THE BRAND

Caramello's was established in 2002 with the name

being derived from the Greek word “Caramella”

which means sweet treat.

Caramello’s is an established brand in Central South

Africa and aims to cater for the sophisticated markets

confectionery, bakery & coffee shop needs.

Stores locations are best suited in high traffic

shopping complexes. Our store model requires

between 180m² - 200m² combined retail space.

There are currently 4 operational stores with the

focus for growth being placed on franchising.

Currently two of these outlets are owner operated

franchise stores with the remaining two still operated

and owned by the Franchisor.

We have gained great interest for our brand nationally

and even internationally through our strong

foundation in the well established and profitable

stores.

MENU & PRODUCT OFFERING

Our unique menu offers great variety, ranging from

breakfasts to gourmet burgers; from espresso's to

coffee cocktails. We continuously strive to remain

price and product conscious without neglecting

Quality & Profits.

One of our Unique Selling Propositions is our Deli

section providing high quality confectionery, bakery

and catering (platters for events).

Support

We are very hands on with support to our franchisees

and require all our owner operators to undergo a two

month in-store training programme prior opening

their business.

There is also an initial hand holding period once the

business opens, thereafter we are just a phone call

away besides our regular store visits and follow ups.

Are You Our Next Franchisee?

Owner presence in our stores is critical to our success

model and core culture and we are therefore only

interested in Franchisees who are owner operators

and hands-on in their business on a daily base.

FRANCHISING

We pride ourselves in the fact that our initial

investment required by a potential owner operator

for a new store is approximately 50% less than that of

our peers without compromising our store setup or

end product. This in itself reduces the period required

to retrieve ones initial capital outlay and increases

Return on Investment.

Our franchise fees are extremely well positioned at

6% royalty and a 3% marketing fee contribution.

Our Central Kitchen and Distribution Centre allows us

to supply all confectionery, specialized bakery

products, coffee supply and recipe items to our

exclusive store network, ensuring we remain very

responsive to quality, price, changing markets, and

keeping product innovation as part of our DNA.

CARAMELLO’S CORE CULTURES

Our unique stores strive to give an unparallel

customer experience by ensuring that our PEOPLE,

PRODUCT & EQUIPMENT are of a superior nature

whilst keeping QAULITY, SERVICE, CLEANLINESS &

ADMINISTRATION at the highest levels.

We believe in open communication between

ourselves and our patrons and understand without

them we have no business.

Despite the current growth within the group, service

& customer satisfaction will always remain at the core

of everything we do.

Telephone: 051 430 6042 | Email: info@caramellos.co.za | Website: www.caramellos.co.za

When It All Began

Year Established

Brand Network

Head Office

No. of Outlets

Investment (Excl. VAT)

Average set-up cost (store size dependant)

Initial franchise fee

Initial Working Capital

Minimum owners contribution

Franchise Terms

Management services fee

Marketing fee

Initial agreement term

Renewal term

Contact

Name

Landline Number

Mobile

2002

C/O Zastron Street & Wes Burger, CBD, Bloemfontein

4

R 1 200 000 - R 1 800 000

R 130 000

R 100 000

50%

6%

3%

5 Years

5 Years

Shaun

+27 51 430 6042

+27 82 502 7260

INFORMATION