carve icaew

Paul Harrison | Carve Consulting LLP | March 2011

A compelling personal profile Increased discoverability Increases connectivity Realtime job awareness Target organisation and company insights

LinkedIn and professional networks Twitter Facebook and beyond Organisational and career insights Job notifications

ICAEW | Personal Branding

Consistent branding, personal expertise Profile completeness Make it easy to be contacted LinkedIn Apps Market your profile (URL, Badges)

Optimised links to Digital Assets

Optimised links to Digital Assets

Twitter Integration. Can update automatically

Twitter Integration. Can update automatically

Personalised URL improves visibility /

discoverability

Personalised URL improves visibility /

discoverability

Keyword richness in specialities and profile

Keyword richness in specialities and profile

Optimised “Personal Headline”

Optimised “Personal Headline”

Integration to LRQA Thought Leaders’ presentations via

SlideShare. Updates Automatically.

Integration to LRQA Thought Leaders’ presentations via

SlideShare. Updates Automatically. LRQA Blog

BusinessAssurance.com automatically update

Thought Leader profiles

LRQA Blog BusinessAssurance.com

automatically update Thought Leader profiles

Thought Leader Event participation shown on

profile

Thought Leader Event participation shown on

profile

Edit my profile view: note 100% profile completeness

Edit my profile view: note 100% profile completeness

Photo significantly improves connection rate, helps build

credibility and authority.

Photo significantly improves connection rate, helps build

credibility and authority.

Regular updates build connections and relationships. Most recent (in this case via Twitter) shown at top

of profile. Connections: set to closed.

Regular updates build connections and relationships. Most recent (in this case via Twitter) shown at top

of profile. Connections: set to closed.

Connections: set to closed.Optimised links to websites.

Personalised URL helps Google ranking .

Connections: set to closed.Optimised links to websites.

Personalised URL helps Google ranking .

Fullest possible overview of role / expertise / reason for connecting.

Include contact detail here

Fullest possible overview of role / expertise / reason for connecting.

Include contact detail here

Summary regularly updated, on-brand, concise, compelling

Summary regularly updated, on-brand, concise, compelling

100% Profile is the initial objective:• Include all companies, education, and awards and photo • References are very important – get 3• The more robust your profile, the higher you will be in the Google search rankings.

100% Profile is the initial objective:• Include all companies, education, and awards and photo • References are very important – get 3• The more robust your profile, the higher you will be in the Google search rankings.

Should be set as follows – fully public, with dedicated URL like this:

http://uk.linkedin.com/in/paulharrison

Should be set as follows – fully public, with dedicated URL like this:

http://uk.linkedin.com/in/paulharrison

Ensure education & experience are as up to date with all roles. Be as

specific as possible: “Senior consultant helping banks including

JP Morgan and UBS recruit front line IT staff” is preferable to

“Recruitment Consultant”

Ensure education & experience are as up to date with all roles. Be as

specific as possible: “Senior consultant helping banks including

JP Morgan and UBS recruit front line IT staff” is preferable to

“Recruitment Consultant”

Ensure contact settings set correctly

Ensure contact settings set correctly

Recommendations are powerful advocacy tools if they’re from the

right people (i.e. Clients & Candidates, not just co-workers)

Recommendations are powerful advocacy tools if they’re from the

right people (i.e. Clients & Candidates, not just co-workers)

Groups: join all those relevant to your area of expertise, as they

improve connectivity and credibility

Groups: join all those relevant to your area of expertise, as they

improve connectivity and credibility

SlideShare linked to SlideShare.net/CarveConsulting – latest thinking / salary surveys /

client presentation shown on your profile

SlideShare linked to SlideShare.net/CarveConsulting – latest thinking / salary surveys /

client presentation shown on your profile

Reading list to show domain expertise, build credibility Reading list to show domain expertise, build credibility

Blog link to automatically update with latest blog posts. For

recruiters, can be configured to automatically update jobs via RSS

Blog link to automatically update with latest blog posts. For

recruiters, can be configured to automatically update jobs via RSS

Tweets automatically updated. Again, can be jobs via Twitter Tweets automatically updated. Again, can be jobs via Twitter

Applications expand functionality of page. Examples include:

Applications expand functionality of page. Examples include:

Good use of personalised URL, tile, contact details in title, status updates

Good use of personalised URL, tile, contact details in title, status updates

Profiles should have a photo ideally. All profiles should carry a clear overview in

profile, with individuals specialism's. Note the 3 x web link opportunities

Profiles should have a photo ideally. All profiles should carry a clear overview in

profile, with individuals specialism's. Note the 3 x web link opportunities

English, Spanish, German, French versions of LinkedIn today

Groups are a valuable way of being found, and finding out

what’s happening

Groups are a valuable way of being found, and finding out

what’s happening

Under Settings, change connections browse to “not allowed”

Under Settings, change connections browse to “not allowed”

CSV uploads | Email link | Twitter linkLIONs Residual and Internal networksOther networks...

Why Twitter? Your Bio Connecting to corporates & recruiters Searching Lists Getting Listed Not all applications are the same

Start Today Return on Involvement Be nice, be active, be everywhere

Paul Harrison | Carve Consulting LLP | March 2011

Use advanced People Search to identify skills, job titles, locations.

Use advanced People Search to identify skills, job titles, locations.

Its important to experiment with different search strings and

Boolean techniques. Save good searches (up to 3 in free LinkedIn mode) in top right hand corner

of results

Its important to experiment with different search strings and

Boolean techniques. Save good searches (up to 3 in free LinkedIn mode) in top right hand corner

of results

Use Companies Search to find suitable target organisationsUse Companies Search to find suitable target organisations

Company details page. The bigger your network, the

more people you’ll be able to see

Company details page. The bigger your network, the

more people you’ll be able to see

• Use webmail importer to bring your real world professional relationships online and to find your contacts who are already on LinkedIn.• Depending on whether you’re a browser person or an Outlook person, check out the respective toolbars that will help organize your professional relationship either while you browse or check out your Inbox.

Getting to the top of searches is critical for raising awareness

You can gather incredible notoriety if you make sure your profile is set up in the right way.

One example is of Lewis Howes. If you search for ‘Sports’ Lewis Howes comes top of

the search list. Why? Just take a look at his profile on the next page…

Lewis attributes most of his success to populating his profile with keywords – in this case sports. From being a social nobody, Lewis Howes has emerged as a key thinker and mover in the last year through his active engagement

actions.

carve icaew

Documents