INDIAN PASSENGER VEHICLE INDUSTRY

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AIM OF PROJECT

1) To know the current scenario about the passenger vehicle (Car) market in India.

2) To know about the car models prevailing of various companies in India.

3) To know the market share of different companies.

4) To know the marketing strategy adopted by top 4 major car companies.

5) To know about strengths, weaknesses, opportunities and threats of top 4 major companies.

History:

Following economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. India's robust economic growth led to the further expansion of its domestic automobile market which attracted significant India-specific investment by multinational automobile manufacturers. In February 2009, monthly sales of passenger cars in India exceeded 100,000 units.

The first car ran on India's roads in 1897. Till the 1930s, cars were imported directly. Embryonic automotive industry emerged in India in the 1940s. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalisation and the license raj which hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.

In the 1980s, a number of Japanese manufacturers launched joint-ventures for building motorcycles and light commercial-vehicles. It was at this time that the Indian government chose Suzuki for its joint-venture to manufacture small cars. Following the economic liberalisation in 1991 and the gradual weakening of the license raj, a number of Indian and multi-national car companies launched operations. Since then, automotive component and automobile manufacturing growth has accelerated to meet domestic and export demands.

The passenger car segment in Indian auto Industry is growing by 8-9 per cent.

The Automobile industry in the Republic of India is the seventh largest in the world with an annual production of over 11 million vehicles and exports of about 1.5 million. In 2009, India emerged as Asia's fourth largest exporter of automobiles, behind Japan, South Korea and Thailand. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads. A major chunk of India's car manufacturing industry is based in and around the city of Chennai and hence it is known as "Detroit of India". Chennai accounts for 60 per cent of the country's automotive exports.

FACTS: The Automotive Industry in India is one of the largest industries and a key sector of the economy. The Indian automotive industry started from 1991 with the government’s de-licensing of the sector and subsequent opening up for 100 per cent FDI through automatic route. Since then many large global companies have set up their facilities in India taking the production of vehicle from 2 million in 1991 to 9.7 million in 2006.

Potential of the Automobile industry:

Driving the most luxurious car has been made possible by the stiff competition in the automobile industry in India, with overseas players gathering the same momentum as the domestic participants. Every other day, we have been hearing about some new launches, some low cost cars - all customized in a manner such that the common man is not left behind. In 2010, the automobile industry is expected to see a growth rate of around 10-14%.

The turnover of the entire industry in April-February 2009-10 stood at Rs. 1,62,708.77 crore vs. Rs. 1,28,384.53 crore in the same period last year. India has attracted lot of Multi-national automobile manufacturers to set up their plants here. Some of the manufacturers who are manufacturing their automobiles are:

Audi: A4, A6. BMW: 3 Series, 5 Series. Chevrolet: Spark, Aveo U-VA, Aveo, Optra, Cruze, Tavera. Fiat: Palio, Grande Punto, Linea. Ford: Ikon, Fiesta, Fusion, Endeavour Honda: Jazz, City, Civic, Accord. Hyundai: Santro, i10, Getz, i20, Accent, Verna, Sonata. Mercedes-Benz: C-Class, E-Class Mitsubishi: Lancer, Lancer Cedia. Renault: Logan Skoda: Fabia, Octavia, Laura. Toyota: Corolla, Innova, Fortuner Volkswagen: Jetta, Passat.

India is second biggest car buyer in the world

The stimulus packages from the government led to the high growth of the automobile industry. This made India the fastest growing automobile market in the world, second to China. Society of Indian Automobile Manufacturers (SIAM) is extremely excited by this rate and has predicted that the industry will grow at a rate of 10-14% in 2010-11. SIAM released the annual figures which showed that 1, 22, 92,770 units of vehicles were sold in India during 2009-2010 which is a considerable high from previous year’s sale, 97,24,243 units.

Experts have suggested that factors like the government sponsored stimulus package, low interest rates and the aggressive competitiveness to launch newer models have contributed to this growth, which has made India second fastest growing automobile market in the world. China saw a growth of 42% last year and Germany saw 23% growth. Most other markets in the world saw a negative growth in their automobile industry.

However the floating automobile industry in India is set to slow down, relatively, and register a growth rate in the low double-digits in 2010-11, primarily due to the high base effect of 2009-10. It is expected to register a growth of 10-14 per cent this year vis-à-vis the 26.4 per cent growth of the total industry last year.

Indian Auto Market Growth for the year 2009-10

The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units as against 78,97,629 units in 2009-10. The automotive industry crossed a landmark with total vehicle production of 10 million units. According to the Society of Indian Automobile Manufacturers (SIAM), car sales was 8,82,094 units against 8,20,179 units in 2009-10. The growth of domestic passenger car market was 7.5 per cent Car exports stood at 1,70,193 units against 1,60,670 units in 2009-10. The two-wheeler segment, the market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2009-10. Motorcycles had the upward march, 17.1 per cent in domestic market touching 58,15,417 units against 49,64,753 units in 2009-10. Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against 9,22,428 units in 2009-10. Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against 3,18,430 units in 2009-10. Medium and heavy commercial vehicles managed a growth of 4.5 per cent against 23 per cent growth in the year ended March 31, 2010. Light commercial vehicles sales growth was 19.4 per cent at 1,43,237 units against 1,19,924 units in 2009-10. Three-wheelers sales rose by 17 per cent at 3,60,187 units against 3,07,862 units in 2009-10.

Auto Component Market The Indian auto parts industry is significantly fragmented with a large number of players having a turnover of less than US$10 million per year. The industry directly employs about 2,50,000 people and has an annual turnover over US$ 56.3 billion.

Estimated market size - US$ 6.7 bn Estimated market size by 2012 - US$ 17 bn Projected CAGR - 15%

Note: Nearly two-thirds of the auto component production is consumed directly by Original Equipment Manufacturers (OEMs).

Market Advantage

Fast paced urbanisation to rise from 28% to 40% by 2020. Upward migration of household income levels. Middle class expanding by 30-40 million every year. Growing working population

India’s auto industry logs 11.5 percent growth:

The automotive industry in India grew at a computed annual growth rate (CAGR) of 11.5 percent over the past five years, the Economic Survey 2008-09 tabled in parliament Thursday said.

“The industry has a strong multiplier effect on the economy due to its deep forward and backward linkages with several key segments of the economy,” a finance ministry statement said.

The automobile industry, which was plagued by the economic downturn amidst a credit crisis, managed a growth of 0.7 percent in 2008-09 with passenger car sales registering 1.31 percent growth while the commercial vehicles segment slumped 21.7 percent.

Cars in India - Times are changing

Driving the most luxurious car has been made possible by the stiff competition in the automobile industry in India, with overseas players gathering the same momentum as the domestic participants. Every other day, we have been hearing about some new launches, some low cost cars - all customized in a manner such that the common man is not left behind. In 2010, the automobile industry is expected to see a growth rate of around 10-14%.

Amidst all the havoc of the financial crisis of the past two years, it looks like India has a “sun-rise’  sector to bet on! The Automobile sector especially passenger cars are moving into top-gear. Although industry predictions are of 10-14 % growth as against 26% last year, yet, this sector seems to have some smiles to give at the end of 2010-11

Let’s look at some of the history and how we stand in today’s world.

Following economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and fewer restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations.

The automobile industry in India is the ninth largest in the world with an annual production of over 14,049,830 units in 2009-10. In 2009, India emerged as Asia’s fourth largest exporter of automobiles, behind Japan, South Korea and Thailand. In 2009-10 the Automobile Domestic Sales increased to 12,292,770 units from 9,724,243 units in 2008-09.

The Industry's Challenge:

Even though the automotive industry is robust, car manufacturers are complaining that the government's frequent change in policies is not encouraging the industry. Changing the policies and guidelines frequently severely hurts the companies’ plans. It also affects investment decisions in the country 

Future Plans: The Government has prepared a ten-year Automotive Mission Plan (AMP) to draw a future plan of action and remove obstacles in the way of competition, such as that required infrastructure be put in place well in time to alleviate its constraining impact on the growth. The plan envisages a tax holiday for the industry on investments exceeding $225,000, 100% tax deductions of export profits, and deductions of 50% on foreign-exchange earnings. It also calls for a one-stop clearance for foreign-direct-investment proposals in the sector and deductions of 30% of net income for 10 years for new industrial undertakings. To bring down the cost of power and fuel, which accounts for 6% of the manufacturing costs in the auto sector, captive power generation would be encouraged to enable industries to access reliable, quality and cost-effective power. 

At present, India is the world's

Largest tractor and three-wheel vehicle producer. Second largest two-wheel vehicle producer. Fourth largest commercial vehicle producer. Eleventh largest passenger car producer.

 Production: According to the Society of Indian Automobile Manufacturers, the Indian automobile industry has reached double-digit growth for the past three years in a row. In 2006, the industry produced 10.9 million vehicles, an increase of 16.22% over 2005. In 2005, production grew 14.5% over the previous year. The production of the automotive industry is expected to achieve a growth rate of over 20 per cent in 2006-07 and about 15 per cent in 2007-08. Exports: the cumulative annual growth rate of automotive exports during the period 2000-01 to 2005-06 was 32.92 per cent. Exports during 2006-2006 and 2007-2008 are expected to grow over 20 per cent. Imports: Europe is the biggest importer of cars from India, while African nations largely account for the import of buses and trucks. China is most recently making inroads into this market.  The South-East Asian region is the prime destination for Indian two wheelers.

Sales:

Passenger Vehicles: Growth in sales of passenger vehicles was 18.45% in 2006.  This was almost three times the growth witnessed in 2005. Sale of passenger cars expanded by 20.0%. Export of passenger vehicles increased by 12.9%

Utility Vehicles: 12.4% Two-wheelers, commercial vehicles and three-wheelers: Export growth at a rate of

24%, 26% and 72% respectively.

Investment: Among the car companies that are investing in India are US automakers General Motors and Ford, Germany's Volkswagen and DaimlerChrysler AG, France's Renault, Japan's Suzuki, Toyota and Honda, and South Korea's Hyundai. There is also a boom in auto ancillary companies. India is an attractive outsourcing destination for global auto companies because of its strong engineering skills and low costs. Sourcing parts from India is 10-20% cheaper for US auto makers and about 50% cheaper for their European counterparts. Auto Components:

This industry grew by over 28 percent between 1995 and 1998, and has been sustaining double digit growth, clocking 16 percent in 2004-05, and 15 percent in 2005-06.  The Indian auto component industry is quite comprehensive with around 500 firms in the organized sector producing practically all automotive components; there are more than 10,000 firms total. India’s component industry now has the capability to manufacture the entire range of auto-components, for example, engine parts, drive, transmission parts, suspension and braking parts, electricals, body and chassis parts, equipment, etc.

Current Scenario

The Indian automobile industry crossed a landmark with total vehicle production of 10 million units. Car sales was 8,82,094 units against 8,20,179 units in 2009-10. The two-wheeler market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2009-10. Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against 3,18,430 units in 2009-

10.

Overview

India, sourcing base for global auto majors. Passenger car and motorcycle segment is set to grow by 8-9%. The two-wheeler segment will clock 11.5% rise by 2011. Commercial vehicle to grow by 5.2 per cent. Estimated component market size is US$ 6.7 bn.

Facts & Figures:India, in auto sector, is turning to be a sourcing base for the global auto majors. The passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming couple of years, says the ICRA report.

The ICRA's analysis points on the auto sector that the passenger car market in the country was inching towards cars with higher displacements. The sports-utility-vehicle (SUV) that was getting crowded everyday, would witness intense competition as many SUVs had been competitively priced, the report said.

Honda, Suzuki, General Motors and Hyundai, the global automakers had already launched their premium SUVs in the market to broaden their portfolio and create product excitement in the segment estimated at about 10,000 units annually.

In the two-wheeler segment, according to the report, the motorcycles would clock 11.5 per cent rise during 2009-2010 over its siblings-scooters and mopeds. Scooters sales would decelerate and mopeds would also see the same. Overseas market would present huge opportunities for the two-wheeler makers.

The commercial vehicles are likely to grow at a CAGR of 5.2 per cent. Heavy commercial vehicles market would rise at 5.5 per cent and sales of light buses and trucks would achieve 4.7 per cent growth. For the tractors, the report predicts a growth at 4.6 per cent.

Factors affecting the demand and growth of the auto sector in India

The automotive sector is one of the core industries of the Indian economy. Indian Government’s impetus to the industry by allowing continuous economic liberalization since 1991 has made India one of the sought after destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum.

Indian Auto industry has seen a phenomenal growth in the last 20 years. This is due to the convergence of a lot of positive factors. This article aims to examine at some of these to understand the situation better.

The sales trajectory of automobiles has witnessed a sharp increase since 1990s till 2000. Automobile industry has greatly benefitted from a sharp increase in demand and has added extra capacity, better research and development facilities and technological advancement and distribution setup across the country.

Factors contributing to the increased demand of automotives and the growth of Indian Auto sector:

The convergence of government policies, economy’s growth, people’s purchasing power have all contributed to the phenomenal growth of Indian Auto industry. Some of the important growth drivers are explained below.

Rise in the industrial and agricultural output indirectly helps Indian Auto industry

Industrial and agricultural output increase has reflected in higher GDP and overall growth of the economy which is about 9% in the last three years. Higher GDP means more purchasing power. Sales of vehicles for domestic and commercial consumption have seen high growth in these three years too.

Growth in the road infrastructure increases demand for vehicles

Indian highways and roads have improved a lot in quality and connectivity in the last 20 years. Projects like the Golden Quadrilateral aim to make even remote areas accessible by road. Some of the National Highways are of international standards. This has made road transport a viable, cost effective and speedy option both for goods and passenger traffic.

Rise in the Per capita income increases two/four wheeler   sales

Industrial growth in the 70s, IT boom in the 1980s and BPO boom in the 1990s have transformed the Indian middle class. The present generation is able to earn the same levels of salary that their parents were earning after years of work. This has pushed up the demand for two and four wheelers. A rise in per capita income is also indirectly responsible for the retail boom and industrial boom for consumer durables. This has pushed up the demand for commercial vehicles to enable efficient distribution.

Urbanization changes the face of Indian auto industry

Joint families in towns and villages have given away to migration of the younger generation to cities in search of better opportunities. The new-age educated migrants and nuclear families (many with double income couples) have a higher purchasing power. Presently, the rate of spread of urbanization is 30% which is likely to increase by 40% in 2030 (UN). Urbanization has promoted infrastructural development and it is estimated to spread at a rate of $500 billion in the next 5-6 years

Rising working class and middle class contribute to increased demand of automotives

Post 1980s, a surging economy has created millions of new jobs in the private sector. This has lead to a lot of prosperity in the working class and the middle income households. They are able to provide for food, clothing and education and also are able to think of owning luxuries like vehicles. According to the Planning Commission report, between the year 2003 and 2009, 130 million people would have been added to the working population. According to a finding from McKinsey, the middle income group will grow from 50 million to 550 million by 2025.  

Exhaustive range of options in price and models of automotives

Indian consumer in 70s and 80s had to choose between and Premier Padmini or an Ambassador. Now there are at least 123 different models of cars from 30 odd manufacturers available. The prices of the compact cars like Tata’s Nano has made the world sit up and take note of the truly unbeatable price points.

Attractive Finance Schemes for purchase of automotives

Most nationalized and foreign banks have very tempting finance options and low interest rates for purchase of cars and two wheelers. There are specialized companies that finance the commercial vehicles. All this has made the dream of owning a vehicle an easy reality

Favorable Government Policies for the auto sector

Apart from a healthy growing economy, Indian auto industry has a lot to thank the government for the amazing growth rates. The Indian government has introduced several industry specific programs.

The Indian Auto Policy of 2002, introduced measures like low entry barriers and investment incentives by the local state governments. To encourage in-house research and development activities, Government has introduced policies that allow weighted tax deduction up to 150%.

National Automotive Testing and R&D Infrastructure Project (NATRIP) has been set up n in Rae Bareilly, Ahmednagar, Pune, Manesar, Silchar, Indore and Chennai for strengthening the R&D infrastructure.

Cost efficiencies contributing to lower production costs

According to a study by KPMG in 2007, India Automotive Study, the labour cost per hour hovers around $20 in UK, USA and Germany. In India, it works out to just $1.60. Due to the huge savings in the labour cost sourcing auto components and finished cars makes a lot of business sense to the auto manufacturers who have global presence. The improved design capabilities and continuous improvement in quality has been possible only because of the availability of skilled manpower like engineers and IT professionals.

The future of Indian Auto Industry:

According to a report from United Nations Industrial Development Organization’s (UNIDO) in ‘International Yearbook of Industrial Statistics 2008’, India enjoys 12th position amongst top 15 automakers in the world. India is at the 4th position amongst the auto makers of developing countries. By 2016 the size of the Indian automobile industry is expected to grow by 13%, to reach a mark of US$ 120-159 billion.  Presently, India is the 2nd largest two wheeler market in the world and fourth largest commercial vehicle market worldwide. With allies in a strong economy, rising demand and financial backing, Indian auto industry is standing at the threshold of success.

CAR MODELS IN INDIA

Hatchback Cars

Hatchback car models consist of small cars that sell like hot cakes for their value for money advantage.

Hatchback car is a small passenger car consisting of a full-height door at the rear that also includes a window

and used from behind to access the cargo and luggage space. These kind of cars have two rows of seats. These

cars are also defined as five doors car having four access doors and a hatch or tail gate. In India the hatchback is

the most competitive car segment and its manufacturers like Maruti,

Hyundai, Tata, Chevrolet and Fiat launch their cars on regular basis to

outshine each other and capture the market.

Hatchback Cars in India

 Engine Capaci

ty

Ground Clearan

ce

Dimension

(LxWxH) (In mm)

Price (Approx

.)

Mileage (in Test

Conditions)

Max. Spee

d

Special Features

Chevrolet Aveo U-VA

1150 cc 188 mm3880 x 1670 x 1495

Rs. 4.0-5.0 Lac

11-12 km/l

148 km/h

Boasts roomy and premium quality interior.

Chevrolet Beat

1248 cc 145 mm3495 x 1500 x 1500

Rs. 4.30 Lakhs

13-14 km/l

160 km/h

Spacious Interiors & Beautiful Design.

Chevrolet Spark

995 cc 170 mm3495 x 1495 x 1518

Rs. 3.0-4.0 Lac

14-15 km/l

150 km/h

Small turning radius of

4600 mm.

Fiat Palio Stile

1105 cc 170 mm3827 x 1620 x 1440

Rs.3.50-4.25 Lac

12-13 km/l

131 km/h

260 litres of boot space expandable

upto 950 litres.

Fiat Grande Punto

1300 cc -4030 x 1473 x 1490

Rs. 5 Lac

-165

km/h

Comfortable Height

adjustable driver seat for better

sitting posture

Ford-Fusion

1399 cc 198 mm3989 x 1720 x 1529

Rs. 6.50-7.0 Lac

10-11 km/l

160 km/h

Lighter 1.4 L TDCi diesel

engine.

Honda Jazz

1190 cc i-VTEC

160 mm3900 x 1695 x 1535

Rs. 6.98 to 7.33 Lakh

16.1 km/l165

km/hMagic Seats

Hyundai Getz

1341 cc 160 mm3810 x 1665 x 1515

Rs. 4.50-5.50 Lac

13-14 km/l

147 km/h

Innovative and fuel

efficient 1.3 L SOHC engine

Hyundai i10

1086 cc 165 mm3565 x 1595 x 1550

Rs. 3.50-5.00 Lac

- -

New-age 1.1 L iRDE

engine with electric

control unit.

Hyundai i20

1197 cc3940 x 1710 x 1505

Rs. 5.00-6.00 Lac

More sporty from the

outside and more roomy from inside.

Hyundai i30

1396 cc 150 mm4245 x 1775 x 1480

Rs. 9.00-12.00 Lac

- -6 Air bags for extra

safety

Hyundai Santro

Xing1086 cc 164 mm

3565 x 1525 x 1590

Rs. 3.0-4.50 Lac

12-13 km/l

141 km/h

Improved fuel

efficiency, reduced

emission, increased

power.

Maruti 800

796 cc 170 mm3335 x 1440 x 1405

Rs. 2.0-2.25 Lac

13-14 km/l

144 km/h

Low cost & highly fuel-

efficient.

Maruti A-Star

998 cc 170 mm3500 x 1600 x 1490

Rs. 3.5-4.25 Lac

18-19 Km/l

155 km/h

Equipped with ligth-weight KB

series engine for refined

performance.

Maruti Alto

796 cc 160 mm3495 x 1475 x 1460

Rs. 2.50-3.0 Lac

13-14 km/l

137 km/h

Powered with 32-bit computer

technology.

Maruti Swift

1298cc 170 mm3695 x 1690 x 1530

Rs. 4.0-5.50 lac

12-13 km/l

156 km/h

Bigger and better with European

style looks.

Maruti Wagon

R1061 cc 165 mm

3520 x 1490 x 1660

Rs. 3.50-4.50 Lac

12-13 km/l

145 km/h

Roomy interiors, 32-

Bit Electronic

Control Module (ECM)

Maruti Zen

993 cc 165 mm3535 x 1495 x 1405

Rs. 3.50-4.00 Lac

11-12 km/l

145 km/h

Ergonomically crafted

seats withrich

upholstery

Maruti Zen

Estilo1061 cc 165 mm

3495 x 1475 x 1595

Rs. 3.0-4.0 Lac

12-13 km/l

148 km/h

Sporty looks and roomy

space.

Maruti Suzuki

Ritz

1197cc K12M

145 mm3715 x 1680 x 1590

Rs. 4 to 4.5 Lacs

- -

Smart Distributor

Less Ignition (SDLI) system

Skoda Fabia

1198 cc 146 mm3992 x 1642 x 1513

Rs. 5.0 Lac

Eye catching looks with

lots of interior space.

Tata Indica

1405 cc 170 mm3675 x 1665 x 1485

Rs. 3.50-4.50 Lac

12-13 km/l

148 km/h

Microprocessor based Engine

Management System.

Tata Nano

624 cc 180 mm3099 x 1495 x 1652

Rs. 1.12-1.34 Lac

23 km/l105

km/hWorlds

cheapest car

Sedan Cars

Sedan or Saloon is a car model with passenger carrying capacity of four or more persons having two rows of

seats and two or four doors with a separate trunk or boot at the rear side. Sedan cars, carrying high price tag with

them, are featured with host of luxury features like high-end entertainment system, integrated steering wheel,

plush and high class wood and leather work, classy looks, contemporary

and fully efficient security features. In India, recent years have witnessed

big players, like Volvo, Volkswagen and Skoda, entering into this segment

featuring their sedans of pleasurable and comfy luxuries.

Sedan Cars in India

Engine Capaci

ty

Ground Clearance

Dimension (LxWxH) (In mm)

Price (Approx

.)

Mileage (in Test Conditio

n)

Max. speed

Special features

Ambassador1817

cc152 mm

4325 x 1662 x 1593

Rs. 4.50-5.50 Lac

11-12 km/l

130 km/h

Spacious interiors,

ample space, powerful engine.

Chevrolet Aveo1399

cc181 mm

4310 x 1710 x 1505

Rs. 6.00-7.00 Lac

11-12 km/l

169 km/h

Ergonomically designed seats, plush interiors &

sporty looks.

Chevrolet Optra Magnum

1991 cc

165 mm4540 x 1725

x 1445Rs. 8.50-10.0 Lac

12-13 km/l

185 km/h

Powerful 2.0 litre TCDi and

improved suspension.

Ford Focus - -4450 x 1473

x 1445Rs. 13-14 Lac

- -

Awarded with 'World's Best Selling Car'

prize

Ford Fiesta1388

cc168 mm

4282 x 1686 x 1468

Rs. 6.0-7.50 Lac

11-12 km/l

174 km/h

Sound body, 1.4 Duratec

petrol engine, stable driving

comfort.

Honda Accord2354

cc155 mm

4830 x 1820 x 1465

Rs. 15.0-16.0 Lac

9-10 km/l

208 km/h

Plush leather interiors,

stunning look, hi-end

security features.

Honda City ZX1497

cc160 mm

4390 x 1695 x 1495

Rs. 6.0-7.50 Lac

12-13 km/l

171 km/h

Impressive dual tone

beige interiors and advanced

safety.

Honda Civic Hybrid

1339 cc

165 mm4545 x 1750

x 1450Rs. 21.0-22.0 Lac

Powered by a SOHC iVTEC Petrol Engine

+ a IMA (Integrated

Motor AssistI)

Hyundai Accent1495

cc172 mm

4250 x 1670 x 1370

Rs. 5.0-6.0 Lac

9-10 km/l

172 km/hUnique Looks

& Stunning Performance

Hyundai Elantra1795

cc185 mm

4525 x 1725 x 1450

Rs. 7.50-10.0 Lac

9-10 km/l

190 km/h

Automatic temperature

sensors, roomy space.

Hyundai Sonata Embera

2359 cc

170 mm4800 x 1832

x 1475Rs. 13.5-14.5 Lac

8-9 km/l 200 km/hExcellent

pick-up and performance.

Hyundai Verna1599

cc170 mm

4310 x 1695 x 1490

Rs. 6.50-8.00 Lac

10-11 km/l

192 km/h

Egg shell body cowl for aerodynamic

looks.

Mahindra Logan1390

cc155 mm

4250 x 1740 x 1525

Rs. 4.5- 5.0 Lac

11-12 km/l

154 km/h

Boot capacity of 510 litres,

stiff body structure,

LCD display on IP.

Maruti Baleno1590

cc170 mm

4225 x 1690 x 1390

Rs. 5.5- 6.5 Lac

10-11 km/l

173 km/h

1.6 litre all aluminum

engine with Multi Point

Fuel Injection (MPFI).

Maruti Esteem1298

cc170 mm

4095 x 1575 x 1395

Rs. 4.5- 5.0 Lac

10-11 km/l

164 km/h

Comfy and spacious interiors,

tubeless tyres and

convenient features.

Maruti Suzuki SX4

1586 cc

180 mm4490 x 1735

x 1560Rs. 6.0-6.5 Lac

10-11 km/l

175 km/h

15" large wheels, all wheel drive system and

turning radius of 5.3 meters.

Maruti Swift Dzire1298

cc170 mm

4160 x 1690 x 1530

Rs. 4.5-6.0 Lac

Strong muscular outlook

withfeature packed

interiors.

Mitsubishi Cedia1999

cc175 mm

4480 x 1695 x 1455

Rs. 8.5- 9.0 Lac

11-12 km/l

196 km/h

Aerodynamic look, fish-eye

halogen lamps, 03 way

adjustable leather seats.

Mitsubishi Lancer1468

cc185 mm

4290 x 1690 x 1430

Rs. 7.00-8.00 Lac

10-11 km/l

160 km/h

Innovative design, dual side impact bars, catchy

interiors.

New Skoda Superb - 158 mm4838 x 1817

x 1482

Rs. 18,84,49

8-19,05,72

2 Lac

- -

Convenience- Touchscreen infotainment

system; gearshift

controls on steering wheel.

Twindoor Technology

Skoda Laura1896

cc164 mm

4572 x 1769 x 1485

Rs. 14.0-16.5 Lac

12-13 km/l

177 km/h

In-built memory system,

parktronics sensors, 12-

speaker music system.

Skoda Octavia1896

cc134 mm

4507 x 1731 x 1431

Rs. 10.0-12.0 Lac

12-13 km/l

185 km/h

Intelligent safety

features, adjustable

steering and unique

outlook.

Tata Indigo XL1396

cc165 mm

4377 x 1620 x 1540

Rs. 5.50-7.00 Lac

11-12 km/l

164 km/h

Longer wheelbase,

plush interiors, high-end

safety features.

Tata Indigo CS1193

cc165 mm

3988 x 1620 x 1540

Rs. 4.0-5.0 Lac

11-12 km/l

160 Km/H

New front and rear

designing, spacious 380

litre trunk space, soft touch plush

seats, powerful 32

bit MPFI engine.

Tata Indigo Manza

1248 cc

165 mm 4545 x 1750 x 1450

Rs. 4.8 6.7 lakhs

14.5 km/l

160 Km/H Excellent Engine

Performance, Ample Space

for driving comfort, Great

Mileage, Affordable

Price of Rs 4.8 lakhs only.

Toyota Corolla1794

cc170 mm

4530 x 1705 x 1490

Rs. 9.5-11.0 Lac

8-9 km/l 192 km/h

Aerodynamic looks for adequate ground

clearance.

Volkswagen Jetta1896

cc152 mm

4554 x 1781 x 1495

Rs. 13-14 Lac

187 km/h

Head turning beauty with innovative technology

Sports Utility Vehicle (SUV)

In technical terms, a Sports Utility Vehicle is a vehicle that combines

loading capability of a pickup truck and has passenger carrying space that

is of a mini van. These type of vehicles are famous for their sturdy looks,

strong on road presence and carries much powerful engine with high

torque. SUVs are designed to run in any kind of terrain without affecting its

performance, comfort and safety. Therefore SUVs have become ideal for

families and friends for their long and adventure trips. In India there are so

many big players in the field of Sports Utility Vehicle segment like Tata,

Maruti, Mahinda Scorpio, Ford, Volvo and Honda.

Various Sports Utility Vehicles (SUV) in India

 Engine

CapacityGround

Clearance

Dimension (LxWxH) (In mm)

Price (Approx.)

Mileage (in Test

Condition)

Max. Speed

Special Features

Chevrolet Captiva

2,400 cc 197 mm4639 x 1849 x 1726

Rs. 18.00-15.50 Lac

- -

Stunning-sporty vehicle

with specialized handling

characteristics.

Ford Endeavou

r2499 cc 210 mm

4998 x 1789 x 1836

Rs. 14.50-15.50 Lac

- -

Dashing and sporty looks,

16" alloy wheels, all

Row AC ducts

Ford Endeavour Thunder

Plus

2953 cc 210 mm4998 x 1789 x 1836

Rs. 17.50 Lac

- -

16-valve DOHC 3.0 litre turbo-

diesel TDCi engine

offering 156PS at 3200

rpm.

Honda 2354 cc 185 mm 4530 x Rs.18.00- - - Aerodynamic

CRV1820 x 1680

19.00 Lac

body, 2.4 litre i-VTEC

engine, 17" alloy wheel.

Honda CRV 2008

1997 cc 185 mm4530 x 1820 x 1680

Rs.17.00-20.00 Lac

220 km/h

Nice blend of dynamism and

elegance.

Hyundai Santa Fe

- 203 mm4676 x 1890 x 1725

Rs.18-22 Lac

- - Keyless Entry

Mahindra Bolero

2498 cc 180 mm4056 x 1660 x 1860

Rs. 5.00-5.50 Lac

09-10 km/l -

5-speed transmission, comfortable

and spacious.

Mahindra Scorpio

2609 cc 180 mm4495 x 1817 x 1975

Rs. 7.00-8.50 Lac

10-11 km/l149

km/h

CRDe Engine, cushion

suspension, tiltable

steering.

Maruti Grand Vitara XL-7

2736 cc 183 mm4760 x 1780 x 1740

Rs.15.00-16.00 Lac

- -

185 bhp grand power; robust andmasculine

styling.

Mitsubishi Pajero

2385 cc 190 mm4730 x 1695 x 1890

Rs. 19.00 Lac

08-09 km/l150

km/h

Dual tone color scheme, Sporty cabin,

hi-end security.

Tata Safari

2179 cc 205 mm4650 x 1918 x 1925

Rs.6.50-11.00 Lac

10-11 km/l152

km/h

New gront gril, two tone

beige interiors,

tubeless alloy wheels.

Toyota Land

Cruiser Prado

3956 cc 220 mm4715 x 1875 x 1905

Rs. 40.00 Lac

05-06 km/l188

km/h

Advanced VVTi engine, a multi-terrain

SUV.

Toyota Fortuner

2982cc 220mm4695 x 1840 x 1850

Rs. 18.00 Lac

- -Cruise Control and Navigator

System.

Luxury Cars

A Luxury Car is an expensive vehicle, designed and packed with high-end, super comfortable and convenient

features for both the driver and the passengers. Luxury Cars provide ultra modern facilities for plush enjoyment

of the high class drive with greater level of comfort in comparison to other Cars. Unlike the mass-production the

Luxury Cars are made in small quantities with a very heavy price tag sometimes in Crores also. Owning a Luxury

Car becomes a symbol of social prestige. In India Luxury Cars market is growing at sound pace from last five

years and big shots of this segment like Audi, Bentley, Daimler-Benz,

Volvo and Volkswagen are venturing in India to enchash the market

growth.

Various Super Luxury Cars in India

 Engine Capaci

ty

Ground Clearan

ce

Dimension

(LxWxH) (In mm)

Price (Approx

.)

Mileage (in Test

Conditions)

Max.

Speed

Special Features

Audi Q7 SUV

2967 cc 206 mm5086 x 1983 x 1737

Rs. 60.0-

65.0 Lac6-7 km/l

209 km/h

Four-wheel drive for superior

comfort and safety,

superior suspension.

Audi R8 4163 cc4431 x 1904 x 1249

Rs.1.17 Crore

301 km/h

Sporty stunning outlook

with state-of-the-art

engine transmissio

n technology.

Audi TT Coupe

3189 cc -4041 x 1764 x 1345

Rs. 45.0-46.0 Lacs

- -

Advanced S tronic gear transmission, equipeed with ABS and ESP.

Bentley Azure

6761 cc -5410 x 1900 x 1492

Rs.4.0 Crore

5-6 km/l274

km/h

One-touch power

folding, 12-spoke 19" aluminum

alloy wheels.

Bentley Continent

al GTC5998 cc -

4804 x 1918 x 1398

Rs. 2.10 Crore

6-7 km/l312

km/h

Strong masculine

body, Electronic

cruise control system, 6xCD

changer.

Mercedes Benz

3496 cc 146 mm5206 x 1871 x 1473

Rs. 70.0 Lacs

7-8 km/l250

km/h

Recipient of various awards,

very elegant and luxurious.

Porsche Panamera

4806cc 143 mm4970 x 1931 x 1418

Rs. 1.41 - 2.01 Crore

NA282

km/h

Powerful 4.8 litre V8

Engine, Luxurious interiors,

100 k.m./h in 5

seconds.

Volkswagen Beetle

1584 cc 1404129 x 1721 x 1498

Rs.20.45 Lac

-180

km/h

Compact Look, Curvy

Exteriors, World Class Safety

Volkswagen Passat

1968 cc -4765 x 1820 x 1472

Rs.25.0-28.0 Lac

-206

km/h

140 hp of power, 12-way front

seats, multi-

function steering wheel..

Volvo S80 3192 cc -4780 x 1911 x 1815

Rs.38.0-40.0 Lac

-240

km/h

6 speed automatic Transmissi

on, Collision Warning

and Control system.

Volvo XC90

2400 CC

218 mm 4807 x 1898 x

Rs. 45-50 Lac

- 190 km/h

intelligent All Wheel

1784

Drive System (AWD),

Ultra Low Emission Vehicle.

Multi Utility Vehicle (MUV)

The Multi Utility Vehicle, abbreviated as MUV, is also know as Minivan or

Multi-Purpose Vehicle (MPV). In technical terms, a MUVs are kind of

automobile which are taller than a sedan and hatchback and provides

larger interior space through their removable seats. Due to their

characteristics of ample seating for 07-10 passengers, big boot space, the

MUVs are preferred most by large families and corporate houses. Multi

Utility Vehicles are classified into three different variants of large, compact

and mini. In the Indian automobile market the mini version of MUVs are

more popular & leading auto makers like Tata Motors, Chevrolet, Maruti

Udyog and Toyota are the key players of this field.

Various Multi Utility Vehicles (MUV) in India

Engine Capacity

Ground Clearance

Dimension (LxWxH) (In mm)

Price (Approx.)

Mileage (in Test

Conditions)

Max. Speed

Special Feature

s

Chevrolet Tavera

2499 cc 184 mm4435 x 1680 x 1765

Rs. 6.0-8.0 Lac

11-12 km/l

141 km/h

Great utility, comfort and

power packed performance.

Maruti Versa

1298 cc -3675 x 1475 x 1905

Rs. 4.0-5.0 Lac

12-13 km/l

150 km/h

Seating flexibility and responsive 82 bhp Metatech

Engine.

Tata Sumo Victa

1948 cc 190 mm4505 x 1726 x 1976

Rs.5.0-6.0 Lac

11-12 km/l

142 km/h

Robust presence,

more comfortable

and eye-catching interiors.

Tata 2179 cc 180 mm 4421 x Rs. 7.0-8.0 11-12 148 Strong

Sumo Grande

1780 x 1940

Lac km/l km/h

muscular looks, 120 ps

of refined power with

plush, roomy interiors.

Toyota Innova

2494 cc 176 mm4555 x 1770 x 1755

Rs. 7.50-9.50 Lac

10-11 km/l

151 km/h

Sporty monoform

design, ergonomically

designed cabin with

ample storage space.

Toyota Qualis

2446 cc 178 mm4425 x 1620 x 1880

-11-12 km/l

130 km/h

Modern styling and

lots of spaciousness

MARKET SHARE OF CARS IN INDIA

MARUTI SUZUKI; 53%

HYUNDAI; 21%

TATA; 12%

MAHINDRA; 6%

GM; 4%

HONDA; 4%

TOYOTA; 4% FORD; 2%

Segment-wise market share in Passenger Car Segment

3%

79%

15% 2%1%0%

Chart Title

MiniCompactMid sizeExecutivePremiumLuxury

Market shares of the segments of the automobile industry

TOP FOUR KEY PLAYERS IN PASSENGER VEHICLES IN INDIA:

Maruti Suzuki Tata Motors Mahindra Hyundai

STUDY OF KEY PLAYERS:

MARUTI SUZUKI

Maruti Suzuki India Limited

Type Public (BSE MARUTI, NSE MARUTI )

Industry Automotive

Founded 1981 (as Maruti Udyog Limited)

Headquarters Delhi, India

Key people Mr. Shinzo Nakanishi, Managing Director and CEO

Products Automobiles, Motorcycles

Revenue ▲US$4.8 billion (2009)

Employees 70,000

Parent Suzuki Motor Corporation

Website MarutiSuzuki.com

Maruti Suzuki India Limited a subsidiary of Suzuki Motor Corporation of Japan, is India's largest

passenger car company, accounting for over 45% of the domestic car market. The company offers a

complete range of cars from entry level Maruti-800 and Alto, to stylish hatchback Ritz, A star, Swift,

Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.

It was the first company in India to mass-produce and sell more than a million cars. It is largely

credited for having brought in an automobile revolution to India. It is the market leader in India and on

17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The

company's headquarters are located in Delhi.

Profile

Maruti Suzuki is India's number one leading automobile manufacturer and the market leader in the car

segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the

company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian

government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007,

Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer

has stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual production

commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the

only modern car available in India, its only competitors- the Hindustan Ambassador and Premier

Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has

produced over 5 Million vehicles. Maruti Suzuki cars are sold in India and various several other

countries, depending upon export orders. Models similar to Maruti Suzuki (but not manufactured by

Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South

Asian countries.

The company annually exports more than 50,000 cars and has an extremely large domestic market in

India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact

car ever since it was launched in 1983. More than a million units of this car have been sold worldwide

so far. Currently, Maruti Suzuki Alto tops the sales charts and Maruti Suzuki Swift is the largest selling

in A2 segment.

Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used

to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, in India

Hindu's lord Hanuman is known as "maruti", was associated to the Maruti 800 model.Maruti Suzuki

has been the leader of the Indian car market for over two decades.Its manufacturing facilities are

located at two facilities Gurgaon and Manesar south of Delhi. Maruti Suzuki’s Gurgaon facility has an

installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007

comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant

with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have

a combined capability to produce over 700,000 units annually. It is listed on the Bombay Stock

Exchange and National Stock Exchange in India.

During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six

million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983.

Maruti Suzuki offers 15 models, Maruti 800, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift

DZire, SX4, Omni, Eeco, Gypsy, Grand Vitara. Swift, Swift DZire, A-star and SX4 are manufactured in

Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU), remaining all models

are manufactured in Maruti Suzuki's Gurgaon Plant.

Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three

decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a

compact, lightweight engine that is clean and fuel efficient.

Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in

customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.

Services offered

Current sales of automobiles

Manufactured locally

1. 800 (Launched 1983)

2. Omni (Launched 1984)

3. Gypsy (Launched 1985)

4. WagonR (Launched 2002)

5. Alto (Launched 2000)

6. Swift (Launched 2005)

7. Estilo (Launched 2009)

8. SX4 (Launched 2007)

9. Swift DZire (Launched 2008)

10. A-star (Launched 2008)

11. Ritz (Launched 2009)

12. Eeco (Launched 2010)

13. Maruti New Wagon R (Launched 2010)

14. Maruti Altok10 (Launched 2010)

Maruti cars need no introduction. Maruti Udyog Limited, established in 1981 by an Act of the Parliament holds a

major share of the Indian market and caters to almost every market segment with economic models. Cars from

Maruti

Cars from Maruti :

Maruti Esteem (Sedan)

Maruti Baleno (Sedan)

Maruti SX4 (Sedan)

Maruti Gypsy (SUV)

Maruti Grand Vitara (SUV)

Maruti Omni (VAN)

Maruti Versa (VAN)

Maruti 800 (Hatchback)

Maruti Alto (Hatchback)

Maruti Zen (Hatchback)

Maruti Swift (Hatchback)

Maruti WagonR (Wagon)

PRICE:

Maruti (Sedan)

Popular Maruti sedan car prices range from cars at a bit above rupees four lakhs forty thousand to cars at a bit

below rupees five lakhs. These Sedans include

Maruti Esteem (Sedan) 

Maruti Esteem is India's most popular Sedan. Earlier manufactured as the Maruti 1000, it is now called

the Maruti Esteem. The Maruti Esteem with its petrol variants targets the middle class consumer with car prices

between rupees five and six lakhs. Maruti Esteem variants include 

Maruti Baleno (Sedan) 

Maruti Udyog is Maruti's first D segment luxury car. It has superb performance along with stylish and

luxurious looks. The Maruti Baleno with its petrol variants targets the middle class consumer with car prices

between rupees six and seven lakhs fifty thousand. Baleno variants include 

Maruti SX4 (Sedan) 

This is a premier Sedan presentation from Maruti's stable in the A3

segment. This is essentially an inline with competition car to take on the leader in this segment Honda City. With

its accentuated masculine features, Maruti boasts that it is the tallest, widest and the roomiest car in its segment.

The Sx4 with its petrol variants targets the middle class consumer with car prices between rupees seven and

eight lakhs. 

Sx4 Vxi (Petrol)

The Sx4 VXi is Maruti's entry level model in the SX4 series with premium features and other high end features.

New cars in this series have a showroom price ranging from around Rs. 6.2 lakhs to around Rs. 7.0 lakhs

inclusive of all charges. 

Sx4 Zxi (Petrol)

The Sx4 VXi is Maruti's upper scale level model in the SX4 series with top features and other high end features.

New cars in this series have a showroom price ranging from around Rs. 6.9 lakhs to around Rs. 7.7 lakhs

inclusive of all charges. 

SX4 Zxi (Leather Option) (Petrol)

The Sx4 ZXi is Maruti's upper scale level model in the SX4 series with top features and other high end features.

Also included are leather furnishings and interior. This variant has a showroom price of around Rs. 7.25 lakhs

and on-road price of around Rs. 8.10 lakhs, which is inclusive of all charges such as insurance, octroi, RTO, etc. 

Maruti (SUV)

Popular Maruti SUV car prices range from a bit above rupees five lakhs to a bit below rupees seventeen lakhs,

including

Maruti Gypsy (SUV) 

The Maruti Gypsy is an all terrain Sports Utility Vehicle (SUV) that is

specially designed for Indian conditions. Available in three different versions, hard top, soft top, and ambulance, it

can take on any terrain be it the hills, desert, snow, or even congested city driving conditions. It is the preferred

vehicle of adventure seeking youth in India. At the same time, it is the standard transportation vehicle of the

police and Indian paramilitary forces. Maruti (SUV) The Gypsy with its petrol variants targets the middle class

consumer with Maruti SUVs between rupees five and six lakhs. Gypsy variants include 

Gypsy King Soft Top (Petrol)

The Gypsy Soft top is the numero uno preference of the adventurous and daring in the country. New cars in this

series have a showroom price ranging from around Rs. 5.0 lakhs to around Rs. 5.6 lakhs inclusive of all charges. 

Gypsy King Hard Top (Petrol)

The Gypsy King Hard Top (Petrol) is a brilliant option for those who love the Gypsy, but feel it is meant for more

serious adventures. New cars in this series have a showroom price ranging from around Rs. 5.2 lakhs to around

Rs. 5.8 lakhs inclusive of all charges. 

Maruti Grand Vitara (SUV) 

The Grand Vitara is Maruti's entry into the luxury SUV segment. This SUV

is distinctively designed with imposing front grills to lend a strong measure of audacity to the imposing forward

stance. Additionally the flared wheel arches take in extra strong tyres to counter any type of terrain. The stronger

R16 tyres are a useful asset during congested city drives. The Grand Vitara with its petrol variants targets the

middle class consumer with Maruti SUVs between rupees fifteen and seventeen lakhs. Grand Vitara variants

include 

Grand Vitara MT (Petrol)

The Grand Vitara MT is the manual transmission option for discerning people with an attitude for luxury, sport

and the adventure. The Grand Vitara MT is now available at a showroom price of around 13.9 lakhs with an on

road price of around 15.5 lakhs including supplementary statutory charges. 

Grand Vitara AT (Petrol)

The Grand Vitara AT is the manual transmission option for discerning people with an attitude for luxury, sport and

the adventure. The Grand Vitara AT is now available at a showroom price of around 14.9 lakhs with an on road

price of around 16.57 lakhs including supplementary statutory charges. 

Maruti (VAN)

Popular van car prices range from Maruti vans at a bit above rupees two lakhs twenty five thousand to Maruti

vans at a bit above rupees two lakhs fifty thousand. van models include

Maruti Omni (VAN) 

The Omni is a multi utility van for use in business as well as in the family.

The Omni is just right vehicle to use within the city. It offers a turning radius of just 4.1 m, negotiating this vehicle

in tight lanes and congested traffic is an easy job for the driver. There is a lot of space for nearly every family

requirement. It is ideal for individuals who require travel long distances or take their family members for a holiday.

The Omni with its petrol variants targets the middle class consumer with van car prices between rupees two and

three lakhs. Omni variants include 

Omni 5 Seater (Petrol)

The Omni 5 seater is the compact van with a seating capacity of five. It is good for family use and transporting

small groups of people. The Omni 5 seater is now available at a showroom price of around Rs. 7.5 lakhs with an

on road price of around Rs. 8.2 lakhs including supplementary statutory charges. 

Omni 8 Seater (Petrol)

The Omni 8 seater has a seating capacity of 8 people. It is ideal for ferrying a larger number of people around the

city. The Omni 8 seater is now available at a showroom price of around Rs. 2.28 lakhs with an on road price of

around Rs. 2.56 lakhs including supplementary statutory charges. 

Omni 5 Seater (LPG/Petrol)

The Omni 5 seater (LPG/Petrol) offers the convenience of LPG with a reserve petrol capacity that can be utilized

to get to the nearest LPG station in case the van runs out of LPG. New cars in this series have a showroom price

ranging from around Rs.2.4 lakhs to around Rs. 2.7 lakhs inclusive of ancillary charges. 

Maruti Versa (VAN) 

The Maruti Versa is Maruti's larger and more optimum multi utility van with

extensive features and specifications. The Maruti Versa with its petrol variants targets the middle class consumer

with prices between rupees four and five lakhs. Versa variants include 

Versa STD (Petrol)

The Versa Standard is the entry level model with standard features and specifications. This variant has a

showroom price of around Rs. 3.7 lakhs and on-road price of around Rs.4.1 lakhs, which is inclusive of all

charges such as insurance, octroi, RTO, etc. 

Versa Dx (5 Seater) (Petrol)

The Versa DX is the upscale model with improved interiors and specifications. This variant has a showroom price

of around Rs. 4.45 lakhs and on-road price of around Rs.4.95 lakhs, which is inclusive of all charges such as

insurance, octroi, RTO, etc. 

Versa Dx (8 Seater) (Petrol)

The Versa Dx 8 Seater version is the larger model with a seating capacity of eight people. It is the mid range

version in the Versa Series with mid range price tag. At the showroom, this car costs around Rs. 4.45 lakhs with

an on-road price of around Rs. 4.96 lakhs. This includes standard ancillary charges also. 

Versa Dx2 (5 Seater) (Petrol)

The Versa DX2 5 Seater version is the larger model with a seating capacity of eight people. It is the top range

version in the Versa Series with top range price tag. At the showroom, this car costs around Rs. 4.85 lakhs with

an on-road price of around Rs. 4.96 lakhs. This includes standard ancillary charges also. 

Versa Dx2 (8 Seater) (Petrol)

The Versa DX2 8 Seater version is the larger model with a seating capacity of eight people. It is the top range

version in the Versa Series with top range price tag. This variant has a showroom price of around Rs. 4.83 lakhs

and on-road price of around Rs. 5.38 lakhs, which is inclusive of all charges such as insurance, octroi, RTO, etc. 

Maruti (Hatchback)

Popular Maruti hatchback car prices range from Maruti hatchback cars at a bit above rupees two lakhs to a bit

below rupees six lakhs. Maruti hatchback models include

Maruti 800 (Hatchback) 

It is the most compact car available in the Indian market. It is also dubbed

as the people's car after the efforts of erstwhile Prime Minister Rajiv Gandhi. For many years, it was India's

largest selling car. The Maruti 800 with its petrol variants targets the middle class consumer with Maruti car

prices between rupees two and two lakhs fifty thousand. Maruti 800 variants include 

800 Non AC (Petrol)

The Maruti (Hatchback) is the basic model with standard features and specifications. This variant has a

showroom price of around Rs. 2.01 lakhs and on-road price of around Rs. 2.25 lakhs, which is inclusive of all

charges such as insurance, octroi, RTO, etc. 

800 AC (Petrol)

The Maruti (Hatchback) is the basic model with standard features and specifications. Basic air conditioning is

also included. This variant has a showroom price of around Rs. 2.22 lakhs and on-road price of around Rs. 2.5

lakhs, which is inclusive of all charges such as insurance, octroi, RTO, etc. 

Maruti Alto (Hatchback) 

The Maruti Alto has overtaken the Maruti 800 as the most popular car in the

Indian Market. The Alto comes with great looks and a superior feel, yet with the economy and easiness of the

Maruti 800. Maruti (Hatchback) The Maruti Alto with its petrol variants targets the middle class consumer with car

prices between rupees two lakhs fifty thousand and three lakhs fifty thousand. Alto variants include 

Alto STD (Petrol)

The Maruti Alto Standard is the basic model with standard features and specifications. New cars in this series

have a showroom price ranging from around Rs. 2.4 lakhs to around Rs. 2.7 lakhs inclusive of all charges. 

Alto Lx (Petrol)

The Maruti Alto Standard is the upscale model with improved features and specifications. The 2.5 G4 (7Seater)

Diesel is now available at a showroom price of around Rs. 2.72 lakhs with an on road price of around Rs. 3.04

lakhs including supplementary statutory charges. 

Alto Lxi (Petrol)

The Maruti Alto Standard is the top model with top features and specifications. New cars in this series have a

showroom price ranging from around Rs. 2.91 lakhs to around Rs. 3.25 lakhs inclusive of all charges. 

Maruti Zen (Hatchback) 

The Zen is now called the Zen Estillo, which is Spanish for style. The new

Zen Estillo has a perfect aerodynamic shape and a unique bean shaped body. The Zen with its petrol variants

targets the middle class consumer with prices between rupees three lakhs and four lakhs. Zen variants include 

Zen Estilo Lx (Petrol)

The Zen Estillo LX is the base variant in the Zen Estillo series with standard features and specifications. At the

showroom, this car costs around Rs. 3.25 lakhs with an on-road price of around Rs. 3.63 lakhs. This includes

standard ancillary charges also. 

Zen Estilo VXI (Petrol)

The Zen Estillo VXi is the top variant in the Zen Estillo series with top features and specifications. This variant

has a showroom price of around Rs. 4.10 lakhs and on-road price of around Rs. 4.55 lakhs, which is inclusive of

all charges such as insurance, octroi, RTO, etc. 

Maruti Swift (Hatchback) 

The Maruti Swift is a new kind of low slung, wide body compact car that is a

bit European but a lot more Japanese. Maruti has included a load of features on the exterior as well as the

interior to give this car a sense of flawlessness and excellence in looks and performance. The Swift has more

room and more aesthetic looks than any other car in the compact segment. The Maruti Swift with its petrol

variants targets the middle class consumer with prices between rupees four lakhs and six lakhs. Swift variants

include 

Swift Lxi (Petrol)

The Maruti Swift LXi petrol is the base level variant in the Swift petrol series with basic range price tag. At the

showroom, this car costs around Rs. 4.00 lakhs with an on-road price of around Rs. 4.5 lakhs. This includes

standard ancillary charges also. 

Swift Vxi (Petrol)

The Maruti Swift VXi petrol is the upper level variant in the Swift petrol series with upper range price tag. New

cars in this series have a showroom price ranging from around Rs. 4.3 lakhs to around Rs. 4.8 lakhs along with

other statutory charges. 

Swift Ldi (Diesel)

The Maruti Swift LDi petrol is the basic diesel variant in the Swift petrol series with basic range price tag. At the

showroom, this car costs around Rs. 4.75 lakhs with an on-road price of around Rs. 4.30 lakhs. This includes

standard ancillary charges also. 

Swift Vdi (Diesel)

The Maruti Swift LDi petrol is the top diesel variant in the Swift petrol series with top range price tag. New cars

have a show room price of around Rs.5, 10,000 and on-road price of around Rs.5, 65,000. Swift Vdi car prices

vary in lakhs upon the car dealer's location. 

Swift Zxi (Petrol)

The Maruti Swift ZXi petrol is the top level variant in the Swift petrol series with top range price tag. This variant

has a showroom price of around Rs. 5.10 lakhs and on-road price of around Rs. 5.65 lakhs, which is inclusive of

all charges such as insurance, octroi, RTO, etc. 

Swift Vdi (Diesel) (ABS)

The Maruti Swift VDi diesel is the top level variant in the Swift petrol series with top range price tag and ABS

technology. New cars in this series have a showroom price ranging from around Rs. 4.3 lakhs to around Rs. 4.8

lakhs along with other statutory charges. New cars have a show room price of around Rs.5, 30,000 and on-road

price of around Rs.5, 85,000. Swift Vdi (ABS) car prices vary with the car dealer's location. 

Maruti (Wagon)

Popular Maruti models range in price from a bit above rupees three lakhs to a bit below rupees five lakhs,

including

Maruti WagonR (Wagon) 

The Wagon R is yet another stunning family car from Maruti's stable.

Although it comes with a boxy van-like look and posterior, the Wagon R has an exterior that makes every one

stand and notice its presence. The curves and lines of the exterior designing add to the beauty of the vehicle.

The Wagon R with its petrol and LPG variants targets the middle class consumer with prices between rupees

four lakhs and five lakhs. WagonR variants include 

WagonR LX (Petrol)

The Wagon R LX is the basic model in the Wagon R series. New cars in this series have a showroom price

ranging from around Rs. 3.3 lakhs to around Rs. 3.7 lakhs including other charges such as RTO, insurance, and

others. 

Wagonr LX Duo (LPG/Petrol)

The WagonR LX Duo offers the combination of (LPG/Petrol) offers the convenience of LPG with a reserve petrol

capacity that can be utilized to get to the nearest LPG station in case the van runs out of LPG. New cars in this

series have a showroom price ranging from around Rs. 3.55 lakhs to around Rs. 3.96 lakhs along with other

statutory charges. 

WagonR LXI (Petrol)

The Wagon R LX is the upper range model in the Wagon R series with improved features and specifications.

New cars in this series have a showroom price ranging from around Rs. 3.58 lakhs to around Rs. 3.98 lakhs

including other charges such as RTO, insurance, and others. 

WagonR VXI ABS (Petrol)

The Wagon R VXI is the top range model in the Wagon R series with enhanced features and specifications. New

cars in this series have a showroom price ranging from around Rs. 4.13 lakhs to around Rs. 4.6 lakhs along with

other statutory charges. 

WagonR Ax (Petrol)

The Wagon R AX is the top range model in the Wagon R series with enhanced features and specifications. It

comes with automatic transmission. At the showroom, this car costs around Rs. 4.58 lakhs with an on-road price

of around Rs. 5.1 lakhs. This includes standard ancillary charges also. 

With opening up of the economy and re-entry of foreign competitors in the domestic car market, Maruti cars face

a tough challenge and the company is continuously improvising Maruti car models to maintain its lead.

MARKETING STRATEGIES:

MARKET SHARE:

SEGMENT1: Maruti 800,omniSEGMENT 2;Zen,Alto,Wagon RSEGMENT 3:Swift,Esteem,Baleno

SEGMENTATION:

CAR SEGMENTATION

SEGMENTPRICE RANGE CARS

A <3.O LACS Maruti 800,Omni,Reva

B 3.0-5.0LACS Wagon R,Zen,Versa,Ambassdor,

Fiat,Palio,Esteem,Tata indica,

Indigo

C 5.0-10.0LACS Baleno,Elantra,Honda City,Lancer,

Innova,SX4

D10.0-15.0LACS Octivia,Corolla,Civic

E15.0-30.0LACS Honda CRV,Maruti Grand Vitara,

Honda accord

(Rs. in Million)

Year Net Sales Year Net Sales

2004-052006-072008-09

1,09,1081,45,9222,03,583

2005-062007-082009-10

1,20,0341,78,6033,01,198

This feat is entirely based on the company's constant endeavour to meet aspirations of a large and diverse demography, by providing the best through innovative products and services.

Today, each car from the Maruti Suzuki factories at Gurgaon, and Manesar, Haryana, North India are the tangible evidence of Quality, manufacturing standards and efficiency.

 Engine Capacit

y

Ground Clearance

Dimension (LxWxH) (In mm)

Price (Approx.

)

Mileage (in Test

Conditions)

Max. Speed

Special Features

Maruti 800

796 cc170 mm

3335 x 1440 x 1405

Rs. 2.0-2.25 Lac

13-14 km/l

144 km/h

Low cost & highly fuel-efficient.

Maruti A-Star

998 cc170 mm

3500 x 1600 x 1490

Rs. 3.5-4.25 Lac

18-19 Km/l

155 km/h

Equipped with ligth-weight KB series engine for refined

performance.

Maruti Alto

796 cc160 mm

3495 x 1475 x 1460

Rs. 2.50-3.0 Lac

13-14 km/l

137 km/h

Powered with 32-bit computer technology.

Maruti Swift

1298cc170 mm

3695 x 1690 x 1530

Rs. 4.0-5.50 lac

12-13 km/l

156 km/h

Bigger and better with European style looks.

Maruti WagonR

1061 cc165 mm

3520 x 1490 x 1660

Rs. 3.50-4.50 Lac

12-13 km/l

145 km/h

Roomy interiors, 32-Bit Electronic Control

Module (ECM)

Maruti Zen

993 cc165 mm

3535 x 1495 x 1405

Rs. 3.50-4.00 Lac

11-12 km/l

145 km/h

Ergonomically crafted seats withrich

upholstery

Maruti Zen Estilo

1061 cc165 mm

3495 x 1475 x 1595

Rs. 3.0-4.0

Lac

12-13 km/l

148 km/h

Sporty looks and roomy space.

Maruti Suzuki Ritz New

1197cc K12M

145 mm

3715 x 1680 x 1590

Rs. 4 to 4.5 Lacs

- -Smart Distributor Less Ignition (SDLI) system

LATEST PRODUCT OF SUZUKI MOTORS IS “SWIFT”

Target market: The Maruti Swift with its petrol variants targets the middle class consumer with prices between rupees four lakhs and six lakhs.

SEGMENTATION:

Psychographic segmentation:

Adventure loving

Style conscious

Mileage conscious

Easy handling of vehicles

Geographical segmentation:

Delhi NCR is the major targeted market. Because launching the model at 4 lakh price tag . there is another advantage in doing so considering the capital city of Delhi NCR road tax on the sub 4 lakh priced car is considerably low at 2%.

Technological segmentation:

Feature loving

User friendly

Demographic segmentation:

Premium hatchback segment

18-45 yrs.

Positioning:Both Suzuki and Maruti are positioning the car around traits such as style, modern looks and young attitude, in addition to the traditional Maruti-Suzuki USPs of fuel efficiency and performance.

SWOT ANALYSISSTRENGTHS:

Established distribution and after sales network. Better understanding of the Indian market. Ability to design products with differentiating features. Brand image. Experience and knowhow technology.

WEAKNESS:

Lack of experience in foreign markets. Comparatively new to diesel cars. People resistant to upper segment models. Heavy import tariffs on fullu built imported models

OPPORTUNITIES

Increased purchasing power of Indian middle class category. Government subsidies. Tax benefits. Prospective buyers from the two wheeler segment.

THREATS:

Competition from second hand cars and Tata Nano. Threats from Chinese manufactures.

HYUNDAI:

Hyundai is a group of companies founded by Chung Ju-yung in South Korea. The first

Hyundai company was founded in 1947 as a construction company.

Some of the best-known Hyundai divisions are Hyundai Motor Company, the world's fourth

largest automaker and Hyundai Heavy Industries, the world's largest shipbuilder. Other

companies currently or formerly controlled by members of Chung's extended family may be

loosely referred to as a part of the Hyundai chaebol.

In 1998 Hyundai bought Kia Motors, another South Korean company.

Hyundai Group underwent a massive restructuring following the 1997 East Asian financial

crisis and the founder's death in 2001. Today many companies bearing the name Hyundai are

not part of or connected to the Hyundai Group. Some of the larger former members of the

conglomerate include Hyundai Group, Hyundai Kia Automotive Group, Hyundai Department

Store Group, Hyundai Heavy Industries Group, and Hyundai Development Group. Following

the conception, Hyundai Group's business remains manufacturing of elevators, container

shipping services, and tourism.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (South Korea) and

is the second largest car manufacturer in India. Hyundai Motor India markets a great number of Hyundai

passenger car variants in six segments. These include the Hyundai Santro in the B segment, the Hyundai Getz

Prime in the B+ segment, the Hyundai Accent and Hyundai Verna in the C segment, the Hyundai Elantra in the D

segment, the Hyundai Sonata Embera in the E segment, and the Hyundai Tucson in the SUV segment. Hyundai

car models in India include

Top Selling Hyundai Cars AND their prices:

Hyundai Santro GL Petrol Hatchback...  4,01,987

Hyundai Santro Xing XK Non...  2,83,448

Hyundai Sonata Embera 2.0L CRDI...  17,88,768

Hyundai Elantra Crdi D Diesel...  10,05,860

Hyundai Elantra Gt D Petrol...  8,23,230

Cars from Hyundai :

Hyundai Santro Xing (Hatchback)

Hyundai i10 (Hatchback)

Hyundai Getz Prime (Hatchback)

Hyundai Accent

Hyundai Verna (Sedan)

Hyundai Elantra (Sedan)

The Hyundai Sonata Embera (Sedan)

Hyundai Tucson (SUV)

Hyundai Hatchbacks

Currently, Hyundai Motor India markets two hatchback models including the Hyundai Santro Xing across five

variants, and the Hyundai Getz Prime across four variants. Hyundai hatchback car prices range from around

rupees three lakhs to around rupees six lakhs.

Hyundai Santro Xing (Hatchback) 

The Santro Xing is Hyundai's national favourite and the country's largest

selling car in its segment. The wind tunnel designed body of the Santro presents a low drag co-efficient. Hyundai

Hatchbacks One of the most popular cars for the middle class Indian consumer, the Hyundai Santro, with its

petrol and CNG variants, offers an on-road price range between Rs. 3 lakhs and Rs. 5 lakhs. Variant models

include 

Santro Xing XK Non AC (Petrol/CNG)

The XK non AC is the entry level model without frills like air conditioning and others in the Santro Xing family. It

has standard interior, exterior, comfort, and safety features. This variant has a showroom price of around Rs. 2.8

lakhs and on-road price of around Rs. 3.14 lakhs, which is inclusive of all charges such as insurance, octroi,

RTO, etc. 

Santro Xing GL (Petrol)

The Xing GL is the top end model in the Xing family with top comfort and luxury features. It is available only in

petrol version. At the showroom, this car costs around Rs. 3.5 lakhs with an on-road price of around Rs. 3.8

lakhs. This includes standard ancillary charges also. 

Santro Xing GLS (Petrol)

The Santro Xing GLS is the top scale model available in the Xing family with petrol engine. It has got the top of

the end comfort and luxury features. This variant has a showroom price of around Rs. 3.7 lakhs and on-road

price of around Rs. 4.0 lakhs, which is inclusive of all charges such as insurance, octroi, RTO, etc. 

Hyundai i10 (Hatchback) 

The new i10 features a host of exterior, interior, comfort and safety features

that sets the pace for the new generation. Hyundai Hatchbacks Popular passenger car for the middle class Indian

consumer, the Hyundai i10 (Hatchback), with its petrol variants, offers an on-road price range between

Rs.3,80,000 and Rs.5,20,000. Variant models include 

i10 D-Lite (Petrol)

The D-Lite is Hyundai's entry range model in the small car segment. The cheapest car in i10 series with entry

level price tag, it features the same 1.1L irDE engine along with its other siblings. This variant has a showroom

price of around Rs. 5.3 lakhs and on-road price of around Rs. 5.92 lakhs, which is inclusive of all charges such

as insurance, octroi, RTO, etc. 

i10 Era (Petrol)

The Era is the upscale model in the i10 series from Hyundai. However, it shares the same 1.1L irDE engine

along with its other siblings in the i10 range, but has vastly improved features. At the showroom, this car costs

around Rs. 3.83 lakhs with an on-road price of around Rs. 4.40 lakhs. This includes standard ancillary charges

also. 

i10 Magna (Petrol)

The Magna is the upper range model in the i10 series from Hyundai. It shares the same 1.1L irDE engine along

with its other siblings in the i10 range. At the showroom, this car costs around Rs. 4.05 lakhs and an on-road

price of around Rs. 4.48 lakhs. This includes standard ancillary charges also. 

i10 Magna O (Petrol)

The Magna (O) is the top range model in the i10 series from Hyundai with loaded aspects and features. It shares

the same 1.1L irDE engine along with its other siblings in the i10 range. This variant has a showroom price of

around Rs. 4.83 lakhs and on-road price of around Rs. 5.3 lakhs, which is inclusive of all charges such as

insurance, octroi, RTO, etc. 

Hyundai Getz Prime (Hatchback) 

The Hyundai Getz Prime is an idyllic combination of looks and power. This

model is another popular passenger car for the middle class Indian consumer. The Hyundai Getz Prime

(Hatchback), with its petrol and CNG variants, offers an on-road price range between Rs.4,35,000 and

Rs.5,80,000. Variant models include 

Getz Prime 1.1 GLE (Petrol)

The Prime 1.1 GLE is the base model in the Prime series. This variant has a showroom price of around Rs. 3.95

lakhs and on-road price of around Rs. 4.42 lakhs, which is inclusive of all charges such as insurance, octroi,

RTO, etc. 

Getz Prime 1.1 GVS (Petrol)

The Prime 1.1 GVS is the upscale model in the Hyundai Getz Prime series with a powerful 1.1L IRDE engine

under its bonnet. At the showroom, this car costs around Rs. 4.25 lakhs and an on-road price of around Rs. 4.8

lakhs. This includes standard ancillary charges also. 

Getz Prime 1.3 GLS (Petrol)

The Getz Prime 1.3 GLS (Petrol) is the entry level model with a powerful 1.3L engine under its bonnet. New cars

in this series have a showroom price ranging from around Rs. 4.95 lakhs to Rs. 5.53 lakhs, which inclusive of all

charges like insurance, octroi, RTO, etc. 

Getz Prime 1.3 GLX (Petrol)

The Getz Prime 1.3 GLX (Petrol) is the upscale level model with a powerful 1.3L engine under its bonnet. The

Getz Prime 1.3 GLX (Petrol) is now available at a showroom price of around Rs. 5.10 lakhs with an on road price

of around Rs. 5.75 lakhs including supplementary statutory charges. 

Getz Prime GVS 1.5 CRDI (Petrol)

The Getz Prime GVS 1.5 CRDI (petrol) is the only variant in the GVS series with a CRDI (petrol) engine featuring

a 1.5L CRDI engine. The Getz Prime GVS 1.5 CRDI (Petrol) is now available at a showroom price of around Rs.

5.75 lakhs with an on road price of around Rs. 6.45 lakhs including supplementary statutory charges. 

Hyundai Sedans

Currently, Hyundai Motors India has four sedan models with diesel and petrol variants, the Accent with a single

variant, the Verna with eight variants, the Elantra with four variants, and the Sonata Embera with six variants.

Hyundai sedan car prices range from around rupees six lakhs to around rupees eighteen lakhs.

Hyundai Accent 

The Accent is a mid sized sedan that virtually offers all the facilities of a

luxury sedan. Available only in petrol version, it meets an entire array of expectations that connoisseurs have

from a sedan. The Accent GLE is quite well-known in the Indian market. It has maximum features at a minimum

price and generally perceived as a marvel of resource optimization both for the consumer as well as for the

manufacturer. 

Accent GLE (Sedan)

The Accent GLE pleases the eye with stunning looks and affable interiors. At the showroom, this car costs

around Rs. 5.15 lakhs and an on-road price of around Rs. 5.6 lakhs. This includes standard ancillary charges

also. 

Hyundai Verna (Sedan) 

The Verna comes as a mid sized sedan that has roomy interiors but

presents itself with a compact exterior. The unique features of this model are nearly equally sized doors, a

relatively short bonnet, and a stubby boot. The Verna is available in both petrol and diesel options which target

middle class consumers. Variants have road prices ranging from around rupees Seven Lakhs to rupees Nine

Lakhs Thirty Thousand. Hot models include 

Verna I VTVT (Petrol)

The Verna 'I' is the entry level petrol model in the Verna range built around Hyundai's remarkable VTVT

technology. This variant has a showroom price of around Rs. 6.3 lakhs and on-road price of around Rs. 7.0

lakhs, which is inclusive of all charges such as insurance, octroi, RTO, etc. 

Verna XI VTVT (Petrol)

The Verna XI VTVT is the higher range petrol model in the Verna range built around Hyundai's remarkable VTVT

technology. This variant has a showroom price of around Rs. 6.5 lakhs and on-road price of around Rs. 7.3

lakhs, which is inclusive of all charges such as insurance, octroi, RTO, etc. 

Verna XXI VTVT (Petrol)

The Verna XI VTVT is the superlative petrol model in the Verna range built around Hyundai's remarkable VTVT

technology. At the showroom, this car costs around Rs. 7.0 lakhs and an on-road price of around Rs. 8.0 lakhs.

This includes standard ancillary charges also. 

Verna XXI ABS (Petrol)

The Verna XI VTVT is the top range petrol model in the Verna range built around Hyundai's remarkable VTVT

technology. The XXI ABS is now available at a showroom price of around Rs. 7.27 lakhs with an on road price of

around Rs. 8.18 lakhs including supplementary statutory charges. 

Verna CRDI (Diesel)

The Verna CRDI (Diesel) is the entry level diesel model in the Verna series. This variant has a showroom price of

around Rs. 7.6 lakhs and on-road price of around Rs. 8.5 lakhs, which is inclusive of all charges such as

insurance, octroi, RTO, etc. 

Verna CRDI ABS (Diesel)

The Verna CRDI ABS is the diesel model in the Verna CRDI series with ABS technology. New cars in this series

have a showroom price ranging from around Rs. 7.8 lakhs to Rs 8.75 lakhs, which inclusive of all charges like

insurance, octroi, RTO, etc. 

Verna CRDI SX (Diesel)

The Verna CRDI SX is the upscale model in the Verna series. New cars have a showroom price of around Rs.

8.10 lakhs and an on-road price of around Rs. 9.06 lakhs. Verna CRDI SX car prices vary upon the car dealer's

location. 

Verna CRDI SX ABS (Diesel)

The Verna CRDI SX is Verna's top of the line diesel avatar with state-of-the-art technology. As the upscale diesel

model in the Verna series, it feature top range interior, exterior, comfort, and safety skills. New cars have a

showroom price of around Rs. 8.31 lakhs and an on-road price of around Rs.9.30 lakhs. Verna CRDI SX ABS car

prices vary upon the car dealer's location. 

Hyundai Elantra (Sedan) 

The Elantra is a comprehensive entry-level car for the luxury segment. It

has superb aerodynamic looks with European looking style and body design. Elantra petrol and diesel variants

target the upper middle class and status conscious consumers. Variants have on-road prices ranging from Rs.

8.15 lakhs to Rs. 11.00 lakhs. 

Elantra GT (D) (Petrol)

The Elantra GT (D) is the entry level variant in the Elantra series. New cars have a showroom price of around Rs.

7.28 lakhs and an on-road price of around Rs. 8.15 lakhs. Elantra GT (D) car prices vary upon the car dealer's

location. 

Elantra GLS (Leather) (Petrol)

The Elantra GLS (leather) (petrol) is the entry level model in the Elantra series from Hyundai. New cars have a

showroom price of around Rs. 8.53 lakhss and an on-road price of around Rs. 9.52 lakhs. Elantra GLS (Leather)

car prices vary upon the car dealer's location. 

Elantra CRDi (D) (Diesel)

The Elantra CRDi (D) (Diesel) is the brilliant diesel option in the Elantra Series. At the showroom, this car costs

around Rs. 8.80 lakhs and an on-road price of around Rs. 9.8 lakhs. This includes standard ancillary charges

also. 

Elantra CRDI (Leather) (Diesel)

The Elantra CRDI (Leather) (Diesel) is the brilliant diesel option in the Elantra Series with leather furnishing. At

the showroom, this car costs around Rs. 9.9 lakhs and an on-road price of around Rs. 11.06 lakhs. This includes

standard ancillary charges also. 

The Hyundai Sonata Embera (Sedan) 

The Sonata Embera is Hyundai's stylish corporate presentation as the 5th

generation Sonata. At the first look, it presents an elegant and refined stance with eclat and grandeur that few

can match. These are targeted at the upper middle-class consumer market, the Sonata Embera, with its petrol

and diesel variants, offers an on-road price range between Rs. 15.25 lakhs and Rs. 15.6 lakhs. Popular models

are

Sonata Embera 2.4 M / T Fabric (Petrol)

The Sonata Embera 2.4 M/T Fabric (petrol) is especially created for Indian roads. Its major features are stylish

feel and looks and a unique suspension system specially conditioned for Indian roads. This fabric has exquisite

fabric interiors. New cars have a showroom price of around Rs. 13.7 lakhs and an on-road price of around Rs.

15.25 lakhs. Sonata Embera 2.4 M / T Fabric car prices vary in lakhs upon the car dealer's location. 

Sonata Embera 2.4 M / T Leather (Petrol)

The Sonata Embera 2.4 M/T Fabric (petrol) is especially created for Indian roads. Its major features are stylish

feel and looks and a unique suspension system specially conditioned for Indian roads. Additionally, this variant

comes with leather interiors. New cars have a showroom price of around Rs.14 lakhs and an on-road price of

around Rs.15.6 lakhs. Sonata Embera 2.4 M / T Leather car prices vary in lakhs upon the car dealer's location. 

Sonata Embera 2.4 A / T Fabric (Petrol)

The Sonata Embera 2.4 A/T fabric (petrol) is especially created for Indian roads. Its major features are stylish feel

and looks and a unique suspension system specially conditioned for Indian roads. This variant has exquisite

fabric interiors and features automatic transmission. New cars in this series have a showroom price ranging from

around Rs. 14.3 lakhs to Rs 16.0 lakhs, which inclusive of all charges like insurance, octroi, RTO, etc. 

Sonata Embera 2.4 A / T Leather (Petrol)

The Sonata Embera 2.4 A/T fabric (petrol) is especially created for Indian roads. Its major features are stylish feel

and looks and a unique suspension system specially conditioned for Indian roads. This variant has exquisite

fabric interiors and features automatic transmission. This variant has a showroom price of around Rs. 14.6 lakhs

and on-road price of around Rs. 16.25 lakhs, which is inclusive of all charges such as insurance, octroi, RTO,

etc. Sonata Embera 2.4 A / T Leather car prices vary in lakhs upon the car dealer's location. 

Sonata Embera 2.0L CRDi (Diesel)

The Sonata Embera 2.0 CRDi is Sonata's brilliant diesel presentation for the Indian Market. It features the

powerful 2.0L CRDi diesel engine. New cars in this series have a showroom price ranging from around Rs. 15.05

lakhs to Rs 16.8 lakhs, which inclusive of all charges like insurance, octroi, RTO, etc. 

Sonata Embera CRDi A/T (Diesel)

The Sonata Embera 2.0 CRDi is Sonata's brilliant diesel presentation for the Indian Market. It features the

powerful 2.0L CRDi diesel engine along with an automatic transmission. This variant has a showroom price of

around Rs. 15.75 lakhs and on-road price of around Rs. 17.5 lakhs, which is inclusive of all charges such as

insurance, octroi, RTO, etc. 

Hyundai SUVs

Currently, Hyundai Motors markets only a single SUV, the Tucson across a single variant the Tucson 2.0 CRDi

Hyundai Tucson (SUV) 

Tucson 2.0 CRDi (4X4; SUV; Petrol)

The Tucson is yet another 7-seater SUV from Hyundai's stable. The Tucson deserves repute for its wonderful

engineering and well presented aesthetics. At the heart of the Tucson is the powerful turbo charge, inter cooled 5

speed manual transmission diesel CRDi engine that guarantees the performance and silence of a petrol engine.

The Hyundai Tucson 2.0 CRDi is targeted at middle-class SUV consumers. New cars in this series have a

showroom price ranging from around Rs. 16.0 lakhs to Rs 19.6 lakhs, which inclusive of all charges like

insurance, octroi, RTO, etc. 

In 2006, Business Standard Motoring Magazine and NDTV Profit - Car & Bike declared the Hyundai Tucson as

the 'SUV of the Year 2006' and Sonata Embera as the 'Executive Car of the Year 2006'. The Hyundai Verna has

received the title of "Car of the Year 2007" by India's leading automotive publication - Overdrive. Business

Standard Monitoring has declared it as the 'Performance Car of the Year 2007'. The Verna also won the "Best

Mid-size Car of the Year" award by the NDTV Profit Car & Bike Awards 2007, and the "Best Value for Money

Car" by the CNBC Autocar Auto awards.

MARKET STRATEGIES: 

ObjectivesFirst year Objectives: We are aiming for 5% market share of the Indian marketthrough unit sale volume of 100000.Second year Objectives: We are aiming for 10% market share of the Indian market.An important objective will be to establish a well-regarded brand name linked to ameaningful positioning. We will have to invest heavily in marketing to create amemorable and distinctive brand image projecting innovation, quality and value. Wealso must measure awareness and response so we can adjust our marketing efforts if necessary.

StrategiesProductHyundai pa is fully loaded and will be sold with 3 year warranty. We will alsointroduce a diesel/CNG/LPG version of Hyundai Pa in the near future. Also the highend model will have an option of GPS system.PriceHyundai Pa’s base model will be introduced at ex-showroom price of 3 lakhs. Thisprice reflects a strategy of1) attracting desirable channel partners2) Taking market share from Maruti.

Distribution•The Stockist will represent 3 to 4 districts in a State.•The Dealer will represent a district or main City.•The Sub-Dealer shall represent a particular area or taluka.•The booking agents will be individuals working on freelance basis.

Marketing CommunicationsBy integrating all messages in all media we will reinforce the brand name & main Distribution

•The Stockist will represent 3 to 4 districts in a State.

•The Dealer will represent a district or main City.

•The Sub-Dealer shall represent a particular area or taluka.

•The booking agents will be individuals working on freelance basis.

Marketing CommunicationsBy integrating all messages in all media we will reinforce the brand name & mainpoints of product differentiation. Research about media consumption, pattern will

help our advertising agency to choose appropriate media and timing to reachprospects before & during the product introduction.Thereafter, advertising willappeared on a pulsing basis to maintain brand awareness and communicate variousdifferentiation messages. The agency will also co-ordinate public relation effortsto build Hyundai brand & support the differentiation message. To attract marketattention & encourage purchasing, we will offer a limited time, registration &insurance. To attract, retain & motivate channel partners for a push strategy, wewill use trade sales promotions and personal selling to channel partner.

Marketing MixProductFeatures:The all-new “Hyundai Pa” is fully loaded with a range of exciting new features.It's a perfect complement to your evolved tastes and lifestyle. And the best wayto take your driving pleasure to a brand-new high. European Styling. JapaneseEngineering. Dream-Like Handling.The new Hyundai Pa is a generation different from Getz and Santro design. Styledwith a clear sense of muscularity, its one-and-a-half box, aggressive form makesfor a look of stability, a sense that it is packed with energy and ready todeliver a dynamic drive.Its solid look is complemented by an equally rooted road presence and class-defining ride quality. New chassis systems allow for the front suspension lowerarms, steering, and gearbox and rear engine mounting to be attached to asuspension frame. You get lower road noise and a greater feeling of stability asyou sail over our roads with feather-touch ease.

PriceHyundai is expected to take Maruti heads on with the pricing of their upcomingHyundai Pa car. After launching cars for the masses since so many years, India’ssecond largest automobile manufacturer is now targeting the premium segment withtheir latest model from the Hyundai’s stable. The analysts predict the pricing ofthis premium hunchback to start from Rs. 3 lakh.This price range would practically rip apart Maruti’s offering in Zen Estilo,which is priced at a higher tag of Rs. 3.5 lakh. Both the companies are known fortheir value based offerings and Hyundai with their extensive service network andbrand reputation for making reliable cars should get the customer’s nod over theircompetition.The official pricing however is still not out. However, the company is said to bE studying the prospects of launching the base model at the 3 - lakh price tag.if they indeed do take the chance of pricing Hyundai at a considerable lower pricethan Zen Estilo , they would quite likely force the competition to rethink theirstrategy.

Promotion

Road Shows

The company plans to stage road shows, to display vehicles in the pavilions during

various college festivals and exhibition. This car will appeal to youngsters more. Television advertisements

Advertisements to promote and market our product will be shown on leadingtelevision channels. Major music and sports channels will promote and they willreach out to the youth will be promoted through Star, Zee, Sony and Doordarshanetc as it has more viewers.

RadioRadio is the medium with the widest coverage. Studies have recently shown highlevels of exposure to radio broadcasting both within urban and rural areas,whether or not listeners actually own a set. Many people listen to other people'sradios or hear them in public places. So radio announcements will be made andadvertisements will be announced on the radio about the product features andprice, qualities, etc.

Print AdSDaily advertisements in leading newspapers and magazines will be used to promotethe product. Leaflets at the initial stage will be distributed at railway stations, malls, college areas and various other locations.

Workshops and SeminarsWorkshops and seminars will be held in colleges and big corporate to make peopleaware about the companies past performance and product features, its affordabilityand usage, vast distribution network. Road shows will be conducted where freetrials of the car would be given.

Banners, neon signsHoardings, banners, neon signs will be displayed at clubs, discs, outside theatresand shops to promote our brand car.

Booklets and pamphletsBooklets will be kept at car showrooms, retail battery outlets, etc for the customer to read. These booklets will provide information about our company; the products offered which suits the customers need accordingly.

PlaceDealer Name AddressCity StdPhoneFax

Ashok AutoAshok Auto 10, Silk Mill Compound Lower ParelPin:400013Mumbai0225666155556661444

Auto Care Centre

Auto Care Centre C/O Hindustan Petroleum Corp. Ltd, C-33, G.N.BlockBandra Kurla Complex, Bandra(E)Pin:400051Mumbai0222650851726508517

Bharat Auto AssociatesBharat Auto Associates 80, Dr. Annie Besant Road WorliPin:400018Mumbai02224939578/ 202524932025

Ekobe Auto ConsultantEkbote Auto Consultant St.Josephs Ind, Estate Training instt. PremierAuto RoadPin:400070Mumbai02225038789/ 631

SWOT ANALYSIS:StrengthsThe Quality AdvantageHyundai owners experience fewer problems with their vehicles than any other carmanufacturer in India (J.D. Power IQS Study). The Santro was chosen the best inthe premium compact car segment and the Getz in the entry level mid - size carsegment across several parameters. This study measures owner in terms of design,content, layout and performance of vehicles across several parameters.A Buying Experience Like No Other.Hyundai has a sales network of 250 state-of-the-art showrooms across 189 cities,with a workforce of over 6000 trained sales personnel to guide our customers in finding the right car. Our high sales and customer care standards led us to achieve higher nameplate in the J.D. Power SSI Study.Quality Service across 1036 Cities.In the J.D. Power CSI Study Hyundai scored the highest across all 7 parameters:least problems experienced with vehicle serviced, highest service quality, bestin-service experience, best service delivery, best service advisor experience,most user-friendly service and best service initiation experience.The 92% of Hyundai owners feel that work gets done right the first time duringservice. The J.D. Power CSI study also reveals that 97% of Hyundai owners wouldprobably recommend the same make of vehicle, while 90% owners would probablyrepurchase the same make of vehicle.WeaknessesCommodity Price RisksHyundai commodity price risks to higher costs due to changes in prices of inputssuch as steel, aluminum, plastics and rubber, which go into the production of

automobiles.Exchange Rate RiskThe company is exposed to the risks associated with fluctuations in foreignexchange rates mainly of import of components & raw materials and export ofvehicles. The company has a well structured exchange risk management policy.Thecompany manages the exchange risk by using appropriate hedge instruments depending on the prevailing market conditions and the view on the currency.OpportunitiesLeading GrowthAs the market leader, company led the growth in the passenger car sector lastyear. Hyundai sales went up 30% to 4,72,000 units. This, as I said earlier, is thehighest annual sale since company began operations 20 years ago. Hyundai alsogained market share, mainly on account of its performance in the competitive A2segment where it increased its share from 40.3% in 2005-06 to 47.7% in 2006-07.The record sales performance was reflected in the financials. Net Sales (excludingexcise) grew by 31% to Rs 93,456 million. Operating Profit Margin increased from0.8 % in 2005-06 to 4.7 % in 2006-07. Profit after Tax jumped 270% to Rs 5421million.ThreatsRisk FactorsIn the course of its business, Hyundai is exposed to a variety of market and otherrisks including the effects of demand dynamics, commodity prices, currencyexchange rates, interest rates, as well as risk associated with financial issues,hazard events and specific assets risk. Whenever possible, we use the instrumentof insurance to mitigate the risk.

TARGET MARKET:

The brand was targeting those 800 users who wanted to upgrade into the B segment. The target market was the 35-45 yrs middleclass Indians.

Santro along with the new looks also changed its TG from 35- 45 to 25 -30.

SEGMENTATION:

 According to the income level they are targeting middle and upper middle class

people. They also attract the college going population to some extent.

POSITIONING:

Hyundai to position Santro as ‘young car’

Hyundai is giving its four-year old small car Santro a new and fresh positioning, and has roped in young and vibrant Bollywood actress Preity Zinta for promotions worth Rs 5 crore. 

The target age group for the car has now shifted from 30-35 years to 25-30 years, a company executive said. 

The old positioning of the Santro as a ‘family car’ is being changed to that of ‘a smart car for young people.’ 

The repositioning follows the face-lifts the car has been getting from time to time in the form of engine upgradation, new power steering, automatic transmission, etc, to keep the excitement around it alive in the highly competitive small car market.The repositioning also comes ahead of the possible launch of a new design Santro, and the super B-segment car ‘Getz’, sometime in 2003.

TATA MOTORS

Tata Motors Limited

Type

Public

(BSE: 500570)

(NYSE: TTM)

Industry Automotive

Founded 1945

Founder(s) JRD Tata

Headquarters Mumbai, Maharashtra, India

Key people

Ratan Tata, Chairman

Ravi Kant, Vice Chairman

Carl Peter Foster, CEO

Prakash Telang, MD (India Operations)

Ravi Pisharody, President (CVBU)

Products Automobiles

Engines

Services Outsourced Engineering and Design

Revenue $14.250 billion (2009)

Operating income $10.40 billion (2009)

Net income $1.198 billion (2009)

Total assets $15.430 billion (2009)

Total equity $763 million (2009)

Parent Tata Group

Subsidiaries

Jaguar

Land Rover

TDCV

Hispano Carrocera

Website TataMotors.com

Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company).

Tata Motors is India’s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer with over 24,000 employees. Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India.

Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors is a dual-listed company traded on both the Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005, was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion.

In 2004 Tata Motors bought Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It also acquired Hispano Carrocera SA, now a fully-owned subsidiary. In March 2008, it acquired the Jaguar Land Rover (JLR) business from the Ford Motor Company, which also includes the Daimler and Lanchester brands and the purchase was completed on 2 June 2008.

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmedabad, Sanand and Pune in India, as well as in Argentina, South Africa and Thailand.

History

Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. So in 1998 it launched Tata Indica, India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially the UK and Italy. In 2004 it acquired Tata Daewoo Commercial Vehicle, and in late 2005 it acquired 21% of Aragonese Hispano Carrocera giving it controlling rights of the company. It has formed a joint venture with Marcopolo of Brazil, and introduced low-floor buses in the Indian Market. Recently, it has acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names.

Expansion

The FIRST generation Tata Indica V2's excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry.

After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the first fully indigenous passenger car of India. Though the car was initially panned by auto-analysts, the car's excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favourite. Tata Motors also successfully exported large quantities of the car to South Africa.The success of Indica in many ways marked the rise of Tata Motors.

Important developments

Tata Nano

Tata Nano

In January 2008, Tata Motors launched Tata Nano, the least expensive production car in the world at about Rs. 100,000 (US $2,500).The city car was unveiled during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi.

Tata has faced controversy over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse effects on pollution and global warming. Tata has set up a factory in Sanand, Gujarat and the first Nanos are to roll out summer 2009.

Tata Nano Europa has been developed for sale in developed economies and is to hit markets in 2010 while the normal Nano should hit markets in South Africa, Kenya and countries in Asia and Africa by late 2009. A battery version is also planned.

Tata has also been approached by a province in France named Moselle to setup a Tata Nano manufacturing plant.

Tata Ace

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in May 2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single truck owners for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537

units due to the rising demand for Ace. The Ace was built with a load body produced by Autoline Industries.By 2005, Autoline was producing 300 load bodies per day for Tata Motors. Tata Ace - Apka Pyaara Chota Hathi.

Ace is still a top seller for TML with 5M units sold to date (June 2010).

Ace has also been exported to several European, South American and African countries and all-electric models are sold through Chrysler's Global Electric Motorcars division.

Compressed air car

Tata OneCAT

Motor Development International of France has developed the world's first prototype of a compressed air car, named OneCAT. In 2007, MDI owner Guy Negre was reported to have "the backing of Tata".

It has airtanks that can be filled in 4 hours by plugging the car into a standard electrical plug. In 2008 MDI planned to also design a gas station compressor, which would fill the tanks in 3 minutes There are no gasoline costs and no fossil fuel emissions from the vehicle when run in town, but "the compressed air driving the pistons can be boosted by a fuel burner".

OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it is said to run at 100 km/h (62 mph) for 90 kilometres (56 mi) range in urban cycle. There are severe physical arguments pleading against those figures. In December 2009 Tata's vice president of engineering systems confirmed that the limited range and low engine temperatures were causing difficulties.

Electric vehicles

Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries. The company has indicated that the electric Indica would be launched locally in India in about 2010, without disclosing the price. The vehicle would be launched in Norway in 2009.

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3% holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon of Norway for US$1.93 M, which specialises in the development of innovative solutions for electric vehicles, and plans to launch the electric Indica hatchback in Europe next year.On 17 Sept 2010 Tata motors presented to the DTC [ Delhi Transport corporation] Four CNG - Electric Hybrid lowfloored Starbuses to be used for commonwealth games.These will be the first Environmentally friendly buses to be used for public transportation in India.

Products:

Passenger cars and utility vehicles

Tata Xover

Tata Nano Europa

Tata Starbus Low Floor 1610

Tata Marcopolo buses in the Delhi BRT.

Tata Sierra (Discontinued) Tata Estate (Discontinued) Tata Sumo/Spacio Tata Safari Tata Indica Tata Vista Tata Indigo Tata Manza Tata Indigo Marina Tata Winger Tata Magic Tata Nano Tata Xenon XT Tata Aria

Concept vehicles

2000 Aria Roadster 2001 Aria Coupe 2002 Tata Indiva 2004 Tata Indigo Advent 2005 Tata Xover 2006 Tata Cliffrider 2007 Tata Elegante 2009 Tata Pr1ma 2010 Tata Versa 2010 Tata Essota

Commercial vehicles

Tata Ace Tata TL/Telcoline/207 DI Pickup Truck Tata 407 Ex and Ex2 Tata 709 Ex Tata 809 Ex and Ex2 Tata 909 Ex and Ex2 Tata 1109 (Intermediate truck) Tata 1510/1512 (Medium bus chassis)

Tata 1612/1616 (Heavy bus chassis) Tata 1618 (Semi Low Floor bus chassis) Tata 1610/1623 (Rear Engined Low Floor bus chassis) Tata 1613/1615 (Medium truck) Tata 2515/2516 (Medium truck) Tata Starbus (Branded Buses for city,inter city,school bus and standard passenger

transportation) Tata Globus (Range of fully built luxury coaches) Tata Hispano Globus (Rear Engined Inter city coach) Tata Marcopolo Bus (Low Floor, Semi Low Floor buses for Mass Rapid Transit and

also standard passenger transportation Buses) Tata 3015 (Heavy truck) Tata 3118 (Heavy truck) (8X2) Tata 3516 (Heavy truck) Tata 4018 (Heavy truck) Tata 4923 (Ultra-Heavy truck) (6X4) Tata Novus (Heavy truck designed by Tata Daewoo) Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)

Military vehicles

Tata LSV (Light Specialist Vehicle) Tata Mine Protected Vehicle (4x4) Tata 2 Stretcher Ambulance Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions Tata LPTA 713 TC (4x4) Tata LPT 709 E Tata SD 1015 TC (4x4) Tata LPTA 1615 TC (4x4) Tata LPTA 1621 TC (6x6) Tata LPTA 1615 TC (4x2) Tata Winger Passenger Mini Bus

PRICE OF CARS OF TATA:

Tata Indica V2 Rs.2,71,316 (Ex-Showroom Price New Delhi )

An affordable hatchback with enhanced power, good fuel economy, and roomy interiors . There are 17 variants available which can be clubbed into 2 categories: Indica V2 and Xeta. The Indica V2 variants are powered by a 1.4-litre diesel engine. The Xeta variants get a 1.2-litre petrol engine (available with an LPG kit). Roomy interior and spacious rear seating with superb lower back support. 

Tata Indica Vista Rs.3,58,469 (Ex-Showroom Price New Delhi ) The new generation Indica is built on a new platform and is spacious than the current

Indica and it comes with more powerful engines, enhanced interiors and better performance. Indica Vista comes in three main variants: Terra, Aqua, and Aura. Engine options are: 1.2L petrol, 1.3L Quadrajet diesel, and 1.4L turbocharged-intercooled 475 IDI. Special features include a rack and pinion hydraulic power steering and long petal-shaped headlamps exclusive to the Indica Vista.

Tata Indigo Manza - Rs.4,98,520 (Ex-Showroom Price New Delhi )

A good-looking sedan with ample interior space. It comes in 2 engine variants, 1.4 Safire Petrol, and 1.3 Quadrajet Diesel. Both the engines can deliver 88.5 bhp@4000 rpm, while the petrol variant can give a torque of 160 Nm@1750rmp and the Diesel engine can tap 116 Nm@4750rpm. An easy to shift C 549 5+1 speed manual gearshift makes the sedan easy-to-drive and control. Features include Power Steering, Power Windows, Central Locking and 2 DIN with AM/FM/MP3/CD Player and Audio Equaliser. 

Tata Indigo Marina Rs.4,86,773 (Ex-Showroom Price New Delhi ) A stylish wagon, with loads of cargo room, plenty of safety, luxury, and convenience

features. Available in 5 variants GLS(Petrol), GLX(Petrol), LS(Diesel), LX(Diesel), and LX DICOR. All the variants are powered by a 1.4-litre engine. Interiors are comfortable with spacious head room, leg room, and luggage room. Child safety locks on rear doors, collapsible steering and side impact beams are some of the standard safety features that this car provides.

Tata Indigo XL Rs.5,57,964 (Ex-Showroom Price New Delhi )

Solid build, adequate power, comfortable and spacious interior at an affordable price. The all new Indigo XL is a combination of comfort, luxury, style, and performance. The all new XL is available in two petrol and two diesel versions. The XL offers a 1.4L petrol engine and a 1.4L diesel engine. A 5-speed manual transmission regulates power to the front wheels for both variants. Spacious cabin with leather seats and ample rear legroom provide utmost comfort. 

Tata Indigo e-CS Rs.4,08,968 (Ex-Showroom Price New Delhi )

The Indigo e-CS with its fresh new looks comes as the most fuel-efficient sedan in India. It available in both diesel and petrol variants-LS, LX GLX and GLS.This mid-sized car delivers the best-in-class mileage of 23.03 kmpl. 5-speed manual transmission is standard in all variants. The Indigo e-CS has music system and electrical controls for ORVMs in addition to AC, power steering and power windows which were not there in the Indigo CS. Child safety locks on rear doors, collapsible steering, and seat belts ensure safety of all passengers in the car. 

Tata Nano Rs.1,15,361 (Ex-Showroom Price New Delhi )

The Tata Nano has stamped a distinctive position for the Indian car industry in the global automotive map. Available in Eight variants: Base BSII, Base BSIII, CX BSII, CX BSIII, LX BSIII, Base-BS IV,CX-BS IV and LX-BS IV. Nano is powered by a 2-cylinder, 624 cc, multi-point fuel-injection petrol engine that delivers 34.5 bhp. 4-speed manual transmission is standard in all the variants. The Nano has 21 percent more interior space compared to its closest rival, the Maruti 800. Only the top end variant has air conditioning. 

Tata Safari Rs.7,75,180 (Ex-Showroom Price New Delhi )

The car upgraded with the 2.2 VTT engine. Available BS III and BS IV variants are: 4x2 configuration and 4x4 configuration. These are distributed in 5 main choices: LX, EX, EXi, GX, and VX. The EXi comes only in Petrol; whereas GX comes only in Diesel. The EXi comes only in Petrol. The DICOR variants are powered by a 2.2L VTT diesel engine and LX 4x2 gets a 1948 cc turbocharged diesel engine. The petrol variants come with a 2092 cc petrol engine. 

Tata Sumo Grande MK II Rs.6,52,045 (Ex-Showroom Price New Delhi )

Tata Sumo Grande MK II is the latest upgraded version of its premium Sumo with a power Dicor engine borrowed from the Safari SUV, classy interiors, and elegant exterior styling. Available Variants are - LX, EX, GX, CX, CX Turbo, EX Turbo and LX Turbo. A 120 bhp 2.2L Dicor engine comes standard among all variants. A refined 5-speed manual transmission that is standard across all variants transfers power to the wheels. Rides on an independent front suspension with coil spring and a parabolic leaf spring type rear suspension. 

Tata Sumo Victa Rs.5,42,151 (Ex-Showroom Price New Delhi )

An all new Sumo is a Lifestyle SUV with upgraded engine options, improved interiors, and a choice of variants that are reasonably priced. It is available in four variants. DI LX, EX, GX TC and LX. Choice of three engines: 67 bhp 2.0L Inline-4 diesel, 89 bhp 2.0L Inline-4 turbo diesel and 69 bhp 3.0L Inline-4 diesel. A refined 5-speed manual transmission that is standard across all variants transfers power to the wheels. Spacious interiors and easy to access controls. 

Tata Xenon XT Rs.7,74,284 (Ex-Showroom Price New Delhi )

The new Xenon XT is a lifestyle SUV that can be differentiated from a pick-up truck with its style, smart features, and 4 x 4 off-road capabilities. The compact but powerful DICOR engine delivers good bhp and also emphasis on admirable fuel economy. The Xenon XT is available in two versions- EX 4x2 and EX 4x4. Both the versions come with 2.2 litre VTT In-line 4 engine. The interior is adorned with excellent materials and the controls are perfectly located offering total comfort and convenience.

Marketing strategies of Tata Motors : Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors, you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such as cars, trucks, commercial vehicles, 4×4…etc since the company began in 1945. Meanwhile, Tata Motors Limited has also become the largest automobile producer in India market.

Marketing strategies of Tata motors:

1. Product, Branding, and Advertising:

Every business started from 0, from no one knows it until everyone know it. Advertising is one of the most common ways to make car buyer or car enthusiast aware of the new car with special promotion price. Another more important way of advertising is to create an image or brand image. Take BMW Z3 for example, it was introduced in 1996 and shortly the car has been used in the famous James Bond movie. This is similar to Nissan 350 Fairlady Z in the recent 2007 Fast and the Furious 3 – Tokyo Drift. Over the years Tata Motors have been successful in creating their brand image especially they use some famous stars as their spokesman.

Other important marketing strategies are such as the packaging, innovations, and quality control. Tata Motors provide many innovative features to attract car lover. One of these innovations is the Tata Safari 4X4 Dicor that has “Reverse Guide System”. A weather-proof camera is fixed to the rear car to help the driver while reversing the car.

2. Pricing Strategy:

There are various factors to determine a price of a car. These factors are such as market condition (it can’t be too low or too high with the prices of same vehicle from competitors, it has to be at par), cost incurred to build a car, profit by company, dealer profit.

Giving discount every month and special promotion for certain type of vehicle also one of the strong strategy use by Tata Motors. Discount can be made from Company’s profit or from dealer’s profit at certain range.

3. Place:

Place of dealership does play an important role. The channel of distribution, physical location, and dealership method of distribution and sales is generally adopted. The distribution of vehicle must be in a very systematic way, from the plant to dealership and to end user. This is not only in India itself but also to the world-wide dealership. (See also Ford Motor Company SWOT analysis)

4. Maintenance and Support:

After sales service is also another important marketing strategy for most of the car buyer to choose for the right car. End user will not want to spend a lot of time to travel to a far place just to service the car such as change engine oil, oil filter and some simple checking. Parts and accessories must also easy to access when it is needed to keep the customer satisfy from buying Tata cars until maintaining the car or even until they sell the car and change to a newer Tata model.

Marketing strategies of Tata motors

By looking at the Marketing strategies of TATA motors, the SWOT analysis (the Strengths, Weakness, Opportunities, Threats) can clearly tells why Tata Motors marketing strategies is one of the successful stories in automobile industry nowadays.

SWOT Analysis - Tata Motors Limited

Strengths

The internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. For example after the Daewoo acquisition the Indian company leaned work discipline and how to get the final product 'right first time.'

The company has a strategy in place for the next stage of its expansion. Not only is it focusing upon new products and acquisitions, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow.

The company has had a successful alliance with Italian mass producer Fiat since 2006. This has enhanced the product portfolio for Tata and Fiat in terms of production and knowledge exchange. For example, the Fiat Palio Style was launched by Tata in 2007, and the companies have an agreement to build a pick-up targeted at Central and South America.

Weaknesses

The company's passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car manufacturers.

Despite buying the Jaguar and Land Rover brands (see opportunities below); Tat has not got a foothold in the luxury car segment in its domestic, Indian market. Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India?

One weakness which is often not recognised is that in English the word 'tat' means rubbish. Would the brand sensitive British consumer ever buy into such a brand? Maybe not, but they would buy into Fiat, Jaguar and Land Rover (see opportunities and strengths).

Opportunities

In the summer of 2008 Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Two of the World's luxury car brand have been added to its portfolio of brands, and will undoubtedly off the company the chance to market vehicles in the luxury segments.

Tata Motors Limited acquired Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million.

Nano is the cheapest car in the World - retailing at little more than a motorbike. Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will cost up to 85 times more than a standard Nano!

The new global track platform is about to be launched from its Korean (previously Daewoo) plant. Again, at a time when the World is looking for environmentally friendly transport alternatives, is now the right time to move into this segment? The answer to this question (and the one above) is that new and emerging industrial nations such as India, South Korea and China will have a thirst for low-cost passenger and commercial vehicles. These are the opportunities. However the company has put in place a very proactive Corporate Social Responsibility (CSR) committee to address potential strategies that will make is operations more sustainable.

The range of Super Milo fuel efficient buses are powered by super-efficient, eco-friendly engines. The bus has optional organic clutch with booster assist and better air intakes that will reduce fuel consumption by up to 10%.

Threats

Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore Tata Motors Limited has to catch up in terms of quality and lean production.

Sustainability and environmentalism could mean extra costs for this low-cost producer. This could impact its underpinning competitive advantage. Obviously, as Tata globalises and buys into other brands this problem could be alleviated.

Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments. For example ICICI bank and DaimlerChrysler have invested in a new Pune-based plant which will build 5000 new Mercedes-Benz per annum. Other players developing luxury cars targeted at the Indian market include Ford, Honda and

Toyota. In fact the entire Indian market has become a target for other global competitors including Maruti Udyog, General Motors, Ford and others.

Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple of fronts. The price of steel and aluminium is increasing putting pressure on the costs of production. Many of Tata's products run on Diesel fuel which is becoming expensive globally and within its traditional home market.

LATEST PRODUCT OF TATA MOTORS IS “NANO”

TARGET MARKET:

Tata   Motors has truly scored with the Nano. What's brilliant about the release is the consumer segments it can appeal to. Unlike what the honchos of other car companies in India think, Tata Nano will cut across and appeal to a cross section of consumer segments in India.

Take the Great Indian Middle class, for instance; further divided into Upper, Middle and the Lower middle class.

For the lower middle class, the Nano will be their first car.For the middle-middle class, it will their second car, wheels they can take to the local market.For the Upper-middle class, Nano will possibly be the third in their garage, for their 'baba-log' to ride around.

Now that's a first, not just in India, but around the world, a first for a product to appeal across market segments.

SEGMENTATION:

Variable used.GEOGRAPHIC: Rural or urbanDEMOGRAPHIC: Family size and incomeBEHAVIORAL: Benefit and user status.

POSITIONING:

Tata Motors unveils the People’s Car

A comfortable, safe, all-weather car, high on fuel efficiency & low on emissions

Mr. Ratan N. Tata, Chairman of the Tata Group and Tata Motors, today unveiled the Tata ‘NANO’, the People’s Car from Tata Motors that India and the world have been looking forward to. A development, which signifies a first for the global automobile industry, the People’s Car brings the comfort and safety of a car within the reach of thousands of families. The People’s Car will be launched in India later in 2008.

Speaking at the unveiling ceremony at the 9th Auto Expo in New Delhi, Mr. Ratan N. Tata said, “I observed families riding on two-wheelers – the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors’ engineers and designers gave their all for about four years to realise this goal. Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.” 

Stylish, comfortable The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy. 

Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to uniquely combine both space and manoeuvrability, which will set a new benchmark among small cars. 

When launched, the car will be available in both standard and deluxe versions. Both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual’s preferences. 

Fuel-efficient engineThe People’s Car has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS, multi point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft. The lean design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. Performance is controlled by a specially designed electronic engine management system. 

Meets all safety requirementsThe People’s Car’s safety performance exceeds current regulatory requirements. With an all sheet-metal body, it has a strong passenger compartment, with safety features such as crumple zones, intrusion-resistant doors, seat belts, strong seats and anchorages, and the rear tailgate glass bonded to the body. Tubeless tyres further enhance safety. 

Environment-friendly The People’s Car’s tailpipe emission performance exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable

transportation solution with a low carbon footprint.(For more information: www.tatanano.com ) 

About Tata MotorsTata Motors is India's largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Córdoba, Argentina. The company already distributes Fiat branded cars in India. Tata Motors’ international footprint includes Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pick-up vehicles in Thailand. Tata Motors has research centres in India, the U.K., and in its subsidiary and associate companies in South Korea and Spain.

MAHINDRA & MAHINDRA:

Mahindra & Mahindra Limited

Type Public BSE : 500520

Industry Automotive

Farm Equipment

Founded 1945

Headquarters Mumbai, Maharashtra, India

Key people Keshub Mahindra (Chairman),Anand Mahindra (Vice-

Chairman & Managing Director)

Revenue ▲ 31,568.54 crore (US$6.85 billion)(2010).[1]

Net income ▲ 2,871.49 crore (US$623.11 million)(2010).[1]

Employees 16,000+[1]

Parent Mahindra Group

Website Mahindra.com

Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial Conglomerate Mahindra

Group based in Mumbai. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by

brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. After India gained

independence and Pakistan was formed; Malik Ghulam Mohammed moved to Pakistan where he

became the nation's first finance minister. Now, with the Mahindra brothers as the whole sole of the

company, its name was changed to Mahindra & Mahindra in 1948.

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first

known for assembly under licence of the iconicWillys Jeep in India. M&M introduced Jeeps to India

and in no time they established themselves as the Jeep manufacturers of India. The company later

branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors,

rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a

growing global market presence. At present, M&M is the leader in the utility vehicle segment in India

with its flagship UV Scorpio.

In recent times the company is engaged in spreading its reach beyond its traditional markets. They

entered into the two-wheeler segment by taking over the Kinetic Motors in India. M&M also has

controlling stake in REVA Electric Car Company. M&M has also been selected as the preferred bidder

for the acquisition of South Korea's SsangYong Motor Company.

Models

Mahindra Bolero

Mahindra Bolero Camper

Mahindra Bolero Inspira

Mahindra Bolero Stinger Concept

Mahindra Scorpio

Mahindra Scorpio Getaway

Mahindra Scorpio First

Mahindra Xylo

Mahindra Legend

Mahindra MM550 XD

Mahindra-Renault Logan (in cooperation with Renault)

Mahindra Axe

Mahindra Major

Mahindra Souvenir Concept

Mahindra Commander

Mahindra DI

Mahindra Cab Chassis

Top Selling Mahindra Cars AND their prices:

Mahindra Renault Logan DLE 1.5...  6,92,557

Mahindra Renault Logan GL 1.4...  4,89,182

Mahindra Renault Logan GLS 1.6...  6,50,507

Mahindra Scorpio 2.6 LX 7-Seater...  8,15,224

Mahindra Scorpio 2.6SLX 7-Seater Diesel...  9,48,988

Cars from Mahindra :

Mahindra Renault (Sedan)

Mahindra Bolero (SUV)

Mahindra Scorpio (SUV)

Mahindra (Sedan)

Popular Mahindra sedans range from Mahindra cars costing a bit below rupees five lakhs to Mahindra cars

costing a bit above rupees nine lakh eighty thousand. Popular Mahindra sedans include

Mahindra Renault (Sedan) 

The Mahindra Renault Logan is a spacious wide body sedan built in

association with Renault - the leading automobile manufacturer worldwide. It is a built around Renault's leading

space optimization' design. Mahindra (Sedan) The Mahindra Renault with its petrol and diesel variants targets

the upper middle class consumer with Mahindra cars ranging between rupees five and seven lakhs. Mahindra

Renault variants include 

Renault Logan GL 1.4 (Petrol)

Renault Logan GL 1.4 is one of the perfect fit and finish car in its segment. New cars have a show room price of

around Rs.4,35,000 and on-road price of around Rs.5,00,000 inclusive of all charges such as insurance, octroi,

RTO, etc. Mahindra Renault Logan GL 1.4 car prices vary with the car dealer's location. 

Renault Logan GLE 1.4 (Petrol)

Renault Logan GLE 1.4, this perfectionist has is gifted with perfect body structure and control level. New cars in

this series have a showroom price ranging from around four lakhs to around five lakhs inclusive of all charges like

insurance, octroi, RTO, etc. Renault Logan GLE 1.4 car prices vary with the car dealer's location. 

Renault Logan GLX 1.6 (Petrol)

Renault Logan GLX 1.6 is the ideal combination of power and elegance. At the showroom, this car costs around

Rs.5,35,000 with an on-road price of around Rs.6,00,000. This includes standard ancillary charges also. 

Renault Logan DLE 1.5 (Diesel)

This variant of Logan defines itself in terms of spaciousness and performance. The Renault Logan DLE 1.5 is

now available at a showroom price of around Rs.5,55,000 with an on road price of around Rs.6,20,000 including

supplementary charges. 

Renault Logan GLS 1.6 (Petrol)

Renault Logan GLS 1.6 is a wide body car with classy features and aggressive price. New cars have a show

room price of around Rs.5,75,000 and on-road price of around Rs.6,50,000. Mahindra Renault Logan GLS 1.6

car prices vary with the car dealer's location. 

Renault Logan DLX 1.5 (Diesel)

Renault Logan DLX 1.5 is marked for its spacious and comfortable features. New cars in this series have a

showroom price ranging from around six lakhs to around seven lakhs inclusive of all charges like insurance,

octroi, RTO, etc. Renault Logan DLX 1.5 car prices vary with the car dealer's location. 

Renault Logan DLS 1.5 (Diesel)

This sedan variant from the Logan collection includes all the latest features and facilities available in its segment.

At the showroom, this car costs around Rs.6,50,000 with an on-road price of around Rs.7,30,000. This includes

standard ancillary charges also. 

Mahindra (SUV)

Popular Mahindra SUV car prices range from Mahindra cars at a bit above rupees five lakhs to Mahindra cars at

a bit below rupees ten lakhs, including

Mahindra Bolero (SUV) 

The Mahindra Bolero is Mahindra's leading presentation in the utility vehicle

segment. It comes with a brand new style and time tested performance. The Mahindra Bolero lives up to its

reputation of being a tough vehicle. Mahindra (SUV) The Mahindra Bolero with its diesel variants targets the

middle class consumer with Mahindra SUVs at on-road prices ranging between rupees five and seven lakhs.

Mahindra Bolero variants include 

Bolero DIZ (Diesel)

The Bolero DIZ excels in style with an aggressive grille ornament, muscular stance and low fender extensions.

The Bolero DIZ is now available at a showroom price of around Rs.5,00,000 with an on road price of around

Rs.5,60,000 including supplementary charges. 

Bolero DI (Diesel)

Bolero DI makes toughest roads smoothest while riding. New cars have a show room price of around

Rs.5,20,000 and on-road price of around Rs.5,85,000. Mahindra Bolero DI car prices vary in lakhs upon the car

dealer's location. 

Bolero SLE (Diesel)

Bolero SLE is a perfect match of style, comfort and convenience. New cars in this series have a showroom price

ranging from around five lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Bolero

SLE car prices vary with the car dealer's location. 

Bolero Plus (Diesel)

The Mahindra Bolero gives an outstanding performance along with modern looks and features giving the owner

complete value for money. At the showroom, this car costs around Rs.5,50,000 with an on-road price of around

Rs.6,20,000. This includes standard ancillary charges also. 

Bolero SLX (Diesel)

This variant of Bolero is packed with new style and comfort to suit your needs or unleash your style. The Bolero

Bolero SLX is now available at a showroom price of around Rs.5,80,000 with an on road price of around

Rs.6,55,000 including supplementary charges. 

Mahindra Scorpio (SUV) 

The Scorpio is Mahindra's world class presentation and flagship adventurous SUV. Mahindra (SUV) The

Mahindra Scorpio with its diesel variants targets the middle class consumer with Mahindra SUVs at on-road

prices ranging between rupees eight and ten lakhs. Mahindra Scorpio variants include 

Scorpio 2.6 LX (7-Seater) (Diesel)

This vehicle comes fully packed with loads of stylish, convenient and comfort features. New cars have a show

room price of around Rs.7,10,000 and on-road price of around Rs.8,00,000. Mahindra Scorpio 2.6 LX (7-Seater)

car prices vary with the car dealer's location. 

Scorpio 2.6 LX (9-Seater) (Diesel)

Figure out the great technological, exterior, interior, and safety features on this masterpiece. New cars in this

series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like

insurance, octroi, RTO, etc. Mahindra Scorpio 2.6 LX (9-Seater) car prices vary with the car dealer's location. 

Scorpio 2.6 DX (7-Seater) (Diesel)

Scorpio 2.6 DX is well known for eye-catching looks and sturdy performance. At the showroom, this car costs

around Rs.7,80,000 with an on-road price of around Rs.8,80,000. This includes standard ancillary charges also. 

Scorpio 2.6 DX (8-Seater) (Diesel)

Scorpio 2.6 DX exudes robust and elegance including go-getting features. The Scorpio 2.6DX is now available at

a showroom price of around Rs.7,78,000 with an on road price of around Rs.8,80,000 including supplementary

charges. 

Scorpio 2.6 SLX (7-Seater)(Diesel)

This variant from the Mahindra Scorpio's stable is marked for its durability, reliability and low maintenance. New

cars have a show room price of around Rs.8,40,000 and on-road price of around Rs.9,50,000. Mahindra Scorpio

2.6 SLX (7-Seater) car prices vary with the car dealer's location. 

Scorpio 2.6 SLX (8-Seater) (Diesel)

Scorpio 2.6 SLX possess strong engine with its attractive looks and decent design. New cars in this series have a

showroom price ranging from around eight lakhs to around nine lakhs inclusive of all charges like insurance,

octroi, RTO, etc. Scorpio 2.6 SLX car prices vary with the car dealer's location. 

Mahindra has positioned itself as the traditional leader in utility vehicles on Indian roads. Its tie-up with Renault

has marked its full-fledged entry into the passenger car market. Mahindra cars today, including Mahindra Bolero,

Mahindra Scorpio, and Mahindra Logan enjoy immense popularity with Indian middle class consumers.

MARKET STRATEGIES:

Place

Mahindra & Mahindra has emerged as a well-known tractor brand in the US. It is now

planning to launch the Scorpio in the US sports utility vehicle market.

Mahindra Automobiles have a strong and growing presence in international markets

Yugoslavia,

Bangladesh

Sri Lanka

Australia

Uruguay

South Africa in 2004 (Mahindra South Africa)

Europe in 2005 (Mahindra Europe)

Mahindra vehicles have gone on display to auto enthusiasts around the world,participating in

prestigious automobile shows in Paris, Rome, Bologna, Johannesburgand São Paulo.

In 2006 Mahindra announced that it would be the first Indian automobile

manufacturer to enter the world¶s most demanding and critical market.

P rice

Prices are applicable within the specified city limits only.

All prices are subject to change, and Mahindra Scorpio reserves the right to modify the prices

at its discretion at any point in time.

PromotionThe creative strategy was to drive home the µCar Plus¶ positioning forward. There was a needto leverage on product strengths. And a need to establish car plus story. Hence the productwas to be the hero in all communicationsThe tone and manner was to help associate the brand with the modern and urban lifestyle.The TVCs as well as the press still-shots were shot in Australia to provide an internationalcity feel. This brought in the international, premium, up-market association for the brand.

Product

Mahindra Scorpio

Mahindra Scorpio Getaway

Mahindra Scorpio First

Model

LX

M2DI

SLE

SLX-4WD

VLX BS3 2WD

VLX BS3 2WD-Air Bag

VLX BS3 4WD

VLX BS3 4WD-Air Bag

SWOT ANALYSIS:

Strength

India's first BS IV Car.

Revolutionary Micro-Hybrid Technology.

Powerful mHawk Diesel Engine.

W eakness

Effortless Acceleration.

Fire Retardant Upholstery.

Excellent Driving Experience.

Threats

Automatic Transmission only on Top-End Variant.

O pportunities

Mahindra vehicles have gone on display to auto enthusiasts around the world,participating in

prestigious automobile shows in Paris, Rome, Bologna, Johannesburgand São Paulo.

LATEST PRODUCT OF MAHINDRA & MAHINDRA IS “SCORPIO”

SEGMENTATION:A BRAND is a thought, and launching brands can be a great growth strategy for any corporate. But, it takes two to tango. A brand founded on a good idea needs to

be built with an ever-evolving gameplan. A case in point is the launch of the sports utility vehicle (SUV), Scorpio, by Mahindra & Mahindra (M&M).When Scorpio hit the streets, it arrived as an SUV with a `car pluspackage. Two-and-a-half years later, it has caused a paradigm shift in its category. Equipped with a savvy marketing strategy, the brand has not only grown the SUV market,but almost touched base with the `Cclass cars segment.According to automobile manufacturersdata, the premium utility vehicle segment grew at approximately 14 per cent up to June 2002. With the launch of Scorpio,the growth rate from July 2002 to March 2003 rose to about 51 per cent. Between April 2003 and March 2004, the segment grew by 33 per cent.

POSITIONING:Attract a lot of cross-over customers. Unlike for its competitors in the UV category, people who wished to purchase a C class car would also consider a Scorpio," says Hormazd Sorabjee, Editor, and Autocar India. "The Scorpio launch did playa significant role in driving the UV market up. This to me is the ultimate measure of success - the ability of a company to drive the growth of markets," remark Abraham Koshy, Professor of Marketing, Indian Institute of Management, and Ahmedabad. Marketing gurus suggest that the positioning of Scorpio was also very bold and innovative. Mahindra Scorpio Pick Up secures third position in T2 category of Rally dos Sertoes in Brazil

TARGET MARKET:The track monitors `high valueconsumers, and registers those who are in the SEC A and B categories, while 67 per cent of the sample size is from the top eightmetros; the rest from the next 50-60 towns across India. Sales too have been zooming, says the company. According to brand-wise data, the company claims to bematching sales of most C segment cars, even outselling some of them. In the lastsix months, M&M sold 14,389 Scorpios, against a total C segment sale of 79,346,according to company data

RECENT DEVELOPMENTS

Mahindra signs MoU to acquire stake in N.Korea based Ssangyong

Mahindra & Mahindra has entered into an agreement to acquire a majority stake in beleaguered South Korean vehicle maker SsangYong Motor Company.

In a filing to the Bombay Stock Exchange, Mahindra & Mahindra (M&M) said that it has "signed a memorandum of understanding with SsangYong Motor to acquire a majority stake in the South Korean SUV maker". The agreement will be followed by a detailed due diligence process and finalization of definitive agreements, the filing added."We are committed to leveraging SsangYong's strong competencies in R&D and technology by investing in a new SYMC product portfolio which will help us gain momentum in global markets," M&M Automotive and Farm Sector President Pawan Goenka said.He further said, "India is a rapidly growing SUV market and will create new growth avenues for SsangYong. The synergies between both the brands, which share a similar heritage will

make us a combine force to reckon with in the global utility vehicle space."Rothschild and Samsung Securities are advising M&M on the deal.On August 12, M&M was chosen as the preferred bidder by SsangYong Motor. The company had said that deal is likely to be finalised by November this year but did not disclose the financials involved.SsangYong Motor, which has SUV models like 'Rexton', 'Kyron' and 'Actyon' and sedan 'Chairman', has been undergoing a court-led restructuring from 2009 after suffering heavily due to the downturn in auto industry.China's SAIC Motor Corp owns 10 per cent in the troubled automaker and about 70 per cent is held by creditors, led by state-owned Korea Development Bank.M&M currently has two manufacturing facilities in South Korea and has an employee strength of 4,800 people.The company has 138 dealers in its home country, while 1,300 dealers are located across 98 nations. It sold 35,000 units in 2009.M&M had said once the deal is done, it would consider bringing the premium SUVs from SsangYong Motor's stable into India.

BIBILOGRAPHYOverview of the Automobile market- www.icra.org, www.siamindia.com

Factors contributing to the increased demand of automotives and the growth of Indian Auto sector-www.wikipedia.org

Car models India-www.surfindia.com

Market share of cars in India-self made

Maruti Suzuki- www.wikipedia.org, www.cardekho.com, www.marutisuzuki.com.

Hyundai-www.wikipedia.com, www.hyundai.com

Tata-www.wikipedia.org, www.icra.org

Mahindra & Mahindra –www.mahindra.com www.wikipedia.com, www.icra.org

PURPOSE SERVED:

This project enhanced our knowledge of passenger vehicle market in India.

It helped us to know the market share of different companies and the prevailing car models in India, and their marketing strategies.

It also helped us to compare the major players in the market and helps in knowing its market share.