CAREERS IN DESIGN

HERMAN LEEFRESHFAUX

X

H E R M A N . L E E

• 22 years old, male• Designer for 4 years• Originally from

Toronto/Markham• Now lives and works in

Hong Kong• www.freshfauxx.com

Baby Dream?

• Art was the only thing he was good at in school

• Doodled, scribbled, and drew in class

• Paid no interest to other subjects

Educated Minds• Graduated from Graphic

Design at George Brown College this April

• Learned more on own than going to school, however learned skills like teamwork

• 1 year of Visual Fundamentals

• 3 years of Graphic Design, majoring in Advertising

• OCAD was first choice, but got rejected

Sans Texte: Solving By Playing / DESIGN SHOW/

emerge: 2008 Design Graduate Show

His favorite project to date.

Took 2 weeks to complete a 3 month project.

Pulled lots over overnighters.

The project got selected into the Design Graduate

Show

He Leads a Double Life

• Graphic designer at Hong Kong fashion label company called CLOT (www.clotinc.com) by day– Only been working

for four months– First full time job

• Freelance designer by night

Herman at Work

• As a freelancer: does not have agents– Clients directly

contact him by email or phone

– Asks for logo designs

• At CLOT: most are in-house projects and different collaborations with other fashion labels

Today, Everyday

1. Wake up2. go to work3. turn on computer4. talk to boss for projects5. design & complete6. repeat 4 & 5Works from 11 am – 8pm:flexible time goes to

workat 12:30 pm as long as

workis completed

Due Dates

• Freelance: usually comes up with own deadlines, generally a timeframe of a week per project

• Only pressures experienced was meeting tight deadlines from school. Other than that, his job is quite relaxing

Inspirations

• www.ffffound.com• “making

something really nice looking”

• Books, movies, daily conversations, webs, dreams

• everything

FRESHFAUXX?

• “Just sounded cool when I first started with it”

• Wanted the words ‘Fresh’ and ‘Faux’ to balance out on either side of a hoodie. The extra ‘X’ was born

London shots

PHOTOGRAPHY

DESIGN

• keeps a site with friend Penter, called thefamiliarstragers.com which is a site that they keep up “to provide unique design contents for strangers alike.” The blog intends to be an informal design journal of 2 different designers who shares the same belief of providing thoughtful views and contents. Also, it is a medium to keep track on both designer’s progress and learning experience.

• http://www.behance.net/herman• http://www.flickr.com/photos/freshfauxx

AWESOME SAUCE!