Capturing the Cloud.

(Please see Speaker Notes for addition details)

By Robert Curlwww.robertcurl.me

any collection of particles (e.g., smoke or dust) or gases that are visible

Cloud computing is the aggregation of various distributed services on disparate computing systems connected via a common network.

What is a cloud?

Why now?

Hardware• Cheap Systems

o Commoditization of computers 

o Virtualization of computers

• Networko Bandwidtho Constantly Connected WiFi Cellular / Mobile

Software• Standard Protocols

o IPv4, IPv6, IEEE_802.xx, TCP/IP, UDP, HTTP, HTTPS, ..etc

• Open Source Softwareo Highly developed yet license free platforms and APIs

o Economics to spur innovation

• SOA mentality

Good Cloud / Bad Cloud

Benefits• Hardware efficiency• Scalability 

o Demand based computingo Linear vs Tiered Growth rates

o Transactional Accounting

• Outsourcing of hardware level administration

• Reduced Costso Significantly lower barriers to entry

Concerns• Security

o Increased focus on WebApp security

o Security without control/privacy

• Availabilityo Increased network loado SLE of service provider

• Runaway costso Must scale business model to usage model

• Data ownershipo Who owns your data?o Legality of intrusions.o Private vs Public

The major players

SaaS• SalesForce.com• Google Apps• eBay• Paypal• Apple iTunes• Big Belly• Zynga• DropCam• Microsoft Live• Facebook• Twitter• Zoho• ANY WEBSITE!

IaaS• Amazon AWS• Joyent• Rackspace• Rightscale• AT&T Synaptic Service

• Verizon

PaaS• SalesForce's Force.com

• Google App Engine

• Microsoft Azure

• Zoho Creator• Amazon Beanstalk

Who uses the cloud?

• Everyone!! • Some have even made money doing it...

o Mark Zuckerberg (Facebook)o Sean Parker (Napster, Facebook, Gowalla)o Reed Hastings (Netflix)o Jeff Bezos (Amazon)o Mark Pincus (Zynga)o Greg Duffy and Aamir Virani (DropBox)o Jim Poss (BigBelly Solar)o Pierre Omidyar (eBay)

BigBelly Solar

Premise: Solar powered, 'smart' waste compactors

Cloud Innovation: Use of cellular networks to connect remote sensors to a central processing server farm.

BigBelly Solar

Cloud Benefit: Consistently updated sensor data allows near real time analysis from a cloud hosted administration website. Waste units are emptied only when needed drastically cutting labor and fuel costs

DropCamPremise: Plug & Play webcam with online video feed.

Cloud Innovation: Automated network setup, free public and private video streams, premium cloud based DVR service.

Cloud Benefit: Live streams from each camera are processed by the company's servers before being made available. This limits potential security risks to home networks,  allows access control logic and allows remote monitoring regardless of location.

Netflix

Premise: Online video rental service.

Cloud Innovation: Internet catalogue browsing, distributed streaming services.

Cloud Benefit: Online queuing allows for on-demand media browsing, user preference tracking, and quicker user activity turnover. Online media streaming allows for on-demand media consumption.

Premise: Personalized Internet radio

Cloud Innovation: Near ubiquitous access to Pandora radio streams.

Cloud Benefit: Pandora is able to offer highly accurate song suggestions based off of a combination of user activity signals and song metadata from the "Music Genome Project". This would be highly resource intensive within a fat client architecture

 

The Future of the Cloud

Trends in HW & SW...• Increase in availability and

performance of networks• Decreased reliance on

traditional OS and computing systems

• Increased consolidation of data, both public and private data.

• Decreased costs for hosted computational power.

• Increased prevalence of RFID and NFC chips.

Finding opportunities...• Improve on things that

bother you!• Focus on the data.• Break down large products

into collections of smaller services.

• Evaluate how connecting various services could provide additional functionality.

• Get involved with Open Source Projects.

Beyond the Cloud: THE INTERNET OF THINGS

What is the Internet of Things?A) An idea of all physical objects being universally addressable with most being digitally accessible or network connected.

What is so great about the Internet of Things?A) Greater control and automation of daily processes. For example, greatly reducing inventories throughout a multi-layered supply chain through RFID inventory tags and interconnected inventory management systems. 

What will enable the Internet of Things?A) High bandwidth and ubiquitous wireless networks, extremely cheap RFID and NFC devices, enormous scaling of universal addresses for non-digital and inanimate objects

Q & A

Presentation By

Robert Curlwww.robertcurl.me