carat_media_newsletter-671 report

7/29/2019 Carat_Media_NewsLetter-671 Report

1/28

CARAT MEDIA WEEKLY NEWSLETTER

No. 671


2/28

Media Report

Media Report

2012 ()

CCS (Consumer Connection Study)

300

20108

2012

2012


3/28

(Consumer Connection Study, CCS)

180,0003090

CCS

CCS

2012(IPSOS)

7

(CCS)


4/28

10

150TV50PC15Mobile

Chuck Martin

CCS


5/28

IABInteractive

Advertising BureauChetan Sharma Consulting

http://www.directsms.com.au/news/mobile-advertising-expenditure-rise-australia


6/28

2012


7/28

http://gerardo-rodriguez10.blogspot.tw/


8/28

53% 58%

40-65 61%

53% 13%9%

13%20%

7056%

(69% / i102)

(33% / i119)

(38% / i134)

(37% / i114)

(41% / i118)

(39% / i156) "" (45% / i106)

(6% / i118)(6% / i124)(6% / i105)(4% / i117)

(8% / i116)(7% / i139) (33% / i105)(28% / i110)

(37% / i101)(36% / i106)(27% / i110)

CCS 2012


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CCS 2012

:(32% / i88)(28% / i81)(21% / i92)

(25% / i127)

(15% / i105)

(8% / i109)

(44% / i107)

OOH (14% / i109)

(39% / i74)

(49% / i79) (42%/i74)

(29% / i104)

Know & feel

(Mass media)

Interact & transact

(Experiential media)

Socialise & create(Social media)

: (34%/i87)Tablet (21%/i98)

/

(51%/i104)(30% / i111)

(20%/i114)(32%/i110)(12%/i108)(20%/i104)

CCS 2012


10/28

0

10

20

30

40

50

CCS 2012

%


11/28

0 10 20 30 40

/

/

()

0 20 40 60

/ /

/

/

/

CCS 2012


12/28

http://dattgo.exblog.jp/i31/


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40 55%

52%

47%17%

21% 11%

70

55%

(66% / i117)

(60% / i118)

(58% / i121)(48% / i118)

(50% / i118)

(45% / i117) (40% / i118)

(66% / i105)

(12% / i104) (5% / i156)

(44% / i133)(4% /i105)(1% / i132)(2% / i164)(1% /

i124)(2% / i145)

(34% / i117)DIY(25% / i114)

CCS 2012


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:(43% / i113)(31% / i103) (30% / i106)

(24% / i123)

(16% / i107)

(60% / i100)

(40% / i98)

OOH(53% /

i101)

(40% / i76)MSN(24%/ i69)

(33%/i112)(27%/i104) Bars(26%/i116)(17%/i108)(22% /i85)

: (29%/i72)Tablet (18%/i85)

/

(10%/i102)

(18%/i117)

(35% / i111)

Know & feel(Mass media)

Interact & transact(Experiential media)


CCS 2012


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0

10

20

30

40

CCS 2012


16/28

0 10 20 30 40 50

/ /

/

/

/

0 10 20 30 40 50

/

/ , MP3,

/ /

/

/

/

CCS 2012


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http://goo.gl/X8VJu


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50-65 39%

61% 63%

62%

14% 26%5%

150 85%

(56% / i109)(54%/ i110) (88% / i114)(72% / i116)

(88% / i113)

(38%/ i108)

(82% / i111)

(74% / i109)

(86% / i128)

(11% / i134)(8% / i136)(8% / i112)

(10% / i129)

/(44% / i126)(26% / i138)(19% /

i116)/(7% / i168) (80% / i104)(69% / i102)(69% / i105)

(61% / i107)

(35% / i122)(29% / i115)(22% / i116)

CCS 2012


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:(49% / i111)(42% / i128)(29% / i129)

(27% / i115)

(32%/28 /i105/i101)

(64% / i105)

(11% / i113)

OOH(26% /i109)

(41% / i78)

Social network

: (25%/i63)Tablet (18%/i83)

/(37%)

(40% /i129)(28% / i109) (28% / i109) (25% / i107)(26% / i107)

Know & feel(Mass media)

Interact & transact(Experiential media)


CCS 2012


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0

10

20

30

40

50

CCS 2012


21/28

0 10 20 30 40 50

/

/

/ /

/

/

/ /

/

/

0 20 40 60 80

/ /

/

/

/

/

/

CCS 2012


22/28

20

30

40

50

60

70

80

/

Online Behavior Segment

CCS 2012


23/28

10

20

30

40

50

60

/

3C

/

/

/

/

/

/

/

CCS 2012


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10

20

30

40

50

60

70

/

/

/

/

(CDs,mp3...)

/

/

/DVDs

/

/

/

/

/

12

CCS 2012


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http://www.ds.org.au/programs-services/fmhss/


26/28

Pre-recruitment

Hall test(CAPI) (IPSOS)

150 - 180

15-64

//

N=3,750

//1,250

//

Field work: 2012

2

~4

Raw data available: 20127

CCS 2012


27/28

.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.


28/28

[email protected]

(02) 2717-5238 ext.9285

APP

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