car loan advertisements

8/19/2019 Car Loan Advertisements

1/23

C

LODhruv ChakarvartiShreyans Gurjar

Partha Sharma

Shailin Jain

Medha Jain


2/23

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L&T Finance oers a s!ectrum o" #nancial !roducts and servicesindustry and a%riculture

• The com!any's "ocus se%ments are cor!orate !roducts$ construce(ui!ment$ commercial vehicles and tractors

• The )usiness !hiloso!hy is to "und income %eneratin% assets*act+hile maintainin% a clear "ocus on returns

• L&T Finance has ada!ted +ell to the chan%in% market dynamics consistently !ro#ta)le

• Vision

• To be a dominant player in the fnancial services industry, commconstant innovation and sustained customer service that enhancshareholder wealth. L&T Finance will oster trust, uphold integritradiate positive energy.


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4/23

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Theme The story revolves around ,avi +ho )uys the car aects a lot more !eo!le includin% uncle$ his siste)rother$ his nei%h)our

• Ta%line -nalysis

.hanken%i .hushiyan

• /ie+ o" the "uture

0a!!iness "or others


5/23

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vision to trans"orm rural and semi1ur)an 2ndia insel"1reliant$ 3ourishin% landsca!e

• Focus areas1 !ersonalised #nance "or a +ide ranvehicles$ home develo!ment re(uirements and mother diverse endeavours

• )usiness model "acilitates loans to customers )aon their current #nancial status$ )ut their "uture ca!acity

• to! tractor #nancer in 2ndia


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7/23

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Themethe success story o" a hum)le1lookin% man$ +ho otransition 11 "rom dreamin% )i% to materialisin% hidreams 1 to Mahindra Finance

• Ta%line

)ande mein hai dum$ !ehchanen sir" hum

• /ie+ o" the "uture• e4!ansion o" the customer5s )usiness

• ,ise in his re!utation


8/23

6nion 7ank o" 2ndia


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10/23

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Theme• Ta%line



11/23

State 7ank o" 2ndia


12/23


13/23

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Theme• Ta%line



14/23

7ank o" 2ndia


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16/23

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Theme• Ta%line



17/23

Com!arin% the -ds


18/23

Tar%et -udience


19/23

Financial details

8o vocal or!ictorial dis!layo" "acts and#%ures

8ot at all vocala)out the "acts& #%ures


20/23

Positionin%

encoura%esevery middleclass householdto )uy a car )ysho+in% ho+ itcan make adierence to all

the mem)ers o"the "amily

"acilitator "orthe customer5ssuccessreach to themasses!rovide them#nancin%

"acilities


21/23

Mode o" Communication

Monolo%uesim!le hindi tomake the vie+eridenti"y +ith,avi

monolo%uecaterin% to Tier22 cities)asic 0indi


22/23

9motional -!!eal

:-!ki har khushise judi hai )hotsi khushiyan;

stru%%lin%middle1classman


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