carve welcome pack

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Page 1: CARVE WELCOME PACK
Page 2: CARVE WELCOME PACK

“We are the #1 Value Eyewear Brand in Australia”

& now invading Europe

A bold statement, But here’s the facts...

Page 3: CARVE WELCOME PACK

With Over

462 Accounts

in Australia

CARVE Eyewear is the leader

and in over 26 countries

Worldwide

in the ‘Value Eyewear Market’covering Surf, Snow, Skate, MX & Lifestyle.

Right for your business.....

Page 4: CARVE WELCOME PACK

As a brand CARVE is proving itself with retailers big & small and the ASB stats page is a good indicator of where we are placed in the market.

Our sell throughs speak for themselves, retailers in Australia & worldwide are seeing the results, great product, a great range at a great price, equals sales.

“Over shadowing many of the

bigger brands and most of our

eyewear competitors not even

making the list of 45.”

No false claims, no smoke & mirrors, we have been voted #1 core eyewear brand by Australia’s retailers.

Page 5: CARVE WELCOME PACK

“Great shape, great price by the leaders in Australian price point eyewear” productreview.com

Page 6: CARVE WELCOME PACK

AUSTRALIA

JAPAN

NEW ZEALAND

UNITED KINGDOM

GREECE

HUNGARY

AUSTRIA

CZECH REPUBLIC

SWEDEN

MOROCCO

CANARY ISLANDS

PACIFIC OCEAN

INDIAN OCEAN

ATLANTIC OCEANTAIWAN

CHINA

MAURITIUS

INDONESIA

SOUTH AFRICA

GUAM

CAYMAN ISLANDS

PERU

VENEZUELA

USA

HAWAII

FIJI

CHILE

FRANCESPAIN

We pride ourselves on being an Australian based company, our headquarters & warehousing is established in Sydney, giving us access to the world. - With distributor’s in 26 countries worldwide -

Page 7: CARVE WELCOME PACK

“A team that is the envy of many of our competitors.”

Trent Munro Has bought a wealth of knowledge to the team and has signed on some of the best

WQS hopefuls and elite top 44 surfers.

Brings the same values to Europe and isbuilding a formidable team.

Clay Marzo (HI)Sunny Garcia (HI)

AdamRobertson (AUS)Drew Courtney (AUS)

Scott Dennis (AUS)Josh Loya (USA)

Lyndon Wake (UK)

Zach Wormhoudt (US)Dunstan Foss (AUS)

Shaun Dickson (NZ)Jeames Young (AUS)

Max Tucker (UK)Mitchell James (AUS)

Ross Rizzo (AUS)Jason McGregor (AUS)

Daniel Proctor (NZ)Raju Sena Seran (IDN)

Boasting a team of over

50RidersSURF/STREET/SNOW/MX/LIFESTYLE.

GLOBALTEAM MANAGER

Lloyd Cole EUROPEANTEAM MANAGER

Page 8: CARVE WELCOME PACK

Marquee Team Signing For 2012

Clay MarzoClay is a modern icon of the sport, a new generation of excellence.

Page 9: CARVE WELCOME PACK

Team Signing For 2012

Sunny Garcia

History, Icon, Legend.

Page 10: CARVE WELCOME PACK

Advertising & MarketingThe 2012 campaign is called “Visionaries” a word that encapsu-lates the Carve brand, we think outside the box not only in our range, our styles, our price, our quality and our team.This new campaign was designed for our international launch, the “Visionaries” theme runs through our POS, web and all other aspects of marketing giving our brand a truly recognizable image on the global stage and features our marquee surfers, Clay Marzo, Sunny Garcia, Trent Munro & Adam Robertson.

Page 11: CARVE WELCOME PACK

We work closely with Tracks & Waves and consider them partners in the growth of the brand. With a 12 month advertising schedule in place for each of these iconic magazines, renewed annually.Strong brand presence not just through the DPS ads but subscription offers, reviews, giveaways & product placement CARVE is a regular fixture on the pages of these great titles.

Advertising partners

Page 12: CARVE WELCOME PACK

In Europe we advertise in coresurf press like Wavelength and mainstream fashion inspired mags like Front.We are a regular part of these mags either through ads orproduct placement and giveaways

Advertisingpartners

Page 13: CARVE WELCOME PACK

We built our diverse range with our customers and retailers in mind, the styles are fashion forward, robust, stylish and come with all the features you’d expect from a higher price pointed brand. With styles covering youth culture to the humble tradie.

Diverse Range

“A quality product that won’t buckle the bank account.”

Page 14: CARVE WELCOME PACK

“We’ve got it covered.”With 112 skews there is a CARVE product to satisfy every customer and pricing to keep them coming back. Our eye for detail and quality shines through with the highest rating, category 3 lenses and most styles being offered in a polarized model.

Page 15: CARVE WELCOME PACK
Page 16: CARVE WELCOME PACK

In-Store Purpose built eyewear stands with a range of sizes and options to suit any space. }

Page 17: CARVE WELCOME PACK