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Carolyn M. Appleton, CFRE Phone: 512-954-4477 | Email: carolyn.appleton@att.net

3001 Esperanza Crossing, No. 4080, Austin, Texas 78758

My mission is to help organizations and communities attain their fundraising, public relations and social media goals in the

most efficient, thoughtful and high quality way possible.

Education Experience Public Speaking

-Bachelor of Arts With Honors, Middle Eastern

Studies, The University of Texas at Austin (1977) -

GPA 3.5.

-Master of Arts, Art History, The Honor Society of Phi

Kappa Phi, The University of Texas at Austin (1985) -

GPA 3.9.

-Between the two university degrees, I took

additional courses, securing even more university

credits and a minor in art history.

-Continuing education has been undertaken for the

duration of my career. CFRE International maintains

its own documentation (since 2004).

Certified nonprofit fundraising executive since 2004

and continuously recertified. Carolyn M. Appleton,

Inc., a one-person company, was formed in 2007 after

years of freelance work with major gift and special

project fundraising efforts (six figure and larger).

Work conducted ranges from campaign conception

and strategy development to detailed

implementation; social media platform development

and ongoing management; public relations activities

in support of positive community relations (including

situations where damage control has been needed).

Nonprofit organizations 2000 to the present (recent

first):

EcoRise Youth Innovations (Austin), Corpus Christi

Symphony, The Daughters of the Republic of Texas

(Austin), Rob & Bessie Welder Wildlife Conservation

Foundation (Sinton), Episcopal Diocese of West Texas

(San Antonio), Chinati Foundation (Marfa), Texas

State Aquarium (Corpus Christi), Art Museum of

South Texas (twice, Corpus Christi), South Texas

Council Boy Scouts of America (Corpus Christi),

CKWRI and King Ranch Institute for Ranch

Management (Kingsville). More information available:

carolynmappletoninc.wordpress.com.

-NTEN Nonprofit Technology Conference,

WordPress Day, March, 2015.

-Nonprofit Ally podcast, "Approaching Corporations

for Money," October, 2014.

-Bloomerang Google+ Hangout, "Tips for Working

At or With a Startup Nonprofit," March, 2014.

-AFP DFW Philanthropy in Action Conference, Irving

Convention Center (2012 and 2013), on use of new

technologies in major gift fundraising.

-CFRE Review Course (2008/Arlington and

2014/Austin), taught sections of the intensive, two-

day seminar to assist those preparing to take the

examination.

-Crescendo Interactive Practical Planned Giving

Conference, Orlando (2012), on use of new

technologies in major gift fundraising.

-Charity Channel Summit-Grant Professionals

Association, Las Vegas (2011), on use of new

technologies in major gift fundraising.

-NTEN Nonprofit Technology Conference, Atlanta

(2010), on use of new technologies in major gift

fundraising.

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Social Media Platforms Recognition & Volunteer

Service

Skills & Abilities

WordPress (2 sites), Tumblr, Google+ (2 sites),

YouTube, Facebook, Twitter, Vine, Periscope,

RebelMouse, Instagram, LinkedIn, Pinterest,

SlideShare, Meetup, Paperless Post, Yelp,

GreatNonprofits, Goodreads, Vitae, Power to Fly

and more. Photographs and videos are produced

using an iPhone; some appear in my YouTube

Video Editor productions.

Database management: Z2 NEON, Google Apps,

Microsoft Word, PowerPoint and Excel (some use

of Microsoft Access specifically for WealthEngine

screenings), Dropbox, Carbonite (more than

100,000 files).

Carolyn's Nonprofit Blog (carolynmappleton.com)

is my primary publication. All content is written,

researched and designed by me. The blog has

attracted more than 75,000 visitors from more

than 200 countries.

All social media is personally handled without the

aid of posting services.

Elected to The Honor Society of Phi Kappa Phi

during graduate school (still a member today),

recipient of the Meredith Long Scholarship in

American Art.

Awards for excellence in work and volunteering

from Texas Nature Conservancy, Dallas Zoological

Society, BRIT: Botanical Research Institute of Texas,

NABA: North American Butterfly Association,

AMST: Art Museum of South Texas, and NTEN:

Nonprofit Technology Network.

Elected to membership in the National Society,

Daughters of the American Revolution (three

American Revolutionary War ancestors proven to

date).

Volunteer service:

-IREC: Interstate Renewable Energy Council, Board

of Directors (since 2011)

-NTEN: Nonprofit Technology Network

(Membership Committee)

-EcoRise Youth Innovations (volunteer)

-HAAM: Health Alliance for Austin Musicians

(volunteer)

-City of Austin (Austin Resource Recovery

volunteer)

Hands-on approach making use of new

technologies wherever possible (and appropriate),

to enhance my impact and effectiveness (typing

in excess of 80 WPM means little additional

staffing is required).

Major gift and special project fundraising with

individuals, families, corporations and

foundations. Campaign design and

implementation from start to finish.

Case statement, newsletter (digital and printed),

brochure conception, writing and design;

advanced prospect research, grant writing and

reporting; special events from luncheons and

Board meetings to galas; VIP travel; executive

staffing of civic leaders, volunteers and donors;

troubleshooting and damage control.