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The Internet’s Car Community

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“TopGear for the Facebook generation”

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YouTube Website Facebook

6708001,1001,3701,4501,5501,6452,4503,4608,000290,000351,000445,000511,750

Oct 13Current growth

Jun 12Pre-seed round

Our growthForecast to reach 5M users per month by end 2013

1 million monthly unique users 3 million monthly pageviews (website)

Social engagement

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Our total reach is 2x larger vs. TopGear

Our Pages400,000

TopGear200,000

# talking about us on Facebook Our Facebook pages (growth/mo)

140k fans

560k fans

20%

10%CAR MEMES

145k fans 10%

Our content goes viral

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Supersharer audience who socially distribute our content

0

15000

30000

45000

60000Facebook shares

Trend

Oct 13Current growth

Aug 12Pre-seed round

Case Study: Ford

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We ran a campaign with Ford’s Zetec S resulting in 100k views

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The resultsOver 100,000 views and key 18-24 demographic reached

Example 1 - Ticking Timebomb: Ford Fiesta EcoBoost Review

Example 2 - 10 Reasons Why You Should Become A Van Driver

11,000 views (86% likes)

24 commentsHighest voted: “economy just kicked in yo!”

17,928 people reached, 23 likes, 6 comments

32,295 views (96% likes)

74 commentsComments: “I want a Transit SSV but I’m stuck in the USA. UK gets the better Fords. Focus RS <3”

109,800 people reached, 212 likes, 65 comments

Case Study: Vroom

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Achieved #1 ranking in 10 App Stores worldwide

Brands we’ve worked with

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Car, lifestyle, youth and utility categories

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Why work with us?Branded content results in highly engaging campaigns

1. We create content that leads to purchasePersonalisation engine

2. Earned media > Paid mediaSupersharers

3. Increase customer lifetime valueNext generation of car buyers

11Adnan Ebrahim - November 2013 - adnan@carthrottle.com - 07912 604615