Maturing our Social Media: No Longer an Afterthought JDS Academy Sharefest May 14, 2013

   

Leveraging Our Social Media Resources

Website • Launched weekly “pushpage” newsletter – published every Thursday Kol Carmel – The Voice Of Carmel Facebook • Update 3X a week with engaging content, photos, photo albums and some video Twitter • Update at least 3X a week. Experiment with pushing people to Facebook and our website.

   

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How Do We Make it Work • Monthly and Weekly Editorial Calendar – Plan ahead • Share content across social media platforms – Website homepage, Weekly Newsletter, Facebook, Twitter.

• Photographers – Identify various staff members to take photos and synch with editorial calendar.

• Make it exciting for faculty’s hard work to be featured or highlighted so they become content contributors.

   

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Photos, photos, photos!

   

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Our Community Members Have Begun Sending Us Content

   

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Our Community Members Communicate On Our Wall

   

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Increased Alumni Engagement

 

Throwback Thursday

   

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What’s the Difference? • Increased community interaction. People are hitting like, leaving comments, sharing.

• More consistent, meaningful, engaging content

• Measurable increased readership of weekly newsletter. Consistently over 50 percent each week vs. last year when it was about 20 percent readership

• Alumni families who we had never heard from on Facebook are liking and commenting on posts. Unprecedented attendance at Annual Dinner.

• Facebook, web-based pushpages and Twitter have become part of the fabric of our communications culture.