caribbean creatives - issue 1; volume 2: january - march 2011

Carib

bean

Cre

ative

s

Spotlight on Rihanna

PAGE 5

The Awon-Akyem Connection

PAGE 7

Caribbean Export - Design Caribbean

PAGE 20

The Barbados Creative Economy

wwwcreativeindustriesexchangecom

Issue 1Volume 2 January - March 2011

Available onlinewwwcreativeindustriesexchangecom

wwwshridathramphalcentreorg

The Barbados Creative Economy

PAGE 3

Profiling Creative Entrepreneurs

PAGE 9

EPA and Barbados Cultural Economy

PAGE 22

C A R I B B E A N C R E A T I V E S

2 wwwcreativeindustriesexchangecom13 Volume 2 January - March 2011

On the cover The Sins of Daniel (1995)

Ras AkyemOil on Canvas

Mervyn Awon CollectionWhat is the Creative Industry Exchange

CIE is an outreach project of the Shridath Ramphal Centre for International Trade Law which was initially funded by the

UNESCO Kingston office

The CIE is a web portal that provides a regional mechanism for the collection

collation analysis and dissemination of data and information on the cultural

creative industries

What are the aims and objectives of CIE

The principal objective of the CIE is to document the economic impact and contribution of the culturalcreative

industries to the Caribbean

The CIE aims to facilitate a stronger national and regional framework for the strategic management of the cultural

creative industries

The CIE aims to enhance the image and profile of the Caribbean culturalcreative

industries sector in the regional and international context

Production Team

Dr Keith Nurse - Director Jessica Jones - Research Consultant

Alicia Nicholls - Research ConsultantStephanie Alleyne - Communications Consultant

Shridath Ramphal Centre for International Trade Law Policy amp Services

CARICOM Research BuildingUniversity of the West Indies

Cave Hill CampusSt Michael BARBADOS BB11000

24641748052464714553Email srccavehilluwiedu

Website wwwshridathramphalcentreorg

This second issue of Caribbean Creatives sponsored by the United Nations Educational Scientific and Cultural Organisation (UNESCO) and the Caribbean Export Development Agency (CEDA) puts the spotlight on the creative economy in Barbados

Barbados is the first country profile to be done by Caribbean Creatives The main objective is to capture some of the contemporary and salient features of the Barbadian creative economy and entrepreneurship

Undoubtedly such an endeavour cannot but examine the Rihanna phenomenon Professor Mike Alleyne a son of the soil kick-starts this issue with a searching and well-elaborated analysis of the impact of Rihanna on the music industry in Barbados and by extension the whole region This is followed up with an assessment of Rihannarsquos global impact ldquoin numbersrdquo by Nurse and Nicholls

Dr Yanique Hume through a critical assessment of the relationship between collector Mervyn Awon and artist Ras Akyem Ramsay unmasks the art and business of patronage in the visual arts The following section offers profiles on creative entrepreneurs and ends with a synopsis of creative start-ups that have been shepherded by the Barbados Business Enterprise Corporation

The spotlight then shifts to institutions in the Barbados cultural economy The first is COSCAP which is a rights-administration agency for the music industry next is the Barbados Museum and Historical Society which is one of the longest running institutions on the island and whose contribution continues to expand

The magazine then looks at visual artist Ingrid Persaud whose work spans multiple media The importance of aesthetics and design is further amplified by the feature on the strategic shift by the Caribbean Export Development Agency to rebrand and upgrade the Craft and Gift Fair to that of ldquoDesign Caribbeanrdquo This piece is followed by an excerpt from a manual published by the Ministry of Trade and Foreign Affairs on how Barbadian firms could gain market access under the Economic Partnership Agreement between CARIFORUM and the EU

Caribbean Creatives concludes with an analysis of the festival economy in Barbados and offers a listing of the key festivals and cultural and trade-related institutions

We thank all the contributors institutions and sponsors that gave graciously to this issue

Keith Nurse PhDCo-ordinator Creative Industries ExchangeDirector Shridath Ramphal Centre for International Trade Law Policy and Services

Editorial


Contents

Editorial 2

The Barbados Creative Economy 3

Spotlight on Rihanna 5 The Awon-Akyem Connection 7

Profiling Creative Entrepreneurs 9

Creative Industries Start Ups 15

Copyright amp Music 16

Barbados Museum amp Historical Society 18

Persaudrsquos Portrait 19

Caribbean Export - Design Caribbean 20

The EPA and Barbadoslsquo Cultural Economy 21

Barbados Festivals and Cultural Directory 22


Volume 2 January - March 2011 wwwcreativeindustriesexchangecom13 3

Barbadosrsquo Creative Economy in PerspectiveKeith Nurse

The Caribbean region for decades has produced many globally recognizable artists and cultural events that have generated global reach beyond what the regionrsquos size would suggest Barbados is no exception The recent and sustained success of global pop icon Rihanna is testimony to this However the issue at hand is how does this success translate into economic realities for the wider economy and the population of Barbados

The cultural or creative industries have emerged to be a key growth sector in the Caribbean economy through its contribution to the GDP exports employment and intellectual property earnings In Barbados on account of the wide array of festivals (eg Crop Over) and cultural events the cultural sector has a significant spillover effect on the wider economy especially on tourism arrivals and destination branding as well as a major impact on the media retail food and beverage ground transport hotel and airline sectors

Barbados like most Caribbean countries has a significant deficit in the trade of cultural goods As Figure 1 illustrates exports of creative goods are at best one-third of imports based on data for 2008 which is the most recent year of data Imports have fluctuated in the period 2005 to 2008 with a peak in 2005 at US$94 million What this means is that Barbados imports more CD DVDs books magazines and paintings than it exports

This should be of no surprise to anyone familiar with the sector and its declining capabilities in the artisanal and manufacturing arena It is also well recognized that the collection of data on goods exports tends to be weak and consequently does not accurately reflect total exports for the sector The scenario for Barbados is not unlike that of other Caribbean countries with the exception of Dominican Republic as exemplified in Figure 2

Figure 1 Creative Goods Exports amp ImportsBarbados 2005 - 2008 ($M)

Figure 2 Caribbean Creative Goods Imports amp Exports2006 ($M)

Continued on next page



Continued from previous page

Trade in creative services is an area where Barbados has fairly strong capabilities and generates some foreign exchange earnings Services trade is manifested in different modes Table 1 outlines the various modes of services supply as it would apply to the creative sector Mode I is cross-border supply which refers to services that is transmitted via some form of telecommunications such as sound engineering (a soundtrack) or architectural services (eg blueprints) that are sent to a client for example via email

Consumption abroad (Mode II) is where consumers from one country travel to use services in another country This involves tourism related activities such as cultural heritage and festival tourism where Barbados has some export capabilities given the importance of the tourism sector to the Barbados economy Mode III refers to a firm establishing commercial presence in another country to provide a service for example setting up a radio station or a booking agency This is an area of weak capabilities in spite of the importance of the diasporic markets The last Mode (IV) speaks to the movement of natural persons for example a visual artist or a music band on tour This is the area where a large share of the services exports are earned

Table 1 Modes of Supply in Trade in Creative Services

Mode I Cross-border supply

Supply of services from one country to another for example sound engineering services or architectural services transmitted via telecommunications

Mode II Consumption abroad

Consumers from one country using services in another country for example cultural festival and heritage tourism

Mode III Commercial presence

A company from one country establishes a subsidiary or branch to provide services in another country for example setting up a booking agency

Mode IV Movement of natural persons

Individuals travelling from their own country to offer services in another for example an artist or band on tour

Data on trade in creative services is very weak and largely absent In most territories trade data (extended balance of payments in services) does not capture this information In addition because industry associations do not adequately represent the sector it is very difficult to get an appreciation of the volume or value of trade in creative services emanating from the region The only area for which there is any reliable data is in Mode II activities (consumption abroad) such as cultural festival and heritage tourism

The other key area in the creative sector in Barbados for which there is some published information is copyright administration In this regard the role of the Copyright Society of Composers Authors and Publishers Incorporated (COSCAP) has been critical in generating positive earnings in terms of royalty income for Barbadian authors and composers and also in terms of deepening the institutional structure of the sector As the global cultural economy shifts increasingly to the digital arena so will the role of COSCAP and other institutions in the business of intellectual property exploitation

All told it can be argued that the creative sector makes an important contribution to the economy of Barbados and ranks in the top export earning sectors The creative or cultural industry sector of Barbados has experienced some expansion in industrial and export capabilities in the last few decades with the growth of the festivals sector and the deepening of the music and audiovisual industries in particular In addition shifts in the structure and operation of the global economy for example the negotiated market access in the Economic Partnership Agreement presents new opportunities for expansion and diversification of the Barbados economy The projections are that the sector can grow multi-fold over the next decade once the required investments and business support mechanisms are put in place

Going forward it is important to note that the business environment for the creative industry sector has suffered from a lack of investment capital managerial talent business support and a weak institutional framework in terms of industrial trade and intellectual property policies Low levels of media access high levels of copyright infringement (eg piracy) and weak distribution channels plague the growth of the sector In this regard the role of the Barbados Business Enterprise Corporation in funding new start-up companies in the creative sector is a welcome addition to the policy landscape



Mike AlleyneProfessor Department of Recording IndustryMiddle Tennessee State University

In a 2009 Billboard magazine article prophetically titled ldquoReplicating Rihannardquo Patricia Meschino states that Barbados is now seen as an active site for sourcing globally marketable artists in the Urban RampB mold Recent major label signings have demonstrated that the lsquolocalized globalrsquo model is likely to persist Within the past few years SturkenRogers Productions (SRP) has also signed Hal Linton Shontelle and Vita Chambers to develop the acts in conjunction with UniversalMotown which is releasing the music from these Barbadian artists

Even performers not associated with SRP - such as Livvi Franc signed to JiveSony and also Capitol Records signing JaickoJ-Co - fit a template which may honestly reflect the artistrsquos musical influences but which also effectively distances them from the Caribbean dislocating any relevant Barbadian creative contexts All of these major label signings have in fact had to physically relocate to further their careers and their geographical repositioning is distinctly culturally metaphoric The sound of cultural neutrality has become the global music business norm for the newly-emergent artists in question and this should be a stark warning to all concerned with issues of identity and representation and the frameworks within which international recording industry commerce occurs The same historical moment within which little-known artists from Barbados have been catapulted into the major label spotlight also contains the threat of an ominous digital cloning whereby replication negates innovation

In the realm of current commercial reality Rihannarsquos own prodigious sales peak of 26 million copies for her third album Good Girl Gone Bad (2007) is itself unlikely to be replicated by any reggae or soca release in the near future Operating under the umbrella of the worldrsquos largest record company Universal Rihanna spoke of her artistic reinvention and growth on her late 2010 release Loud during her Billboard interview with Monica Herrera However the development to which she refers is difficult to locate within the sound of the record which takes much of its duplicative shape from international pop production and songwriting teams whose work often makes artists anonymously interchangeable The record returns Rihanna to a sonic comfort zone - a sphere of commercial safety - with which her audience can more easily identify as opposed to the more idiosyncratic Rated R album of 2009 which sold 998000 copies but which was also her lowest selling record since her gold debut release As a representative of New York radio station Hot 97 tellingly asserted ldquoWhen Rihanna makes music that fits the appeal of hip-hop we play itrdquo

Finally from an industry developmental perspective it needs to be recognized that Barbados has so far actually gained little direct economic benefit from the profile and sales of its major label artists Whereas Rupeersquos 1 On 1 album featured local musicians producers and studio facilities there appears to have been little local creative participation on the other recent international releases from Barbadian artists which could fuel the industry economy globalizing the local in a manner which is empowering rather than limiting Rihannarsquos success has to be seen as the opening of a gateway to many different commercial and creative paths rather than an entrance to a single economic route which consolidates long-held major label hegemonic power in an era of potential digital diversity and multimedia opportunity


ldquoBarbados is now seen as an active site for sourcing globally marketable artists in the Urban RampB moldrdquo

Patricia Meschino ldquoReplicating Rihannardquo Billboard December 2009

Rihanna and the Barbados Music Industry

ldquoWhen Rihanna makes music that fits the appeal of hip-hop we play itrdquo

Monica Herrera ldquoThe Happiness Projectrdquo Billboard October 2010

Photo Courtesy Marie Claire Magazine 2010



Rihanna in NumbersWhile Rihannarsquos success in numbers is impressive one cannot forget her

Keith Nurse amp Alicia Nicholls

Rihannarsquos journey from ordinary Barbadian school-girl to one of the most recognized faces on the planet has been truly impressive In this article we attempt to chronicle her success in numbers

Rihanna is the most successful Barbadian performing artiste to date Second only to Bob Marley Rihanna is the top selling Caribbean recording artiste of all time As of October 1 2010 Rihanna has sold more than 25 million albums and 45 million singles worldwide Her musical resumeacute includes five studio albums Music of the Sun (2005) A Girl Like Me (2006) Good Girl Gone Bad (2007) Rated R (2009) and Loud (2010) Her latest album Loud sold 206018 units in the first week alone topping Rated R which had topped 181000 in its first week Rihanna has not only achieved twenty-one entries on Billboardrsquos Mainstream Top 40 chart to date but with seven number-ones to her name she has recently made history by becoming the artiste with the most number-ones in the entire eighteen year history of that chart beating out the likes of Beyonceacute Mariah Carey and Lady Gaga Her discography also includes five studio albums one video album three compilation albums thirty-four singles and twenty-five music videos

Rihanna has made television appearances on numerous highly-rated shows which include the likes of Good Morning America the X Factor and Jimmy Kimmel Live She has also been featured on the cover of over thirty top lifestyle fashion and music magazines across the world most notably Billboard (US Edition) in October 2010 and Vogue (Italy Edition) in September 2009

Rihanna has performed at music awards all over the world copping a total of 94 awards and receiving 185 nominations to date Her most recent performances and awards were at the Grammy Awards and the BRIT Awards where she received her fourth Grammy (Best Dance Recording with her song Only Girl (In the World)) and her first BRIT Award (Best International Female Artist)

Rihannarsquos success is not limited to music This is exemplified by the release of a self-titled book in 2010 a cameo appearance in the movie Bring It On All or Nothing and a role in the movie Battleship which will be released in 2012 In 2011 Rihanna launched her first fragrance Rebrsquol Fleur and announced in late 2010 that she would soon launch her own entertainment company Rihanna Entertainment

Rihannarsquos appeal has landed her lucrative endorsement deals with a slew of internationally renowned brands including Secret Body Spray (2005) Nike JC Penny and Clinique (2006) Cover Girl (2007) Totes (2007) and Gucci (2008) In 2010 she appeared in a television ad for Optus in Australia

Rihannarsquos star power has also not gone unnoticed in her home country of Barbados In 2007 she signed on to do a marketing campaign with the Barbados Tourism Authority A segment of this campaign was a television commercial based on a sample from the music video of her reggae-inspired hit song ldquoIf it is loving that you wantrdquo

In honour of her success Rihanna was also made an Honorary Cultural Ambassador of Barbados by the Government of Barbados in 2008 While Rihannarsquos success in numbers is impressive one cannot forget her charity work In 2006 Rihanna founded the Believe Foundation a donor-funded charity which assists terminally ill children She also launched a series of free charity concerts two years later called ldquoA Girls Night Outrdquo to benefit Believe

Photo Courtesy Warner Brothers 2011

Rihanna in Numbers Rihanna in Numbers

Studio Albums 5

Singles 34

Music Videos 25

Compilation Albums 3

Video Albums 1

Albums sold 25 million (as of Oct 2010)

Singles sold 45 million (as of Oct 2010)

Awards 94

Nominations 185

Grammy Awards 4

Grammy Nominations 15

Billboard Top 40 Entries 21

Billboard Top 40 No 1 7

Endorsement Deals 7

Magazine Covers Over 30 worldwide

Movie Appearances 1 (and 1 upcoming in 2012)

Fragrances 1

Charities 1

Sources wwwwikipediacom wwwwhosdatedwhocomwwwbelievefoundationcomwwwbillboardbiz



When we speak about art patronage within a Caribbean context to what exactly are we referring Is the assumption that our governments are the principal agents charged with providing public subsidies to further the development and support of the arts Or should individual collectors inadvertently assume the role of patron in the absence of formalized infrastructural frameworks and institutions Indeed the answers to these queries are quite complex and far from uniform when we take into consideration the diverging colonial histories structures of power as well as the socio-political and economic landscapes that have developed in the region before and after independence

Keeping in mind this central problematique what might an exploration of the relationship between collector Mervyn Awon and artist Ras Akyem Ramsay reveal about the intricacies and meanings of ldquoassistancerdquo and support of the arts To what degree did Awonrsquos intervention impact Akyemrsquos visual production career and the visual arts tradition of Barbados While not being able to fully address the questions posed in the space delimited here what follows is an exploration of some of the definitive moments and opportunities that served to seal a friendship and animate the symbiotic reciprocity that undergirds the relationship between an artist and a collector

The Seeing Eye The Intersections of Collecting and Supporting

Driven primarily by his keen appreciation and love for the arts Awon an architect by profession would attest that collecting paintings and sculptors presented him an opportunity to further elaborate on his childhood passion of collecting While his pursuits of amassing works of art has more aesthetic value or potential socio-economic impact then his beloved marbles stamps and coins Awon would argue that at no time was the act of collecting envisaged as a means to procure future financial gains Instead his passions were driven by the sheer pleasure enjoyment and satisfaction he garnered from identifying pieces of great aesthetic merit

It is Awonrsquos lsquoeyersquo and ardent search of the lsquorightrsquo piece that led him to that fateful meeting of both Ras Akyem and fellow painter and brethren Ras Ishi in 1992 Although they all knew of each other it was renowned Guyanese painter Stanley Greaves who initiated the initial contact that would in turn change the course of each of their lives Akyem recalls his first meeting with Awon as being one of great significance It was three years after the notorious 1989 VEXX exhibition which catapulted both Akyem and Ishi into the public eye as social provocateurs Although the exhibition attracted record numbers it received ambivalent reviews in the press

Patronage in a Caribbean ContextThe Awon and Akyem Connection

Yanique Hume PhDLecturer in Culture StudiesUniversity of the West Indies Cave Hill Campus





The revolutionary ethos of the exhibition and the physical presence of Akyem and Ishi had challenged the social mores of polite society Akyemrsquos visual explorations of the Caribbean mindscape and social condition of the displaced diasporic African - which is represented through his use of primal marks depictions of amputated and disfigured limbs and bold orchestration of colours and textures - transgressed the sanctity of the romantic picturesque landscapes that had come to define the visual arts of the lsquotropicsrsquo The overt message of VEXX regarding the ostracization of Rastas and the disregard for the visual arts in Barbadian society did not translate into any noticeable shift in public perception

Even though they had subsequent shows both artists had fallen out of favour with certain circles and the struggle for visibility and a consistent economic base from which to pursue their art would remain a constant battle Discouraged by the isolation and lack of sales from his painting and desperate to make a living Akyem turned to ceramics in an attempt to sell his work in the tourist market It was at this critical juncture that Mervyn Awon entered his life and for the next decade would lend his support through providing professional advice moral support monetary assistance art supplies in addition to collecting and promoting his paintings and facilitating the further development of Akyemrsquos craft and international exposure

One of the more noted acts of generosity and support which underscores Awonrsquos role as facilitator if not enabler was when he secured a two-year (1995-1997) artistic residency for both Ras Akyem and Ras Ishi at the prestigious Instituto Superior de Arte (ISA) in Cuba Having exhibited their work to great acclaim at the 1992 and 1994 Santo Domingo Biennial Awon believed they had developed enough of an international reputation and collection to have their own show

In order to assist with financing their studies as well as to affirm and validate their work as artists Awon organised two solo exhibitions and secured potential buyers for their work It was the first time in their careers that the two ldquorenegaderdquo artists exhibited separately Akyemrsquos exhibition ldquoArt Animal Retentions and Redemptionsrdquo opened to critical praise at the Barbados Museum Although well attended audiences still had difficulty relating to his graphic iconography and arresting raw visual language

In his two-year sojourn in Cuba Akyemrsquos unique stylistic disposition was meticulously honed and perfected However perhaps the most noted change happened off the canvas for being in Cuba provided a moment for Akyem to experience living in a country that not only supported and admired artists but also validated their presence as critical to the social fabric of any society

Akyemrsquos artistic production in Cuba served him well when in 1996 Awon for the third consecutive time selected paintings by Akyem and Ishi in addition to works of art by several other Barbadian artists (eg (Arthur Atkinson Alison Chapman-Andrews Annalee Davis Nick Whittle and Santley Greaves) to be judged at the Santo Domingo Biennial By this time Awon had developed not only a keen eye for selecting winning pieces (both Ras Ishi and Stanley Greaves took home gold in 1992 and 1994) but also masterfully understood the rules of engagement involved in selecting works for international biennials In 1996 the submission entry in its entirety won a gold for Barbados and Ishi and Akyem both won individual gold medals

Following on the heels of this success Awon received further invitations to submit work in other international biennials of global repute including Sao Paulo and Cuenca Through his personal investments in selecting works of art innovating a system to stretch and transport large canvases and financing the submission of works of art Awon single-handedly made an indelible mark in introducing Barbadian and Caribbean art to a larger international audience

Simultaneously Awon began to develop a reputation as being a renowned collector and arbiter of taste thus validating his own passions and opening up markets that were hither fore closed to him Unfortunately 1996 encapsulated both the peak and eventual demise of such a successful collaborative showing of Barbadian artists on an international scale

What can we glean from this rather abridged account of Awonrsquos role as supporter of the arts At one level patronage in this context cannot be removed from Awonrsquos sense of moral duty In his words Awon states ldquoI am not a patron of the arts I am a collectorhellipwhat I do is help and I help those who I feel need it mostrdquo However this help can only go so far to sustain the growth and development of the arts on a wider national level The integrated creative and entrepreneurial approach to funding from private individuals has to be mirrored in some way by the public sector in order to attain any sustained impact on the regionrsquos visual arts landscape

One of the critical consequences of Awonrsquos intervention was his ability to identify Akyemrsquos raw talent and the subtext of his work beyond its aesthetic value to its broader existential concerns This acknowledgement also allowed Awon to be recognised internationally Each in a way thus affirmed the other The mutuality of their existence benefited Awon and his passion for collection but also contributed to the development of an internationally renowned visual artist The question remains in the absence of an integrated patronage system that recognises and supports the arts how do upcoming Caribbean-based artists attain and sustain visibility and economic independence at home and abroad

Migration (1996)Oil on Canvas 48 x 52

Private Collection

Art Animal (1994)Oil on Canvas 72 x 52

Mervyn Awon Collection

Ras Akyem-I Ramsay in his studio Recipient of the Lifetime Achievement Award in

the Visual Arts 2010



ProfilingCreative Industry Entrepreneurs

Five Key Questions with a Creative Industry EntrepreneurIn this section we profile four creative industry entrepreneurs In the first segment Alison Saunders of Blue Waters Productions discusses the progress and future of the Barbadian creative economy Five (5) key questions were asked to document her experiences and observations of this sector in Barbados Next we highlight Teneille Doyle and her agency Made in March music consultant Phil Phillips and music entrepreneur Santia Bradshaw

What innovations have your company brought to the industry in recent years

Blue Waters Productions pioneered the regional theatrical distribution of a Barbadian feature length film through the production Hit for Six

This film also was innovative in the partnerships created between the creative talent and business in Barbados and the involvement in one venture of equity partners from the private and public sectors as well as the Barbadian diaspora

Alison Saunders Blue Waters Productions

The film project also allowed some equity contributions in kind such as equipment but took a commercial approach of paying most of the cast crew and other suppliers cash at near market rates thereby making a significant contribution to the Barbadian and indeed Caribbean economy This business model however

has to be modified since the current financial and market realities would make it difficult to achieve profitability

Hit for Six However brought to Barbados a true Caribbean production with high professional standards of operation and with guidance from first world practitioners in areas such as script development production design continuity and editing The director was mentored by internationally acclaimed filmmaker Moussa Sene Absa During the shoot it was amazing to hear Barbadian Trinidadian Jamaican Dominican UK American and African voices on the set

The film also allowed production in two Caribbean countries - moving cast and crew from Barbados to Trinidad for several days of shooting which may not have been attempted before





Hit for Six Was also the first Barbadian feature to be shot in HD using a high end Sony Camera supplied by Merville Lynch Productions (who is a partner) and transferred to film (at great cost in New York at Duart) Many persons said that the film did not look like a ldquolocalrdquo production which was a back handed compliment to the unprecedented high production values

We also conducted audience research on our film which may have been a firstWe were selected for many festivals internationally where no Barbadian films had gone before and won some awards and were screened at the American Film Institute Silver Theatre just outside of DChellipdefinitely a first for Barbados

Given the transformations in the global industry (eg - technological changes global economic recession) where do you see your business going in the next 2-3 years

We have two projects ndash one a documentary in production and another a narrative feature film in development We are exploring viable models for production We have also signed with CaribbeanTales Worldwide Distribution for the distribution of Hit for Six and look forward to breaking other barriers as a result

We have made many industry contacts and relationships globally through the experience of producing and distributing Hit for Six A key focus is on finding markets before production begins Even

with our documentary that work is being done with the help of a consultant We would not transfer to film again unless some major entity chose to pay for it since it is too expensive and cinemas are changing to digital

How was your company financed in the initial stages and what are your key sources of income now

I invested heavily in my film company and specifically the feature film Hit for Six we were also financed through equity loans sponsorshipplacement and two small grants We must also thank the Barbados Investment and Development Corporation who assisted with the marketing of Hit for Six locally regionally and internationally It is a long road and the true benefits of efforts on our first film will hopefully accrue on other projects and not just our own but for other producers

We recently got another grant from Caribbean Export for development of the documentary project We have a financing plan and we are working with a consultant on accessing other funding In terms of earning revenue Blue Waters Productions currently do corporate and public education video projects and we offering our services as fixers as well for international productions Hit for Six is being distributed on DVD by VP Records and ourselves and recently to educational institutions Television and via the internet by CaribbeanTales Worldwide Distribution

What are the key lessons that you have learnt from working in the industry that new entrants should know

For my first effort I donrsquot think I would have done it if I followed the advice I now give However we must find business models that meet our reality in terms of markets and distribution Some filmmakers are finding some success with cooperative models where persons are not paid or paid minimally and equipment is donated etc

People in the sector have different objectives but filmmakers with a commercial focus must seek out markets and distribution first We did a business plan and sought distribution before production but our first distributor who was in India had a fire and went out of business Know who your audience is for your script Seek international partners in production and financing as well as distribution Make sure you have a great script The road is long and hard but donrsquot give up

If the creative sector in your country was granted US $10 million over a 3-5 year period what should be done with it

bull Set up a production fund and support distribution efforts by enticing international partners with the funds to really push our products

bull Support practical training in specific areas like sound production design and directing

bull Research markets for our products

Blue Waters Productions Inc focuses on producing film and video and is a subsidiary of SFA Communications Inc one of the Caribbeanrsquos leading public relations and public education firms The company has a strong track record of producing quality video and audio productions over the decade of its existence Blue Waters has produced narrative drama documentaries short corporate features and public service announcements for television The company has also developed the strong event management and co-ordination skills essential to film production having worked closely with major sporting and entertainment events such as the ICC Cricket World Cup 2007 and the Barbados Jazz Festival

ContactBlue Waters Productions Inc

Suite 4 Wildey PlazaWildey St Michael

BarbadosTel (246) 437-5588

infosfacommunicationscom



Made in March (MiM) is a management and branding agency and record production label focused on the development support and elevation of unique musical talents within the Caribbean MiMrsquos goals are to enable export to world markets and therefore open new and major revenue streams for the Caribbean economy MiM wishes to achieve this by developing a strong global infrastructure enabling MiMrsquos clients and music and entertainment signings to be presented with exciting groundbreaking and expansive opportunities for marketing and distribution in a large number of territories

MiM already has existing relationships within the corporate private and public sector and with producers writers video production crews studio owners graphic artists publishers distributors and agencies within the Caribbean market and internationally MiM is currently setting up for the release of artist projects from Barbados St Lucia Trinidad and Antigua Their marketing and promotional strategy includes a reality TV show promotional tour and brand alliances in various business sectors Some companies supporting these releases include Noise Inc Madison Strategic Integration Phrequency Studios Innovative Media and MyVpcom

A very important unique selling point for MIM is their concentration on the promotion of multi genre artists from within the Caribbean region The overarching goal is to become the premier Caribbean music label with international scope and appeal

Key objectives and areas of focus for 2011 are

bull Signing key joint ventures and added value partnerships enhancing and enabling global marketing sales and live performance strategies in multiple markets

bull Setting up a digital music distribution infrastructure for the Caribbean music community

bull Where relevant attach a major distribution companyrecord label to support individual projects

bull Innovate by integrating with key digital technologies and new platforms

MiM was founded in 2007 by Teneille Doyle and her artist client Hal Linton in a partnership where Teneille brings a wealth of knowledge and experience in the management of a major recording artist and new marketing strategies Hal Linton is a singersongwriterproducer currently signed to Universal Motown and complements MiM on the music and creative side For more information visit wwwmadeinmarchrecordscom and wwwmadeinmarchcom

Marching to the Beat of her own Drum

Teneille DoyleMade in March


12 wwwcreativeindustriesexchangecom Volume 2 January - March 2011

To build Barbadosrsquo music industry Phil Phillips advocates a paradigm shift towards entrepreneurship which he sees as a prerequisite for the necessary investment He encourages artists not to wait to be discovered rather to be entrepreneurs working with venture capitalist or funding agencies willing to assist in building a brand Agencies such as InvestBarbados which are there to help transform and develop the artistrsquos talent are important The missing link however is entrepreneurs to present business plans to such agencies for funding and support

The rationale is compelling With foreign label signings profits are directed outside of the local industry Further shrinking label budgets are not only putting more pressure on artists to be immediately successful but also making it increasingly difficult for artists to find sponsors willing to work with the reduced budgets on offer Now more than ever it is necessary to build a culture of entrepreneurship rather than think that we can shape talent for someone else to sign The Association of Music Entrepreneurs (AME) in Barbados for which he is Music Consultant was developed with this paradigm shift in mind to encourage music entrepreneurs to build the export capacity of the music sector AME is also represented at the Caribbean Music Industry Networking Organization (CaMINO) ensuring that knowledge gained can be shared with counterparts across the region

Beyond Carnival

The abundance of carnivals and festivals in the region have inadvertently comprised and diluted our global focus Packaging local music as seasonal music generally shortens the shelf-life Locally around Crop Over there is a tremendous amount of new music available for consumption which means that an artist can spend a long time in the studio However touring is when the majority of revenue is made and new audiences and markets cultivated A plethora of songs and a short-term product provide an unsustainable circuit for career growth If we are going to create a sustainable industry it will be important to maintain existing audiences but play to a broader market

Expanding markets

For Phil the recession is probably the best thing that could have happened to Barbadosrsquo music industry as necessity will prompt invention If the current market continues to shrink the diaspora will not be the comfort zone which it has been for so long Wider markets exist and in light of the recession artists need to strategically expand their vision and explore markets beyond the USA into Europe Asia Africa and Latin America (which is right next door) Europe in particular could be a better market fit for our artists as they embrace a broader spectrum of music genres It is a major advantage that a visa is not required for Barbadian short-stay travellers to several European countries Barbadian music entrepreneurs need to capitalise on the opportunities which Europe offers including the market and any funding available through the European Development Fund

Phil Phillips is the Managing Director of e-Vision Concepts He is a highly a highly experienced Marketing and Visioning Entrepreneur Phil is Music Consultant to the Board of the Association of Music Entrepreneurs (Barbados) and a member of the Ernst amp Young World Entrepreneurs Hall of Fame

A Paradigm ShiftTowards Entrepreneurship for Barbadosrsquo Music Industry

Phil Phillips Music Consultant

Jessica Jones



Santia is an accomplished entrepreneur As a lawyer with a passion for entertainment law Santia saw the growing need for a more structured approach to the music industry Thus was started Pyramid Entertainment Management Inc an artist representation and booking agency which provides established and newer artistes from a variety of musical genres with a range of services to increase their earning potential and exposure in established and non-traditional music markets The company of which she is the CEO currently represents some of the leading entertainers in Barbados and the region

A firm believer in continually honing her skills Santia has developed a practical knowledge of the cultural industries throughout the region and participated in several regional and international music conferences She has provided consultancy advice on building a strategic plan for the export of the cultural industries and in the spirit of entrepreneurship is the Vice President of the Association of Music Entrepreneurs

For Santia music drives the Crop Over festival In addition to the direct impact of income generated by shows there is also the indirect influence of the artistrsquos representation of their country The export potential of the music sector can have a tremendous impact on the creative economy of Barbados and the wider Caribbean This would ensure that more music related revenue remains in Barbados and the region to build the infrastructure available for artists

In addition to continuing to build the capacity of their artists what then does Santia think that the future holds for Pyramid Entertainment and the local and regional music sector in general

These are but a few items on the list

bull Continue to represent the biggest names

bull Continue to be on the look-out for new talent

bull Enhance presentation of artist product

bull Create a new fee structure for artists to earn more

bull Change the attitudes of people to appreciate that there is an income to be generated from the Creative Industries

bull Improve attitudes towards investing in culture

bull Embrace and become a driving force for the technological changes sweeping the industry

bull Take more control over product and service

bull Continue to collaborate with others

Above all Santia wants to be able to help shape policy thereby enhancing the very structure of the local music industry

Santia Bradshaw is CEO of Pyramid Entertainment Management Inc and Vice President of the Association of Musical Entrepreneurs

Santia BradshawProfile of a Music Entrepreneur


Jessica Jones

Santia BradshawMusic Entrepreneur



Founded by acclaimed filmmaker Frances-Anne Solomon CaribbeanTales Worldwide Distribution (CTWD) is the first-of-its-kind film distribution company in the English-speaking Caribbean Positioned to become the go-to solution for Caribbean-filmed products it already boasts a distribution catalogue of over 60 films and television series by Caribbean European British Canadian and American producers Launched internationally in 2010 at the Toronto International Film Festival (TIFF) and regionally in Barbados CTWD also offers market-driven activities and events including an annual film festival in Barbados a market development program during TIFF and co-production services CTWD is a member of the Barbados Business Enterprise Corporation that provides seed and venture capital services

Toronto - September 2010

In September 2010 CTWD held its first Market Development Program which brought together 40 industry stakeholders from the English-speaking Caribbean UK Canada USA and Africa to develop long-term international industry partnerships and to create business opportunities for their products Participating tutors shared knowledge on financing distribution co-producing and production through participatory workshops and pitching sessions aimed to make participantsrsquo projects market-ready The program supported content creators in their efforts to raise financing find matching funds and connect with appropriate buyers through the facilitation of networking sessions and participation at the Toronto International Film Festival - the largest film market in North America

Bridgetown - March 2011

The Caribbean Tales Film Festival 2011 at Island Inn Barbados runs from March 14- 20 2011 The festival will include an Incubator Program for Caribbean audio-visual content development starting on March 14 a Symposium Marketplace and Workshops as well as Screenings of films from the Caribbean and its diaspora

Under the theme ldquoGoing Globalrdquo the CaribbeanTales 2011 all-day Symposium event scheduled to take place on March 17th at the Island Inn Featured speakers include Mia Mottley MP QC and former leader of the Opposition in Barbados and Derwin Howell CEO of the Barbados National Bank as well as international visitors like Sonia Heinen Director of the World Cinema Fund and Co-Production Market of the Berlinale Film Festival Michelle Materre US Marketing and Distribution Consultant and Mark Walton EVP of the Africa Channel in the US

New York - June 2011

CaribbeanTales Worldwide Distribution will be hosting a very special one day event and screening of CTWD films in New York City on June 11 2011 as part of the Caribbean Tourism Organization Week in New York

Our proposed program is (subject to revision) Brunch (NYC VIPS) Screening Block 1 Panel Discussion (Industry) Wine and Cheese and Screening Block 2 The proposed venue is at the New School in New York City

We are looking to bring an audience of the Caribbean public and supporters in the Tri-State area of New York as well as Mainstream Media attention to the company and films screened Since we are ultimately a distribution company were also targetting the New York film community of buyers and distributors for Broadcast the NY film and arts community and all other media in the city Were also hoping for some help to bring on board a couple of cateringdrink sponsors for the brunch and wine and cheese


CaribbeanTales will be going to Harbourfront Toronto See you there

CaribbeanTales Worldwide Distribution the regions first full-service film distribution company is founded by award-winning filmmaker Frances-Anne Solomon CTWD is a member of the Barbados Business Enterprise Corporation that provides Seed and Venture Capital Services

Going Global with CaribbeanTales



Basil Springer GCM PhD Project Manager Barbados Business Enterprise Corporation

In the next ten years the Gross Domestic Product (GDP) in Barbados has the potential to grow in three areas (1) existing businesses (large medium and small) in the tourism financial services agricultural and manufacturing sectors (2) start-up businesses in the creative (film music art culinary art fashion) renewable energy Information and Communication Technologies (ICT) business development services education health amp wellness and construction industries and (3) international businesses which locate their Global Headquarters in Barbados

Over the last year a 25 year old vision of Venture Capital as the preferred instrument to fund start-up enterprises has begun to take traction through the Barbados Entrepreneursrsquo Venture Capital Fund This vision now manifests itself as the CBET Shepherding Modeltrade

Every country in the world is interested in models or strategies for economic growth The CBET Shepherding Modeltrade consists of three components (1) ldquoDNA of an Elephantrdquo enterprises to increase the marketing foot print of a country by exploiting the global market (2) Shepherding as a means of mitigating the risk of business failure and (3) a Quick response venture capital fund in a symbionic relationship with a Quick response revolving and growth seed capital fund The Model is promoted as a necessary and sufficient condition for sustainable business success

The profiles of the first ten Bimventures companies in the Barbados pilot project are as follows

(1) Movementunes Inc offers socially positive content from world class artistes for download on its website The website features a variety of artistes with diverse musical styles such as reggae jazz hip-hop spoken word poetry soul music world music and more

(2) Manipura Inc provides a unique Caribbean experience through imagery and discussion on Caribbean society The company manages two artistic brands - Annalee Davis a contemporary body of work that looks at universal issues through a Caribbean lens and Manipura a commercial line that celebrates the beauty of the Caribbean The range of products offered includes paintings limited edition prints home decor installations objects and several more

(3) La Rosa Couture Inc produces high quality tailored apparel for both men and women The company functions only as a manufacturer offering specialized production services to clients who need clothing custom made to fit their specific needs

(4) Caribbean Webcast Inc capitalizes on the exciting developments in new media by offering rich online content in the form of music videos concerts festivals music and much more

(5) First established in 2009 Studio Caribe TV Inc (SCTV) is an independent production and multi-platform media company at the cutting edge of the future of television and film - online An International Business Company based in Barbados SCTV produces acquires and distributes content via its hub

(6) Went Caribbean Inc offers a diverse selection of goods and services as a healthy island lifestyle support system The company produces WentWorx an aromatic blend of natural herbs and spices that are free from MSG sugar salt preservatives or food additives

(7) Eezee Kricket Inc produces the innovative challenging international award winning cricket trivia board game EeZee Kricket The game is designed for the global market and can be customized for any country simply by changing the questions It has been patented in the UK South Africa India Australia and the USA

(8) CaribbeanTales Worldwide Distrbution Inc(CTWD) is a worldwide film and television distribution company specialising in Caribbean-themed content The company facilitates independent film producers and acquires promotes sells and delivers Caribbean-themed content to international buyers in sectors such as the educational (non-theatric) sector and the international television sales sector

The company is a Business to Business operation dealing regionally and internationally with content creators educational institutions large private and government broadcasters and cablecasters and DVDInternet-based distributors

(9) Ras Akyem-I has now created a vehicle - the company art ani-MAL Inc - to market his original art images and products with its mission being ldquoTo produce and market the original fine-art images of Ras Akyem-I as well as selective components of ancillary high quality limited and open-ended edition reproductionsrdquo Ras Akyem-I promises for Caribbean Art what Bob Marley did for Caribbean music

(10) The Kerkabarsquos mission is to revolutionise the known health care culture of Barbados and the Caribbean region by empowering the public through the information services and products that The Merkaba provides to improve the quality of their mental physical and emotional health

The current pilot project Bimventures in Barbados is a partnership between the Model the Government and the Private Sector of Barbados Already interest has been shown in this type of smart privatepublic partnership in Africa Bahamas Dominica India Latin America Martinique Papua New Guinea St Lucia Trinidad amp Tobago and the USA

Investing in the Creative SectorBBEC Funded Start-ups



Introduction

The Copyright Society of Composers Authors amp Publishers Incorporated (COSCAP) is a non-profit making membership organisation representing the performing and reproduction rights in music of composers authors and publishers and the related rights of performers and producers of phonograms and videograms It was established in 1997 and was initially called the Barbados Association of Composers Authors and Publishers (BACAP) changed its name to COSCAP in 1999

In 2004 the Directors of COSCAP together with the Directors of the Caribbean Related Rights Association (CARRA) which at the time represented the related rights of performers and producers of phonograms decided that the conditions within the local marketplace warranted one collective organisation only As a result CARRA dissolved and COSCAP expanded its mandate to include related rights

The organisation presently has 753 unique members (this does not take into account membership in multiple categories songwriters music publishers performers and producers of sound recordings)

Membership

The membership of COSCAP consists of songwriters (lyricists and composers) music publishers performers and the producers of sound recordings The organisation has been experiencing strong growth rates in all categories of membership since 2000 however perhaps not surprisingly the largest category of membership is in related rights that is performers and producers (labels) Nonetheless there has been vibrant growth in all categories for both copyright and related right

The Distribution of Royalties

There are two distributions annually for related rights covering January to June and July ndash December In spite of some challenges with receivables there was an increase in the royalties paid to producers and performers in 2010 compared with 2009

In terms of payments to writers for the top three writers there was a significant increase in earnings primarily reflecting the impact of incoming royalties from overseas mainly the United Kingdom which remains an important source of revenue for local creators It should also be noted that whilst the writers composing the top ten list does not vary little based on the size and activity of the writerrsquos catalogue locally and internationally the top writer of 2010 was a relatively new entry Unlike the case with related rights for copyright there are multiple distributions including two broadcast and general distributions covering January to June and July to December and these payments include payments received from broadcast hotels restaurants hotels nightclubs etc as well as separate distributions for major live performances Crop Over and incoming foreign royalties

As with other CMOs in the region COSCAP is a net exporter of royalties except for the Crop Over distribution which reflects a high level of local music use and major live events held during the Crop Over season which feature local music The net export of royalty may also reflect the effectiveness of collections for Barbadian creators in foreign markets


Copyright amp Music




As is seen in the Copyright and Royalties Chart tracking the export of royalties since 2002 the primary recipients of royalties are England and the USA Regional recipients receive much lower levels of royalties reflecting the music played in Barbados but also in the case of Jamaica the fact that many songwriters and publishers are actually members of English and American CMOs

There are a number of issues including the extent of use of local and regional music which must be addressed regionally which affect the level of royalties earned locally and regionally

bull The regional taxation regime withholding taxes on royalties earned within CARICOM are subject to 15 taxation This places regional rights-owners at a disadvantage as more favourable non-resident withholding tax rates afforded citizens in countries which benefit from double taxation treaties with rates lower than the 15 rate which exists amongst CARICOM territories

bull The need for regional countries to sign double taxation treaties with more treaties which afford lower withholding tax rates on incoming foreign royalties

Nonetheless COSCAP has licensed digital monitoring software which allows it to independently monitor local airplay on radio television and the Internet

Licensing

COSCAP collects from a wide variety of music users Licensing fees are based on a schedule of tariffs which are based on the type of music the size of the audience and admission fees if any among other parameters As is seen in the chart below the largest single source of revenue from public performance which does not include broadcast are permits (single events) These include major live events such as Crop Over and the Reggae Festival in addition to smaller events such as fairs and corporate events Other significant sources of revenue include shops restaurants and hotels

International Relations

Copyright

COSCAP is a member of the International Federation of Societies of Composers and Authors (CISAC) and the Caribbean Copyright Link (CCL) In 2010 CISAC membership consisted 229 authorsrsquo societies from 121 countries and it indirectly represents around 3 million creators and music publishers within all the artistic repertoires music drama literature audio-visual graphic and visual arts These organisations according to the rights administered are linked through reciprocal agreements which allow them to represent each others repertoire in the respective territories

CISAC was founded in 1926 and is a non-governmental non-profit organisation (wwwcisacorg) COSCAP currently has reciprocal and international agreements with 36 agencies in the USA UK Europe Africa Asia Latin America and the Caribbean

CCL is the regional is the regional umbrella body of CMOs and it was the genesis of two meetings

World Intellectual Property Organisation (WIPO) Regional Meeting of Heads of Intellectual Property Offices of Caribbean Countries 1997

WIPO Ministerial Level Meeting on Intellectual Property for Caribbean Countries 1997

CCL has been actively working with stakeholders throughout the Caribbean promoting the expansion of collective management This has included meeting with the members of the Caribbean Broadcasting Union (CBU)

consultations in various islands and meetings with various policy makers and Government representatives (wwwcc-linknet)

Related Rights

In terms of related rights COSCAP has since 2005 had a very close relationship with the International Federation of the Phonographic Industry (IFPI) IFPI represents the recording industry worldwide with over 1400 members in 75 countries and affiliated industry associations in 49 countries Its international Secretariat is based in London and is linked to regional offices in Brussels Hong Kong Miami and Moscow COSCAP represents in the English speaking Caribbean except Jamaica the rights of its members

More recently COSCAP has become a member of the Ibero Latin American Federation of Actors and Performers (FILAIE) FILAIE was founded in 1992 at a meeting of societies representing actors and performers and its membership includes most Latin American countries Spain and Portugal Through its membership of FILAIE there are plans to work collaboratively throughout the region educating and training performers (filaiecom)


18 wwwcreativeindustriesexchangecom13 Volume 1 September - November 2010

The Barbados Museum and Historical Society (BMHS) is one of the leading institutions which have helped to shape and promote Barbadosrsquo rich cultural landscape Steeped in history the museum - with its seven galleries and a collection of over 250000 objects - is housed in ornate historic buildings that were originally used as the military prison at St Annrsquos Garrison and which today form part of the Garrison Historic Area The Act of Incorporation of the Barbados Museum amp Historical Society was passed by the Barbados Legislature on May 31 1933 after a petition by a group of advocates who had seen the need to record the history of the island

The BMHS is a non-profit non-governmental organization with a membership of over one thousand individuals and companies A fourteen member Council and the Director are responsible for its policies and operation The daily operations are managed by a Director Dr Alissandra Cummins and by the head of each of its six departments curatorial development education finance library and marketing

The Museum attracts approximately 15000 visitors annually Cultural tourists and special interest tourists comprise the bulk of visitors to the museum as shown in Figure 1 below

The BMHS has for the last two decades played an important role in advocating the need for legislation to protect and preserve Barbadosrsquo cultural heritage including providing advice to the Government on the development of the Antiquities and Relics Bill to aid in the protection Barbadosrsquo cultural heritage The BMHS contributed a significant portion of the images and research that formed the dossier that was submitted as part of the nomination process for World Heritage status for Bridgetown and its Garrison The BMHS is also well represented on the Barbados World Heritage Committee

Going forward there are some key issues to be addressed At the micro-strategic level the BHMSrsquo main source of income is a government subvention which has been declining over the years This has prompted the BMHS to seek to diversify its sources of income as exemplified by the Museumrsquos newly improved gift shop

With regard to the macro-strategy the BHMS not only has a strong collection that tells the history of Barbados and the Caribbean but it also publishes one of the longest running academic journals in the Caribbean

Turning finally to the brand strategy the BHMSrsquo business model is driven largely by its curatorial function However given its location in the Garrison Historic Area its outstanding collection and beautiful facilities there is much scope for an expanded brand identity

Information and photos for this article were kindly provided by Mrs Christine Franklyn Marketing Officer at the Barbados Museum and Historical Society Information was also taken from the Caribbean Tourism Organization (2008) study

ContactAddress St Annrsquos Garrison St Michael Barbados BB14038Telephone 1-246-427-0201 1-246-436-1956 Fax 1-246-436-1956 Email museprbarbmuseorgbb Website wwwbarbmuseorgbb

On Location The Barbados Museum and Historical Society

Museum Bookstore

BHMS 75th Anniversary Journal Cover

Figure 1 Tourists by Type 2004-2006



Trinidadian born artist Ingrid Persaud has made her home in Barbados via a long detour of living in London and Boston She came to fine art having first pursued a successful legal career that included posts at the Fletcher School of Law and Diplomacy (HarvardTufts) and Kingʼs College London

Persaud works in the tradition of conceptual art and often incorporates text as an art form But it is a fascination with boundaries that is most evident in her art Sometimes it is the presence or absence of literal boundaries as in the installation Stroll Down Memory Lane where Ingrid showed 110 images of houses taken in the Bank Hall a economically challenged area and the solidly middle-class suburb of Stratchclyde

There used to be a wall running down the middle of the road separating the two neighbourhoods That wall no longer exists but the artist invites us to examine the unseen boundaries that persist

Image from the collectionStroll Down Memory Lane

Threads with artist under the quilt

The concern with boundaries is also explored in another piece she showed recently at Barbados Community College where she has worked in the fine art department The piece Threads shown above as a photograph of a hand stitched blanket wrapped around her body was the result of a call to friends in her virtual community to send a picture taken on a particular day and at a particular time The images were then transferred to cloth and hand quilted over several weeks

Persaud has also had a very successful solo show that came out of a residency at the Barbados Museum and has gone on to curate shows including one for UNESCO Memory of the World entitled Uncover Recover Discover

During the interview it became more evident that Persaudrsquos talent and tenacity played a major role throughout her vibrant career and it is a trend that will continue in her upcoming project Persaud has been tied to her desk for the past year and has just emerged with the completed draft of her first novel She is reluctant to give any of the plot away only confirming that it explores the theme of finding home in contemporary society

We wish her continued success and know that wersquoll be hearing more about her in the years to come

Persaudrsquos PortfolioExploring Conceptual Boundaries



Taking Caribbean Excellence to the World

Readers of our e-magazine all involved in the regionrsquos fast moving creative sector will want to block off September 1- 4 2011 to be part of Design Caribbean in Port Sansouci Dominican Republic Hosted by Caribbean Export Development Agency (CEDA) Design Caribbean is the place for makers in need of greater regional market penetration as well as international exposure It is expected to attract international buyers curious to know more about our very original artisans

Design Caribbean with its emphasis on high end original and handcrafted products grew out of the Caribbean Craft Fair that has taken place annually for the past fifteen years Many artisans like David Speiler of Earthworks pottery in Barbados who has attended every Craft Fair since its inception says ldquoitrsquos a great selling idea generating good export business I am every excited by the move to make the show even better with more quality products and by seriously extending the network of buyers and producersrdquo

His enthusiasm is matched by many others including Mark Daniels of Avark Daniels sees this as ldquothe perfect opportunity to show products to an international audience In addition to buyers we love that we get the opportunity to meet with experts who are involved in marketing and product developmentrdquoAll products at Design Caribbean are vetted for excellence so only the best of the region will be on show Alongside the main trade fair there will be several related events including a major musical event a film programme spa and wellness and a fashion show Participating artisans will also be able to attend a number of product and market development workshops on hot topics such as copyright growing a business and accessing foreign markets

ldquoDesign Caribbean is an opportunity for exhibitors and visitors to experience the Caribbean where all cultures collide to create something beautifulrdquo says Pamela Coke-Hamilton Executive Director of CEDA ldquoParticipants will leave the show inspired and invigorated by the creative splendor of the Caribbean and new business insightrdquo

Mrs Coke Hamilton believes that Design Caribbean operates within a unique environment where ldquoevery race culture and creed has been able to create a truly genuine melting pot of racial religious and ethnic blending which has now become the foundation of the Caribbean identity and culture This region is the only one where anyone can land and immediately fit in without fear of exclusion or isolation We merge all the varying aspects of our differing ethnic backgrounds to create a spirit which is uniquely and quintessentially Caribbean This spirit is captured and reflected in the originality boldness and inherent creativity that mirror the experience of those who landed on our shores from disparate parts of the globe The Caribbean soul is without apology dynamic vibrant and intrinsically beautiful This is Design Caribbeanrdquo

All artisans engaged in design in the Caribbean region are eligible to participate in Design Caribbean Products may include ceramics jewelry fashion accessories home furnishings spa and wellness items leather goods and specialty foods In addition there will a number of cash awards and incentives for winning various design categories

For participation criteria and sign up details please email infodesigncaribbeancom



The provisions of the EPA with respect to cultural cooperation and market access for entertainment services and other cultural services far exceeds what was provided in the Cotonou Agreement The cultural sector and entertainment services in particular are addressed through two instruments in the EPA These are as follows

bull A special Protocol on Cultural Cooperation that sets out the framework within which CARIFORUM and the EU will cooperate in a wide range of cultural activities and exchanges of cultural products

bull Market access commitments by 26 European states (all EU Members except Belgium) for Entertainment Services from CARIFORUM states that are governed by the rules of the Services and Investment chapter and the general provisions of the EPA

In terms of market access for entertainment services the conditions and benefits are the same as for other Contract Services Suppliers (CSS) under the EPA Therefore Caribbean artists musicians and other cultural practitioners who are registered as businesses will be able to send their members or employees to all EU states except Belgium to supply entertainment services

Modes of supplying services

In international trade agreements market access or liberalization of trade in services takes place through four different means of delivery These are referred to as Modes of Supply and it is important to understand how they work in order to appreciate how they affect the business model that a firm might be able to employ whether in the cultural sector or any other services activity The four modes of supply with respect to services are as follows

Mode 1Cross Border Trade in which the service is sent from one country or territory to another where only the service itself crosses the border (eg satellite broadcast of movies for cable TV music downloads or the transmission of information by electronic mail fax etc)

Mode 2Consumption Abroad involving the consumption of services by nationals of one country while physically in another country so that the service is supplied to consumers outside their countries of residence (eg Europeans attending a music concert at Holders Hill tourists travelling to Barbados or foreign executives coming to Barbados to attend training sessions This mode also applies if the service is provided on equipment sent abroad (eg a British yacht coming to Barbados for repairs)

Mode 3Commercial Presence or investment in a foreign market where the services supplier establishes a commercial presence through which the service is supplied to clients in that market (eg a Barbadian show promoter bank hotel restaurant engineering firm etc establishes in an EU Member State)

Mode 4 Presence of Natural Persons or temporary entry for individuals to go into another country on short-term contracts to supply services directly to customers (eg singers musicians consultants architects) or to manage companies located in the other country

A country may allow foreign firms to operate through any or all of these four modes of supply However governments often open only some modes with respect to particular services sub-sectors and may stipulate certain conditions under which the foreign suppliers can operate in their market In order to determine the degree of market access for their particular services and the conditions under which any access is granted Services providers are encouraged to study the ldquoList of commitments in services sectorsrdquo which is detailed in Annex IV to the main EPA Text

It should be noted that Mode 4 (temporary entry of natural persons) regulates the temporary entry of services providers to deliver a service under the stipulated conditions It does not address immigration issues or the movement of persons seeking to enter the workforce in another country These activities are not classified as ldquotrade in servicesrdquo and are outside of the scope of trade agreements

Excerpt from ldquoOpportunities in the CARIFORUM-EC Economic Partnership Agreement for Barbadian Entertainers amp other cultural services suppliersrdquo produced by The EPA Implementation Unit Ministry of Foreign Affairs and Foreign Trade of Barbados

Entertainment and Culture in the EPA



Keith Nurse amp Jessica Jones

Barbados enjoys a year-round calendar of festivals and events Headlined by Crop-Over a carnival-type festival the festivals sector provides a boost not only to Barbadosrsquo cultural calendar but also to tourism visitation and to the branding of the destination

Crop Over celebrations originally a means of celebrating the end of the sugar cane season were revitalized in 1974 to boost the tourism industry in the then traditionally slow period of July and August The festival attracts mainly overseas nationals or diasporic tourists and intra-regional visitors and plays a significant role with an estimated economic impact of $75M each year from 2005-2007 and an overall impact of 15 of GDP (according to a 2007 study by SALISES) Additionally Crop-Over is the second most popular reason people visit Barbados after vacation in general during the Crop Over period (see figure 1 below)

It is perhaps the dawn of the music festivals in 1993 that signified Barbadosrsquo formal pursuit of a new tourism thrust ie Festival Tourism The Barbados Jazz Festival Holdersrsquo Season and Gospelfest were all started in 1993 each promoting distinctly different genres of music ndash jazz opera and gospel respectively These festivals are also focused on blending culture with music and provide a mix of local and international talent

In its calendar of festivals Barbados annually showcases a number of other Festivals that seek to blend local culture with music The first of these is usually the Holetown Festival which commemorates the landing of the first European settlers to Barbados in the parish of St James

Highlights of this Festival normally include street fairs folksongs and folkdance by various cultural groups as well as markets and food fairs Similarly the Oistins Fish Festival features this combination of music and culture but with the major focus on paying tribute to the islandrsquos fishing industry Fishermen demonstrate their abilities in fish-boning and boat-racing

Culminating in a Gala performance there is the National Independence Festival of Creative Arts (NIFCA) in which Barbadians of all age groups showcase their talents in the fields of the performing visual culinary and literary arts Government in recent times have added the Community Independence Celebrations which involve parish celebrations as well as community-based and youth activities

Barbados Festivals and Cultural Directory

Festivals in Barbados

Figure 1 Purpose of visit during Crop Over season


Volume 2 January - March 2011 wwwcreativeindustriesexchangecom 13 23

Barbados Calendar of Cultural Events March - December 2011

DATEDATE EVENT CONTACTS

MARCHMARCHMARCHMARCH14-2014-20 Best of Caribbean Tales Film Festival

ldquoThe Best of Caribbean Tales 2011 Film Festival and Symposiumrdquo brings together the best films screened in recent years from Caribbean Tales with a Symposium Film Market Workshops and school screenings

E-mail infocaribbeantalescaWebsite wwwcaribbeantalesca

19-April 0219-April 02 Holders SeasonBarbadosrsquo exciting season of operas classical jazz Latin and Caribbean music takes place in the open air gardens of historic Holders Plantation House

Contact Wendy Kidd Holders HouseTel (246) 432 6385 Email theseasonholdersnet Website httpwwwholdersnet

APRILAPRILAPRILAPRIL

23-25 Oistins Fish FestivalHeld in the scenic fishing town of Oistins on Barbadosrsquo south coast the annual Oistins Fish Festival is a time of celebrations for those that work in the local fishing industry

Oistins Fish FestivalHeld in the scenic fishing town of Oistins on Barbadosrsquo south coast the annual Oistins Fish Festival is a time of celebrations for those that work in the local fishing industry

Contact Dan CarterTel (246) 428-6738Website wwwoistinsorg

25-May 01 Reggae Festival Barbados This is a live music extravaganza showcasing top reggae artistes Reggae Festival Barbados This is a live music extravaganza showcasing top reggae artistes

Website wwwthe barbadosreggaefestivalcom

MAYMAYMAYMAY

15-31 Celtic Festival This festival celebrates the links between this wonderful balmy West Indian Caribbean island and the Celtic countries

Celtic Festival This festival celebrates the links between this wonderful balmy West Indian Caribbean island and the Celtic countries

Contact Ms Ruth WilliamsTelFax (246) 426-3387Email celticruthhotmailcomWebsite httpcelticconnectionsbarbadoscomindexhtml

21-29 GospelfestFeaturing top local regional and international gospel talent the annual Barbados Gospelfest is one of the most popular Christian music festivals in the Caribbean

GospelfestFeaturing top local regional and international gospel talent the annual Barbados Gospelfest is one of the most popular Christian music festivals in the Caribbean

Contact Adrian AgardTel ( 246) 426-5128 Fax (246) 228-8723Email infogospelfestcomWebsite wwwbarbadosgospelfestcom

JULYJULYJULYJULY01-August 01 Crop Over Festival

Crop Over is Barbadosrsquo biggest and bestndashloved festival which sees the whole island taken over by the party spirit Events last five weeks and revellers can expect a heavy mix of live music dancing carnival markets cultural presentations and more

Crop Over Festival Crop Over is Barbadosrsquo biggest and bestndashloved festival which sees the whole island taken over by the party spirit Events last five weeks and revellers can expect a heavy mix of live music dancing carnival markets cultural presentations and more

Contact National Cultural FoundationTel (246) 424-0909Website wwwncfbb

NOVEMBERNOVEMBERNOVEMBERNOVEMBER

18-21 Barbados Food amp Wine amp Rum Festival Epicurean superstars celebrity chefs wine and spirits experts gather on the island to offer the very best in food wine rum and culture from the culinary capital of the Caribbean

Barbados Food amp Wine amp Rum Festival Epicurean superstars celebrity chefs wine and spirits experts gather on the island to offer the very best in food wine rum and culture from the culinary capital of the Caribbean

Contact Barbados Tourism AuthorityTel 467-3600

TBA Caribbean Rum and Beer FestivalThis festival is for everyone who enjoys sampling fabulous beverages whether you are a curious novice or consider yourself a connoisseur of rums or beers The range of products familiar and rare on offer will be sure to satisfy everybody

Caribbean Rum and Beer FestivalThis festival is for everyone who enjoys sampling fabulous beverages whether you are a curious novice or consider yourself a connoisseur of rums or beers The range of products familiar and rare on offer will be sure to satisfy everybody

Website httpwwwrumandbeerfestivalcom

DECEMBERDECEMBERDECEMBERDECEMBERTBA Barbados International Film Festival

The Barbados International Film Festival is set amidst endless sandy beaches and rich Caribbean tradition The Festival puts emphasis on the discovery of film works by new talent and emerging filmmakers that embody the imagination boldness and the fresh spirit of independent film

Barbados International Film FestivalThe Barbados International Film Festival is set amidst endless sandy beaches and rich Caribbean tradition The Festival puts emphasis on the discovery of film works by new talent and emerging filmmakers that embody the imagination boldness and the fresh spirit of independent film

httpwwwfacebookcomgroupphpgid=40715986819(Link to official website currently unavailable)

Source Information on these events was provided by the Barbados Tourism Authority and as well as the official events websites

S E Q U O I A C L U B


Barbados Coalition of Service Industries

14 Pine Plantation Road St MichaelBARBADOSTel (246) 435-2400Fax (246) 429-5352Weblog httpwwwbcsiorgbb

Barbados Community College - Division of Fine Arts

Eyrie Howells Road St Michael BARBADOSTel (246) 426-2858Fax (246) 429-5935Website httpwwwbccedubb

Barbados Film and Video Association

co BCSI 14 Pine Plantation Road St MichaelBARBADOSTel (246) 435-2400Fax (246) 429-5352Weblog httpbfvablogspotcom

Barbados Museum amp Historical Society

St Annrsquos GarrisonSt Michael BARBADOSTel (246) 427-0201Fax (246) 436-1956Email museprbarbmuseorgbbWebsite wwwbarbmuseorgbb

Barbados Small Business Association

1 Pelican Industrial ParkBridgetownBARBADOSTel (246) 228 0162Fax (246) 228 0613Email theofficesbaorgbbWebsite httpsbaorgbb

Community Independence Celebrations Secretariat

Prime Ministers OfficeGovernment Headquarters Bay Street St MichaelBARBADOSTel (246) 436-6435 PBX (246) 436-9660427-6675Fax (246) 228-3432Email cicscaribsurfcomWebsite httpwwwbarbadosgovbbcicscontacthtm

Directory of Cultural Industries Organizations in Barbados

Corporate Affairs and Intellectual Property Rights Office

Clarence Greenidge House Keith Bourne Complex Belmont Road St Michael BARBADOSTel (246) 436-48189Fax (246) 437-3072Email generalcaipogovbb or caipocaribsurfcomWebsite wwwcaipogovbb

Copyright Society of Composers Authors and Publishers

No 118th Avenue BellevilleSt MichaelBARBADOSTel (246) 435 1777437 2163Fax (246) 435 2777Email coscapeventscaribsurfcomMembers coscapmemberscaribsurfcomWebsite httpwwwcoscaporg

Invest Barbados

Trident Insurance Financial CentreHastings Christ ChurchBARBADOS BB11142Tel (246) 626-2000Fax (246) 626-2099E-mail infoinvestbarbadosorg

Ministry of Family Sports Youth and Culture

ldquoElsie Payne ComplexrdquoConstitution RoadSt Michael Tel 430-2704Fax 436-8909

National Cultural Foundation

West Terrace St JamesBARBADOSTel (246) 424 0909Website wwwncfbb

Office of Trade Negotiations

1st floor Speedbird House Independence Square Bridgetown BARBADOSTel (246) 430-1670 71 Fax (246) 228-9528Website wwwcrnmorg





For additional information visit our websitewwwshridathramphalcentreorg

Ground Floor CARICOM Research BuildingUniversity of the West Indies

Cave Hill Campus St Michael BarbadosTelephone 24641748054533

Fax 2464174058Email srccavehilluwiedu

We are very interested in your feedback

Please email you comments to srccavehilluwiedu

Visit our website wwwcreativeindustriesexhangecom The production of this magazine was made possible through support from the Caribbean Export Development Agency and funding from the European Union

9th EDF Caribbean Trade and Private Sector Development Program



On the cover The Sins of Daniel (1995)

Ras AkyemOil on Canvas

Mervyn Awon CollectionWhat is the Creative Industry Exchange

CIE is an outreach project of the Shridath Ramphal Centre for International Trade Law which was initially funded by the

UNESCO Kingston office

The CIE is a web portal that provides a regional mechanism for the collection

collation analysis and dissemination of data and information on the cultural

creative industries

What are the aims and objectives of CIE

The principal objective of the CIE is to document the economic impact and contribution of the culturalcreative

industries to the Caribbean

The CIE aims to facilitate a stronger national and regional framework for the strategic management of the cultural

creative industries

The CIE aims to enhance the image and profile of the Caribbean culturalcreative

industries sector in the regional and international context

Production Team

Dr Keith Nurse - Director Jessica Jones - Research Consultant

Alicia Nicholls - Research ConsultantStephanie Alleyne - Communications Consultant

Shridath Ramphal Centre for International Trade Law Policy amp Services

CARICOM Research BuildingUniversity of the West Indies

Cave Hill CampusSt Michael BARBADOS BB11000

24641748052464714553Email srccavehilluwiedu

Website wwwshridathramphalcentreorg

This second issue of Caribbean Creatives sponsored by the United Nations Educational Scientific and Cultural Organisation (UNESCO) and the Caribbean Export Development Agency (CEDA) puts the spotlight on the creative economy in Barbados

Barbados is the first country profile to be done by Caribbean Creatives The main objective is to capture some of the contemporary and salient features of the Barbadian creative economy and entrepreneurship

Undoubtedly such an endeavour cannot but examine the Rihanna phenomenon Professor Mike Alleyne a son of the soil kick-starts this issue with a searching and well-elaborated analysis of the impact of Rihanna on the music industry in Barbados and by extension the whole region This is followed up with an assessment of Rihannarsquos global impact ldquoin numbersrdquo by Nurse and Nicholls

Dr Yanique Hume through a critical assessment of the relationship between collector Mervyn Awon and artist Ras Akyem Ramsay unmasks the art and business of patronage in the visual arts The following section offers profiles on creative entrepreneurs and ends with a synopsis of creative start-ups that have been shepherded by the Barbados Business Enterprise Corporation

The spotlight then shifts to institutions in the Barbados cultural economy The first is COSCAP which is a rights-administration agency for the music industry next is the Barbados Museum and Historical Society which is one of the longest running institutions on the island and whose contribution continues to expand

The magazine then looks at visual artist Ingrid Persaud whose work spans multiple media The importance of aesthetics and design is further amplified by the feature on the strategic shift by the Caribbean Export Development Agency to rebrand and upgrade the Craft and Gift Fair to that of ldquoDesign Caribbeanrdquo This piece is followed by an excerpt from a manual published by the Ministry of Trade and Foreign Affairs on how Barbadian firms could gain market access under the Economic Partnership Agreement between CARIFORUM and the EU

Caribbean Creatives concludes with an analysis of the festival economy in Barbados and offers a listing of the key festivals and cultural and trade-related institutions

We thank all the contributors institutions and sponsors that gave graciously to this issue

Keith Nurse PhDCo-ordinator Creative Industries ExchangeDirector Shridath Ramphal Centre for International Trade Law Policy and Services

Editorial


Contents

Editorial 2

The Barbados Creative Economy 3

Spotlight on Rihanna 5 The Awon-Akyem Connection 7

Profiling Creative Entrepreneurs 9

Creative Industries Start Ups 15

Copyright amp Music 16

Barbados Museum amp Historical Society 18

Persaudrsquos Portrait 19

Caribbean Export - Design Caribbean 20

The EPA and Barbadoslsquo Cultural Economy 21

Barbados Festivals and Cultural Directory 22

























































Studio Albums 5

Singles 34

Music Videos 25


Video Albums 1



Awards 94

Nominations 185

Grammy Awards 4




Endorsement Deals 7



Fragrances 1

Charities 1


























Private Collection



























































Beyond Carnival


Expanding markets





Jessica Jones





















Jessica Jones








































Introduction




Membership







Copyright amp Music









Licensing



Copyright








Related Rights















Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados












































































Studio Albums 5

Singles 34

Music Videos 25


Video Albums 1



Awards 94

Nominations 185

Grammy Awards 4




Endorsement Deals 7



Fragrances 1

Charities 1


























Private Collection



























































Beyond Carnival


Expanding markets





Jessica Jones





















Jessica Jones








































Introduction




Membership







Copyright amp Music









Licensing



Copyright








Related Rights















Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados












































Private Collection



























































Beyond Carnival


Expanding markets





Jessica Jones





















Jessica Jones








































Introduction




Membership







Copyright amp Music









Licensing



Copyright








Related Rights















Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados










































































Beyond Carnival


Expanding markets





Jessica Jones





















Jessica Jones








































Introduction




Membership







Copyright amp Music









Licensing



Copyright








Related Rights















Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados








































Jessica Jones








































Introduction




Membership







Copyright amp Music









Licensing



Copyright








Related Rights















Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados


























































Introduction




Membership







Copyright amp Music









Licensing



Copyright








Related Rights















Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados




























Licensing



Copyright








Related Rights















Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados
































Museum Bookstore




































































MAYMAYMAYMAY










































Invest Barbados





















































































MAYMAYMAYMAY










































Invest Barbados







































Invest Barbados




















caribbean creatives - issue 1; volume 2: january - march 2011

Documents

barbados creative economypage

barbados creative economywww

barbados cultural economypage

caribbean creativesspotlight

creative industry exchange

barbadian creative economy

issue of caribbean creatives

objectives of cie