1CAPTIVE MEDIA

Screen and Media Specifications

CAPTIVE MEDIA

2CAPTIVE MEDIA

Demographic: 18-35 AB London Professionals and Socialisers

• Young London and city professionals

• High percentage 18-34 singles

• Higher disposable income

• After-work and big night out occasions

• West end “Big Night Out-ers”

• Big night out-ers travelling to central London from within the UK

• Celebration / “treating themselves” mentality

• High interest in Cultural Events, music, travel etc

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Unit Technical Specifications

Unit Dimensions • 297 (min) 336 (max) mm x 298 (min) 410 (max) mm

Approx Weight • Approx 3.5 kg

Power • 240VAC 35W supply, 12v DC supplied to unit

• Power consumption 30-50W. Units can auto power down overnight

Data Connectivity • Networked via Cat 5 cable connection to local Ethernet hub

• Bandwidth requirements minimal: score upload, periodic overnight updating of media files

Safety • EMC certified and CE marked

Humidity Resistance • IP 65

Ruggedisation • Toughened Glass fascia and white plastic epoxy case work

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Screen SpecificationSize, Resolution • 12.1" industrial TFT

• 800 x 600 px (SVGA)

• Standard Landscape 4:3 aspect ratio

File Formats supported

• Still: 800x600 px jpeg, png• Video: .mov (codec

H.264), .mp4 (codec H.264), .avi, .wmv

Appearance • Brightness 500 cd/m2 (LED Backlight).

• 8-bit colour resolution. 

• Contrast ratio 700:1.

• Viewing angle near 180 (MVA Technology).

Audio • None

Dwell times • 90 seconds in the room

• 50 Seconds average in front of the screen

600

800

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The Captive Media Occasion

• 15 seconds dwell time

• Screens show mixture of eye-catching entertainment & ads in 10-sec slots in ‘Ambient Loop’

• Screens are always and run independently, increasing the no. of impacts per visitor

 

 

• 50 seconds dwell time, close proximity

• Every Interactive Session is reported on Arbitron-audited software

• Screen content is controlled by player’s aim : left/centre/right

• Lasts as long as the player does

• Ends with Game Over & score screen

0 sec 10 20 30 40 50 1:00 1:10 1:20 1:30

ApproachThe Game or

“Interactive Session” Groom/Depart

• 25 seconds dwell time

• Prime Slot plays straight after Game Over

• Ambient Loop resumes

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Loop Structure & Interactive Session. Four media opportunities

Player detected

Ambient Loop

Ad Slot #1

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PTV Content

Slot #2

PTV Content

Slot #4

PTV Content

Interactive Session

Branded Welcome Screen

Game with Brand Icons

Branded Game Over / Leaderboard Screens

Prime Slot

Seconds

Slot #3

RSS Feed

PTV Content

RSS Feed

The interactive session begins – or game – starts automatically when a player approaches. This is the famous engagement which the player controls. It may be a bespoke branded experience or a branded version of one of our classic game formats: skiing, driving, athletics, quiz, colouring(!)

The Ambient Loop is a fully programmable, 90 sec loop of 10 sec video slots, containing clips from our selection of ‘PTV’ entertainment channels, Time Out’s cultural recommendations of the week, and live RSS news feeds, and promotion slots

• Four 10 second Ad slots

• Each topped and tailed by entertainment content, not another add

• Sponsored Live RSS feeds – news, weather, sport, showbiz etc.

• One 10 second slot per loop

Ambient Loop resumes

• The famous Captive Media interactive engagement

• 55 seconds long

• Branding possible in Title screen, game itself and end-of-game call to action/leaderboard

• After ‘Game Over’, the ‘Prime Slot’ is the last thing the player sees before returning to the bar

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RSS Feed Sponsorship

Sponsored RSS: Description and specs

Size, Resolution • Single banner across top of screen

• 800x75 px

File Formats supported • Still: jpeg, png

What we need from you • Either: completed banner to dimensions above

• OR: Your logo, Message text, Colour palette

Slot length • 10 seconds as part of 90 sec loop

Dwell times • 90 Seconds in the room

• 50 Seconds average in front of the screen

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Pricing

age here. Your message Here. Your mes

75 800

• New! Sponsor live RSS news feeds

• One of the most noticed slots in the loop

• Upscale association with current content

• Categories include: • News• Sport• Celebrity

Gossip• Weather• Horoscopes

etc.

£10 / screen / week

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Ad Slot in Main Loop

Asset • Static or video

• Full screen

• Part of 90 second loop

Format • Still: 800x600 px

• Static: jpeg, png

• Video: . mov (codec H.264), .mp4 (codec H.264), .avi, .wmv

Slot length • 10 seconds per slot

Dwell times • 90 Seconds in the room

• 50 Seconds average in front of the screen

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Main Loop Slot: Description and specs

• Broadcast video contentor animated ads

• 10 seconds• Close proximity• Full screen

£25 / screen / week

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Prime Slot : Promoted Ad

Asset • Static or video

• Full screen

• Part of 90 second loop

Format • Still: 800x600 px

• Static: jpeg, png

• Video: . mov (codec H.264), .mp4 (codec H.264), .avi, .wmv

Slot length • 10 seconds per slot

Dwell times • 90 Seconds in the room

• 50 Seconds average in front of the screen

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Prime Slot: Description and specs

• Promote your ad to the Prime Slot

• Plays right after Game Over

+ £8 / screen / week

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Interactive Session : Bespoke or Sponsored

Interactive Session: Description and specs

Asset • Bespoke, branded experiences OR• Branded versions of existing games

Size, resolution • 800x600 px

Format • Bespoke or tailored Flash game

Slot length • Average 50 seconds incl. Start and Game Over screen

What we need from you • Either: Your logo, Message text, Colour palette

• OR: To take a creative brief and let us do the rest

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The premium asset in the range and the ONLY out of home media in the world to GUARANTEE engagement

OR – sponsor an existing game concept

A minute-long interactive session with the consumer, built to your brief

£50 / screen / week

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Delivery & MeasurementDelivery • Secure internet

• Captive Media runs industry standard Digital Signage Software.

• The media asset is loaded at Captive Media’s Offices

• The venues, day-part times or target audiences are programmable

• Media is cached in each player so unaffected by internet outages

• Arbitron-audited proof of play provided

Measurement • Detailed demographic data for each bar.

• Principle segment 18-35 year olds

• Every impact recorded

• Captive Media can offer exit-polls and analysis

• EPOS data tracking available on request

Saturday 3pm

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Content Creation and Adaption

• You can deliver screen-ready copy or ask Captive Media to help prepare it

• We have graphic editing capabilities including full screen video editing, resizing and graphic design

• We can create content or work with your artists to adapt content as required

• Enquire to see more and full screen samples of our work

Example Screen shots:

Resizing illustration:

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Hip bar and pool venue in the heart of

Clerkenwell drawing a sports and music-interested crowd

Relaxed bar right at the heart of Tech City in Shoreditch. Full of

entrepreneurs. Table tennis and games theme.

Slightly older smarter bar, though with

strong comedy theme: some major comics

play here.

Large and lovely destination venue.

Bar, diner, cinema all in one.

Bar and club. Young Professional crowd. DJ

nights

As central as it gets, and towards the smarter end of our spectrum. Think crystal chandeliers and

classical statues.

Students! Large numbers of them. Highly

international. Will be in party mode during world

cup having finished exams. Huge river

veranda.

Stylish, contemporary bar near St. Paul’s, recently refurbished. Smarter bar with an affluent audience

Sprawling young venue, over several

floors, right on Piccadilly circus.

Gorgeous, large Canary Wharf venue at the

historic site of the old Rum Quay.

Example Venues (1/2)

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Super central - on a lovely pedestrian street. A terraced

outdoors and a Multi-coloured dancefloor.

Just south of Tower Bridge. Traditional

Adnams Pub with lots of tourists drawn to the

attractions nearby

Traditional English pub, with cool stylish

touches throughout.

Another traditional English pub, oozing

authenticity. Media-rich crowd due to its location just off Charlotte Street

A hip and quirky bar, at the heart of influential Hoxton scene. DJ/dance

basement.

Super high-end, glamorous, nested set

of night clubs in coolest Mayfair

Beautiful waterfront venue overlooking river near St Paul’s. Amazing

views.

Large, busy bar by Liverpool Street. Cool vibe, hip décor, and

fashionable clientele.

Soho flagship venue of the popular sushi chain,

metres from Oxford Street.

Large venue right on Leicester Square, with

pedestrian street terrace outside, and downstairs

nightclub

Example Venues (2/2)