caravan club on screen€¦ · • ˜ over £332m on caravans and motor homes • ˜ over £265m on...
TRANSCRIPT
CARAVAN CLUBMEDIA INFO
Your guide to finding the perfect location for your advertising
Caravan Club members are a prosperous and active group, with higher than average disposable incomes.
They will purchase a wide range of products and
services this year, contributing to a
£3 billion market.
Europe’s premier touring club represents a market
of over approx 1 million consumers.
The Magazine’s audited circulation and readership
are greater than the combined total of all others in this market.
DID YOU KNOW?
READERSHIP
Because loyalty to the club is high,
readers say the club magazine infl uences their decision making.�
• The Magazine is personally addressed and mailed to over 376,000 homes every month� • Reliability and trust are paramount and for most the Magazine is their guide to lifestyle choice� • The Magazine is regarded as authoritative, informative, honest and trustworthy� • The Magazine is the most important single point of contact with the Club� • Most importantly, it is read and acted upon� • Many businesses say the Magazine is highly
infl uential in their customers’ purchasing decisions
Because loyalty to the club is high,
DID YOU KNOW?
DEMOGRAPHICS
Take a fresh look at this valuable circulation
of over 376,000 households. (ABC 2011 Jan-Dec)■
Who reads Caravan Club magazine?
63% male (lead members) 55 is the average age
use the internet, compared to 80% of the national population
FINANCIALHigh disposable income means strong spending power. Typical readers are 45 to 64-year-old couples, with high social grades and
an active and affluent lifestyle. (Source TGI Q4 2011/ CC
member info) Caravan Club members’ incomes are higher than the national average. 20% earn more than £50,000 a year.
84% own their own property
30% have investments
17% have a motor vehicle loan
25% own a motorhome
75% own a caravan
88%
LIFESTYLE AND SPEND
Caravan Club members desire, aspire to andgenerally have a high-quality lifestyle. This isreflected in research conducted into their generalpurchasing habits and requirements.■
Caravan Club members are prosperous and active consumers, and have more to spend on lifestyle enhancements than the average UK population.
Readers are 4 times more likely to take 8 or more holidays than the national average.
361,000 members have taken a holiday in the last 12 months.
49,000 members plan to replace their car this year
280,000 own a caravan
94,000 own a motorhome
(Source TGI Q4 2011/CC member info)
SUMMARY
The Caravan Club Magazine has an audited circulation of 376,890* valuable households – a fi gure that has grown consistently for each of the past 15 years.�
The Caravan Club presents design awards for caravans and
motorhomes, and supports quality and reliability within the
industry. Research shows that the Caravan Club Magazine readers
are looking for:
• High specifi cation
• Residual value
• Aftersales service
• A reputation for reliabillity
THE MAGAZINE PLAYS A MAJOR ROLE IN MEMBERS’ DECISION-MAKING.
CONCLUSIONThis huge and growing market is an areano business can afford to ignore.�
Research shows that the magazine is read, kept and re-read
which will result in a better response to your advertising. The
Caravan Club Magazine has:
• Infl uence in its readers’ purchasing decisions
• An integrity and authority second to none in
the travel industry
• A readership that is active, affl uent and
discerning.
• People who travel widely throughout the UK and
Europe, and who enjoy their lifestyle
• Unrivalled monthly circulation mailed to over
376,000 households
• A higher circulation than the combined total
of all other magazines in the fi eld
• The key to a £3 billion industry
• A fl exible range of advertising, sponsorship and
insert opportunities enabling you to reach this
valuable audience
DID YOU KNOW?
MOTORING & TOURING
13% of Caravan Club members plan to changetheir car this year. This spend is worth over… £1,000,000,000�
The magazine is respected for its honesty and authority
• The Magazine’s regular car tests and The Caravan Club Towcar of the Year award are major infl uences on purchasing decisions
This year, members will make the majority of purchases in this
£2bn motoring and touring market, including:
• Over £1,000,000,000 on cars
• � Over £332m on caravans and motor homes
• � Over £265m on touring
• Over £208m on accessories
Club members buy practically 80% of the new
caravans and motorhomes sold. That equates to a
spend of more than… £332,000,000
Advertisement RatesDisplay Rates 2012
COLOURWhole page £6,995Half page £4,580Quarter page £2,750Double page spread £13,600
SPECIAL POSITIONSOutside back cover £8,600Inside front cover £8,500Inside back cover £8,000
LOOSE INSERTSAccepted by arrangementPrices on application
Agency Commission – 10%Prices exclude VAT
Mechanical DataDOUBLE PAGE SPREAD270mm x 416mm Trim276mm x 422mm Bleed250mm x 396mm Type area
FULL PAGE270mm x 208mm Trim276mm x 214mm Bleed250mm x 186mm Type area
HALF PAGE122mm x 186mm Horizontal250mm x 90mm Vertical
QUARTER PAGE122mm x 90mm Vertical60mm x 186mm Hori Strip
Please ensure headings or text do not run across centre of spread as this will result in loss due to perfect binding
All advertisements are accepted at the discretion of The publisher who reserves the right to refuse advertising without reference. All advertisements are subject to the current terms and conditions, a copy of which is available on request.
Published November 2011
Classifi ed Rates 2012
QUARTER PAGE COLOUR MONO122 x 90mm/60 x 185mm £2,750 £1,645
EIGHTH PAGE60 x 90mm/122 x 42mm £1,645 £ 820
SIXTEENTH PAGE60 x 42mm £820 £ 410
SEMI DISPLAY Single column cm £140 scc £70 scc(Minimum 2cm)
LINEAGEMinimum charge £43 for up to 20 words. Thereafter £2.15 per word
Mechanical DataColumns per page 4Column Depth 250mmOne Column Width 42mmTwo Column Width 90mmThree Column Width 138mmFour Column Width 186mm
Technical Data
Custom Size Perfect Bound
ONLY DIGITAL FILES ACCEPTEDAll advertisements must be supplied as high-resolution PDF.
PDF’s must be at least 300 dpi resolution for pictures all CMYK using colour profi le ISO 39L or coated Fogra 39L – NO spot colours. Fonts must be in outline format (embedded fonts will be accepted at advertisers’ risk), OPI comments must be switched off.
Whole page ads – A4 with 10mm border including 3mm bleed with trim marks.
Double page spreads need to be supplied as two single pages.
Please supply a colour accurate Fogra 39L proof if you wish your advertisement to be colour accurate.
Half and quarter page advertisements can be supplied in Photoshop TIFF or EPS format with fonts converted to outline.
Please note that when you are making a PDF in Indesign you must use the adobe PDF preset [PDF/X-1A:2001].
* Please note that a cromalin must be supplied, if possible.
Consumers of Brands
Issue Booking Copy With Deadline Deadline members by January 18-Nov-11 25-Nov-11 31-Dec-11February 21-Dec-11 22-Nov-11 31-Jan-12March 19-Jan-12 25-Jan-12 29-Feb-12April 17-Feb-12 24-Feb-12 31-Mar-12May 22-Mar-12 24-Mar-12 29-Apr-12June 19-Apr-12 24-Apr-12 31-May-12July 21-May-12 24-May-12 30-Jun-12August 21-Jun-12 23-Jun-12 29-Jul-12September 19-Jul-12 25-Jul-12 30-Aug-12October 21-Aug-12 25-Aug-12 30-Sep-12November 21-Sep-12 26-Sep-12 31-Oct-12December 18-Oct-12 23-Oct-12 30-Nov-12
Display Advertising deadlines
PMS
CMYK
BLACK
WHITE
*ABC 2011 Jan-Dec
The Caravan Club magazine circulates more copies then all other titles in the industry put together.
The readers are: 63% Male, 37% Female , 87% MarriedAverage Age 55, 69% ABC1
Dunlop, Michelin, Thule
Pedigree, Bakers, Bonio
The Caravan ClubMagazine/TGIThe Caravan Club Magazine is now TGI accredited. It is sent directly to over 376,890 member households monthly (Jan - Dec 2011: ABC) and has a readership of nearly one million people.
Boddingtons, John Smiths, Hammerite
Rotary, National Trust,
RSPB
SUMMARY
The Caravan Club Magazine has an audited circulation of 376,890* valuable households – a fi gure that has grown consistently for each of the past 15 years.�
The Caravan Club presents design awards for caravans and
motorhomes, and supports quality and reliability within the
industry. Research shows that the Caravan Club Magazine readers
are looking for:
• High specifi cation
• Residual value
• Aftersales service
• A reputation for reliabillity
THE MAGAZINE PLAYS A MAJOR ROLE IN MEMBERS’ DECISION-MAKING.
CONCLUSIONThis huge and growing market is an areano business can afford to ignore.�
Research shows that the magazine is read, kept and re-read
which will result in a better response to your advertising. The
Caravan Club Magazine has:
• Infl uence in its readers’ purchasing decisions
• An integrity and authority second to none in
the travel industry
• A readership that is active, affl uent and
discerning.
• People who travel widely throughout the UK and
Europe, and who enjoy their lifestyle
• Unrivalled monthly circulation mailed to over
376,000 households
• A higher circulation than the combined total
of all other magazines in the fi eld
• The key to a £3 billion industry
• A fl exible range of advertising, sponsorship and
insert opportunities enabling you to reach this
valuable audience
DID YOU KNOW?
MOTORING & TOURING
13% of Caravan Club members plan to changetheir car this year. This spend is worth over… £1,000,000,000�
The magazine is respected for its honesty and authority
• The Magazine’s regular car tests and The Caravan Club Towcar of the Year award are major infl uences on purchasing decisions
This year, members will make the majority of purchases in this
£2bn motoring and touring market, including:
• Over £1,000,000,000 on cars
• � Over £332m on caravans and motor homes
• � Over £265m on touring
• Over £208m on accessories
Club members buy practically 80% of the new
caravans and motorhomes sold. That equates to a
spend of more than… £332,000,000
Advertisement RatesDisplay Rates 2012
COLOURWhole page £6,995Half page £4,580Quarter page £2,750Double page spread £13,600
SPECIAL POSITIONSOutside back cover £8,600Inside front cover £8,500Inside back cover £8,000
LOOSE INSERTSAccepted by arrangementPrices on application
Agency Commission – 10%Prices exclude VAT
Mechanical DataDOUBLE PAGE SPREAD270mm x 416mm Trim276mm x 422mm Bleed250mm x 396mm Type area
FULL PAGE270mm x 208mm Trim276mm x 214mm Bleed250mm x 186mm Type area
HALF PAGE122mm x 186mm Horizontal250mm x 90mm Vertical
QUARTER PAGE122mm x 90mm Vertical60mm x 186mm Hori Strip
Please ensure headings or text do not run across centre of spread as this will result in loss due to perfect binding
All advertisements are accepted at the discretion of The publisher who reserves the right to refuse advertising without reference. All advertisements are subject to the current terms and conditions, a copy of which is available on request.
Published November 2011
Classifi ed Rates 2012
QUARTER PAGE COLOUR MONO122 x 90mm/60 x 185mm £2,750 £1,645
EIGHTH PAGE60 x 90mm/122 x 42mm £1,645 £ 820
SIXTEENTH PAGE60 x 42mm £820 £ 410
SEMI DISPLAY Single column cm £140 scc £70 scc(Minimum 2cm)
LINEAGEMinimum charge £43 for up to 20 words. Thereafter £2.15 per word
Mechanical DataColumns per page 4Column Depth 250mmOne Column Width 42mmTwo Column Width 90mmThree Column Width 138mmFour Column Width 186mm
Technical Data
Custom Size Perfect Bound
ONLY DIGITAL FILES ACCEPTEDAll advertisements must be supplied as high-resolution PDF.
PDF’s must be at least 300 dpi resolution for pictures all CMYK using colour profi le ISO 39L or coated Fogra 39L – NO spot colours. Fonts must be in outline format (embedded fonts will be accepted at advertisers’ risk), OPI comments must be switched off.
Whole page ads – A4 with 10mm border including 3mm bleed with trim marks.
Double page spreads need to be supplied as two single pages.
Please supply a colour accurate Fogra 39L proof if you wish your advertisement to be colour accurate.
Half and quarter page advertisements can be supplied in Photoshop TIFF or EPS format with fonts converted to outline.
Please note that when you are making a PDF in Indesign you must use the adobe PDF preset [PDF/X-1A:2001].
* Please note that a cromalin must be supplied, if possible.
Consumers of Brands
Issue Booking Copy With Deadline Deadline members by January 18-Nov-11 25-Nov-11 31-Dec-11February 21-Dec-11 22-Nov-11 31-Jan-12March 19-Jan-12 25-Jan-12 29-Feb-12April 17-Feb-12 24-Feb-12 31-Mar-12May 22-Mar-12 24-Mar-12 29-Apr-12June 19-Apr-12 24-Apr-12 31-May-12July 21-May-12 24-May-12 30-Jun-12August 21-Jun-12 23-Jun-12 29-Jul-12September 19-Jul-12 25-Jul-12 30-Aug-12October 21-Aug-12 25-Aug-12 30-Sep-12November 21-Sep-12 26-Sep-12 31-Oct-12December 18-Oct-12 23-Oct-12 30-Nov-12
Display Advertising deadlines
PMS
CMYK
BLACK
WHITE
*ABC 2011 Jan-Dec
The Caravan Club magazine circulates more copies then all other titles in the industry put together.
The readers are: 63% Male, 37% Female , 87% MarriedAverage Age 55, 69% ABC1
Dunlop, Michelin, Thule
Pedigree, Bakers, Bonio
The Caravan ClubMagazine/TGIThe Caravan Club Magazine is now TGI accredited. It is sent directly to over 376,890 member households monthly (Jan - Dec 2011: ABC) and has a readership of nearly one million people.
Boddingtons, John Smiths, Hammerite
Rotary, National Trust,
RSPB
SUMMARY
The Caravan Club Magazine has an audited circulation of 386,494* valuable households – a fi gure that has grown consistently for each of the past 15 years.�
The Caravan Club presents design awards for caravans and
motorhomes, and supports quality and reliability within the
industry. Research shows that the Caravan Club Magazine readers
are looking for:
• High specifi cation
• Residual value
• Aftersales service
• A reputation for reliabillity
THE MAGAZINE PLAYS A MAJOR ROLE IN MEMBERS’ DECISION-MAKING.
CONCLUSIONThis huge and growing market is an areano business can afford to ignore.�
Research shows that the magazine is read, kept and re-read
which will result in a better response to your advertising. The
Caravan Club Magazine has:
• Infl uence in its readers’ purchasing decisions
• An integrity and authority second to none in
the travel industry
• A readership that is active, affl uent and
discerning.
• People who travel widely throughout the UK and
Europe, and who enjoy their lifestyle
• Unrivalled monthly circulation mailed to over
386,000 households
• A higher circulation than the combined total
of all other magazines in the fi eld
• The key to a £3 billion industry
• A fl exible range of advertising, sponsorship and
insert opportunities enabling you to reach this
valuable audience
DID YOU KNOW?
MOTORING & TOURING
13% of Caravan Club members plan to changetheir car this year. This spend is worth over… £1,000,000,000�
The magazine is respected for its honesty and authority
• The Magazine’s regular car tests and The Caravan Club Towcar of the Year award are major infl uences on purchasing decisions
This year, members will make the majority of purchases in this
£2bn motoring and touring market, including:
• Over £1,000,000,000 on cars
• � Over £332m on caravans and motor homes
• � Over £265m on touring
• Over £208m on accessories
Club members buy practically 80% of the new
caravans and motorhomes sold. That equates to a
spend of more than… £332,000,000
Advertisement RatesDisplay Rates 2012
COLOURWhole page £6,995Half page £4,580Quarter page £2,750Double page spread £13,600
SPECIAL POSITIONSOutside back cover £8,600Inside front cover £8,500Inside back cover £8,000
LOOSE INSERTSAccepted by arrangementPrices on application
Agency Commission – 10%Prices exclude VAT
Mechanical DataDOUBLE PAGE SPREAD270mm x 416mm Trim276mm x 422mm Bleed250mm x 396mm Type area
FULL PAGE270mm x 208mm Trim276mm x 214mm Bleed250mm x 186mm Type area
HALF PAGE122mm x 186mm Horizontal250mm x 90mm Vertical
QUARTER PAGE122mm x 90mm Vertical60mm x 186mm Hori Strip
Please ensure headings or text do not run across centre of spread as this will result in loss due to perfect binding
All advertisements are accepted at the discretion of The publisher who reserves the right to refuse advertising without reference. All advertisements are subject to the current terms and conditions, a copy of which is available on request.
Published November 2011
Classifi ed Rates 2012
QUARTER PAGE COLOUR MONO122 x 90mm/60 x 185mm £2,750 £1,645
EIGHTH PAGE60 x 90mm/122 x 42mm £1,645 £ 820
SIXTEENTH PAGE60 x 42mm £820 £ 410
SEMI DISPLAY Single column cm £140 scc £70 scc(Minimum 2cm)
LINEAGEMinimum charge £43 for up to 20 words. Thereafter £2.15 per word
Mechanical DataColumns per page 4Column Depth 250mmOne Column Width 42mmTwo Column Width 90mmThree Column Width 138mmFour Column Width 186mm
Technical Data
Custom Size Perfect Bound
ONLY DIGITAL FILES ACCEPTEDAll advertisements must be supplied as high-resolution PDF.
PDF’s must be at least 300 dpi resolution for pictures all CMYK using colour profi le ISO 39L or coated Fogra 39L – NO spot colours. Fonts must be in outline format (embedded fonts will be accepted at advertisers’ risk), OPI comments must be switched off.
Whole page ads – A4 with 10mm border including 3mm bleed with trim marks.
Double page spreads need to be supplied as two single pages.
Please supply a colour accurate Fogra 39L proof if you wish your advertisement to be colour accurate.
Half and quarter page advertisements can be supplied in Photoshop TIFF or EPS format with fonts converted to outline.
Please note that when you are making a PDF in Indesign you must use the adobe PDF preset [PDF/X-1A:2001].
* Please note that a cromalin must be supplied, if possible.
Consumers of Brands
Issue Booking Copy With Deadline Deadline members by January 18-Nov-11 25-Nov-11 31-Dec-11February 21-Dec-11 22-Nov-11 31-Jan-12March 19-Jan-12 25-Jan-12 29-Feb-12April 17-Feb-12 24-Feb-12 31-Mar-12May 22-Mar-12 24-Mar-12 29-Apr-12June 19-Apr-12 24-Apr-12 31-May-12July 21-May-12 24-May-12 30-Jun-12August 21-Jun-12 23-Jun-12 29-Jul-12September 19-Jul-12 25-Jul-12 30-Aug-12October 21-Aug-12 25-Aug-12 30-Sep-12November 21-Sep-12 26-Sep-12 31-Oct-12December 18-Oct-12 23-Oct-12 30-Nov-12
Display Advertising deadlines
PMS
CMYK
BLACK
WHITE
*ABC 2010 Jan-Dec
The Caravan Club magazine circulates more copies then all other titles in the industry put together.
The readers are: 63% Male, 37% Female , 87% MarriedAverage Age 55, 69% ABC1
Dunlop, Michelin, Thule
Pedigree, Bakers, Bonio
The Caravan ClubMagazine/TGIThe Caravan Club Magazine is now TGI accredited. It is sent directly to over 386,494 member households monthly (Jan - Dec 2010: ABC) and has a readership of nearly one million people.
Boddingtons, John Smiths, Hammerite
Rotary, National Trust,
RSPB
SUMMARY
The Caravan Club Magazine has an audited circulation of 376,890* valuable households – a fi gure that has grown consistently for each of the past 15 years.�
The Caravan Club presents design awards for caravans and
motorhomes, and supports quality and reliability within the
industry. Research shows that the Caravan Club Magazine readers
are looking for:
• High specifi cation
• Residual value
• Aftersales service
• A reputation for reliabillity
THE MAGAZINE PLAYS A MAJOR ROLE IN MEMBERS’ DECISION-MAKING.
CONCLUSIONThis huge and growing market is an areano business can afford to ignore.�
Research shows that the magazine is read, kept and re-read
which will result in a better response to your advertising. The
Caravan Club Magazine has:
• Infl uence in its readers’ purchasing decisions
• An integrity and authority second to none in
the travel industry
• A readership that is active, affl uent and
discerning.
• People who travel widely throughout the UK and
Europe, and who enjoy their lifestyle
• Unrivalled monthly circulation mailed to over
376,000 households
• A higher circulation than the combined total
of all other magazines in the fi eld
• The key to a £3 billion industry
• A fl exible range of advertising, sponsorship and
insert opportunities enabling you to reach this
valuable audience
DID YOU KNOW?
MOTORING & TOURING
13% of Caravan Club members plan to changetheir car this year. This spend is worth over… £1,000,000,000�
The magazine is respected for its honesty and authority
• The Magazine’s regular car tests and The Caravan Club Towcar of the Year award are major infl uences on purchasing decisions
This year, members will make the majority of purchases in this
£2bn motoring and touring market, including:
• Over £1,000,000,000 on cars
• � Over £332m on caravans and motor homes
• � Over £265m on touring
• Over £208m on accessories
Club members buy practically 80% of the new
caravans and motorhomes sold. That equates to a
spend of more than… £332,000,000
Advertisement RatesDisplay Rates 2012
COLOURWhole page £6,995Half page £4,580Quarter page £2,750Double page spread £13,600
SPECIAL POSITIONSOutside back cover £8,600Inside front cover £8,500Inside back cover £8,000
LOOSE INSERTSAccepted by arrangementPrices on application
Agency Commission – 10%Prices exclude VAT
Mechanical DataDOUBLE PAGE SPREAD270mm x 416mm Trim276mm x 422mm Bleed250mm x 396mm Type area
FULL PAGE270mm x 208mm Trim276mm x 214mm Bleed250mm x 186mm Type area
HALF PAGE122mm x 186mm Horizontal250mm x 90mm Vertical
QUARTER PAGE122mm x 90mm Vertical60mm x 186mm Hori Strip
Please ensure headings or text do not run across centre of spread as this will result in loss due to perfect binding
All advertisements are accepted at the discretion of The publisher who reserves the right to refuse advertising without reference. All advertisements are subject to the current terms and conditions, a copy of which is available on request.
Published November 2011
Classifi ed Rates 2012
QUARTER PAGE COLOUR MONO122 x 90mm/60 x 185mm £2,750 £1,645
EIGHTH PAGE60 x 90mm/122 x 42mm £1,645 £ 820
SIXTEENTH PAGE60 x 42mm £820 £ 410
SEMI DISPLAY Single column cm £140 scc £70 scc(Minimum 2cm)
LINEAGEMinimum charge £43 for up to 20 words. Thereafter £2.15 per word
Mechanical DataColumns per page 4Column Depth 250mmOne Column Width 42mmTwo Column Width 90mmThree Column Width 138mmFour Column Width 186mm
Technical Data
Custom Size Perfect Bound
ONLY DIGITAL FILES ACCEPTEDAll advertisements must be supplied as high-resolution PDF.
PDF’s must be at least 300 dpi resolution for pictures all CMYK using colour profi le ISO 39L or coated Fogra 39L – NO spot colours. Fonts must be in outline format (embedded fonts will be accepted at advertisers’ risk), OPI comments must be switched off.
Whole page ads – A4 with 10mm border including 3mm bleed with trim marks.
Double page spreads need to be supplied as two single pages.
Please supply a colour accurate Fogra 39L proof if you wish your advertisement to be colour accurate.
Half and quarter page advertisements can be supplied in Photoshop TIFF or EPS format with fonts converted to outline.
Please note that when you are making a PDF in Indesign you must use the adobe PDF preset [PDF/X-1A:2001].
* Please note that a cromalin must be supplied, if possible.
Consumers of Brands
Issue Booking Copy With Deadline Deadline members by January 18-Nov-11 25-Nov-11 31-Dec-11February 21-Dec-11 22-Nov-11 31-Jan-12March 19-Jan-12 25-Jan-12 29-Feb-12April 17-Feb-12 24-Feb-12 31-Mar-12May 22-Mar-12 24-Mar-12 29-Apr-12June 19-Apr-12 24-Apr-12 31-May-12July 21-May-12 24-May-12 30-Jun-12August 21-Jun-12 23-Jun-12 29-Jul-12September 19-Jul-12 25-Jul-12 30-Aug-12October 21-Aug-12 25-Aug-12 30-Sep-12November 21-Sep-12 26-Sep-12 31-Oct-12December 18-Oct-12 23-Oct-12 30-Nov-12
Display Advertising deadlines
PMS
CMYK
BLACK
WHITE
*ABC 2011 Jan-Dec
The Caravan Club magazine circulates more copies then all other titles in the industry put together.
The readers are: 63% Male, 37% Female , 87% MarriedAverage Age 55, 69% ABC1
Dunlop, Michelin, Thule
Pedigree, Bakers, Bonio
The Caravan ClubMagazine/TGIThe Caravan Club Magazine is now TGI accredited. It is sent directly to over 376,890 member households monthly (Jan - Dec 2011: ABC) and has a readership of nearly one million people.
Boddingtons, John Smiths, Hammerite
Rotary, National Trust,
RSPB
SUMMARY
The Caravan Club Magazine has an audited circulation of 376,890* valuable households – a fi gure that has grown consistently for each of the past 15 years.�
The Caravan Club presents design awards for caravans and
motorhomes, and supports quality and reliability within the
industry. Research shows that the Caravan Club Magazine readers
are looking for:
• High specifi cation
• Residual value
• Aftersales service
• A reputation for reliabillity
THE MAGAZINE PLAYS A MAJOR ROLE IN MEMBERS’ DECISION-MAKING.
CONCLUSIONThis huge and growing market is an areano business can afford to ignore.�
Research shows that the magazine is read, kept and re-read
which will result in a better response to your advertising. The
Caravan Club Magazine has:
• Infl uence in its readers’ purchasing decisions
• An integrity and authority second to none in
the travel industry
• A readership that is active, affl uent and
discerning.
• People who travel widely throughout the UK and
Europe, and who enjoy their lifestyle
• Unrivalled monthly circulation mailed to over
376,000 households
• A higher circulation than the combined total
of all other magazines in the fi eld
• The key to a £3 billion industry
• A fl exible range of advertising, sponsorship and
insert opportunities enabling you to reach this
valuable audience
DID YOU KNOW?
MOTORING & TOURING
13% of Caravan Club members plan to changetheir car this year. This spend is worth over… £1,000,000,000�
The magazine is respected for its honesty and authority
• The Magazine’s regular car tests and The Caravan Club Towcar of the Year award are major infl uences on purchasing decisions
This year, members will make the majority of purchases in this
£2bn motoring and touring market, including:
• Over £1,000,000,000 on cars
• � Over £332m on caravans and motor homes
• � Over £265m on touring
• Over £208m on accessories
Club members buy practically 80% of the new
caravans and motorhomes sold. That equates to a
spend of more than… £332,000,000
Advertisement RatesDisplay Rates 2012
COLOURWhole page £6,995Half page £4,580Quarter page £2,750Double page spread £13,600
SPECIAL POSITIONSOutside back cover £8,600Inside front cover £8,500Inside back cover £8,000
LOOSE INSERTSAccepted by arrangementPrices on application
Agency Commission – 10%Prices exclude VAT
Mechanical DataDOUBLE PAGE SPREAD270mm x 416mm Trim276mm x 422mm Bleed250mm x 396mm Type area
FULL PAGE270mm x 208mm Trim276mm x 214mm Bleed250mm x 186mm Type area
HALF PAGE122mm x 186mm Horizontal250mm x 90mm Vertical
QUARTER PAGE122mm x 90mm Vertical60mm x 186mm Hori Strip
Please ensure headings or text do not run across centre of spread as this will result in loss due to perfect binding
All advertisements are accepted at the discretion of The publisher who reserves the right to refuse advertising without reference. All advertisements are subject to the current terms and conditions, a copy of which is available on request.
Published November 2011
Classifi ed Rates 2012
QUARTER PAGE COLOUR MONO122 x 90mm/60 x 185mm £2,750 £1,645
EIGHTH PAGE60 x 90mm/122 x 42mm £1,645 £ 820
SIXTEENTH PAGE60 x 42mm £820 £ 410
SEMI DISPLAY Single column cm £140 scc £70 scc(Minimum 2cm)
LINEAGEMinimum charge £43 for up to 20 words. Thereafter £2.15 per word
Mechanical DataColumns per page 4Column Depth 250mmOne Column Width 42mmTwo Column Width 90mmThree Column Width 138mmFour Column Width 186mm
Technical Data
Custom Size Perfect Bound
ONLY DIGITAL FILES ACCEPTEDAll advertisements must be supplied as high-resolution PDF.
PDF’s must be at least 300 dpi resolution for pictures all CMYK using colour profi le ISO 39L or coated Fogra 39L – NO spot colours. Fonts must be in outline format (embedded fonts will be accepted at advertisers’ risk), OPI comments must be switched off.
Whole page ads – A4 with 10mm border including 3mm bleed with trim marks.
Double page spreads need to be supplied as two single pages.
Please supply a colour accurate Fogra 39L proof if you wish your advertisement to be colour accurate.
Half and quarter page advertisements can be supplied in Photoshop TIFF or EPS format with fonts converted to outline.
Please note that when you are making a PDF in Indesign you must use the adobe PDF preset [PDF/X-1A:2001].
* Please note that a cromalin must be supplied, if possible.
Consumers of Brands
Issue Booking Copy With Deadline Deadline members by January 18-Nov-11 25-Nov-11 31-Dec-11February 21-Dec-11 22-Nov-11 31-Jan-12March 19-Jan-12 25-Jan-12 29-Feb-12April 17-Feb-12 24-Feb-12 31-Mar-12May 22-Mar-12 24-Mar-12 29-Apr-12June 19-Apr-12 24-Apr-12 31-May-12July 21-May-12 24-May-12 30-Jun-12August 21-Jun-12 23-Jun-12 29-Jul-12September 19-Jul-12 25-Jul-12 30-Aug-12October 21-Aug-12 25-Aug-12 30-Sep-12November 21-Sep-12 26-Sep-12 31-Oct-12December 18-Oct-12 23-Oct-12 30-Nov-12
Display Advertising deadlines
PMS
CMYK
BLACK
WHITE
*ABC 2011 Jan-Dec
The Caravan Club magazine circulates more copies then all other titles in the industry put together.
The readers are: 63% Male, 37% Female , 87% MarriedAverage Age 55, 69% ABC1
Dunlop, Michelin, Thule
Pedigree, Bakers, Bonio
The Caravan ClubMagazine/TGIThe Caravan Club Magazine is now TGI accredited. It is sent directly to over 376,890 member households monthly (Jan - Dec 2011: ABC) and has a readership of nearly one million people.
Boddingtons, John Smiths, Hammerite
Rotary, National Trust,
RSPB
For all advertising enquiries please call Odile or Richard on 020 7878 2339/2318 or email [email protected] or [email protected]
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