carpenter | kessel homeselling team 2015 marketing initiative
DESCRIPTION
50 years combined experience selling the finest residences on the Space Coast. Over 33.5 million sold in 2014, and more waterfront transactions than any other agent or team in S. Brevard County, FL from 2009 – 2014 (over 131 waterfront transactions). If you own or are buying a waterfront property, why work with anyone else?TRANSCRIPT
T W I C E T H E S E L L I N G P O W E R 50 years combined experience selling the finest residences on the Space Coast
WHO YOU WORK WITH MATTERS
We understand waterfront and luxury real estate in Brevard County.
Many agents or companies say that, but we have the numbers to prove it.
With over 35 million sold in 2013, 33.5 million sold in 2014, and more water-
front transactions than any other agent or team in S. Brevard County from
2009 – 2014 (over 131 waterfront transactions) we are the waterfront leaders.
If you own or are buying a waterfront property, why work with anyone else?
How do we continue to outproduce the competition? We believe each
residence has a unique story to tell, and our marketing team collaborates
to tell your story in a more innovative way than any brokerage in Florida,
with a customized marketing plan bespoke to the character of your residence.
When purchasing, we actually listen to the Buyer’s needs and know exactly
what to show them, without wasting the customer’s time.
We are firm believers that a team will always outperform an individual.
With a multitude of experience, each team member has a specific and vital
role to play in selling your home. There are no second string players at
Carpenter | Kessel.
We strive for the best outcome, consistently outperforming the status quo to
achieve the best results for our clients. We deliver groundbreaking marketing
that demands more than the market mediocrity.
Your home is your most expensive asset, It doesn’t cost more to work with the best so why risk the investment?
DEWAYNE CLYDE CARPENTER
With a wealth of real estate experience and a proven track record,
DeWayne Carpenter is by far the most knowledgeable real estate
agent in Brevard in respect to oceanfront condos and waterfront properties.
DeWayne brings a unique combination of experience, integrity and
unwavering commitment to exceed his client’s expectations to every real
estate transaction. He has a thorough knowledge of why the Melbourne
area translates to a perfect home base for busy professionals, active
families, and avid travelers. DeWayne’s understanding of individual
beachside neighborhoods and what makes them special–quaint
restaurants, A-rated public and private schools, oceanfront parks,
and quiet blocks – is unsurpassed.
DeWayne’s national and international clientele seek him out for his
organization, work ethic and strategic approach. With over 19 years of
experience, DeWayne knows the importance of staying on top of market
trends, and is well known for giving his clients valuable, analytical insight
into the current real estate environment. DeWayne understands and, more
importantly, can succinctly explain to his customers the relative benefits
of beachside and waterfront ownership as well as the unique financial
calculus that the market requires. He is proficient at understanding the
constantly changing market dynamics and evolving consumer behavior
in addition to being a highly qualified and skilled negotiator dedicated
to ensuring a successful transaction for his buyers and sellers.
The top performer at his previous agency for the past 17 years, DeWayne is
trustworthy, professional and highly experienced – a rare set of characteristics
that set him apart from other realtors. Most importantly, he has a passion for
real estate which is without doubt the cornerstone of his success.
Dewayne feels his greatest successes were to team up with Kirk Kessel
in 2009, and then in 2015, when the Carpenter | Kessel team partnered
with Dale Sorensen Real Estate.
321.693.2593
A T E A M A L W A Y S O U T P E R F O R M S
A N I N D I V I D U A L
KIRK KESSEL
Informed, well-prepared, insanely hardworking, and passionately
dedicated, Kirk Kessel is without a doubt one of the most trusted and
seasoned agents in the Melbourne area. According to Space Coast
Business Magazine, “Kirk continue(s) to stay on top of the industry…
and remains a top producer in Brevard County.” Kirk has personally been
on all sides of real estate transactions – as a real estate agent, investor,
adviser and general counsel, a syndicator and developer.
He founded his own real estate company in 1986 and in 2001 sold it
to a local builder and his family. In 2009 Kirk teamed up with Dewayne
Clyde Carpenter to specialize in waterfront, barrier island and high
end mainland properties. In 2015 the Carpenter | Kessel Team moved
offices to team up with Dale Sorensen Real Estate Brevard.
“What I love about the real estate business is that even after 30 years
of selling real estate every transaction is different.” Kirk says. “In a very
short time you discover each deal takes on a challenge of its own”.
Kirk is committed to giving back to our local communities. Over the
past 30 years he and his team have participated on several boards and
foundations to include, The American Cancer Society, The American
Heart Association, Melbourne Area Association of Realtors Grievance
committee, Ad Astra Florida Tech and the Board for the Maxx W. Kessel
Foundation.
Kirk is a member of the Melbourne Area Board of Realtors and serves
the real estate needs of customers of Melbourne Beach, Indialantic,
Indian Harbour Beach, Satellite Beach, Merritt Island and surrounding
communities. Kirk holds three real estate designations, CCIM (Certified
Commercial Investment Manager), GRI (Gradatuate of the Real Estate
Institute) and CRS (Certified Residential Specialist).
321.544.9993
Unlike agents that go at it alone, we are a pair of professionals that will service the seller, the property
and potential buyers more effectively due to the fact that we work together. We can get twice as much
done and have a more expansive network of clients than a single agent.
Mega Open HousesHost the largest, most well attended open houses amongst our competition. Expect a catered event with
champagne, gourmet selections, fresh flowers, and a constant flow of visitors due to our social media reach.
Carpenter | Kessel has the ability to expose your property to more
potential buyers, brokers and agents than any other agency on
the Space Coast. Our success is attributed to our commitment to
excellence and our unparalleled, sophisticated marketing strategy.
Renowned PhotographyThe pathway to the real estate buyer is through photos – Carpenter | Kessel has an elite creative team who
retains the best professional photographers. We spare no expense to expose your property in it’s best light.
E M P H A S I S O N E X P O S U R E
Professional Graphic Design of All Printed MaterialsUnlimited full color brochures
created by a hired professional
graphic artist. Flyers are placed
in the information box on our
custom real estate signs and
refilled when needed.
youtube.com/CarpenterKessel
High Definition Video Tour Featured on our YouTube ChannelCutting edge high definition video tour of the
property for residences priced at $500k and over.
“Photography is truth, the cinema is truth twenty
four times per second” – Jean-Luc Godard
Geo-Targeted Internet AdvertisingPrecisely targeted internet ads based on area, income, interest and age, that appear on
YouTube, New York Times, Huffington Post, AOL, Fox News, Facebook and CNN to name a few.
Targeted Mail and Email CampaignsProfessional postcard / brochure direct mailing and email blast to neighbors
along with purchased mailing lists of high net worth individuals, doctors,
private jet owners, attorneys and the world’s finest brokers.
Connected on Social MediaCarpenter | Kessel capitalizes on the many ways
social media can enhance our marketing efforts
and positively increase consumer awareness.
Our Facebook fan page and YouTube channel
have one very important goal: to highlight our
properties and get people talking. Our fan page and channel
are an extension of our modern, high end, lifestyle brand.
Worldwide Online ExposureLuxuryRealEstate.com
LuxuryRealEstate.com is the most viewed luxury real estate website in the world with more than 35 million
hits a month. Carpenter | Kessel is affiliated with the Who’s Who of Luxury Real Estate agents, giving us the
ability to expose our listings on LuxuryRealEstate.com.
DuPontRegistry.com
We are the only Dupont Registry Elite Agents
in Brevard, DuPontRegistry.com receives over
1 million property searches a month.
CarpenterKessel.com
One of the most frequented real estate
websites on the Space Coast with over
15,000 page views per month. Exposure
also includes our three regularly updated
blogs driving web traffic to our listings.
Listing exposure includes
leading real estate websites,
some of which include:
A P R O V E N M A R K E T L E A D E R I NB R E V A R D & I N D I A N R I V E R H O M E S A L E S
As the leading coastal Real Estate company, Dale Sorensen Real Estate has the resources to implement
a local, regional, national and international marketing plan. We strive to stay at the forefront of cutting
edge technology to ensure we will always be the leader in the marketplace and number one to our clients.
Our web presence, both nationally and internationally, combined with our local print media strategy, allows
for maximum exposure of all our currently listed properties. This allows us to showcase all of our properties
to the most qualified buyers in the world.
Each of our 150+ agents has access to our professional support staff and valuable resources, which has
enabled them to become the most successful associates in the market. Through our partner affiliations
with exclusive networks of real estate professionals, our properties are featured in the most widely read
periodicals and the highest visited websites in the world.
Dale Sorensen Real Estate remains the leader in the real estate market, having assisted coastal residents with the buying and selling of their homes since 1978.
TOTAL VOLUME SOLD 2014Indian River, Brevard & St. Lucie Counties
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in m
illio
ns
Based on information from the Multiple Listing Service of the Realtors® Association of Indian River, Brevard & St. Lucie Counties, for residential properties in Indian River County for the period of January 1, 2014 through December 31, 2014. Information deemed reliable but not guaranteed. Data maintained by the Association may not reflect all real estate activity in the market. If your property is currently listed with another broker, please disregard this offer. It is not our intent to solicit the offerings of another broker.
ColdwellBanker
ResidentialReal Estate
ColdwellBanker
Paradise
RE/MAXElite
PrudentialSterling
RE/MAXAlternative
600
500
400
300
200
100
0
T W I C E T H E S E L L I N G P O W E RA P R O V E N M A R K E T L E A D E R I N
B R E V A R D & I N D I A N R I V E R H O M E S A L E S
CARPENTER | KESSEL OTHER AGENTS
A team approach to provide the highest
level of customer service possible Solo Agent. They go at it alone.
Customer service limited to available time
We hire the premier photographer in Florida Point and shoot camera photos
Custom high definition video tours
posted to multiple websites No custom video or generic auto populated
video provided by the MLS
Members of substantial global marketing
networks like LuxuryRealEstate.com,
Dupont and Luxury Portfolio means
increased exposure
Not members of LuxuryRealEstate.com
or Dupont. Network is typically limited
to in local marketing only and a
substandard website
Targeted direct mail campaign based
on income and profession Just listed / Just sold little postcards mailed
to 100 of the closest homes
Distinctive magazine quality brochures One page flyer on printer paper
Specialized, dedicated property website
specific to the listing No dedicated property website or generic
“Zillow” website
Electronic ad campaign, geo-targeting
potential buyers. We go directly to where
the buyers are
No clue what geo-target marketing is.
Campaigns have no strategy
The largest, most well attended open
houses amongst our competition Open house with limited visitors,
mostly coming from their own office
33.5 Million in sales in 2014 Average to Top agent 3-7 million in sales
True waterfront specialist with over 131
waterfront transactions from 2009 - 2014 Agent claims to sell waterfront but has limited
or no waterfront or high end experience
— Waterfront specialist with over 131 waterfront transactions from 2009 to 2014 —
Since 2008 45% of all riverfront sales over 2 million were handled by Carpenter | Kessel
VS
WE BELIEVE THE CONSUMER DESERVES A BETTER QUALITY AGENT EXPERIENCE
Powerful Worldwide Networking
We understand the demands on affluent
consumers to change locations more frequently
and they often purchase homes in multiple
destinations. In order to market your property
effectively, we are connected to over 550 top
local brokerages in over 30 countries through our
relationship with Leading Real Estate Companies
of the World.® Because each firm is held to a high
standard of performance, and measured each
year, this powerful network participates in more
transactions than any other national franchise
organization and/or global real estate organization.
We benefit from the ability to market your property
on a global basis, and the introductions we regularly
receive of qualified buyers. A number of these
firms specialize in luxury enclaves and we share
a special relationship with them through Luxury
Portfolio International™ which represents only
the finest properties with a highly customized
marketing program.
Who’s Who In Luxury Real Estate
As a member of the Board of Regents, Dale
Sorensen Real Estate has helped develop
Luxury Real Estate policies and initiatives world-
wide. This group meets several times each year
to discuss international luxury real estate trends
and share cutting edge marketing practices which
also facilitates the development of unparalleled
connections with other top luxury brokers worldwide.
Known in the industry for the last quarter-century
as the Who’s Who in Luxury Real Estate network,
this group of more than 70,000 professionals sells
in excess of $190 billion of real estate annually,
with an average sale price of $2,450,000. CEO/
Publisher John Brian Losh was named one of
REALTOR® Magazine’s 25 Most Influential People
in Real Estate and broker of fine properties and
estates through his Seattle-based brokerage firm,
Ewing & Clark, Inc.
190BILLIONin annual sales
LUXURYREALESTATE.COM
More than
35 MILLIONhits per month
3,000,000page impressions per month
200,000unique visitor sessions per month
Average sale price of
$2.45 MILLION530top local
brokeragesin over
30 countries
Reaching
47 millionaffluent consumers annually
marketing
25,000Properties Annually
SORENSENREALESTATE.LUXURYPORTFOLIO.COM
Local Expertise, Global Connections, Powerful Marketing
When selling your home, you need global exposure
in addition to the strong marketing expertise we
deliver locally. As an affiliate of Leading Real Estate
Companies of the World,® we have the resources
to market your property to the highest possible
number of potential buyers. We expose your
property to buyers on six continents ensuring
more eyes on your property.
In addition, we receive inbound clients from other
affiliates around the globe who are interested in
purchasing a home, through RELO®XCHANGE,
the best broker-to-broker network in the industry.
This network is available to assist our customers,
their family, and friends in buying or selling real
estate anywhere in the world.
Exclusive International Media Coverage No Other Firm Can Offer
Mayfair International Realty brings together the
finest luxury real estate with the very best
brokers and agents from across the globe.
Unsurpassed local knowledge bound tightly with a
rare talent to market effectively in the international
domain, ensures buyers and sellers that a Mayfair
International Realty member firm is best for choice,
experience, expertise, service and results. Mayfair
International Realty will reach overseas markets as
easy as if they were next door.
Mayfair International Realty provides luxury home
sellers with a powerful suite of marketing tools
including European media-buying power, and
highly developed relationships with top property
journalists. It has vast experience in these areas
and offers advertising and exposure all across
Europe. This is an opportunity to feature your luxury
property in the United Kingdom and continental
European newspapers.
500 firms 3,500 offices120,000 associatesin over 50 countries
MAYFAIRINTERNATIONALREALTY.COM
together accomplishing
OVER
$314BILLIONin annual home sales
LEADINGRE.COM
Working with a network of over 450 closely associated real estate offices across the globe and harnessing media contacts from around the world, Mayfair International Realty takes individual properties into the realm of super-stardom.
Global
Press
Online
Advertising
Industry
INFLUENCE
Four Reasons to Hire Carpenter | Kessel
Carpenter | Kessel is by far the most technologically savvy team that
I know of in this area. Their knowledge of the importance of
digital marketing and consistency affords their clients an unsurpassed
level of service. If you want to list your home with an agency that will
not simply allow it to sit in the MLS system, but actively MARKET the
home and place it in front of qualified buyers, Carpenter | Kessel can
certainly get the job done and get your home SOLD!”
Laura
I’ve dealt with a lot of agents in the course of buying and selling
houses over the past 30 years, and DeWayne and Kirk are, by far, the
best I’ve encountered. Professional, smart, responsive, polite, and
they get it done.”
Joe
Not only are DeWayne and Kirk the most professional and
knowledgeable in their field, they are also so very courteous, kind,
understanding and they REALLY listen to your needs and issues.
They are prompt like no other, when you call a team member they get
back with you right away.They are honest in both the positive and the
negative. They treat everyone equal and with the utmost compassion
and they made a lasting impression on us.”
Judi
Thank you again so very much for selling our property. You literally
did ALL THE WORK for this transaction to take place! Thank you for
answering all our silly questions and concerns promptly and ALWAYS
being available. Everything about this real estate deal ran smoothly
and that is because of YOU! We appreciated that you always put us at
ease and kept every “i” dotted and every “t” crossed…We enjoyed
your humor as well! If we know anyone looking to buy or sell, we will
highly recommend you! Our experience was so very positive.”
Lori and Phil
*More references available upon request
R E C O R D S A L E C A S E S T U D I E S
6485 HIGHWAY 1, MELBOURNE 32940 | SOLD IN 19 DAYS FOR $1.8 MILLIONAfter being listed on five other occasions with difference agencies, Carpenter | Kessel
listed and sold this residence in 19 days. Selling at $353 per square foot, this is the
highest price per foot sale for a riverfront property since June 2010.
689 S ATLANTIC BLVD, COCOA BEACH 32931 | SOLD IN 13 DAYS FOR $1.3 MILLIONCarpenter | Kessel listed and sold this oceanfront residence in 13 days.
This is the highest price per foot sale since 2008 at $541 per square foot.
TOP 1% OF REAL ESTATE AGENTS IN THE NATION
DeWayne Carpenter 321 .693.2593 | K i rk Kessel 321 .544.9993
info@carpenterkessel .com | www.carpenterkessel .com