carlsberg: student trends

12
Flirt & Carlsberg

Upload: nice-curve

Post on 09-May-2015

5.357 views

Category:

Entertainment & Humor


0 download

DESCRIPTION

Aisling O’Brien, Marketing Executive for Carlsberg, explored their plans of activation for this year and got feedback on what managers feel works well in their venues. Aisling also discussed what student spending patterns Carlsberg have monitored.

TRANSCRIPT

Page 1: Carlsberg: Student Trends

Flirt & Carlsberg

Page 2: Carlsberg: Student Trends

Introduction

• Insight on Fresher’s trends• Run through 2012-2013 fresher's

activity - Live rent free for a year – Scratch cards - Tuborg Quiz nights - Brand ambassadors - Battle of the bands

• Feedback what support you’d like to see

Page 3: Carlsberg: Student Trends

How to encourage

students into outlet

What are the students budgets

What do students want

in a pub

Student Trends

Page 4: Carlsberg: Student Trends

Activities to get people into your outlet during the week

0%

10%

20%

30%

40%

50%

60%

70%

80%Tra

ditio

nal Pub Q

uiz

Cuis

ine

even

ings

- ea

ting

To h

ear

live

musi

c

Com

edy n

ight

Moder

n q

uiz

Busi

nes

s lu

nch

Aft

er w

ork

drinks

Watc

hin

g liv

e Footb

all

Bee

r Fes

tiva

l

Murd

er M

yst

ery N

ight

Tra

ditio

nal pub g

am

es

Watc

hin

g F

ilms

Goin

g o

n a

date

Watc

hin

g o

ther

liv

e sp

ort

s

Tra

ditio

nal board

gam

es

Hors

e R

aci

ng N

ight

Cooki

ng les

sons

Card

gam

es

Kara

oke

All AdultsYFS

Source: HPI Nov 2010

Dancing Lessons 27%Cocktail Lessons 45%

Casino Night 29%

Page 5: Carlsberg: Student Trends

How do consumers choose an outlet?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Val

ue for

mon

ey

Cle

anlin

ess

Qua

lity

of foo

d

Staff

frien

dlin

ess

Serv

es foo

d I l

ike

Drink

s Price

s

Loca

tion

Atm

osph

ere

Food

price

s

Toile

ts

Serv

ice

leve

ls

Qua

lity/

com

fort

of fu

rnitur

e

Secu

rity

Goo

d pa

rkin

g

Dec

or

Tabl

e se

rvic

e

Bee

r G

arde

n

Whe

re m

ates

go

Mus

ic -

qui

et

Serv

e ho

t dr

inks

All AdultsYFS

Source: HPI Nov 2010

Open Late 75%Lively music 58%

Serves cocktails 54%Has a dance floor 41%

Page 6: Carlsberg: Student Trends

Different Consumers have different occasions at different

times

14%

32%

22%

16%

6% 5% 4%1%

<£5

£5-

10

£10

-15

£15

-20

£20

-30

£30

-40

£40

-50

£50

-£80

£80

+

All Adults

YFS

Source: HPI Nov 2010

5%8%

15%

30%

21%

11%6%

3% 1%

<£5

£5-

10

£10

-15

£15

-20

£20

-30

£30

-40

£40

-50

£50

-£80

£80

+

All Adults

YFS

Mon-Thu evening Friday/Saturday evening

Page 7: Carlsberg: Student Trends

Our Top 5 Tips

1. Give people a reason to visit

2. Encourage them to spend more when they’re in

3. Think about adjusting your offering by day of week and time of day

4. Ensure you’re offering great VFM (but that doesn’t just mean cheap)

5. Listen to your customers

Page 8: Carlsberg: Student Trends

Live Rent Free for a year

• A scratch card given out for every Tuborg sold.

• Other prizes includes - Half priced pint of tuborg - Inflatable beach ball - Inflatable guitar - Tuborg foam hand - Sunglasses

• Posters given to all NUSSL unions to drive footfall.

Page 9: Carlsberg: Student Trends

Tuborg Liquid

Soundclash Quiz

- The Ultimate interactive DVD Music Quiz

- 6 Music Rounds - Poster kits to help drive footfall- Manually controlled to create

bar breaks

Page 10: Carlsberg: Student Trends

Battle of the Bands

• Exclusive to NUSSL– Support to run BOTB competition in bar

– Each kit contained internal & external PoS

– How to Guides inc. hints & tips

• Winning band to play at Wireless 2013

Page 11: Carlsberg: Student Trends

ScotlandWe can support you in

many ways…

– Inflatable Beach Ball– Inflatable Guitars – Foam Hands – T-Shirts

Page 12: Carlsberg: Student Trends

Feedback

For any further comments please e-mail

[email protected]

Thank you