Chelsea PotestatoNorthwood UniversityCareer Development

Career Portfolio

Introduction – p. 3Goals – p. 4

Resume – p. 5Samples of Work – pp. 6-7

Photos – p. 8Table of Contents

IntroductionThe purpose of this portfolio is to display my skills, accomplishments, and work that best express my abilities thus far into my college education.I will be receiving a business degree in Advertising and Marketing come May 2014 from Northwood University.I am inspired to live what I love everyday by many things, experiences, and successful people I have had the tremendous opportunity to know.

GoalsTo obtain a job where I am always able to learn new things, develop new skills, and build off of the knowledge and strengths I already have.To have the opportunity to work at an advertising agency in a position that allows me to harness my creative energy and use it to the best of my ability.To maintain the passion I have for my field in every stage and aspect of my future career.

Resume

Samples of Work

Kia Motors

Imperfections reside in many different companies worldwide,

many in the manner in which they advertise their products or

services. Through research I have conducted, I have found many

flaws in Kia Motors’ advertisements. One advertisement with

many marketing mistakes being the commercials for the Kia Soul.

Kia Motors does a wonderful job differentiating themselves

through their advertisements but can sometimes get caught up in

that differentiation to the point of misunderstanding. Having

attended both liberal arts school and business school, in the

future I could find a healthy balance between the creativity the

company already possesses and customer awareness and

become a positive asset to the advertisement of Kia Motors

vehicles.

iPhone 5 campaign – billboard design

Kia Soul – excerpt from paper on company’s past advertisements

Samples of WorkMagazine cover design

PhotosDelta Zeta’s annual Turtle Tug competition to raise money for The Painted Turtle Camp supporting children with terminal illnesses

Northwood University’s Annual International Auto Show 2011 participant – team Mercedes member