cont’d
Ages 18 - 24
Ages 25 - 34
Ages 35 - 44
Ages 45 - 54
Ages 55 - 64
Ages 65+0%
1000%2000%3000%4000%5000%6000%7000%8000%9000%
Smartphone Penetration By Age And Income (U.S.)
< 50k50k - 100k100k+
Source: Nielsen Mobile Insights, Q1 2012
Revenue
Subscriptions Advertisements Sell collected data
Consulting Firms Credit Card Companies Business Media Outlooks
Our Solution
SimpleTabs A unique, interactive, and easy-to-use
application that allows efficient money management and division of tasks.
Recent Reviews
“This is so innovative and useful I love this idea. MAKE THIS A THING PLEASE!!! It is hard to know what to do with your money just starting out and I feel like this would help establish good habits.”
Anonymous Voter
Brand DNA
SimpleTabs
Core Values
Responsibility
Accessibility
Communication
Knowledge
Product Life Cycle: Introduction 1st Year
Research & Development Creating basic interface
Creating Demand Advertisement through social media Showcases Spread awareness of simple solutions
Product Life Cycle: Growth
2nd & 3rd Year Reaching out to different banks, credit card
companies Constantly re-evaluating customer service
Product Life Cycle: Maturity
4th Year Establish a stable customer base Donating to charities around the world
Product Life Cycle: Decline
Continue to keep up with competitors Polishing components of the app to beat
competitors
SWOT Analysis
Strengths • Understand youth
demographics• Responsibility meets social• Relatable
Weaknesses• Inexperienced• Young• No Knowledge of coding• Currently conceptual
Opportunities• Possibility to expand into
competitor territory• Create dual platform• Market outside of UC
Merced• App development• Potential partnerships with
large companies
Threats• Experienced competitors• Conventional people• Skeptics
Grey Areas
How many people will it take to turn a profit?
How long will it take for full adoption?
Budgeting
Staff17%
Facilities23%
Equipment10%
Legal Fees15%
Adver-tisement
35%
What We Need Today
Advisory Board Professional Software Engineers Constructive Feedback
References
http://nces.ed.gov/fastfacts/display.asp?id=372
http://www.census.gov/prod/cen2010/briefs/c2010br-14.pdf