Carlos QuinteroVeronica GaunaLinda Shen

Kind of Business

The Walt Disney Company is a diversified worldwide entertainment company.

Major business segments:

Studio EntertainmentParks and ResortsMedia NetworksConsumer ProductsInteractive

Size of the Company

 Annual Revenue 2012 was $42.3 billion The Company employed approximately 166,000 The Company owns: • 11 theme parks at five locations worldwide• 18 resort hotels (approximately 24,000 rooms)• Disney Cruise Line• Approximate 1,000 Disney stores and 500 restaurants

Headquarters Located

The corporate headquarters is at the Walt Disney Studios in Burbank, California

Company President

Robert A. "Bob" Iger

Graduate of Ithaca College.

Joined to Disney in 1996.

Oversaw the acquisition of Pixar Animation Studios in 2006.

Led the company to acquire Marvel Entertainment in 2009

"25 Most Powerful People in Business" Fortune magazine's 2006 and 2007

In 2012. Became a member of the Academy of Arts & Sciences.

Disney’s History Disney was founded on October 16, 1923, by Walt and Roy Disney.

In 1928 Mickey Mouse was “born”.

Disney's first sound film Steamboat Willie, was released on

November 18, 1928.

On July 18, 1955, Walt Disney opened Disneyland to the general public.

 In November 1965, "Disney World" was announced, with plans for theme parks, hotels, and even a model city.

Disney’s Services

Walt Disney Television1. Disney Channel

2. Toon Disney

3. ABC

4. ESPN

Parks and Resorts

Disney Store

Walt Disney Studios1. Marvel

2. Lucas Films

3. Touchstone

Disney Success

Disney is one of the most recognizable corporations in the world.

Disney does a great marketing blitz!

It’s something the whole family can enjoy.

Disney improving and inventing new things all the time.

Disney Consumer Products (DCP)

Segmentation strategy

Marketing and promotion strategy

Expansion strategy

Disney advertisement

Disney’s Marketing

Opinion

Social Programs

Giving back to communities is one of Disney’s founding principles.

The Disney Worldwide Conservation Fund (DWCF)

Disney and ESPN Team Up with Special Olympics

Red Cross and Disney Help Kids and Families Prepare for Disasters

Disney Sponsors Boys & Girls Clubs of Los Angeles Youth of the Year Awards

Disney Delivers Care Packages to Children's Hospitals Around the World

Interesting Facts

It’s not a small world after all… 40 square miles.

Well-dressed Mouse 290 sets of costumes.

Smile! PhotoPass 200,000 photos each day.

Gone but not forgotten…

210

6,0003,500 18,000

Netflix-Documentaries-   Disney Parks: Undiscovered Disney Parks

Interesting Facts

How many stones are there in Cinderella Castle in Magic Kingdom?

How many stones are there in Cinderella Castle in Magic Kingdom?

NONE!

Fiberglass.