1. 1Investment CaseCAPTIVEMEDIAGuaranteed Engagement

2. 23 places ads dont cut through. especially to Gen Y 3. 3Captive Medias Proposition. guaranteed engagement http://youtu.be/LOR2LS_NHl0Click image to run video 4. 4Why it works via the reactions it creates 55 sec dwell time Close proximity No distractions Highly talkableCAPTIVEINTERACTIVEMINUTE 4,000 impacts / month Emotional response 70+% brand recall Strong brand advocacy 5. 5Adaptable to each brand with many creative optionsCaptiveInteractiveMinuteSimple Branded gamesEngagementQuiz Games:GamificationDiscoveryData CaptureSocialMediaVoting Games:Creation Games:Vouchering : 6. 6Proven to be effectiveExample : Doubling Tiger beer salesTigers Sales Share at VenueWeekly unit sales as % of bottled beer25%4.21 %9.74 %1210864202011 2012Source: Venues EPOS data 7. 7With blue-chip customers venues & brands, UK and overseasPublicHealthDrinksOnlineGamingLeisure /FashionTelco /AppsBar / Pub/ ClubHotel/ResortRestaurantCinemaTransit /RetailSportsArenas 8. 8And growing reach 200 screens by 2015Over 2m customerinteractions p.a. 9. 9Only one kind of splash a gift for the press http://youtu.be/tyoTxrRTm1IThe best of British ingenuityClick image to run video 10. 10A serious team turning fun into effective for advertisersGordon MacSweenFounder Divisional Director e2v Cambridge and INSEADMark MelfordFounder Principal at Booz&Co Cambridge and INSEADSimon GeorgeFinancial Director Interim CFO for multiplestart-upsFounders 64%Key AdvisorsClive ConsterdineBoard of Advisors Ex MD of Walkabout& JongleursInvestor DirectorsPeter CowleyInvestor NED UKBAA Angel investorof the year 2014 Cambridge AngelMichael UllmannInvestor NED Serial angel investor Insead ProfessorJames BorrettCTO Cambridge 20 years in softwareAdam ShoefieldBoard Advisor -Advertising: Director of SmithfieldAgencyPeter JacksonBoard Advisor- Drinks : Former UK MD of Fosters,Treasury Wines 11. 11Captive Media LtdSurprising. Shocking. Amazing.www.captive-media.co.uktwitter.com/Captive_Mediayoutube.com/user/captivevideos