careena - a virtual career adviser in your pocket
TRANSCRIPT
Srikant Chari, Derek Han, Yan Su
A Story About Kevin
How Did We Tackle Kevin’s Problem?
Stages To Tackling Kevin’s Problem• Secondary Research• Field Research• Design Thinking• Iteration Of Design• Feedback From Usability Testing
Secondary Research
Figure 1. Excerpt From Paper(Germeijs, 2012)
What Makes People Like Kevin Indecisive About Career Choices?• Career Confidence (Stringer,
2012)• Career Choice Anxiety (Gerneijis,
2006)
How Common Is Kevin’s Situation?• High Attrition Rate For STEM
Majors – 48% (NCES 2014-001).• 60% of First Year Students With
Pre Med Track end up switching out (New York Times, 2011).• No Idea About Career – 24% Of
High School Seniors (CareerBuilder, 2015).
Goals For Figuring Out Kevin’s Needs• Why Is Kevin Wanting To Pursue A Career In Medicine?• Who Does Kevin Consult For Advice?• What Kind Of Answers Does Kevin Hope To Obtain?
Field Research
Interviews• 6 First Year Pre Med Students • Questions – Career Goals, How
They Stick With Goals?, Where The Sought For Advice?, What Advice They Sought For?
Design Thinking
Major Insights Uncovered About Kevin
• Insight #1 – Motivated For Sentimental Reasons.• Insight #2 – Affinity For Math And Science In High School.• Insight #3 – Wanted To Make A Difference In People’s Lives
Major Insights Uncovered About Kevin’s Issues
• Insight #1 – Most advice comes from friends.• Insight #2 – People wanted absolute answers.• Insight #3 – People had to scour around the internet for advice.
Goals For Figuring Addressing Kevin’s Needs• F – Focused• A – Actionable• D – Direct• E – Encouraging
Design Iteration
What If We Designed The App To Be Conversational?
Conversation Mapping
• One-To-One Focus Of A Conversation.• With Instant Access Of
Information.
Design Process For The UI
Feedback From Usability Testing• Feedback From 2 Participants.• More Productive And Clearer
About Direction.• Advice Was More Centralized.• Felt Reminder Feature Was
Helpful In Committing To Action.
Areas To Explore In The Future• Number Of Options (3-4) • Use Of Emoticons In Conversations• Gamification – Rewarding Users For Taking Action• Representing Progress
Careena – Providing Hope Through Guidance
References• Borges, N.J., Richard, G.V., Duffy, R.D. (2007). Career Maturity Of Students In Accelerated Versus Traditional Programs. The Career
Development Quarterly, 56, 171-176.• CareerBuilder. (2015). CareerBuilder’s Q2 2015 nationwide survey of 210 high school seniors conducted by Harris Poll. Retrieved from:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12%2F31%2F2015&id=pr915&sd=10%2F1%2F2015.• Chen, X. (Nov 2013). STEM Attrition: College Students‘ Paths Into And Out Of STEM Fields. Statistical Analysis Report (NCES 2014-001).
Washington, DC: U.S. Department of Education, National Center for Education Statistics. • Drew, C. (2011, Nov 4th). Why Science Majors Change Their Minds (It’s Just So Darn Hard). New York Times, p. ED16. Retrieved from:
http://www.nytimes.com/2011/11/06/education/edlife/why-science-majors-change-their-mind-its-just-so-darn-hard.html?_r=0• Duffy, R.D., Austin, K.L. (2013). Disentangling The Link Between Perceiving A Calling And Living A Calling. Journal Of Counseling Psychology,
60(2), 214-227.• Gerneijs, V., Verschueren, K., and Soenens, B. (2006). Indecisiveness And High School Students’ Career Decision-Making Process:
Longitudinal Associations And The Mediational Role Of Anxiety. Journal Of Counseling Psychology, 53(4), 397-410.• Le, H., Robbins, S.B., Westrick, P. (2014). Predicting Student Enrollment And Persistence In College STEM Fields Using An Expanded P-E Fit
Framework: A Large-Scale Multilevel Study. Journal Of Applied Psychology, 99(5), 915-947.• Stringer, K., Kerpelman, J., and Skorikov, V. (2012). A Longitudinal Examination Of Career Preparation And Adjustment During The Transition
From High School. Developmental Psychology, 53, 1343-1354.