We want to create advertising that is unavoidable, eye catching, targeted and measurable. We want it to be low-cost, highly visible and social. Our advertising is done by people for people. It’s advertising that knows where people work, where they live and where they drive … Carmedia is your full service provider of low cost mobile Out Of Home advertising space on private cars and transit vehicles.

9

86% of people believe that it is a good idea to use a

car as an advertising medium*

29% say outdoor

advertising influences a visit to retail store

within a week**

HIGHLY APPRECIATED

HIGH MEMORIZATION

RATE INNOVATIVE FLEXIBLE COST

EFFECTIVE

Select the vehicles and drivers that

better represent your brand or campaign

It’s always available

– no waiting list

A single intra-city car can generate up to

100.000 impressions per month

Moving vehicles generates 2.5 times

more attention than a static billboard****

Private cars: an outstanding advertising space

* Study carried out by Ipsos France. ** Arbitron National In-Car Study, 2003 *** Study carried out by The Brion Institute on 7 survey topics, on a sample of a 200 persons, representative for the population of Paris, according to the quota method (sex, age), after a one month campaign with 100 cars. Reference population: 6,200,000 persons. **** American Trucking Assoc., Outdoor Ad. Magazine TACA’ market research Aug 2002, Perception research, 3M, Outdoor Ad Assoc of America

The result of a campaign for a

telecommunication company showed that 38% of the targeted

population recognized having seen the

campaign and 28% had heard about it***

Not avoidable Social

Eye catching Targeted and flexible

Measurable

High visibility: Full coverage of the car for the maximum visual impact. We suggest it for campaigns of at least 3-6 months.

Excellent compromise between setup cost and visibility. We suggest this option for campaigns lasting for at least 2-6 months.

Perfect compromise between setup cost and visibility. We suggest this wrapping option for campaigns of at least 2-4 months.

Excellent solution for launching fast promotions. We suggest this option for campaigns of at least 1-3 months and a minimum of 50 vehicles

Our TOP selling solution: perfect to get your message across on a large number of vehicles with the best CPT. You will be really visible at low cost!! We suggest this wrapping for campaigns of at least 3-6 weeks and a minimum of 200 vehicles.

XXL

XL

L

M

S

We create new ways to interact with your customers using

vehicles, “ambassadors” and technology.

We drive your outdoor advertising where it’s more

effective and visible.

We help you to create a clear measurable ROI.

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UNIQUE ATTRIBUTES

Carmedia uses its proprietary solution (RAT) to handle the complex logistic process in a cost effective way, ensuring maximum quality in every targeted location.

Accurate route tracking via GPS on all vehicles

Total no. of km:

Total no. of km in the gated area:

Total no. of km outside the gated area:

Total no. of views :

17.7

15.2

2.5

3 186

Time spent : 43’

Check out your advertising in real time wherever you are.

You will get you own login to check in real time

the position of every vehicle,

last route, number of views,

kilometers etc

- Impact study to measure the campaign effectiveness -

29% say outdoor advertising influences a visit to retail

store within a week* ** Source: Arbitron National In-Car Study, 2003

First client discount: 10% Volume discount (depending on the covering format): 5% Campaign duration discount (depending on the covering format): 5%

You ONLY pay when the vehicle is moving starting at 0.35 €/kilometer*

Advertising cost/vehicle starting with

147.5 €/month

or

Call us for details

* 1 km = 180 views

Call us for details

What can €10.000/month do for your advertising campaign?

€ 1.6 € 1.34 € 2.2 € 7.2 € 9.4

6.1M 1.4M 1M 4.5M

How many people look up and see your advertising?

How many people will find you among the other advertisers?

How many people will actually stay tuned on the channel while they see advertising?

Do you want your advertising to be seen only on the same road every day?

Format S: 86 Format M: 66 Format XL: 44

Make your advertising unforgettable – use colorful & creative advertising on private

vehicles to keep ALL EYES ON YOU!

7.7M

* design, production and installation costs are not included and apply to all media

BUCHAREST MEDIA CARMEDIA