career portfolio - lori samuels - silicon valley...
TRANSCRIPT
Lori Samuels Page 1 of 36 (650) 488-4246
Welcome to the:
CAREER
PORTFOLIO of
Lori Samuels
PROGRAMS PROJECTS PRODUCTS
Programs I have managed … Projects I have completed … Products I have delivered …
View My Programs … View My Projects … View My Products …
Lori Samuels Page 2 of 36 (650) 488-4246
Portfolio – of Programs, Projects and Products
As a field-experienced Technical Program Manager, I provide “hands-on”, full life-cycle PMO
leadership of Engineering & IT teams to benefit customers and business stakeholders. My
approach is to drive coordinated projects to completion while providing technical guidance,
accurate work-breakdown-structures, clear visibility to business stakeholders, risk
management, status reporting, accountability, communication, and resource planning.
This portfolio document is organized into three sections:
PROGRAMS – driven by business strategy, and
composed of multi-phase, coordinated, cross-
functional projects. To view profiles of the
programs I have led, please visit the Programs
section.
PROJECTS – I have managed where I have been
directly responsible for planning, managing,
communicating, and delivering project results to business stakeholders. To view a
comprehensive list of projects I have managed, please visit the Projects section.
PRODUCTS – where programs or projects resulted in a tangible product with market
impact, competitive advantage, revenue contribution, and IP asset value. To view a
complete list of software products I have produced, please visit the Products section.
I have been fortunate to lead many
talented teams toward producing award-
winning software, some of which ranked
as #1 in industry sales, with millions of
customers (and users), revenue in the
hundreds of millions, and unparalleled
longevity.
My technical programs and projects have
employed a variety of development
methodologies – Agile, Scrum,
traditional waterfall, Microsoft Solutions
Framework, as well as hybrid methods.
-- Lori
SOFTWARE PRODUCTS – DELIVERED
15+ years leading #1 top-selling software, 30+ popular titles, 50+ person teams, $100M/year renewable revenue
… PERSONAL FINANCE, CONSUMER, EDUCATION, ECOMMERCE, ENTERPRISE
50+M units sold – leading market share for 20 years now at Version 23 of Brøderbund’s Print Shop product suites
… PRINT SHOP, PRESSWRITER, WEB SITE DESIGNER, SIGNATURE
GREETINGS
3X increase in customer base, new products, $3M cost reduction, $25M increase in IP valuation at Achieva/Kaplan
… WINNER OF SIIA CODIE AWARD FOR EXCELLENCE IN EDUCATION
1+M eCommerce customers, 10,000 orders daily with 32 load-balanced servers at Reel.com for Hollywood Video
… J2EE, .NET, SQL SERVER, CONTENT MANAGEMENT SERVER, COMMERCE SERVER, C#, TRANSACTION PROCESSING & QUEUING, CO-
LOCATION & DISTRIBUTED DATA CENTERS
. . . and more . . .
Lori Samuels Page 3 of 36 (650) 488-4246
Programs – and Technical Program Management
As an experienced Technical Program Manager, I have led
a comprehensive portfolio of inter-related projects, with
accountability to the business for the execution of strategy,
business transformation, and product delivery. From recent
large-scale AWS migrations to complex software
development initiatives, I coordinate successful delivery of
all technical projects in each program, along with managing
risk, funding, resource conflicts across projects, and ensure
regular communication to business stakeholders.
List of PROGRAMS I have managed:
PROGRAM NAME Description Scope
AWS MIGRATION OF ALL ZYNGA GAMES & SERVICES at
ZYNGA - CURRENTLY ENGAGED -
Currently engaged as Chief Technical Program Manager at Zynga leading the migration of Zynga’s entire game product portfolio from their proprietary data centers to cost-optimized AWS cloud. Migration includes 10+ mobile & web games (FarmVille, Poker, Words with Friends, NFL, and more), plus all of Zynga Analytics data warehouse & big data systems (Vertica and Hadoop clusters), Game Services, Data Services, Ad Platform, Payments ecosystem, and Engineering/DevOps tools.
Timeframe: 1+ Year (Currently in progress …) Key Projects: ~ 20 Apps in Cloud: 100+ People: ~100+ Funds: ~ $65M
MINT.COM AWS MIGRATION at
INTUIT - RECENTLY COMPLETED -
Recently led Intuit’s strategic program to host Mint.com in the public cloud using AWS. Coordinated project alignment and distributed execution across CTO organization, Central Security team, and Mint Engineering & Operations teams as we pioneered Intuit’s next generation of reusable infrastructure services for scalability and security (Secure Instance Bootstrapping, Access Management, Vulnerability Management, Backhaul, Data Encryption, etc.)
Timeframe: 18 Months Key Projects: ~ 10 Apps in Cloud: 10+ People: ~50 Funds: ~ $4M (Mint portion)
MINT.COM DATA QUALITY at
INTUIT - RECENTLY COMPLETED -
Led Mint.com Data Quality program for Intuit in collaboration with CTO Engineering teams. Created data quality metrics dashboards, set improvement targets for customer experience, and led engineering execution against product roadmap.
Timeframe: 6 Months Key Projects: 2 People: ~20 Funds: ~ $2M
MINT.COM PLATFORM
SERVICES at
INTUIT - RECENTLY COMPLETED -
Orchestrated several transformational projects for Mint.com Platform services including: extensible REST API framework architecture, creation of REST API’s exposing core Mint functionality, data sync API’s for Quicken Windows and Mac clients, platform integration with central Intuit services for Identity management, gateway & subscription billing, and distributed development of new REST services for credit score and bill pay.
Timeframe: 10 Months Key Projects: 5 People: 10 Funds: ~ $1M
QUICKBOOKS ACCESSIBILITY at
INTUIT - RECENTLY COMPLETED -
Launched and led an initiative to solve for accessibility in QuickBooks 2014. Secured executive sponsorship, funding and resources. Fixed accessibility gaps in critical user flows, and ran first-ever beta program for blind customers. Partnered on development of custom QuickBooks training courses, and represented Intuit externally as the “voice & vision” of accessibility.
Timeframe: 8 Months Key Projects: 1 People: 5 Funds: ~ $300K
Lori Samuels Page 4 of 36 (650) 488-4246
PROGRAM NAME Description Scope
MINT.COM OPERATIONAL
EXCELLENCE at
INTUIT - RECENTLY COMPLETED -
Conducted weekly reviews of Mint.com’s operational excellence metrics for latency, site availability, failed customer interactions, and production defects for Intuit’s senior leadership team.
Timeframe: 18 Months Key Projects: 4 People: Variable Funds: ~ $500K
QUICKEN MOBILE DATA SYNC at
INTUIT - RECENTLY COMPLETED -
Organized all engineering work across 5 core teams in 3 different organizations to launch Quicken 2013 on time. Program had high technical complexity in design and implementation of 3-way multi-master data sync. Products delivered were Quicken 2013 for Windows, Quicken Mobile for iOS, and Quicken Mobile for Android.
Timeframe: 12 Months … Key Projects: 5 People: ~30 across Mint, Quicken, CTO Funds: ~ $3M
MOBILE ENGINEERING
PROCESS IMPROVEMENTS at
INTUIT - RECENTLY COMPLETED -
Streamlined and automated processes for full SDLC (develop, test, build, and release) for mobile apps. Produce developer guidelines, iOS and Android build automation, architectural principles, and led tools integration for mobile development teams across Intuit business units.
Timeframe: 8 Months … Key Projects: 6 People: 5 in CTO Funds: ~ $750K
ACCESSIBILITY PROGRAM at
INTUIT - RECENTLY COMPLETED -
Created and led CTO-sponsored initiative to improve user experiences for people with disabilities. Provided training and hands-on direction for developers coding accessibility improvements in Intuit product line (QuickBooks, Mint.com, Quicken, Turbotax)
Timeframe: 10 Months … Key Projects: 3 People: 3 Funds: ~ $500K
QUALITY LEADERSHIP COUNCIL
at
INTUIT - RECENTLY COMPLETED -
Co-chair of Intuit’s Quality Leadership Council, chartered to share quality strategies, best practices, SaaS testing principles, test automation frameworks, mobile testing tools, and quality staff development
Timeframe: 10 Months … Key Projects: 4 People: 20 Funds: Distributed
LEAPFROG CONNECT for
LEAPFROG
Led development of eStore and client applications to enable LeapFrog to sell and deliver fresh content into customers’ toys (LeapPad, iQuest, etc.)
Timeframe: 24 months Key Projects: 6 People: 55 FTEs Funds: $6M to initial launch
EDUCATION COURSEWARE &
TESTING DELIVERY PLATFORM for
ACHIEVA/KAPLAN
Architected and engineered a scalable SaaS/ASP technology platform to enable rapid development and delivery of interactive eLearning products directly to the school market
Timeframe: 18 months Key Projects: 4 People: 25 FTEs Funds: $4M
WWW.REEL.COM for
HOLLYWOOD VIDEO
Created full suite of eCommerce capabilities – both customer-facing and business processing applications – to support startup business selling movie and entertainment DVD’s
Timeframe: 22 months Key Projects: 9 People: 35 FTEs Funds: $8M
PRINT SHOP PRODUCT RE-ARCHITECTURE at
BRODERBUND SOFTWARE
Expanded and deepened Broderbund’s flagship Print Shop franchise with new product and suite offerings, innovative features, and fresh content. Led multiple, challenging software engineering projects that had to be coordinated and executed concurrently.
Timeframe: 30 months Key Projects: 5 People: 20 FTEs Funds: $12M
ACCESSIBILITY ARCHITECTURE
& ENGINEERING PROGRAM at
BRODERBUND SOFTWARE
Created and led a company-wide program to ensure that Broderbund’s software products were designed and architected to be accessible for children and adults with disabilities. Collaborated across software industry leaders and accessibility foundations including Microsoft, Apple, Kurzweil, Intellitools, Closing the Gap, and the Alliance for Technology Access.
Timeframe: 36 months Key Projects: 1 People: 2 Funds: $50K
Lori Samuels Page 5 of 36 (650) 488-4246
Detailed profiles of PROGRAMS I have managed:
Program Name:
Zynga AWS Migration
Program Description:
Migration of Zynga’s entire game product portfolio from their proprietary data centers to cost-optimized AWS cloud. Includes 10+ mobile & web games (FarmVille, Poker, Words with Friends, NFL, etc.), plus Zynga Analytics data warehouse systems (Vertica and Hadoop clusters), Game Services, Data Services, Ad Platform, Payments ecosystem, and Engineering/DevOps tools.
For / At: Zynga
My Role: Chief Technical Program Manager – leading all AWS migration projects, technology transitions, and data center consolidations.
Business Objectives
for Program:
Support business strategy to:
1. Consolidate proprietary data centers to AWS cloud. 2. Recapture data center costs to increase capital investment in new
Zynga games. 3. Concentrate business focus on new products and innovations by
commoditizing non-core functions such as hosting and IT costs.
Program Duration:
18 months
Program Result:
Completed migration of all Zynga games (10+) and services (100+) to AWS one full quarter ahead of original schedule. Closed 2 expensive data centers (~15,000 physical & virtual servers). Recapture of IT operational costs ($8M+ per quarter), with significant reduction in salaried headcount (-25%).
Key Projects in
Program:
Migration of Zynga Analytics Data Warehouse systems and Stats portals to AWS, including 5 large-scale Vertica clusters comprised of over 300 nodes and 2PB of data.
Migrations of all Zynga web & mobile games to AWS, including FarmVille, Poker, Words with Friends, Hit It Rich, Mafia Wars, NFL Showdown, Looney Tunes, Empires & Allies, and Draw Something.
Re-architecture and migrations of all core services for Zynga games, including messaging, identity management, leaderboards, etc.
Migration of mobile in-app purchase & payment services to AWS
Migration of Ad Engine and cross-promotional services to AWS
Development of custom AWS cost modeling and forecasting tools for Zynga, working closely with CFO & Finance organization
Coordination of all SOX requirements related to AWS migrations & cloud technologies
Lori Samuels Page 6 of 36 (650) 488-4246
Program Name:
Mint.com AWS Migration
Program Description:
Migrate Mint.com from proprietary data center to AWS, leading the way for other Intuit products and services to move to “public cloud” hosting.
For / At: Intuit
My Role: Engineering Program Manager – Led planning and execution of Mint’s AWS migration across CTO org, IT, Central Security, and Mint Engineering & Operations teams as we pioneered Intuit’s next generation of reusable infrastructure services for scalability and security.
Business Objectives
for Program:
Support business strategy to:
1. Achieve cost-effective hosting for Mint.com infrastructure in AWS. 2. Prove for Intuit that the public cloud can be safely used for customer
financial management software products 3. Enable DR failover for Mint.com
Program Duration:
12 Months
Program Result:
Successfully migrated Mint.com to AWS. Paved the way for Intuit’s company-wide AWS transition by creating solutions to ensure secure hosting of sensitive customer data.
Key Projects in
Program:
Mint AWS migration & DR failover
Secure EC2 Instance Bootstrapping service
Intuit Access Management services for AWS
Vulnerability Management service for AWS
Public Cloud Splunk
Secure Backhaul and Network Configuration
Lori Samuels Page 7 of 36 (650) 488-4246
Program Name:
Mint.com Data Quality
Program Description:
Improve customer experience in Mint.com around financial data aggregation and transaction categorization. Partnered with central Engineering teams to execute against specific goals related to user experience, error handling, bank connectivity issues, and transaction categorization.
For / At: Intuit
My Role: Group Engineering Manager – Led Mint.com Platform Engineering team and Data Quality scrum teams.
Business Objectives
for Program:
Support business strategy to:
1. Improve Mint.com active use metrics by reducing Financial Institution aggregation errors and simplifying user experience to resolve errors quickly.
2. Engage Mint.com customer community to influence banks to improve their connectivity and quality of data to Mint.com
Program Duration:
6 Months
Program Result:
Achieved a 15% improvement in overall data aggregation success metric.
Key Projects in
Program:
Mint.com user experience improvements in Data Quality (Web & mobile)
Data Aggregation service improvements
Mint.com transaction categorization service improvements
Financial Institution scorecard project
Lori Samuels Page 8 of 36 (650) 488-4246
Program Name:
Mint.com Platform Services
Program Description:
Develop REST API framework and core Mint services (user, account, transaction, budgets) along with governance model for distributed development of new shared REST services in Mint platform.
For / At: Intuit
My Role: Group Engineering Manager – Orchestrated several transformational projects for Mint Platform services including: extensible REST API framework architecture, creation of REST API’s exposing core Mint functionality, data sync API’s for Quicken Windows and Mac clients, platform integration with central Intuit services for Identity management, gateway & subscription billing, and distributed development of new REST services for credit score and bill pay.
Business Objectives
for Program:
Support business strategy to:
1. Reduce time to market for new Intuit offerings by leveraging Mint platform services
2. Enable rapid business growth with innovative new product offerings and extending current offerings with new capabilities such as Credit Score and Bill Pay.
Program Duration:
10 Months
Program Result:
Developed Mint REST API framework and developer documentation portal. Exposed Core Mint services as REST API’s which were leveraged to create new mobile and web applications for credit score monitoring and bill pay.
Key Projects in
Program:
REST API framework
Core Mint Services
Credit Score REST services
Bill Pay REST services
Quicken Data Sync REST services
Lori Samuels Page 9 of 36 (650) 488-4246
Program Name:
QuickBooks Accessibility
Program Description:
Enable QuickBooks for Windows to be used by people who are blind or have visual disabilities.
For / At: Intuit
My Role: Accessibility Program Manager – led initiatives to make QuickBooks and other Intuit products accessible and usable to people with disabilities.
Business Objectives
for Program:
Support business strategy to:
1. Be proactive in addressing accessibility (ADA) requirements in Intuit’s products and services
2. Expand customer base to include small business owners, accountants, bookkeepers with disabilities
Program Duration:
12 Months
Program Result:
Achieved unprecedented level of accessibility in QuickBooks 2014. Fixed screen reader compatibility for critical user flows, supplemented by 3rd party scripts developed for enhanced usability.
Ran first-ever QuickBooks beta program with ~ 40 blind customers
Represented Intuit externally to promote and raise awareness around QuickBooks accessibility improvements.
Key Projects in
Program:
QuickBooks Accessibility
QuickBooks Training Course development for people with disabilities
Lori Samuels Page 10 of 36 (650) 488-4246
Program Name:
Mint.com Operational Excellence
Program Description:
Monitor progress against Mint.com operational excellence goals for web and server latency, fatal customer interactions (FCI’s), and site availability.
For / At: Intuit
My Role: Engineering Program Manager – Created dashboard to capture and track Operational Excellence metrics for Intuit across web, server and mobile applications. Conduct weekly Engineering & Operations meetings to review and engage on-call Engineering team in analyzing metrics & improvements needed.
Business Objectives
for Program:
Support business strategy to:
1. Transform Mint.com technology stack and organization into a “world-class” SaaS operation.
Program Duration:
10 Months
Program Result:
Re-architected Mint.com web application to increase reliability, reduce latency, and improve performance.
Key Projects in
Program:
Horizontal Apps Improvements
Horizontal Platform Improvements
On-call Engineering
Lori Samuels Page 11 of 36 (650) 488-4246
Program Name:
Quicken 2013 Data Sync
Program Description:
First-ever launch of Quicken desktop product plus companion mobile applications (iOS and Android) with 3-way multi-master data sync capability.
For / At: Intuit
My Role: Engineering Program Manager – Organized all engineering work across 5 core teams in 3 different organizations to launch Quicken 2013 on time
Business Objectives
for Program:
Support business strategy to:
1. Revenue and business growth from Quicken 2013 + companion mobile apps
Program Duration:
1 year
Program Result:
Launched Quicken 2013 on time, with companion mobile apps supporting real-time data sync of financial accounts, transactions, budgets.
Key Projects in
Program:
Quicken 2013 for Windows
Quicken Mobile iOS
Quicken Mobile Android
Mint Platform sync services
Data aggregation services for Quicken 2013
Lori Samuels Page 12 of 36 (650) 488-4246
Program Name:
Mobile Engineering Process Improvements
Program Description:
Streamline, automate, and simplify processes across full SDLC (development, test, build, and release) of mobile apps.
For / At: Intuit
My Role: CTO Program Manager – Lead cross-BU team of mobile developers, quality and build engineers to re-engineer software development, test, and release management processes to improve scalability, reliability, and quality.
Business Objectives
for Program:
Support business strategy to:
2. Maximize Intuit mobile team productivity by improving SDLC processes.
3. Scale for growth in mobile app development and release. 4. Improve quality of mobile apps released to market 5. Reduce time to market for mobile apps
Program Duration:
6 Months
Program Result:
Streamlined App Store submission processes for iOS apps – 30% improved time to market & 50% reduction in app store rejections. Automated iOS build processes using Jenkins.
Key Projects in
Program:
App Store Submission – iOS and Android
Mobile Test Automation
iOS and Android Build Automation
Mobile Development Tools and Infrastructure
Lori Samuels Page 13 of 36 (650) 488-4246
Program Name:
CTO Accessibility Program
Program Description:
Leading a cross-company cultural transformation across management, design, engineering, and product development – enabling Intuit applications and products to be accessible by people with disabilities.
For / At: Intuit
My Role: CTO Program Manager – Directed and coordinated the assessment, remediation, training, planning, scoping, testing for accessibility compliance across all customer-facing applications & online services for all of Intuit. Provided on-the-ground, hands-on direction for developers coding accessibility improvements.
Business Objectives
for Program:
Support business strategy to:
1. Remediate non-compliant (high risk) offerings and sites. 2. Ensure teams have a "no trade off" mindset and the leadership support
required to get the job done. 3. Ensure teams have the tools, training, and guidance they need to
assess, test and fix the problems, and measure their progress against plan.
4. Lead organizational change by growing internal expertise in designing, developing, and testing for accessibility.
Program Duration:
2 Years
Program Result:
To date:
• Chief Architects validated & approved accessibility principles for Intuit
• Intuit Top-10 Accessibility Guidelines published
• Intuit Accessibility wiki created
• Training, Tech-talks, forums and other Op Mechs to raise awareness and build expertise around accessibility principles and practices
• Accessibility testing tool configured and deployed for Intuit enterprise-wide
Key Projects in
Program:
Assessment – Manual and automated evaluation of applications for WCAG compliance
Education & Training – Online courses, Tech talks, Accessibility wiki, developer guidelines, executive briefings, workshops
Remediation – Pilot projects, tool integration, scoping development efforts
Sponsorship & Advocacy – executive dashboard, business case, corporate social responsibility
Lori Samuels Page 14 of 36 (650) 488-4246
Program Name:
Quality Leadership Council
Program Description:
Contributed quality strategies, shared best practices, SaaS testing principles, test automation frameworks, mobile testing tools, and quality staff development initiatives across Intuit.
For / At: Intuit
My Role: CTO Program Manager – co-chair, established operating mechanisms for Intuit’s Quality Leaders to collaborate on key program initiatives. Organized and facilitated council meetings, conducted all-hands events for the quality community, workshops, off-sites and external speaker events.
Business Objectives
for Program:
Support business strategy to:
1. Improve quality of Intuit’s software products and technology services 2. Grow and develop talent in the quality engineering organization 3. Reduce time to market through test automation
Program Duration:
8 Months
Program Result:
Formalized Quality Leadership charter
Established regular community meetings and communication strategies
Successfully ran Quality Leadership offsite meetings, and Quality Community All-Hands video presentation on Intuit TV.
Key Projects in
Program:
Test Automation
Quality Best Practices
Mobile Testing Frameworks and Tools
Quality Engineering Staff Growth and Development
Lori Samuels Page 15 of 36 (650) 488-4246
Program Name:
LeapFrog Connect
Program Description:
eStore and client applications to enable LeapFrog to sell and deliver fresh content into customers’ toys (LeapPad, iQuest, etc.)
For / At: LeapFrog
My Role: Technical Program Manager –Responsible for coordination of complex, inter-dependent projects of software engineering, QA testing, content development & testing, and hardware testing
Business Objectives
for Program:
Support business strategy to:
1. Produce and sell add-on content packages for LeapFrog products to create new, renewable revenue streams
2. Increased perceived value by allowing parents to view their child’s learning progress on LeapFrog’s educational toys (spelling, math)
3. Create technology platform to enable rapid development of toy content, online purchase, and content delivery directly into toy connected to customer’s computer.
Program Duration:
10 Months
Program Result:
Successful launch of new web platform architecture & client applications to support content delivery into LeapFrog “smart” toys. Development schedule was extremely aggressive with many moving parts that needed to be orchestrated including software architecture, engineering, QA functional/performance/content testing, content development, hardware development & testing.
Key Projects in
Program:
LeapFrog.com
MindStation
LeapPad
iQuest
Imagination Desk
QA & Staging environments
Lori Samuels Page 16 of 36 (650) 488-4246
Program Name:
Education Courseware & Testing Delivery Platform
Program Description:
Engineered a scalable SaaS/ASP technology platform to enable rapid development and delivery of interactive eLearning products directly to the school market
For / At: Achieva/Kaplan
My Role: Vice President of Engineering – Managed technical resources, architects, development schedules, engineering budgets
Business Objectives
for Program:
Improve college entrance options by delivering applications to help college-bound high school students improve their study skills, standardized test (SAT) scores, and academic aptitude
Program Duration:
12 months to initial release of platform, enabling 2-3 month cycles for each eLearning product development and release
Program Result:
Successfully built the application development and delivery platform, as well as multiple eLearning products (Study Skills, SAT test prep, ACT test prep). Won SIIA CODiE awards for excellence in educational software. Achieva was favorably acquired by Kaplan for its technology and the platform is still in use today for generating eLearning products.
Key Projects in
Program:
Content Authoring & Management System
Content Delivery Engine
Data Analysis & BI Reporting DataMart
Enterprise Management & Administration Tools
An inspiring video of Achieva customer and user testimonials is available for viewing here.
Lori Samuels Page 17 of 36 (650) 488-4246
Program Name:
www.Reel.com
Program Description:
Create full suite of eCommerce capabilities – both customer-facing and business processing applications – to support startup business selling movie and entertainment DVD’s
For / At: Hollywood Video
My Role: Vice President of Engineering – led Engineering, QA, and IT organizations
Business Objectives
for Program:
Support business strategy to:
1. Become the premier online source for movie reviews, trailers, filmography, entertainment news, theater show-times, and DVD product sales.
2. Build end-to-end order processing and fulfillment pipeline to enable product sales
3. Achieve growth (to 1 million customers) to secure additional rounds of investment funding
Program Duration:
10 months to initial (version 1.0) launch, then staged releases over 12 months
Program Result:
Achieved on-time launch of initial version, with subsequent feature and functionality enhancements for coupon redemption, movie showtimes, and more. Supported 10,000 transactions per day and growth to 1M online customers.
Key Projects in
Program:
eCommerce application suite
Inventory Management tools & reports
Movie catalog & search
Dynamic page generation & site presentation layer
Database & search optimization projects
Content Management tools
Customer Service tools
Data warehouse and reports
Application & infrastructure implementation, including load balancing and co-location
Lori Samuels Page 18 of 36 (650) 488-4246
Program Name:
Print Shop Product Line Architecture
Program Description:
Expand and deepen Broderbund’s flagship Print Shop franchise with new product and suite offerings, innovative features, and fresh content. In order to accomplish the business objectives, there were multiple, challenging software engineering projects that had to be coordinated and executed concurrently
For / At: Broderbund Software
My Role: Director of Software Engineering – Responsible for all technical architecture and software engineering on Print Shop products and components. Managed technical resources, development schedules, engineering budgets
Business Objectives
for Program:
Support business strategy to:
1. Retain #1-brand in a very competitive market space 2. Produce different flavors of packages and content to appeal to
different market segments 3. Distribute expanding feature set across products horizontally (e.g.
Web publishing, photo editing, desktop publishing) 4. Vertically stratify (e.g. standard versus premier)
Program Duration:
Staged over 30 months with multiple, concurrent, and successive product development releases and component architecture engineering
Program Result:
Secured Broderbund’s position as the market leader in print productivity products. Grew revenue from Print Shop product line to $100M. Created reusable component architecture, increased IP valuation, extended product/brand longevity (up to version 23 today).
Key Projects in
Program:
New Technology Platform for Print Shop
The Print Shop Premier Edition
Web Site Designer
The Print Shop PressWriter
The Print Shop Publishing Suite
Lori Samuels Page 19 of 36 (650) 488-4246
Projects – and Technical Project Management
Throughout my career, I have enjoyed leading a variety of
projects across multiple industries, evolutions of technology,
and ever-changing business climates – always with a focus
of delivering high value, on-time releases, with predictable
results.
Many of my projects were key components of strategic
programs, as well as revenue-generating software products
as represented in this document.
List of PROJECTS I have managed:
PROJECT NAME Description For / At Duration Budget
AWS MIGRATION – FARMVILLE
GAMES - RECENTLY COMPLETED -
Coordinated local & offshore engineering teams to migrate Farmville technology stacks to AWS, including MySQL, membase, and web servers. Phased the migrations of Dev, Staging and Production environments into AWS.
Zynga 6 Months $5M
AWS MIGRATION – POKER
GAME - RECENTLY COMPLETED -
Engaged with Poker & DBA teams to migrate game infrastructure including Vertica cluster, SmartFox servers, MySQL, membase, and web servers. Team leveraged AWS’ dynamoDB service to eliminate 60+ MySQL servers during migration.
Zynga 8 Months $6M
AWS MIGRATION – WITH
FRIENDS GAMES - RECENTLY COMPLETED -
Managed migration of all “With Friends” games and back-end services to AWS (Words, Chess, Matching, Gems, etc.). Managed post-migration optimizations to increase performance while reducing the EC2 instance pool and costs by 30%.
Zynga 5 Months $4M
AWS MIGRATION – VERTICA
ANALYTICS SYSTEMS - RECENTLY COMPLETED -
Orchestrated migration of Zynga’s Analytics & Stats data warehouse systems, including 5 large-scale Vertica clusters comprised of over 300 nodes and 2PB of data into AWS. Managed the on-time closure of data center previously hosting all the Analytics infrastructure.
Zynga 8 Months $8M
AWS MIGRATION – HIT IT RICH
GAME Organized migration of Dev, Staging, and Production environments for Hit It Rich.
Zynga 4 Months $2M
AWS MIGRATION – CORE
GAME SERVICES - RECENTLY COMPLETED -
Worked with Zynga CTO organization to plan and track migration of 40+ shared services used by Zynga games to AWS. Engaged with engineers to determine feasibility of re-architecting vs. porting specific services.
Zynga 10 Months $8M
AWS MIGRATION – HADOOP &
MACHINE LEARNING - RECENTLY COMPLETED -
Coordinated POC’s to evaluate best server type to use for Hadoop clusters in AWS. Managed migration of Hadoop data clusters and related services to AWS.
Zynga 5 Months $2M
AWS MIGRATION – DRAW
SOMETHING GAME - RECENTLY COMPLETED -
Worked with Zynga’s Studio in India to plan and execute the migration of the Draw Something game to AWS. Balanced migration deadlines against worldwide product release schedules.
Zynga 5 Months $3M
Lori Samuels Page 20 of 36 (650) 488-4246
PROJECT NAME Description For / At Duration Budget
AWS MIGRATION – NFL GAME - RECENTLY COMPLETED -
Planned and tracked progress on the AWS migration for NFL Showdown.
Zynga 3 Months $1M
AWS MIGRATION – EMPIRES &
ALLIES GAME - RECENTLY COMPLETED -
Managed migration of Empires & Allies to AWS, coordinating timing of migration activities with aggressive product release and promotion schedules.
Zynga 4 Months $1M
AWS MIGRATION – MAFIA
WARS GAME - RECENTLY COMPLETED -
Managed Mafia Wars game stack migration to AWS. Game was a late addition to the migration program and still completed on time.
Zynga 5 Months $4M
AWS MIGRATION – MOBILE
INAPP & PAYMENT SERVICES - RECENTLY COMPLETED -
Orchestrated migration of critical InApp Purchase and Payment services for Zynga mobile & web games without creating any disruption for Studio development teams.
Zynga 3 Months $2M
AWS MIGRATION – ZYNGA.COM - RECENTLY COMPLETED -
Migration of corporate & customer support Zynga websites’ infrastructure to AWS.
Zynga 1 Month $500K
AWS MIGRATION – AD ENGINE
& PORTALS - RECENTLY COMPLETED -
Re-architecture and migration of Zynga’s Ad and Cross-Promo services, tools, and portals to AWS. Achieved major efficiency gains (~50% overall) in the re-factoring performed during AWS migration.
Zynga 5 Months $4M
AWS MIGRATION – STATS &
DATA SERVICES - RECENTLY COMPLETED -
Migration of all Zynga data services and stats portals to AWS.
Zynga 5 Months $6M
AWS COST MODELING &
FORECASTING - RECENTLY COMPLETED -
Partnered closely with CIO & CFO organizations to determine requirements and complex set of options for AWS cost modeling and forecasting. Worked with team to develop a custom AWS cost forecasting tool for Zynga, and reported weekly updates to executive team on cost forecast for all games and services migrating to AWS.
Zynga 12 Months $500K
SOX COMPLIANCE FOR AWS
MIGRATIONS - RECENTLY COMPLETED -
Coordinated change management processes for all SOX and regulatory compliance requirements for AWS migrations. Partnered with Finance (Revenue Accounting), Internal Audit, AWS, Zynga Analytics and development teams to ensure that SOX controls were met during and after migration.
Zynga 2 Months $250K
SPLUNK AWS MIGRATION - RECENTLY COMPLETED -
Managed migration of all Zynga’s Splunk logging data, search heads, and custom dashboards to AWS.
Zynga 3 Months $1M
DEV OPS SERVICES AWS
MIGRATION - RECENTLY COMPLETED -
Migration of all services used to monitor and alert on health of Zynga games.
Zynga 3 Months $1M
VERTICA IN AWS POC - RECENTLY COMPLETED -
Multiple POC’s to test for optimal architecture in AWS for Zynga’s massive Vertica Analytics data warehouse. Evaluated performance vs. cost of different instance & storage combinations as well as testing processes for recovering from node & DB failures.
Zynga 3 months $1M
POKER IN AWS POC - RECENTLY COMPLETED -
Evaluated AWS’ Aurora as a possible replacement for Vertica. Decided to migrate Poker’s Vertica cluster but were able to use dynamoDB to replace 60+ MySQL db server farm.
Zynga 2 months $500K
Lori Samuels Page 21 of 36 (650) 488-4246
PROJECT NAME Description For / At Duration Budget
HADOOP IN AWS POC - RECENTLY COMPLETED -
Ran performance and load tests to determine best combination of instance & storage types to use for Zynga’s big data Hadoop clusters.
Zynga 1 month $100K
MINT.COM DATA QUALITY –
AGGREGATION - RECENTLY COMPLETED -
Project to improve Mint.com user experience, platform services and error handling for aggregation of data from financial institutions.
Intuit 6 months $2M
MINT.COM DATA QUALITY –
CATEGORIZATION - RECENTLY COMPLETED -
Project to improve the algorithms which categorize financial transactions in Mint.com
Intuit 6 months $500K
MINT.COM AWS MIGRATION –
DATA ENCRYPTION - RECENTLY COMPLETED -
Conducted data classification analysis to identify all secret/sensitive customer data in Mint. Created a phased plan to encrypt secret data fields in Intuit data center before sending data into AWS.
Intuit 18 months $1M
MINT.COM AWS MIGRATION –
SECURITY CONTROLS
INTEGRATION - RECENTLY COMPLETED -
Led integration with new Intuit public cloud services for backhaul, security services, access management, vulnerability management, and logging.
Intuit 18 months $2M
DISABILITY AWARENESS
COUNCIL - RECENTLY COMPLETED -
Raise awareness both internally and externally around disability issues. Creates external communication framework.
Intuit 8 months $200K
QUICKBOOKS 2014
ACCESSIBILITY - RECENTLY COMPLETED -
Assessment, remediation, beta testing, screen reader script development, PR (conferences & events),
Intuit 10 months $200K
MINT PLATFORM SERVICES
PROJECTS - RECENTLY COMPLETED -
Projects: Mint REST API framework, Core Mint services as REST API’s, Credit Score, Bill Pay, Quicken Work Life, Quicken Data Sync API’s
Intuit 10 Months $1M
MINT IDENTITY INTEGRATION - RECENTLY COMPLETED -
Platform-side of IAM integration – SignUp / SignIn / Change Password flows
Intuit 10 Months $1M
MINT AGILE
TRANSITION/COACHING - RECENTLY COMPLETED -
Process Improvement Initiative – move from custom mini-waterfall to true agile development processes. Change management, training, agile coaching.
Intuit 6 Months N/A
QUICKEN 2013 (IOS, ANDROID, WINDOWS) - RECENTLY COMPLETED -
Quicken Windows, Mint Platform services for Data Sync, Quicken Mobile iOS, Quicken Mobile Android, FDS support for Direct Connect
Intuit 12 Months $3M
QUICKEN MAC (QEM, QKN FOR
OSX LION) - RECENTLY COMPLETED -
Quicken Essentials for Mac in App Store, Quicken Mac for OSX Lion
Intuit 4 Months $800K
MOBILEFIRST - RECENTLY COMPLETED -
Delivered strategic mobile productivity platform (on WordPress), on assignment by Intuit CTO for fast, high-visibility launch at Intuit Officer’s Meeting in March, 2011
Intuit 5 weeks $110K
IOS APP STORE SUBMISSION - RECENTLY COMPLETED -
Streamlined and simplified App Store submission process for iOS apps by eliminating manual source code compilation steps
Intuit 3 months $200K
IOS BUILD AUTOMATION - RECENTLY COMPLETED -
Delivered iOS build automation using Jenkins for mobile development teams. Used by GoPayment, Weave, SnapTax, IOP Mobile, and APD teams
Intuit 2 months $120K
ANDROID BUILD AUTOMATION - RECENTLY COMPLETED -
Create build automation for Android development teams
Intuit 1 month $60K
MOBILE EXTENSIONS TO
“AUTOLAB” - RECENTLY COMPLETED -
Extend automation lab to support test environment services for mobile apps, mobile test automation execution, and test result reporting
Intuit 2 Months $200K
Lori Samuels Page 22 of 36 (650) 488-4246
PROJECT NAME Description For / At Duration Budget
MOBILE DEVELOPER TOOLS - RECENTLY COMPLETED -
Create “on-tap” development environments for iOS and Android teams, including sample Intuit code
Intuit 2 Months $300K
ACCESSIBILITY PILOT PROJECT
IN INTUIT PAYROLL ORG - RECENTLY COMPLETED -
Led pilot project on the Full Service Payroll application in EMS to improve accessibility on selected pages
Intuit 6 weeks $75K
DEVELOPER TRAINING FOR
ACCESSIBILITY - RECENTLY COMPLETED -
Develop wiki, training courses, guidelines for designers, developers, and quality testers
Intuit 4 months $200K
OCTANT SOFTWARE
ENGINEERING & PROGRAM
MANAGEMENT
Provide recommendations on Agile project management, requirements management best practices, software engineering methodologies, and QA testing.
Octant 10 weeks $100K
SHAREPOINT PROOF-OF-CONCEPT & PERFORMANCE
TUNING LAB
Design, plan, build, and test IT lab to validate SharePoint migration plans, distributed SharePoint architecture, and risks associated with bandwidth and storage requirements unique to client
CitiGroup, representing Microsoft
3 weeks $ 35K
GLOBAL SHAREPOINT
DEPLOYMENT Global deployment of distributed SharePoint architecture
CitiGroup, representing Microsoft
7 weeks $ 100K
ACTIVE DIRECTORY
ARCHITECTURE UPDATE Update AD architecture to accommodate requirements for distributed SharePoint implementation
CitiGroup, representing Microsoft
2 weeks $ 20K
IT SERVICES RENOVATION &
CONSOLIDATION ANALYSIS Analyze infrastructure consolidation opportunities for mail, directory, and storage
MCI/Verizon, representing Microsoft
5 weeks $ 40K
IT SERVICES MIGRATION LAB Design, plan, build, and test IT services migration lab to refine architecture and project planning for production deployment of Microsoft Exchange, Active Directory, Live Communication Server, Microsoft MetaDirectory Services
MCI/Verizon, representing Microsoft
4 weeks $ 250K
EXCHANGE GLOBAL
MIGRATION Global consolidation, migration, and upgrade of Microsoft Exchange
MCI/Verizon, representing Microsoft
44 weeks $ 1.5M
ACTIVE DIRECTORY UPGRADE Re-architecture, upgrade, and tuning of global Active Directory services
MCI/Verizon, representing Microsoft
5 weeks $ 40K
DIRECTORY SERVICES
CONSOLIDATION Re-architecture, aggregation, consolidation, and testing of global enterprise meta-directory
MCI/Verizon, representing Microsoft
12 weeks $ 100K
LIVE COMMUNICATION SERVER
INTEGRATION Design, validate, and implement integration between Live Communication Server, Exchange, Active Directory, and Microsoft MetaDirectory Services
MCI/Verizon, representing Microsoft
6 weeks $ 75K
LEAPFROG.COM Develop, test, and release eCommerce application and site functionality to support sale and delivery of LeapFrog toy content packages
LeapFrog 40 weeks $ 3M
MINDSTATION Develop client application and server components to receive content from LeapFrog.com onto customer’s computer and load into connected toy
LeapFrog 16 weeks $ 400K
LEAPPAD Develop and test capability to receive and integrate new content into the LeapPad toy. Validate content packages developed for online delivery
LeapFrog 8 weeks $ 100K
Lori Samuels Page 23 of 36 (650) 488-4246
PROJECT NAME Description For / At Duration Budget
IQUEST Develop and test capability to receive and integrate new content into the iQuest toy. Validate content packages developed for online delivery
LeapFrog 12 weeks $ 150K
IMAGINATION DESK Develop and test capability to receive and integrate new content into the Imagination Desk toy. Validate content packages developed for online delivery
LeapFrog 8 weeks $ 80K
QA & STAGING ENVIRONMENTS Design and build staged environments to support functional testing, performance testing, content testing, beta releases, and live deployments
LeapFrog 4 weeks $ 200K (including Hardware procurement)
CONTENT AUTHORING &
MANAGEMENT SYSTEM Design, develop, and test applications, services, and tools to enable production of eLearning courseware
Achieva 32 weeks $ 750K
CONTENT DELIVERY ENGINE Design, develop, and test dynamic content real-time, server-side rendering & delivery engine with Flash-enhanced presentation layer
Achieva 36 weeks $ 500K
DATA ANALYSIS & BI REPORTING DATAMART
Develop business intelligence datamart to provide performance dashboards, progress reporting, and KPI accountability for teachers and education administration
Achieva 16 weeks $ 250K
ENTERPRISE MANAGEMENT &
ADMINISTRATION TOOLS Develop, test and deliver COPPA-compliant secure applications for configuration, operations & maintenance, and performance tuning
Achieva 8 weeks $ 150K
STUDY SKILLS - VERSION 1.0 //CODIE// AWARD
Managed team of contract developers to deliver the initial version of Achieva’s Study Skills application
Achieva 36 weeks $ 500K
SAT & ACT TEST PREP
UPDATES Managed development of feature enhancements and new functionality for existing SAT & ACT Test Prep product offerings
Achieva 12 weeks $ 150K
STUDY SKILLS - VERSION 2.0 //CODIE// AWARD
Led development of application functionality and content delivery for new version of Study Skills product based on new technology platform
Achieva 16 weeks $ 300K
STATE TEST PREP Led development of application functionality and content delivery for State Test Prep product based on new technology platform
Achieva 16 weeks $ 300K
MCAS TEST PREP Led development of application functionality and content delivery for MCAS Test Prep product based on new technology platform
Achieva 16 weeks $ 300K
TECHNOLOGY IP ACQUISITION Led technical due diligence and code base evaluation for acquisition of software IP and technology providers for Achieva
Achieva 16 weeks $ 200K
POST-ACQUISITION
INTEGRATION Managed initiatives to integrate Achieva’s technology platform and organization with Kaplan following the acquisition
Achieva 12 weeks $ 100K
ECOMMERCE APPLICATION
SUITE eCommerce web store for purchasing movies (DVD’s), featuring product catalog search, shopping cart, order processing pipelines, payment processing, order fulfillment, personalization, coupon and gift card redemption, etc
Reel.com, a division of Hollywood Video
40 weeks $ 2M
INVENTORY MANAGEMENT Applications, dashboards, and reports to track inventory levels, update product catalog, process re-orders, interface with product warehouse and vendors
Reel.com & Hollywood Video
16 weeks $ 300K
Lori Samuels Page 24 of 36 (650) 488-4246
PROJECT NAME Description For / At Duration Budget
MOVIE SEARCH Database, stored procedures, and application functionality to support customer search of movies.
Reel.com & Hollywood Video
12 weeks $ 250K
PAGE GENERATOR Design, development, and QA testing of dynamic web presentation layer to compose and render web pages from database elements in real time
Reel.com & Hollywood Video
16 weeks $ 400K
PERFORMANCE TUNING Optimized responsiveness of customer-facing eCommerce system composed of 32 load-balanced web application transaction servers
Reel.com & Hollywood Video
12 weeks $ 250K
CONTENT MANAGEMENT TOOLS Database, stored procedures, application functionality, and IT services to support management of movie reviews, page elements, product (DVD), and movie information
Reel.com & Hollywood Video
20 weeks $ 600K
CUSTOMER SERVICE ADMIN
TOOLS Tools to allow Customer Service to retrieve, update, and cancel customer orders
Reel.com & Hollywood Video
8 weeks $ 200K
DATA WAREHOUSE Prototype of data warehouse to support geographic and demographic profiling of customers movie interests (and geomapping of theater locations correlated to customer base)
Reel.com & Hollywood Video
12 weeks $ 100K
MOVIE CATALOG SEARCH Database, stored procedures, and application functionality to support customer search of movies
Reel.com & Hollywood Video
12 weeks $ 250K
NEW TECHNOLOGY PLATFORM
FOR THE PRINT SHOP Architecture, design, engineering and release of new technology platform of reusable components for all Print Shop products. Platform featured reusable core components for Print Shop software development (classes for vector graphic manipulation, photo editing, text processing, print layout formatting, etc.).
Broderbund Software
40 weeks $ 1.5M
THE PRINT SHOP PREMIER
EDITION //CODIE// AWARD
Design, engineering, QA testing and release of the first “new generation” core Print Shop product featuring advanced photo editing, text processing, and graphic manipulation. Developed in parallel with new Print Shop foundation classes.
Broderbund Software
52 weeks $ 12 M
WEB SITE DESIGNER Design, software engineering, QA testing, and content development for web authoring product
Broderbund Software
26 weeks $ 800K
THE PRINT SHOP
PRESSWRITER Design, software engineering, QA testing for newsletter & multi-page document editing Print Shop product
Broderbund Software
36 weeks $ 1M
THE PRINT SHOP PUBLISHING
SUITE Software engineering and QA testing for combined package of PressWriter and Premier Edition
Broderbund Software
8 weeks $ 250K
THE PRINT SHOP DELUXE Software engineering and QA testing to update legacy Print Shop code base with new features and content
Broderbund Software
26 weeks $ 700K
SIGNATURE GREETINGS Software engineering and QA testing to support the addition of licensed content into the Print Shop line
Broderbund Software
16 weeks $ 300K
AMAZING WRITING MACHINE Design, develop, test software product for children to explore creative writing
Broderbund Software
40 weeks $ 800K
WILLIAMS-SONOMA GUIDE TO
GOOD COOKING Design, engineer, test an interactive, multimedia software product featuring Williams-Sonoma recipe book content
Broderbund Software
52 weeks $ 1M
Lori Samuels Page 25 of 36 (650) 488-4246
PROJECT NAME Description For / At Duration Budget
THE SOFTWARE DEVELOPMENT
PROCESS GUIDEBOOK Authored and published a guide to best practices in software development for Broderbund Software. Promoted agile, iterative approach with integrated teams of engineers and QA testers working closely together to produce functional, testable milestone deliverables. Received the Intellectual Capital Award for this initiative.
Broderbund Software
8 weeks $ 10K
KID PIX STUDIO //CODIE// AWARD
Developed next generation version of the successful “Kid Pix” product for children’s artistic exploration
Broderbund Software
40 weeks $ 750K
MAPS ‘N’ FACTS – MAC Port Windows atlas & reference product to Mac platform
Broderbund Software
16 weeks $ 250K
HOSPITAL DATA SYSTEM Client/server Oracle database application to analyze and correlate research data from multiple hospital sources
Database Server Systems for Datis
12 weeks $ 150K
SQL CODER SQL toolkit for delivery of database professional services
Database Server Systems
8 weeks $ 75 K
LAND PROJECT PORTFOLIO Designed and developed database application and reports to track status of non-profit land acquisition projects
The Trust for Public Land
32 weeks $ 200K
PRODUCT RESEARCHER Managed development of Windows software product that provided a catalog of product information for the Engineering and Architecture industries
Eclat 40 weeks $ 500K
SEARCH OPTIMIZATION Led initiative to re-design and optimize performance of product catalog database search functionality
Eclat 8 weeks $ 75K
THE NEW PRINT SHOP
COMPANION Led software engineering team from conception through release of Brøderbund’s first GUI application in the Print Shop product line
Turning Point Software for Broderbund Software
52 weeks $ 800K
THE PRINT SHOP (APPLE II) Led software engineering team in development of Apple II version of the Print Shop product
Turning Point Software for Broderbund Software
28 weeks $ 400K
GRAPHIC EDITING API Led engineering of a library of graphic editing and manipulation primitives (line and shape drawing, resizing) for reusability across development projects
Turning Point Software
12 weeks $ 250K
INWORD Ported C functions to Intel 8086 Assembly for use in Lotus-123 add-in text processing module
Turning Point Software for Lotus
16 weeks $ 250K
TEXT PROCESSING API Designed and developed a library of text processing functions (word wrap, ruler support, and character formatting) for reusability across software development projects
Turning Point Software
16 weeks $ 250K
WORDBENCH //CODIE// AWARD
Engineering project lead from design to release on a word processing product for the Education market to allow student to take research notes, build an outline, and write their papers
Turning Point Software for Addison-Wesley
52 weeks $ 800K
LEGAL FORMS AUTHORING
SYSTEM Software engineering for a text processing product for legal forms
Turning Point Software for McGraw Hill
28 weeks $ 600K
SHAPE UP Software engineer for a diet and exercise tracking product
Turning Point Software for American Gourmet
26 weeks $ 300K
Lori Samuels Page 26 of 36 (650) 488-4246
Products – Software Development, Mobile
Applications, and Cloud Services Engineering
Many of my programs and projects have resulted in the
production of award-winning software products, some of
which are ranked as #1 in industry sales, with millions of
customers (and users), revenue in the hundreds of millions,
and unparalleled longevity (20+ years & 23+ versions).
List of PRODUCTS I have delivered:
PRODUCT NAME Description Product
FARMVILLE Managed AWS migration of tech stacks for Zynga’s FarmVille product suite (Farm1, Farm2, FV:Country Escape, etc.)
POKER Managed AWS migration for Zynga’s Poker game, databases, and back-end services.
HIT IT RICH! SLOTS Managed migration to AWS of Hit It Rich!
WORDS WITH FRIENDS Managed migration of all “With Friends” games and back-end services to AWS (Words, Chess, Matching, Gems, etc.).
NFL SHOWDOWN Planned and tracked progress on the AWS migration for NFL Showdown
EMPIRES & ALLIES AWS migration for Empires & Allies game services
Lori Samuels Page 27 of 36 (650) 488-4246
PRODUCT NAME Description Product
MAFIA WARS Managed migration of Mafia Wars to AWS
DRAW SOMETHING Managed AWS migration of Draw Something game stack
MINT.COM Spearheaded Data Quality improvements in data aggregation and categorization. Exposed Mint Platform services as REST API’s. Managed development of Data Sync for Quicken desktop & mobile apps. Led migration of Mint hosting to AWS.
QUICKBOOKS 2014
(ACCESSIBILITY)
Re-engineered QuickBooks to enable use by blind and visually-impaired customers. Developed custom training materials for screen reader users.
QUICKEN MOBILE 2013 FOR IOS
iOS companion mobile application launched with Quicken 2013.
QUICKEN MOBILE 2013 FOR ANDROID
Android companion mobile application launched with Quicken 2013.
QUICKEN 2013 FOR WINDOWS
Quicken desktop application supporting multi-master data sync with companion mobile apps, enabling customers to use Quicken “on the go”.
Lori Samuels Page 28 of 36 (650) 488-4246
PRODUCT NAME Description Product
QUICKEN ESSENTIALS FOR MAC
Revisions of Quicken Essentials for Mac to support OSX/Mountain Lion, launched in Mac App Store and direct retail channels.
MOBILEFIRST Delivered strategic mobile productivity platform (on WordPress), on assignment by CTO Tayloe Stansbury for fast, high-visibility launch at Intuit Officer’s Meeting in March, 2011
MINDSTATION
Client application and server components to receive content from LeapFrog.com onto customer’s computer and load into connected toy.
WWW.LEAPFROG.COM Develop, test, and release eCommerce application and site functionality to support sale and delivery of LeapFrog toy content packages
IQUEST Develop and test capability to receive and integrate new content into the iQuest toy. Validate content packages developed for online delivery
Lori Samuels Page 29 of 36 (650) 488-4246
PRODUCT NAME Description Product
LEAPPAD Develop and test capability to receive and integrate new content into the LeapPad toy. Validate content packages developed for online delivery
IMAGINATION DESK Develop and test capability to receive and integrate new content into the Imagination Desk toy. Validate content packages developed for online delivery
COLLEGE PREP Led development of application functionality and content delivery for new version of College Prep product based on new technology platform
SAT & ACT TEST PREP Managed development of feature enhancements and new functionality for existing SAT & ACT Test Prep product offerings
STUDY SKILLS //CODIE// AWARD
Led development of application functionality and content delivery for new version of Study Skills product based on new technology platform
Lori Samuels Page 30 of 36 (650) 488-4246
PRODUCT NAME Description Product
STATE TEST
ASSESSMENT Led development of application functionality and content delivery for State Test Prep product based on new technology platform
HOLLYWOOD VIDEO
ECOMMERCE WEB
APPLICATIONS REEL.COM
eCommerce web store for purchasing movies (DVD’s), featuring product catalog search, shopping cart, order processing pipelines, payment processing, order fulfillment, personalization, coupon and gift card redemption, etc
CMS PRODUCER Database, stored procedures, application functionality, and IT services to support management of movie reviews, page elements, product (DVD), and movie information
REEL MOVIE CATALOG Database, stored procedures, and application functionality to support customer search of movies
Lori Samuels Page 31 of 36 (650) 488-4246
PRODUCT NAME Description Product
WEB SITE DESIGNER Design, software engineering, QA testing, and content development for web authoring product
3D HOME ARCHITECT Managed partner in software engineering and testing
FAMILY TREE MAKER Managed post M&A integration of engineering organizations between Banner Blue and Broderbund
THE PRINT SHOP DELUXE Software engineering and QA testing to update legacy Print Shop code base with new features and content
THE PRINT SHOP PREMIER
EDITION //CODIE// AWARD
Design, engineering, QA testing and release of the first “new generation” core Print Shop product featuring advanced photo editing, text processing, and graphic manipulation. Developed in parallel with new Print Shop foundation classes
Lori Samuels Page 32 of 36 (650) 488-4246
PRODUCT NAME Description Product
THE PRINT SHOP PUBLISHING
SUITE Software engineering and QA testing for combined package of PressWriter and Premier Edition
THE PRINT SHOP
PRESSWRITER Design, software engineering, QA testing for newsletter & multi-page document editing Print Shop product
SIGNATURE GREETINGS Software engineering and QA testing to support the addition of licensed content into the Print Shop line
PRINT SHOP DELUXE
ENSEMBLE III Software engineering and QA testing to update legacy Print Shop code base with new features and content
WILLIAM SONOMA GUIDE TO
GOOD COOKING SOFTWARE Design, engineer, test an interactive, multimedia software product featuring Williams-Sonoma recipe book content
Lori Samuels Page 33 of 36 (650) 488-4246
PRODUCT NAME Description Product
KID PIX STUDIO //CODIE// AWARD
Developed next generation version of the successful “Kid Pix” product for children’s artistic exploration
AMAZING WRITING MACHINE Design, develop, test software product for children to explore creative writing
MAPS ‘N’ FACTS Port Windows atlas & reference product to Mac platform
SQL CODER SQL toolkit for delivery of database professional services
Lori Samuels Page 34 of 36 (650) 488-4246
PRODUCT NAME Description Product
HOSPITAL DATA SYSTEM Client/server Oracle database application to analyze and correlate research data from multiple hospital sources
PRODUCT RESEARCHER Managed development of Windows software product that provided a catalog of product information for the Engineering and Architecture industries
THE NEW PRINT SHOP
COMPANION Led software engineering team from conception through release of Brøderbund’s first GUI application in the Print Shop product line
WORDBENCH //CODIE// AWARD
Engineering project lead from design to release on a word processing product for the Education market to allow student to take research notes, build an outline, and write their papers
Lori Samuels Page 35 of 36 (650) 488-4246
PRODUCT NAME Description Product
LEGAL FORMS AUTHORING
SYSTEM Software engineering for a text processing product for legal forms
SHAPE UP ! Software engineer for a diet and exercise tracking product
//CODiE// Award Winners of multiple prestigious SIIA //CODiE// awards for software engineering excellence in Education.
Lori Samuels Page 36 of 36 (650) 488-4246
What’s New: AWS Cloud Migration Programs, Projects, & Products
Recently, at Silicon Valley CIO, we have been focusing on doing AWS
Cloud migrations for companies moving their products and services to the
cost-optimized cloud. Much of my consulting is now providing Technical
Program Management for complex, large-scale migrations.
Contact Me
If you are interested in Program Management for large-scale AWS cloud migrations, please
contact me at Silicon Valley CIO:
Lori Samuels
CTO Program Manager
Silicon Valley CIO
(650) 488-4246 Office desk
AWS CLOUD MIGRATIONS
RECENTLY COMPLETED
5 Vertica clusters of 300+ servers with over 2PB data, migrated in 6 months, saving $12M in data center costs
… ZYNGA ANALYTICS WORLD’S LARGEST VERTICA DATA WAREHOUSE IN AWS
Migrated 12+ Zynga games with over 17M active users per day, reduction from 5,000+ servers to 3,500 AWS instances: 20+ projects, 100+ people, 16 months, $65M
budget
… ZYNGA MOBILE & WEB GAMES
100+ core services migrated to AWS, recapturing $20M annual savings, 3 months before scheduled target
… ZYNGA CORE SERVICES
20M Mint.com users, 800+ Intuit servers, $5M in 14 months
… INTUIT – MINT.COM AWS MIGRATION FIRST LARGE-SCALE AWS MIGRATION AT INTUIT
. . . and more . . .