1

Investment Case

CAPTIVE MEDIA

Guaranteed Engagement

2

3 places ads don’t cut through…. especially to Gen Y

3

Captive Media’s Proposition…. guaranteed engagementhttp://youtu.be/LOR2LS_NHl0

Click image to run video

4

Why it works… via the reactions it creates

• 55 sec dwell time

• Close proximity

• No distractions

• Highly “talkable”

CAPTIVE INTERACTIVE

MINUTE

• 4,000 impacts / month

• Emotional response

70+% brand recall

Strong brand advocacy

5

Adaptable to each brand… with many creative options

Captive Interactive Minute

Simple Branded games

Engagement

Quiz Games:

Gamification

Discovery

Creation Games:

Social Media

Voting Games:

Data Capture

Vouchering :

6

Proven to be effectiveExample : Doubling Tiger beer sales

25%

Tiger’s Sales Share at VenueWeekly unit sales as % of bottled beer

0

2

4

6

8

10

12

4.21 %

9.74 %

Source: Venue’s EPOS data

2011 2012

7

With blue-chip customers… venues & brands, UK and overseas

Public Health

DrinksOnline

Gaming

Leisure / Fashion

Telco / Apps

Bar / Pub / Club

Hotel/Resort

Restaurant

Cinema

Transit / Retail

Sports Arenas

8

And growing reach… 200 screens by 2015

Over 2m customer interactions p.a.

9

Only one kind of splash… a gift for the press http://youtu.be/tyoTxrRTm1I

“The best of British ingenuity”

Click image to run video

10

Gordon MacSweenFounder ― Divisional Director e2v

― Cambridge and INSEAD

A serious team… turning fun into effective for advertisers

Mark MelfordFounder ― Principal at Booz&Co

― Cambridge and INSEAD

Simon GeorgeFinancial Director― Interim CFO for multiple

start-ups

Founders 64%

Key Advisors

Clive ConsterdineBoard of Advisors― Ex MD of Walkabout

& Jongleurs

Investor Directors

Peter CowleyInvestor NED― UKBAA Angel investor

of the year 2014

― Cambridge Angel

Michael UllmannInvestor NED― Serial angel investor

― Insead Professor

James BorrettCTO ― Cambridge

― 20 years in software

Adam ShoefieldBoard Advisor -

Advertising:― Director of Smithfield

Agency

Peter JacksonBoard Advisor- Drinks :― Former UK MD of Fosters,

Treasury Wines

11

Captive Media Ltd

Surprising. Shocking. Amazing.

www.captive-media.co.uk

twitter.com/Captive_Media

youtube.com/user/captivevideos