career introduction -...

CAREER INTRODUCTION

I’m a motivated and passionate design professional offering 10 years of extensive, diverse working knowledge in User Experience, E-Commerce and Online Marketing Design. This includes

an all around functional skillset in Design, Wireframing, Prototype Development, User Interface Design, Front-end Development, A/B Testing and Project Management.

I have a strong drive and implicit belief in the User-Centered Design processes and dedication to

applying these processes in a fashion that is beneficial to delivering project success from conception to completion, while evolving with the technologies of today.

My skillset has been utilized in a variety of large, small and startup settings. My career experience

includes Ballard Designs (a Home Shopping Network Brand), Curtis 100 Inc. (a Taylor Corporation), Imagers Inc. (a family owned company since 1947) and MemberSuite Inc. (a

startup technology company started in 2009).

Design and Development Skills

DESIGN •  Photoshop •  Illustrator •  InDesign •  Fireworks •  Flash •  Premier •  After Effects

WIREFRAME DESIGN •  Balsamiq •  Omnigraffle •  Axure •  InvisionApp (Prototypes) •  PopApp (Prototypes)

FRONT-END DEVELOPMENT •  HTML5 •  CSS3 •  Sass/LESS •  jQuery •  Javascript

•  User Experience Strategy •  Persona/ Scenario Development •  Usability Testing & Interviewing •  Prototyping & Wireframe Design •  User Interface Design •  Front-end Development •  Responsive Web Design •  Online Marketing Design •  E-Commerce Project Management

Experience

FOUNDATION & EDUCATION

I’m a 2005 graduate of The Art Institute of Atlanta with a Bachelors of Fine Art degree in Media Arts and Animation. This degree offered a variety of training in mediums to support the creation of

animation. This included a heavy concentration in Graphic Design and Project Development.

My primary focus was Pre-Production as applied to film. This focus included Character Design and Storyboarding. With an interest in pre-production, I participated in classes that studied the

Psychology of Design, Personality Development, Design Legibility and more. I also participated in classes designed to encourage self promotion and nurture marketing habits online. Web Design

and Development were major resources in completing my degree.

The overall variance in my curriculum has been majorly beneficial to my career. The skills that were learned allowed me to set a path for my career, while becoming a reliable

resource capable of handling multiple task.

CAREER EXPERIENCE

I’ve worked for 4 companies since starting my professional career. I began in Web Design and Front-end Development in 2005. My interest in Online Design and User Experience

continued to flourish from that point forward as I made it a priority to learn more about how my skillset could be applied to the industry. I continued to grow my education in Web Development in support of Online Multi-Channel Marketing Campaigns. For 8 years I’ve served as a Design and

Development resource for Online Marketing and E-Commerce.

In 2010 I became a more dedicated resource in the Design/User Experience side of E-Commerce, utilizing Usability Research to improve Online Shopping User Interfaces. In addition to E-

Commerce, I became a leader in Mobile Design Initiatives. This included Concepting, Designing, Prototyping and Testing new E-Commerce initiatives. My hands-on responsibilities in Online

Marketing evolved into Managerial responsibilities leading teams of up to 5 and organizing teams of up to 10 on projects budgeted $20,000 - $500,000.

In 2012 I became a Director in my field, Organizing and Managing E-Commerce from the ground up. I also became a leader in Developing Marketing Strategies to improved the sale of online product.

Going forward, I’ve aimed to progress my career in User Experience. Focusing on opportunities that

will allow me to continue using my background in Concept Development and Design to improve the performance of Online Products. The next slides will cover my career experience along with some

sample shots of work completed.

BALLARD DESIGNS 2005-2008

In 2005 I joined Ballard Designs as a resource for Creative Services. My initial responsibilities were

not defined initially. I was asked to “design where needed”. I requested responsibility in Email Marketing and Online Advertising for E-Commerce. I gained control of those responsibilities as a

Web Designer and moved Design and Development in-house. By moving Online Marketing in house I assisted in growing the Email Marketing portion of online sales by creating a more efficient

process for executing campaigns. Working with a marketing manager allowed us to grow our mailing list from 200K to over 500K. This evolved into Segmented Campaigns and Dynamic Promotions.

I eventually moved into Designing for E-Commerce and Social Media initiatives.


Email Design

CURTIS 1000 INC. 2008-2010

In 2008 I joined Curtis 1000 Inc. as a Multi-Channel Resource designing for Print and Web. I also

served as Front-end Developer of Online Marketing Campaigns. This role provided an opportunity to advance my knowledge in HTML, CSS, Javascript, Actionscript and PHP, while also working

with clients directly to help plan/scope out goals. Curtis 1000 Inc. offered an agency style environment that handled a variety of different clients financial institutions, colleges, universities and

small businesses. Multi-Channel campaigns typically included Postcards, Letters, Email Campaigns and Microsites. These campaigns worked cohesively to deliver a marketing message

and collect data on potential prospects.

CURTIS 1000 INC. 2008-2010

Postcard Design

CURTIS 1000 INC. 2008-2010

Landing Page Design


In 2010, I was re-hired by Ballard Designs as Sr. Web Designer and tasked with leading the redesign of Ballarddesigns.com. This E-Commerce task involved Wireframe Design, Creative Design, Style Guide Development, HTML/CSS Development of E-Commerce page types/flow processes and

Implementation of static content.

In addition to my hands-on responsibility, I became the Manager of Web Design projects for Marketing. I managed a team of 3, establishing processes for requesting online marketing between marketing management and web creative resources. This effectively streamlined the production of

campaigns and increased marketing opportunities.

While managing marketing creative, I worked almost exclusively on Mobile initiatives to help test the market and open additional channels for online sales. Projects included Mobile Phone and Tablet E-

Commerce, along with Digital Publication Design and Development for iPad.


Product Viewer Wireframes


Product Viewer Design


Category Quick View


Product Page Wire and Design


Tablet E-Commerce Design


Tablet E-Commerce Gesture Interaction


Style Studio Blog Design (Responsive)


Email Marketing


Online Marketing Creative

IMAGERS 2012-2014

Imagers is a small, family owned business that specializes in Digital Printing and Marketing

Execution. They have provided creative services to Atlanta, GA since 1947 in a variety of ways. Imagers hired me in 2012 to essentially be a similar resource as I was for Ballard Designs except this role required more Project Management and Team Organization in relation to the main project of

redesigning imagers.com as a source of revenue.

As Director of E-Commerce, I was expected to evaluate the internal web design team and place them in roles that would allow for the successful execution of E-Commerce. Based on my evaluation,

I organized additional resources to support E-Commerce Design and Development initiatives. Specifically, I orchestrated Research, Organized Requirements, suggested Budgets, hired

Resources, Project Management, Designed Wireframes, Designed Concepts, Developed Front-end, Implemented Content, Designed Marketing and continued to orchestrate Phased

Improvements based on User Feedback.

Along with my core responsibilities, I also served as a lead in client related projects. Imagers managed to utilize my all around skillset in Print, Web Design and Project Management.

IMAGERS 2012 - 2014

E-Commerce Design

IMAGERS 2012 - 2014

Mobile Email Marketing

MORE QUESTIONS?

This presentation was a little longer than I expected, but I hope that it has covered the majority of my skillset and experience. I’ve enjoyed my experience to this point and have

aimed to move into challenging positions that provide opportunity for growth both skill wise and professionally. Going forward, I’m hopeful to land an opportunity that further improved

upon my experience in User Experience and User Interface Design.

If you have additional questions or would like to see additional work examples. Please feel free to contact me or checkout my work online. Thanks.

Arthur MacMillan

703.731.9524 | www.arthurmac.comwww.linkedin.com/in/arthurmacmillan

www.twitter.com/GoodToKnowArt

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