Facebook Carousel Ads: Creative Ways To Attract & Convert Customers

Carousel Ads: Creative Ways To Attract & Convert Customers

CAROUSEL ADS:Creative Ways to Attract and Convert Customers

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Why Carousel Ads?Compared to single-link ads, Carousel Ads drive 30-50%* lower cost per conversion and 20-30%* lower cost per click!

*Facebook, http://nani.gs/2bGvDO3

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Multi-Faceted: For advertisers with many productsCarousel Ads are a natural fit for retailers with a wide array of products Items can be grouped by category, color, theme, or season

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. Or just one productCarousel Ads also lend themselves as a showcase for a single product.No matter what youre selling, take advantage of the chance to tell a story via images and copy. Some popular approaches include listing benefits, features, or levels of pricing/membership.

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Carousel Advertising Best Practices: SeasonalityAn easy way to make sure your ads resonate with your customers is by making them seasonally appropriate.

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Carousel Advertising Best Practices: Time LapseIllustrate incremental progress or note the passage of time. Use Carousel Ads as a kind of flipbook, unfolding a narrative arc or story frame by frame, building suspense.

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Carousel Advertising Best Practices: Continuous CanvasCarousel Ads panes can be swiped on mobile or clicked via arrow on desktop. One way to entice users to scroll through to the last image is to show them only a piece of a bigger picture; that way theyll more likely to follow through to the end. This approach lends itself especially well to advertisers who want to repurpose banner ads.

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Carousel Advertising Best Practices: Buyer Personas

Create Carousel Ads with specific audiences in mind, including creative elements and products or benefits that they would find appealing.

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Carousel Advertising Best Practices: RelatabilityEven if your product or service is practical, try to present it in a visually intriguing and informative way. This will get audiences interested in your ad and convey your value more effectively than a wall of text.

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Carousel Advertising Best Practices: ColorCall attention to your ad by using bursts of color that will stand out on Facebook, Twitter and Instagram timelines.

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Carousel Advertising Best Practices: Trusted SourceIf you have a user acquisition campaign targeted to an audience unfamiliar with your brand, featuring customer testimonials or recognition from a 3rd party is a great way to build credibility.

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Carousel Advertising Best Practices: IterationsA creative refresh is one of the best ways to keep ads performing at the height of their potential.The possibilities for iterations on Carousel are endless; its up to you to keep feeding the funnel with compelling creative.

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Other TipsDiscounts drive conversions! Use copy that generates excitement; mention exclusive time sales or promos. Also try experimenting with CAPS, exclamation points, and limited time only messagingWhether its gender, age, location, or another filter, make sure your copy aligns with your targetingSpark action by using strong verbs like Get, Discover, and Try.Experiment with post text lengthDont be afraid to follow a pattern throughout the entire adAsk a question in the copy of your ad to get audiences thinking and engaged

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