carl h bradford brandwrk
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Brand Identity Logo typesTRANSCRIPT
BRAND Identity STUDIOB3
Carl H. Bradford III3738 Aldea DriveDecatur, Ga. 30032
404-254-0496
Ultimate SourceBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: Ultimate Source please contact:
Studiob3Carl H. Bradford III3738 Aldea DriveDecatur, Ga. 30032404-396-9596
Ultimate Source identifier will be used for all new brand identity applications. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional, broadcast and web applications. This documents sole purpose is to identify, color breaks, and B/W and CMYK usage.
File formats:Adobe Illustrator CS5Or pdf files
U LT I M AT E S O U R C E
Identifier line is one character (X) height below logotypeFont Family:Berthold Akzidenz Grotesk Extra BoldBerthold Akzidenz Grotesk Condensed
one character (X)
73.73c 42.75m 0y 0k
Secondary decorative code element
Full size four color processwith
Full size four color process gradient
Half size four color process with gradient
The DistrictBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: The District please contact:
Studiob3Creative ServicesCarl H. Bradford III1949 Normal StreetDecatur, Ga. 30032404-396-9596
The District identi�er will be used for all new and future marketing applications.
This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CS3Adobe Photoshop CS3Or pdf �les
Exterior Signage example
1 color application
District
T H E D I S T R I C T S T U D I O
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In the mix MagazineBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for:the Incentives Marketing Agency (Imi) please contact:
iMi AgencyCreative ServicesCarl H. Bradford III1196 Buckhead CrossingWoodsstock, Ga. 30189770.928.1980
iMi Agency/In The Mix maga-zineidenti�er will be used for all new and future imi magazine applications. This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CSOr pdf �les
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CKL IT S E R V I C E S
Studiob3 is a visualization company that specializes in design, brand identity and strategy, artistic products and solutions. We formulate brand identity systems, visu-alization tactics, and creative solutions. Solving todays business problems.
BiographyI am Carl Bradford, a seasoned Creative Director with over 30 years experience in advertising, print, broadcast design, brand identity, illustration and the creative arts. As the Creative Director/Owner of StudioB3 Creative, a visual creative and brand identity firm in the Decatur area of Atlanta, GA, I specialize in developing marketing promotions, incentives and strategic creative for today’s business needs.
Studiob3
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
Brand Identity
HJMorton & AssociatesBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: HJMorton&Associates please contact:
Studiob3Creative ServicesCarl H. Bradford III3738 Aldea DriveDecatur, Ga. 30032404-254-0496
HJMorton&Associates identi�er will be used for all new and future marketing applications.
This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CS5Adobe Photoshop CS5Or pdf �les
HJMorton & Associates
HJMorton & Associates
(A.) Baskerville Regular
(B.) Arial Black Regular
HJMorton & Associates
HJMorton & Associates
HJMorton & Associates
Brand Ligature symbolizes associatesIt may be used with or without typogragphy.
Ultimate SourceBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: Ultimate Source please contact:
Studiob3Carl H. Bradford III3738 Aldea DriveDecatur, Ga. 30032404-396-9596
Ultimate Source identifier will be used for all new brand identity applications. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional, broadcast and web applications. This documents sole purpose is to identify, color breaks, and B/W and CMYK usage.
File formats:Adobe Illustrator CS5Or pdf files
U LT I M AT E S O U R C E
Identifier line is one character (X) height below logotypeFont Family:Berthold Akzidenz Grotesk Extra BoldBerthold Akzidenz Grotesk Condensed
one character (X)
73.73c 42.75m 0y 0k
Secondary decorative code element
Full size four color processwith
Full size four color process gradient
Half size four color process with gradient
Jaime’s Sweets & Savories Brand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: Jaimes’s Sweets please contact:
Studiob3Creative ServicesCarl H. Bradford III1949 Normal StreetDecatur, Ga. 30032404-396-9596
Jaime’s Sweets & Savoriesidenti�er will be used for all new and future imi magazine applications. This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CSOr pdf �les
sweets&savories
r
chef services
r
CoreBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: CORE or IMIthe Incentives Marketing Agency please contact:
iMi Agency1196 Buckhead CrossingWoodsstock, Ga. 30189770.928.1980
The CORE Organizationidenti�er will be used for all new and future applications.
This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CS3Or pdf �les
Golden Shadows Brand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: Ultimate Source please contact:
Studiob3Carl H. Bradford III3738 Aldea DriveDecatur, Ga. 30032404-254-0496
Golden Shadows identi�er will be used for all new brand identity applications. This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional, broadcast and web applications. This docu-ments sole purpose is to identify, color breaks, and B/W and CMYK usage.
File formats:Adobe Illustrator CS5Or pdf �les
0.33c 14.125m 74.12y 0k
Version One
Version Two
Version Three
Fete MagazineBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: Jaimes’s Sweets please contact:
Studiob3Creative ServicesCarl H. Bradford III1949 Normal StreetDecatur, Ga. 30032404-396-9596
Fete Magazine identi�er will be used for all new and future marketing applications.
This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CS3Adobe Photoshop CS3Or pdf �les
2-4 color application cmyk process build
1 color application
Masthead Identity Final length 8.125” x height 1.875”
ISSUE No. 17
WINTER ISSUE
2010
EVENT PLANNERS GUIDE OF THE SOUTHEAST
ISSUE N
o. 17
The District/StudioBrand Identity
Assunto,I have assembled several brand ID approaches for your consideration. They can be used for exterior signage, business cards, plackards or anything associated with the establishement.
I have mocked up a few ideas on room treatments, signage for exterior, textures for reflective character on walls, and I have a few ideas on furniture if you need them. Feel free to contact me on ideas, concepts lighting etc.
contact:Carl H. BradfordStudiob31949 Normal StreetDecatur, Ga. 30032404.396.9596
Examples:-Front and interior SignageI have mocked up a few ideas signage for exterior and interior.
A. One version of the logo cut in a metal sign. Very effective and always urban or on the edge.
B. Restroom or directional signage.
The District/StudioBrand Identity
Assunto,I have assembled several brand ID approaches for your consideration. They can be used for exterior signage, business cards, plackards or anything associated with the establishement.
I have mocked up a few ideas on room treatments, signage for exterior, textures for reflective character on walls, and I have a few ideas on furniture if you need them. Feel free to contact me on ideas, concepts lighting etc.
Examples:-Stairs and texture ideasI have mocked up ideas for your stairs and posible wall textures. Depending how far you want to extend your self on the interiors.
-Interior ideas and mock-ups
-Interior texture ideas
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In the mix MagazineBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for:the Incentives Marketing Agency (Imi) please contact:
iMi AgencyCreative ServicesCarl H. Bradford III1196 Buckhead CrossingWoodsstock, Ga. 30189770.928.1980
iMi Agency/In The Mix maga-zineidenti�er will be used for all new and future imi magazine applications. This speci�cations document is used to guide our consistent e�orts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CSOr pdf �les
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