captuting value from intellectual assets
TRANSCRIPT
Intellectual Assets ���Capturing Value
Mohamed Kash Senior Innovation Consultant
Take Nothing for Granted !
The World of Intellectuals
Crowd can be seen as a Problem
Others see it as Energy Source
WALMART CROWDSHIPPING
CROWD FUNDING
BUILDING BLOCKS
Intellectual Assets
“How to ensure that those Intellectual Assets are mine”
Tool 1: Patents
Tool 2: Copyrights
Tool 3: Trademarks
Tool 4: Design Rights
Tool 5: Soft IP
INTELLECTUAL PROPERTY TOOLS
IP Tools
IPR Secrecy Market Power Contracts Technical Control
Knowledge Management Systems
What will you do with 20 BMW Cars ?
Research Tool Commercialization
BUILDING BLOCKS
PACKAGING IS KING
Music File Format + Player
BUILDING BLOCKS ?
+ VS. [ ] Reputation In-House VS. Open Source Community
Tools : Patent + Copyrights + LGPL
Commercialize This Database
Database Right VS. Technical Control
SPIN-OFF to Capitalize on IA
DEFENSIVE PUBLISHING
ANALYSE THIS !
WHAT’S NEXT ?
Business Judicial
Administrative
THE 3 ARENAS
Patent VS. Trade Secret
Improved the taste of ���Low Fat Cheddar Cheese
Administrative
Administrative Market
IDENTIFY . ASSESS . STRATEGIZE
