carehub health station - marketing applcations

CareHub is an innovative technology in the field of health and prevention. It is a health station which provides all of us with the ability to check our basic health parameters without the need for external help from a healthcare professional.

When explored more thoroughly however, CareHub is an excellent platform for promotion and marketing activities that can be performed by companies and brands that are active in the health and wellness sectors.

What is it?

NOM notification number 71253 - 2013

The CareHub health station includes high quality and precision health tests devices that can be operated by the user through the embedded touch screen that features a specially designed user interface. All screenings and assessments can be completed in five minutes or less.

The CareHub health station: Is covered by a patent It has obtained a CE certification Holds a notification number (71253 – 2013) with

the Hellenic National Organization for Medicines

Has been funded from NSRF for its innovation Is manufactured in Greece

Basic characteristics


Blood pressure and heart rate test

Through this test, the user has the ability to measure his systolic and diastolic blood pressure, as well as, his heart rate. Test results can be compared to a table that includes normal and abnormal levels of blood pressure.

Available tests

Blood oxygen saturation level test

This test provides the user with the ability to measure the oxygen saturation in his blood, i.e. the percentage of blood platelets that convey oxygen.


Body weight check and BMI calculation

Body weight is automatically calculated while the user is seated on the health station chair. Moreover, by providing gender and height information during the initial steps of the CareHub use, the equipment is able to calculate the Body Mass Index (BMI).

With CareHub, the user is able to calculate his body fat percentage, just by providing gender, height and age information and touching the integrated metallic sensors to complete the test.

Body fat percentage test

Available tests


Available interactive quizzes

Color blindness quiz

This quiz is designed in a way that allows the user to be tested for color blindness. The user is presented with specially designed images and he needs to select the right object that is hidden in the image from a number of choices.

A specially designed memory quiz is performed through a series of interactive questions. The results of the quiz can be used for the assessment of Alzheimer disease early signs.

Memory quiz (Alzheimer quiz)


Osteoporosis quiz (risk of breaking a bone)

The quiz is designed for use by women and features a series of interactive questions and information provided by the user. The quiz is based on the FRAX ® algorithm and provides an estimate of the possibility to break a bone due to osteoporosis in the next 10 years.

Through a series of yes-no questions, the user may draw a conclusion regarding the need to visit an ENT expert in order to treat a possible hearing loss condition.

Hearing loss quiz



Nicotine dependency quiz

The quiz features a number of interactive multiple choice questions that are designed in a way that assesses a person’s addiction level to nicotine. The quiz can be used as an alert for the user and it can be combined with various marketing activities designed to promote products for quitting smoking.



CareHub presents an excellent marketing opportunity for every company or brand that operates in the health and beauty sectors since it offers a health service to the general public.

CareHub is a powerful marketing tool that empowers corporate image and strengthens sales and brand equity through the capabilities it offers.

What CareHub really is


CareHub can be installed by a client either at owned premises or at points of interest with the goal of exploiting the marketing capabilities presented by CareHub.

CareHub can be used effectively in order to attract and educate the general public, but also in order to effectively promote products and services to a very targeted audience. These products and services may be related to:

Prevention Health Nutrition Exercise Wellness Insurance

CareHub as a marketing tool


CareHub is an excellent marketing tool for building and empowering the social responsibility profile of a venue or brand.

The use of CareHub contributes to the strengthening of health consciousness and allow the users to connect themselves with a valuable health and prevention service.

Lever for social responsibility



CareHub is a health and prevention service for the general public. It can be a reason for building traffic and for enhancing loyalty.

Venues that own CareHub can gain a competitive advantage and differentiate the services offered, upgrading thus the whole in-store costumer experience.

Competitive advantage generator



CareHub is a tool of high targeting competence since it provides the owner with the opportunity to market or educate with the use of personalized messages for different users depending on parameters such as:

1. Gender2. Age, and even 3. The results of the health tests performed

by the users.

High-precision targeting tool



The CareHub health station is a strong communication vehicle that features advertising or educative videos and banners via the second digital signage screen.

This feature enables CareHub to communicate messages to the general public in a dynamic and effective way.

Powerful communication vehicle



Excellent advertising vehicle

The CareHub health station operates as an excellent advertising vehicle as all its surfaces can be covered with banners that communicate marketing or educational messages.



A tool for direct sales

The CareHub health station features an integrated thermal printer that upon the completion of the tests, provides the user with a printout of his results.

The receipt may also include special offers, personalized product suggestions, discount coupons via a barcode or advertising messages. This way, CareHub may easily lead to direct sales.



CareHub enables the user to create a simple profile and track his results history through the myCareHub service, either via web, mobile or any CareHub station.

This way the CareHub owner can build an email list in order to perform newsletter marketing activities that build an ongoing relationship with the customer.

Hence, the possibility of repeated sales is increased and you have an easy way to attract the customer by communicating offers and promotions.

Tool for direct marketing



A CareHub health station is a state-of-the-art solution for seamless collection of aggregate health data.

All health test results are recorded building, thus a valuable health data repository that can shape the consumer health profile and help greatly in marketing decision-making and product design.

Source of valuable data



CareHub is a fully adaptive health station that can be modified to meet special needs.

This means that either in software or in hardware terms, CareHub is ready to fulfill all requirements. A new medical device, a new software addition, a whole new series of questionnaires to conduct a survey, all can be added to serve the respective purpose. Software updates can be implemented at any time via live updates.

Fully adaptive to meet all needs


CareHub customization

CareHub: A valuable asset

CareHub is an equipment that reinforces health consciousness and improves health indicators of a society, when at the same time gives boost to brand and corporate marketing capabilities.

This makes CareHub a valuable asset for modern companies, pharmacy chains or public organizations that wish to gain an edge in public health prevention and related marketing and educational activities.


Thank you for your kind attention

Manufactured and distributed by Intelligent Media

54, K. Varnali str., Halandri, P.C. 15233 • Tel.: (+30) 210 68 56 820 & 822http://www.carehub.eu • [email protected]


http://www.intelligentmedia.gr/en

http://www.carehub.eu/

mailto:[email protected]

carehub health station - marketing applcations

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