carsharing as the · carsharing as the path to autonomous ridehailing mark thomas, vp...
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![Page 1: Carsharing as the · Carsharing as the path to autonomous ridehailing Mark Thomas, VP Marketing/Alliances July, 2018. The “Triple Disruption” Autonomous On-demand EVs](https://reader036.vdocument.in/reader036/viewer/2022070822/5f25dd08b2b480300d74b098/html5/thumbnails/1.jpg)
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Carsharing as the path to autonomous ridehailingMark Thomas, VP Marketing/Alliances
July, 2018
![Page 3: Carsharing as the · Carsharing as the path to autonomous ridehailing Mark Thomas, VP Marketing/Alliances July, 2018. The “Triple Disruption” Autonomous On-demand EVs](https://reader036.vdocument.in/reader036/viewer/2022070822/5f25dd08b2b480300d74b098/html5/thumbnails/3.jpg)
The “Triple Disruption”
Autonomous On-demand EVs
![Page 4: Carsharing as the · Carsharing as the path to autonomous ridehailing Mark Thomas, VP Marketing/Alliances July, 2018. The “Triple Disruption” Autonomous On-demand EVs](https://reader036.vdocument.in/reader036/viewer/2022070822/5f25dd08b2b480300d74b098/html5/thumbnails/4.jpg)
The “Triple Disruption”
will change transportation forever
![Page 5: Carsharing as the · Carsharing as the path to autonomous ridehailing Mark Thomas, VP Marketing/Alliances July, 2018. The “Triple Disruption” Autonomous On-demand EVs](https://reader036.vdocument.in/reader036/viewer/2022070822/5f25dd08b2b480300d74b098/html5/thumbnails/5.jpg)
MaaS
Mobility services gain usage
20302018
34%
Source: Expert Interviews; PwC Autofacts; Strategy & Analytics—The 2017 PwC’s Strategy & Digital Auto Report.
25%
Autonomous
MaaS
Personal
Vehicles
The growth
happens with
autonomous vehicles
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Mobility services gain vehicles
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2020 2025 2030 2035
Forecast of new vehicle sales distribution in urban areas in the United States
Personal ownership On-demand service
Source: Deloitte University Press, The future of mobility: What’s next?, 2017 Issue 20
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Mobility service providers gain value
1,020 1,2001,900
1,400
209
4,200
6,900
9,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Today 2021 2025 2030
($ Billions) Market cap mobility as a service vs. automotive manufacturers
Automotive Manufacturer Market Capitalization Autonomous Mobility as a Service Market Capitalization
Source: ARK Investment Management LLC | ark-invest.com
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Mobility as a service evolution
Service EconomyShared EconomyTraditional Ownership RidesharingCarsharingVehicle Ownership
Self Driving
Driven
Autonomous Ridehailing
Recruit and
manage drivers
Own and
service a fleet
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Industries stepping up to new mobility……are those that lose when private vehicle ownership declines
Mobility as
a Service
Automotive
Related
Industries
Serving
Vehicle
Owners
OEMs
Dealers
Auto Clubs
Auto Insurance
Rental Agencies
Energy companies
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The most efficient services use fleets
for multiple business models
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Different mobility services have peaks at different times of the day
Carsharing for drivers One-way carsharing for consumers
Aggregated , anonymized data
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Station based, on-demand
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Different mobility services have peaks on different days of the weekAggregated , anonymized data
Carsharing for drivers
Sun Mon Tue Wed Thur Fri
One-way carsharing for consumersResidential carsharing
Sat
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Company
• Company founded in 2009 with focus onnew mobility
• Over 25M rides/rentals delivered
• Based in San Francisco with 120 employees
• Series B funding of$28 Million
by by
Plus over 15 other carsharing/ridehailing customers
Customers
Investors
by +
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A single platform for multiservice mobility,with an intelligent operations engine powering it all
CarsharingFree-floating
Station-based
Rentals
Dynamic lease
RidesharingOn-demand
Scheduled
Pooled
Operations EngineMaintenance
Scheduling
Supplier Ticketing
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Ridecell enables customers to launch new mobility businesses to supplement their existing business
Free-Floating
Carsharing(eg ReachNow,
Car2Go)
Station Based(e.g. Zipcar)
Residential/
Corporate
On-demand
Car Rental+ delivery
AutonomousPilot and test
fleets
RidesharingWith drivers.
On-demand,
scheduled,
pooled
Dynamic Opsfor shared and autonomous
fleets
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Carsharing
Vehicle access
Fleet operations and
maintenance
Ridesharing
Dispatch intelligence
Pooling and routing
Demand prediction
Autonomous builds on today’s services
Autonomous
Ridehailing
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Apps
Fleet Management
Demand/Supply Management
Operations
Vehicle Integration
Vendor Management
Compliance
An End-to-end Solution
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The New MobilityCloud
Build a differentiated offering
with APIs to replace key features
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[email protected] @ridecell