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1 Investment Case CAPTIVE MEDIA Guaranteed Engagement

Author: captive-media-ltd

Post on 02-Nov-2014




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Captive Media's remarkable innovative interactive media system offers a powerful means for brands to cut through to hard-to-reach young male consumers - while they are out socialising, retail-minded, and, in many cases, about to make purchase decisions. Moreover - the unique, and controversial, interactivity, ensures word of mouth scores which are off the chart!


  • 1. 1Investment CaseCAPTIVEMEDIAGuaranteed Engagement

2. 23 places ads dont cut through. especially to Gen Y 3. 3Captive Medias Proposition. guaranteed engagement image to run video 4. 4Why it works via the reactions it creates 55 sec dwell time Close proximity No distractions Highly talkableCAPTIVEINTERACTIVEMINUTE 4,000 impacts / month Emotional response 70+% brand recall Strong brand advocacy 5. 5Adaptable to each brand with many creative optionsCaptiveInteractiveMinuteSimple Branded gamesEngagementQuiz Games:GamificationDiscoveryData CaptureSocialMediaVoting Games:Creation Games:Vouchering : 6. 6Proven to be effectiveExample : Doubling Tiger beer salesTigers Sales Share at VenueWeekly unit sales as % of bottled beer25%4.21 %9.74 %1210864202011 2012Source: Venues EPOS data 7. 7With blue-chip customers venues & brands, UK and overseasPublicHealthDrinksOnlineGamingLeisure /FashionTelco /AppsBar / Pub/ ClubHotel/ResortRestaurantCinemaTransit /RetailSportsArenas 8. 8And growing reach 200 screens by 2015Over 2m customerinteractions p.a. 9. 9Only one kind of splash a gift for the press best of British ingenuityClick image to run video 10. 10A serious team turning fun into effective for advertisersGordon MacSweenFounder Divisional Director e2v Cambridge and INSEADMark MelfordFounder Principal at Booz&Co Cambridge and INSEADSimon GeorgeFinancial Director Interim CFO for multiplestart-upsFounders 64%Key AdvisorsClive ConsterdineBoard of Advisors Ex MD of Walkabout& JongleursInvestor DirectorsPeter CowleyInvestor NED UKBAA Angel investorof the year 2014 Cambridge AngelMichael UllmannInvestor NED Serial angel investor Insead ProfessorJames BorrettCTO Cambridge 20 years in softwareAdam ShoefieldBoard Advisor -Advertising: Director of SmithfieldAgencyPeter JacksonBoard Advisor- Drinks : Former UK MD of Fosters,Treasury Wines 11. 11Captive Media LtdSurprising. Shocking.