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    Case study:

    By -Amit(1020804)Ashish(1020807)Rajeev(1020821)Vasundhara

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    COUNTRY UNITED

    KNIGDOM

    IRELAND NETHERLAND

    AREA 2,43,610 KM2 84,421KM2 41,848KM2

    POPULATION 62,041,708 6,197,100 16,545,200

    DENSITY 254.7/KM2 73.4/KM2 400.8/KM2

    STATES/COUNTIE

    S

    92 32 17

    LANGUAGES ENGLISH,IRISH,SCOTTISH,WELSHetc

    IRISH DUTCH

    CURRENCY POUNDSTERLING

    EURO EURO

    MAJOR ECONOMIC INDICATORS

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    GROSS NATIONAL INCOME

    UNITED KINGDOM-37,230 $

    IRELAND-33,510$

    NETHERLAND-39,780$

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    GROSS DOMESTIC PRODUC

    UNITED KNIGDOM-2.17 TRILLION US $

    IRELAND-227.19 BILLION US $

    NETHERLAND-792.128 BILLION US $

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    INFLATION RATE

    UNITED KNIGDOM-3.694%

    IRELAND-1.292%

    NETHERLAND-1.922%

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    BALANCE OF TRADE

    UNITED KNIGDOMTRADE DEFICIT-4.1 BILLION EUROS

    UNITED KNIGDOMTRADE DEFICIT-4.1 BILLION EUROS

    IRELANDTRADE SURPLUS-4062 MILLION EUROS

    IRELANDTRADE SURPLUS-4062 MILLION EUROS

    NETHERLANDTRADE SURPLUS-3.1 BILLION EUROS

    NETHERLANDTRADE SURPLUS-3.1 BILLION EUROS

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    MAJOR EXPORT % OF

    COUNTRY TOTAL

    Manufactureditems

    5.8

    Crudepetroleum 5.6

    Automobiles 5.1

    Automaticdataprocessingequipment

    5.0

    Medicinal andpharmaceutical products

    3.9

    Aircraft 3.6

    Engines andmotors

    3.5

    Transistorsand valves 3.3

    Professionaland scientificmeasuringequipment

    3.0

    Motor vehicle

    parts andaccessories

    2.6

    MAJOR IMPORT

    Consumergoods

    18.1%

    Food 7.2%

    Fuels 4.4%

    Industrial

    supplies

    22.8

    %

    Machinery29.5%

    Transportation

    17.0%

    Other 1.0%

    PRINCIPAL TRADINGPARTNERS

    COUNTRY

    EXPORTS

    IMPORTS

    BALANCE

    UnitedStates

    41,969 39,485 -2,484

    Germany

    30,471 40,595 -10,124

    France 25,606 25,666 -60

    Netherlands

    21,080 22,049 -969

    Ireland

    18,516 13,541 4,975

    Belgium

    14,061 14,786 -725

    Italy 11,779 14,083 -2,304

    Spain 11,760 8,913 2,847

    Japan 5,386 15,755-10,369

    China

    (inc.Hong

    3,881 16,803 -12,922

    UNITED KNIGDOM

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    MAJOR EXPORTS-Computers and office products have become some of Ireland's mostprofitable export products (28%). The country also manufactures musical instruments(5.2%), making 12.7% of the world's exports. Other export items include chemicals likenitrogen compounds (10.9%), electronic circuitry (5.2%), and medicines (4.9%).

    MAJOR IMPORT % OF

    COUNTRY TOTAL

    Consumergoods

    12.8%

    Food 5.0%

    Fuels 4.0%

    Industrialsupplies

    17.7%

    Machinery 43.8%

    Transportation

    10.6%

    Other 6.1%

    PRINCIPAL TRADING PARTNERS

    CO NTR E PORTS IMPORTS ALANCE

    nitedKingdom

    16,659 15,866 793

    nited States 13,103 8,431 4,672

    Germany 8,633 2,947 5,686

    France 5,825 2,387 3,438

    Netherlands 4,234 1,614 2,620

    elgium 3,662 785 2,877

    Italy 3,058 1,126 1,932

    Spain 1,883 677 1,206

    Switzerland 1,876 353 1,523

    IRELAND

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    EXPORTS % OF COUNTRY

    TOTAL

    Machinery8.4

    Refinedpetroleumproducts

    6.9

    Electronicmicrocircuits

    3.9

    Telecommunicationsequipment

    3.0

    Crudevegetable

    materials

    2.5

    Natural andmanufacturedgas

    2.5

    Meat 2.4

    Polymers 2.2

    IMPORTS

    % OF COUNTRYTOTAL

    Consumergoods

    15.3%

    Food 8.4%

    Fuels 11.0%

    Industrialsupplies

    23.4%

    Machinery 31.5%

    Transportation 10.2%

    PRINICIPAL TRADING PARTNERS

    COUNTRY

    EXPORTS

    IMPORTS

    BALANCE

    Germany

    43,166 26,506 16,660

    Belgium 18,335 14,009 4,326

    United

    Kingdom

    18,079 15,914 2,165

    France 17,807 9,151 8,656

    Italy 10,258 3,965 6,293

    UnitedStates 8,677 18,815 -10,138

    Spain 5,432 3,572 1,860

    Switzerland

    3,110 2,201 909

    Japan 1,839 7,906 -6,067

    NETHERLAND

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    DUTIES AND

    TAXES

    UNITED

    KINGDOM

    IRELAND NETHE

    RLAND

    IMPORTDUTY(% OF THECAR PRICE)

    10% 10% 10%

    VAT

    (VALUE OFTHECAR+IMPORTDUTY)

    21% 20% 20%

    VRT(ON CO2EMISSION)

    14%-36% -

    BPM(GREENTAX)(ON SELLINGPRICE OF

    CAR)

    - - 27.4%

    Band

    CO2 EmissionsVRTRate

    A 0 - 120g14% ofOMSP

    B 121 - 140g16% ofOMSP

    C 141 - 155g20% ofOMSP

    D 156 - 170g24% ofOMSP

    E 171 - 190g 28% ofOMSP

    F 191 - 225g32% ofOMSP

    G 226g and over36% of

    OMSP

    IMPORT DUTIES AND TAXES

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    y Around 1.5 million cars and commercial vehicles and three million engines are producedin the UK each year, accounting for 10.6% of the UKs total exports.

    y annual turnover of 52 billion

    y Workforce of over 820,000 people

    y 2010 Actual

    y New car registrations: 2.031 million units, up 1.8% on 2009.

    y

    y Diesel penetration: 46.1%, up from 41.7% in 2009.

    y

    y New LCVs registrations: 222,915 units, up 19.6% on 2009.

    y New registration volumes for all vehicle types in 2010:

    y New cars up 1.8% at 2,030,846 units, on 2009 total of 1,994,999 units

    y LCVs up 19.6% at 222,915 units, on 2009 total of 186,386 unitsy Trucks over 3.5t gvw down 0.8% at 34,458 units, on 2009 total of 34,746 units

    y Trucks 6t and over gvw down 1.3% at 27,588 units, on 2009 total of 27,938 units

    y Buses and coaches over 3.5t gvw down 25.4% at 3,226 units, on 2009 total of 4,323 units

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    y New car registrations: 1.930 million units, down 5.0% on the 2010 forecast.

    y

    y Diesel penetration is forecast to rise to 47.9%.

    y

    y New LCVs registrations: 240,300 units, up 7.8% on the 2010 forecast.

    ,

    y New car registrations: 2.021 million units, up 4.7% on the 2011 forecast.

    y

    y Diesel penetration is forecast to ease to 45.9%.

    y

    y New LCVs registrations: 246,600 units, up 2.6% on the 2011 forecast.

    y

    y The forecasts are next scheduled to be revised at the end of April 2011.

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    y Revenue 3,785 million (2004)

    y Operating income 131 million (2004)

    y Profit -176 million (2004)

    y Owner(s) General Motors

    y Employees 4.700 (2009

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    y Bentley Motors Limited Bentley logo.svg

    y

    Type Private Limited Companyy Founder(s) Walter Owen Bentley

    y Headquarters Crewe, Cheshire, United Kingdom

    y Products Cars

    y Revenue 571 million (2009)

    y Operating income 194 million loss (2009)

    y Employees 3,726 (2009)

    y

    Parent Volkswagen Group

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    y Type Automotive marque

    y Owner BMW AG

    y Markets Global

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    y

    Type: Private Unlimited Companyy Industry: Automotive

    y Headquarters: Gaydon, United Kingdom[2]

    y Key people: Ratan Tata (Chairman)

    y Products: Automobiles

    y Owner(s): Tata Motors

    y Employees: 13,000

    y

    Parent Jaguar Land Rover

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    y Type: Private limited company

    y Industry: Automotive

    y Founded: 11 September 1922 (as Swallow SidecarCompany), changed to Jaguar Cars Limited on 9 April 1945

    y Founder(s): Sir William Lyons and William Walmsley

    y Headquarters: Whitley, Coventry, United Kingdom

    y Key people: Ratan Tata, Chairman

    y Products: Automobilesy Owner(s): Tata Motors

    y Employees: 10,000[1]

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    y Type Private Limited Company

    y Industry Automotivey Founded 2006

    y Headquarters Longbridge, Birmingham,

    y United Kingdom

    y Products Automobiles

    y Parent SAIC

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    y Type: Private

    y Industry : Automotive

    y Founded: 1978

    y Headquarters: Lelystad, the Netherlands

    y Key people: Joop Donkervoort

    y Products: Hand-built cars

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    y Industry : Automotive ,Aviation

    y

    Headquarters:y Netherlands

    y Key people: Jacobus and Hendrik-Jan Spijker,founders

    y Products : hand-built coaches, carriages, cars andairplanes

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    y Strong revenue growth of the company.

    y Successful alliance with Italian mass producer Fiat since2006. This has enhanced the product portfolio for Tata interms of production and knowledge exchange.

    y Diversified product portfolio -Company operates indifferent market segments including passenger cars,trucks, medium and heavy commercial vehicles, lightcommercial vehicles, utility vehicles and buses.

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    y New Entrant in European market

    y One weakness which is often not recognized is that inEnglish the word 'tat' means rubbish. Would the brand

    sensitive British consumer ever buy into such a brand?y The company's passenger car products are based upon

    3rd and 4th generation platforms, which put TataMotors Limited at a disadvantage with competing car

    manufacturers.

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    PESTE ANALYSIS

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    y Oil prices resulting from international instability Thespecial attention shall be given to oil prices and its affect on

    the market requirement.

    y Administrative barriers need to be seriously concerned asvarious requirements for safety standards and emissionlevel might increase the costs of production and reduce theoperating profit margin.

    y The political relationships between countries of operations

    India cooperates with the UK within the regime offavourability which implies the certain benefits as reducedtariff and non-tariff barriers.

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    y Strong growth of GDP

    y Currency stability

    y Personal disposable income (PDI)

    y Consumer expenditures

    reflects the high level of consumer confidence.

    y Cost factor and the capability of direct and indirect

    costs becomes one of the key issues in maintainingcompetitive advantage

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    y Demographic factors Demographic factor is one of

    the key social factors. It affects lifestyle, consumer

    trends, the type of risk aversive behaviour, spending

    power and value per customer.y Lifestyle factors such as fashion ability and luxury

    preferences are so strong that it removes the negative

    effect of market maturity and oil prices in certain car

    segments.y Social norms that impact the decision to own and

    use automobiles versus other means of transport.

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    y Area of digital and communication technologiescreate new operating opportunities such as new

    marketing mix channels

    y Purchase environment (e-commerce) and new market

    research tools, car distributors develop e-commerce to

    counter the problem of overcapacity.

    y The development of e-exchange channels between

    supply chain agents becomes the source of strategicadvantage (Currimbhoy, 2004) as it creates the ability

    of fast market response and better value chain quality

    control.

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    y Implementation of strategies designed to protectcompanys share on Indian market.

    y Zero carbon emission measures to be taken by autoindustry in manufacturing cars.

    y Physical conditions effecting ability to use automobilesof different types. This will also include stateinfrastructure such as roads for driving vehicles.