CARDIFF BAY VISITOR CENTRE - new layouts and ideas -

WHAT WE WANT

• Create an open and uncluttered shopping experience

• Maximise sales and profit

• Become a more self sufficient service with the combination of ticket sales, and retail

WINDOWS

Cluttered

InterceptingLittle definition

ENTRANCEThrough outside doors

Too much stuff!

Not clear or concise

Where’s Tourist Information?

WMC ENTRANCEMain Entrance

Blocking viewKeep to sides

Too dark

WHAT DO OTHER PLACES DO?

• Current trend to have clear windows and open plan gift shopsV&A Tate Modern Barbican Centre London

V&ASee straight through the shop

TATE MODERNWindows used as a viewing platform into the shop

BARBICANLow table with higher, unobtrusive central display

WE CAN USE AND ADAPT TECHNIQUES EMPLOYED BY OTHER VENUES, INSIDE

THE CARDIFF BAY VISITOR CENTRE

WHAT WE SHOULD DO

• Clear windows and entrances of clutter

• Reduce the number of items on sale, shift more of one item, instead of few of many items

• Use “destination” points to advertise tickets and higher value items

Map destination point

Leaflet destination point

PROPOSALS

Current Layout

Destination Points

WINDOWSCurrent Layout

PROPOSAL ONECabinets brought forward, sweets moved to side, display

table brought forward

Open up walkwaysExpensive items at front

Seasonal/Promo Display

See through shop

PROPOSAL ONEWindows clear, tables compliment shelves behind, clear

views of shop

See through shop

Grouped products for impact

PROPOSAL ONEAdvertise tickets in leaflet section in front of entrance

Cardiff Visitor Card

PROPOSAL TWOSweets rotated, large glass cabinet brought forward,

hexagonal stand moved to map area

Open up walkwaysSeasonal/Promo Display

PROPOSAL TWOClearer view of shop, however some obstructions

Obstructs view of shop

Hard to observe shop from desk

Less clutter

PROPOSAL TWOSweets block continuous view of shop

PROPOSAL THREEGlass cabinets brought to front by map (destination point),

sweets moved away from entrance, bigger walkways

Expensive items at front Open up walkways

Seasonal/Promo Display

See through shop

PROPOSAL THREEThe shop itself becomes a display, as well as information

points

Wide view of shop

Can see tourist info sign

PROPOSAL THREEClearest view into shop

Expensive items draw people into shop

SUMMARY

• Create wider views and entrances into the Visitor Centre to achieve a more welcoming environment

• Less clutter, more space, higher value sales

• Give space to advertise tickets, make it easy for staff and visitors to get information and buy/sell