Carl´s New Mobile Carl´s New Mobile PhonePhone

Halla, Gudny, Sunna og DavidHalla, Gudny, Sunna og David

Communication at OTSCommunication at OTS18.10.200718.10.2007

Our ProductOur Product

The new and improved Nokia NavigatorThe new and improved Nokia Navigator With a built in GPS tracking systemWith a built in GPS tracking system Simple internet browser with a notification Simple internet browser with a notification

system, connected to the GPSsystem, connected to the GPS Users can log into specific fields, according Users can log into specific fields, according

to their intereststo their interests The membership to the fields are freeThe membership to the fields are free

The Mobile PhoneThe Mobile Phone Very simple designVery simple design Big buttonsBig buttons Few extra featuresFew extra features Big screenBig screen Extra-long lasting batteryExtra-long lasting battery A waterproof, headset you can wear in A waterproof, headset you can wear in

your ear while fishing/driving/walkingyour ear while fishing/driving/walking A walkie-talkie feature, max 5 participants A walkie-talkie feature, max 5 participants

at once, in a 500 meter radiusat once, in a 500 meter radius

The Walkie-TalkieThe Walkie-Talkie

Small and comfortable headset Small and comfortable headset that you can wear all day longthat you can wear all day long

You can talk for free to your fishing You can talk for free to your fishing buddies (it is waterproof) as much as you buddies (it is waterproof) as much as you like, just as long as the distance is within like, just as long as the distance is within 500 meters500 meters

All you have to do is add your All you have to do is add your friend´s phone numbers and you friend´s phone numbers and you chat as long as you desire, for chat as long as you desire, for free! free!

The GPS SystemThe GPS System

The GPS system in the phone is very The GPS system in the phone is very simple, so anybody can use itsimple, so anybody can use it

The Notification SystemThe Notification System

Connected to the GPSConnected to the GPS Users are notified every time an event or Users are notified every time an event or

anything interesting is taking place near anything interesting is taking place near them, within their field of interest. them, within their field of interest.

> > Wine-tasting, discounts on fishing permits, Wine-tasting, discounts on fishing permits, stamp auctions…stamp auctions…

The notification system then connects to The notification system then connects to the GPS System and finds the quickest and the GPS System and finds the quickest and easiest way to get to the event.easiest way to get to the event.

The Navigation ButtonThe Navigation Button

The Banner-ads for Nokia Navigator

AIDASAIDAS

As we know, Carl is 63 years old, and does As we know, Carl is 63 years old, and does not know a lot about complex technologynot know a lot about complex technology

But he is open-minded and is always But he is open-minded and is always willing to learn new thingswilling to learn new things

Carl likes to take fishing trips and travel in Carl likes to take fishing trips and travel in Spain, but wants to find easier ways to Spain, but wants to find easier ways to find his way around and locate lesser- find his way around and locate lesser- known fishing placesknown fishing places

AIDASAIDAS

We get Carl´s We get Carl´s ATTENTIONATTENTION by making by making a simple telephone, with features a simple telephone, with features that suits his that suits his INTERESTSINTERESTS and adverts and adverts that capture the eye and are easy to that capture the eye and are easy to understand.understand.

AIDASAIDAS

Carl´s DESIRE is to travel and fish, Carl´s DESIRE is to travel and fish, and with his GPS and notification and with his GPS and notification system, that makes it easier to find system, that makes it easier to find new places. And we want him to take new places. And we want him to take ACTION in following those desires. ACTION in following those desires.

AIDASAIDAS

By using the phone in his life, and By using the phone in his life, and being completely SATISFIED with it, being completely SATISFIED with it, he tells others about it. His friends, he tells others about it. His friends, family, co-workers… Carl is the family, co-workers… Carl is the perfect example that even the perfect example that even the newest technology newest technology doesn´t have to be doesn´t have to be complicated and is complicated and is certainly not just for certainly not just for teenagers and geeks.teenagers and geeks.

The New and Improved The New and Improved Nokia NavigatorNokia Navigator

……and you will never be aloneand you will never be alone