P A S S I O N A T E A B O U T P R I N T I N G

BrandStyleGuide

P A S S I O N A T E A B O U T P R I N T I N G

Master Logo5mm

P A S S I O N A T E A B O U T P R I N T I N G

P A S S I O N A T E A B O U T P R I N T I N G

The Cartridge People logo must always be on a white background with a minimum of a 5mm bleed if possible.

When in a square format the logo should sit in the center with sufficient space around the outside.

In some instances the cube can be used as a sub-mark logo however the full logo is preferred.

Please note: We are NOT “The Cartridge People”. In every other circumstance, when communicating about the brand verbally or otherwise; we are “Cartridge People”.

Monochrome & White out

P A S S I O N A T E A B O U T P R I N T I N G

P A S S I O N A T E A B O U T P R I N T I N G

P A S S I O N A T E A B O U T P R I N T I N G

P A S S I O N A T E A B O U T P R I N T I N G

Imagery

The Cartridge People logo must always be on a white background with a minimum of a 5mm bleed when placed on any imagery.

P A S S I O N A T E A B O U T P R I N T I N G

Brand Identity - The People

The ‘People’ make up Cartridge People’s brand identity. They feature on our Own Brand packaging, across our website and marketing materials.

They can only be used if the Cartridge People logo is present as well, they can not be used to subsitute our logo.

When using the people in a design for print or web they must not have their colours changed. Drop shadows and outer glows should also not be added.

They can however be cropped like the example shown below.

Typography

Open Sans

Open Sans LightOpen Sans Light ItalicOpen Sans Regular

Open Sans ItalicOpen Sans Semibold

Open Sans Semibold ItalicOpen Sans Bold

Open Sans Bold ItalicOpen Sans Extrabold

Open Sans Extrabold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

0123456789

https://fonts.google.com/specimen/Open+Sans

Open Sans is the preferred font family to be used when designing for Cartridge People.

Typography Colour Pallet

Cartridge People

Cartridge People

Cartridge People

Cartridge People

Primary Colours

P A S S I O N A T E A B O U T P R I N T I N G

R: 224 G: 11 B: 126 C: 6% M: 100% Y: 13% K: 0%

R: 233 G: 85 B: 156 C: 2% M: 82% Y: 13% K: 0%

R: 35 G: 154 B: 214 C: 74% M: 25% Y: 0% K: 0%

R: 90 G: 187 B: 226 C: 58% M: 7% Y: 4% K: 0%

R: 247 G: 229 B: 0 C: 6% M: 3% Y: 100% K: 0%

R: 253 G: 240 B: 104 C: 3% M: 0% Y: 73% K: 0%

R: 0 G: 0 B: 0 C: 75% M: 68% Y: 67% K: 90%

R: 89 G: 89 B: 92 C: 64% M: 56% Y: 52% K: 27%

R: 0 G: 92 B: 131 C: 95% M: 62% Y: 29% K: 10%

R: 110 G: 157 B: 189 C: 59% M: 28% Y: 15% K: 0%

R: 192 G: 214 B: 230 C: 23% M: 8% Y: 4% K: 0%

#E00B7E

#E9559C

#239AD6

#5ABBE2

#F7E500

#FDF068

#000000

#59595C

#005C83

#6E9DBD

#C0D6E6