ASSITANT  ACCOUNT  EXECUTIVE    

HARMONICA  PUBLIC  RELATIONS  August  2015-­‐  Present    

CAROLINE  JOHNSON  

Publi c  Re la t ions   Coord inator    

• Event  planning  &  coordination    

• Media  alerts  

• Strong  communication  &  interpersonal  skills    

• Creative  and  strategic  writing    

• Strategic  campaign  planning  &  management    

• Copywriting    

• Product  &  brand  development    

• Influencer  engagement    

• Celebrity  gifting  &  agent  coordination    

• WhoRepresents  and  IMDB  Pro  Proficient      

SPECIALTIES:      

 

E X P E R I E N C E S  

BACHELOR  OF  SCIENCE  /  

JOURNALISM-­‐STRATEGIC  

COMMUNICATION    

University  of  Kansas  

2011-­‐2015  

PC  /  Mac  System  

Microsof t  Of f ice  

InDesign  

Adobe  Photoshop  

S K I L L S  

An   integrated   PR,   media,  marketing   and   influencer   agency,   weekly   tasks  include  the  following:    

• Research  relevant  influencers  to  fit  client  needs    

• Weekly  pitching  to  appropriate  media  outlets  for  all  clients  

• Own  client  call  agendas  and  monthly  PR  activity  reports  

• Research  and  report  weekly  competitor  news  for  multiple  clients    

• Compile  year  end  wrap  reports    

• Seed  sample  requests  for  media  and  influencer  review    

• Coordinate  with  radio  and  broadcast  stations  for  client  Ad  spots  

• Draft  press  briefings  for  client  &  reporter  Q&A    CLIENTS:  Manduka,  The  Bar  Method,   Life   is  Good,  Makar  Properties,  

His   Holiness   The   Dalai   Lama’s   80th   Birthday-­‐   Global   Compassion  Summit,   KeVita   Kombucha,   Yoga   Download,   Saje   Natural   Wellness.  

Organic  India  Tea  836  S  Bedford  St.  Apt.  300  

Los  Angeles,  CA  

816-­‐377-­‐3960  

             caroline.johnson671@gmail  

                       caroline-­‐johnson-­‐340599a6  

 E D U C A T I O N  

F inal  Cut  P ro  

Vocus/C ision/Compete  

Keynote  

FASHION  PUBLIC  RELATIONS  INTERN    

WINGFIELD  PUBLIC  RELATIONS  Summer  2014,  London,  England    

• Design  flyers  featuring  client  product  for  daily  distribution    

• Manage   documentation   of   samples   and   organize   showroom  daily  

•  Assist  with  set-­‐up  for  press  events    

• Write  blog  content  for  client  webpage    

• Coordinate  client  product  drop-­‐offs  and  pickups      

PUBLIC  RELATIONS  INTERN    

HARMONICA  PUBLIC  RELATIONS  June  2015-­‐  August  2015    

• Community  manage  client  Instagram  accounts    

• Create  tailored  media  lists  for  specific  client  needs  

• Monitor  press  hits,  impressions  and  Ad  Equivalency  Values    

• Research  relevant  events  and  activations  for  client  participation    

• Assist  superiors  with  detailed  notes  on  every  client  call    

• Assist   team   members   in   event   planning   for   The   Dalai   Lama’s  80th  Birthday-­‐  Global  Compassion  Summit    

• In  charge  of   tracking  Global   Compassion   Summit   coverage  and  impressions    

• Clip  all  coverage  and  own  wrap  report  delivered  to  His  Holiness  The  Dalai  Lama