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TRANSCRIPT
CASABATLLÓ
next
Manorath – Ieda - Cecilia
AGENDA
1. Recap
2. Conceptualization
3. Test Result
5. Conclusion
RECAP
FREQUENTLY
14%EVENTUALLY
40%NON-PUBLIC
46%Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black
FREQUENTLY
14%EVENTUALLY
40%NON-PUBLIC
46%Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black
EVENTUALLY - 1x a year – partner/family
NON-PUBLIC - ½ a year - group/family
EVENTUALLY & NON-PUBLIC
SIMILAR BEHAVIOR
86%
Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black
High
Low
rooms shop1 9 156
MO
TIV
AT
ION
CUSTOMER JOURNEY MAP
High
Low
rooms shop1 9 156
MO
TIV
AT
ION
CUSTOMER JOURNEY MAP
WITHOUTincreasing visit
TIME
ENTERTAINMENT
SHARE MEMORIESLOOK WORLDLY
ATTENTION SPAN
CONCEPTUALIZATION
Before
Queue entertainment
During
New interaction features
New room experience
Audio - short and strong message
Headphone, when is needed
After
Revisit the experience at home.
casabatlló@casabatlló.com
IMPORTANT Should you have problems downloading our app you will be able to download your E-Tickets individually after login in the website www.casabatlló.es
Email afteronline
purchase
Arrive in front of Casa Batllo
BEEP!!BEEP!!
Arrive in front of Casa Batllo
BEEP!!BEEP!!
Year 1930
Year 1922
Year 1922
SCAN CODE
CASA BATLLÓMUSEUM
ROOM FLOW - top view
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1 3
4
ROOM FLOW - top view
chair exhibition
mappingprojection
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1 3
4
Antoni Gaudí and Casa BatllóIn a Global context
Casa Batlló, built between 1904 and 1906 in the heart
of the city, is the most emblematic work of the brilliant
Catalan architect.
Gaudí gave Casa Batlló a facade that is original, fantastical
and full of imagination. He replaced the original facade
with a new composition of stone and glass. He ordered the
external walls to be redesigned to give them a wavy
shape, which was then plastered with lime mortar and
covered with a mosaic of fragments of coloured glass and
ceramic discs
1877
AntoníGaudíwas born on 25th of June in Reus, Terragona.
1852
GaudíMove to Barcelona to study architecture
1868
1860
ArtImpressionismstarted in France
OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes
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Barcelona Modernist
1890
1910
Casa BattlóGaudí finished to renovate the house after 4 years.
1877
OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes
Barcelona Modernista
1890
1910
Casa BattlóGaudí finished to renovate the house after 4 years.
1877
OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes
Bracelona Modernista
1900
1910
Casa BattlóGaudí finished to renovate the house after 4 years.
1877
OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes
1910
AntoníGaudídied on June 10th, three days after being hit by a tram.
1926
JosepBatllóthe building was bought by the textile businessman Josep Batlló and his wife, Amalia Godó.
1900
1890
BarcelonaModernista
Casa BattlóGaudí finished to renovate the house after 4 years.
1984
Casa Battlóopened its doors to the public.
2002
1937
Picassopainted Guernica
Facade of Casa Battló building was illuminated.
UnescoCasa Battló has been a UNESCO World Heritage Site since 2005.
2005
MappingProjectionCasa Batlló celebrated 10 years of cultural visits with an audiovisualmapping onits facade.
2012
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Antoni Gaudí Furniture
Contemporaneous but not Modernist, Antoni Gaudí
was a total artist: he was an innovating architect,
an excellent sculptor, a great interior designer.
Influenced by the Muslim art and the Gothic and Baroque style,
his works developed a personalized combination of styles.
Convinced that the key of perfection is hidden in Nature, Gaudí
1907 Material: Oak wood Dimensions: 104 x 168 x 75 cm
Always finds the most simple and comfortable designs
solutions.
The sinuous trapezoidal shape and the central
decoration, based on circular geometries and placed
coffee bones, grant a slender line to this furniture.
Lightly lowered down for a major adaptability, the seat
presents five aligned wholes in order to avoid that the
user might lose his balance.
The posterior parts of the seat maker its edges smooth
thanks to their elegant and sinuous profile.
1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm
1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm
1901Material: Oak wood with carvingDimensions: 50 x 50 x 75 cm
Nevertheless, the passion for the gracefulness of their
unmistakable lines and shapes has leaded to the
realization of identical replicas of the pieces conserved
in the Museum.
These reproductions respect thoroughly the used
materials as well as the original elaboration method.
The wood used in the fabrication of the furniture is
carved by hand oak; the different pieces of the object
are assembled into its final form without any use of
nails completely dry to guarantee the success of the
original elaboration method.
Antoni Gaudí Furniture
Contemporaneous but not Modernist, Antoni Gaudí
was a total artist: he was an innovating architect,
an excellent sculptor, a great interior designer.
Influenced by the Muslim art and the Gothic and Baroque style,
his works developed a personalized combination of styles.
Convinced that the key of perfection is hidden in Nature, Gaudí
1907 Material: Oak wood Dimensions: 104 x 168 x 75 cm
Always finds the most simple and comfortable designs
solutions.
The sinuous trapezoidal shape and the central
decoration, based on circular geometries and placed
coffee bones, grant a slender line to this furniture.
Lightly lowered down for a major adaptability, the seat
presents five aligned wholes in order to avoid that the
user might lose his balance.
The posterior parts of the seat maker its edges smooth
thanks to their elegant and sinuous profile.
1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm
1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm
1901Material: Oak wood with carvingDimensions: 50 x 50 x 75 cm
Nevertheless, the passion for the gracefulness of their
unmistakable lines and shapes has leaded to the
realization of identical replicas of the pieces conserved
in the Museum.
These reproductions respect thoroughly the used
materials as well as the original elaboration method.
The wood used in the fabrication of the furniture is
carved by hand oak; the different pieces of the object
are assembled into its final form without any use of
nails completely dry to guarantee the success of the
original elaboration method.
4
1901Material: Oak wood Dimensions: 50 x 50 x 75 cm
STORE - top view
STORE - top view
STORE - top view
STORE - top view
handmade collection
Best SellerCheck it out!
PROTOTYPETEST RESULT
Task 1You want to find your partner inside Casa Batlló. How do you do?
Task 2 You want to take photos and share. What do you do?
Task 3You want to play the game. How do play?
PROTOTYPETEST RESULT
USABILITY
Usability test Result
0 1 2 3 4 5 6 7 8 9 10
Task 1You want to find your partner inside Casa Batlló. How do you do?
Task 2 You want to take photos and share. What do you do?
Task 3You want to play the game. How do play?
PROTOTYPETEST RESULT
USABILITY
Usability test Result
0 1 2 3 4 5 6 7 8 9 10
Task 1You want to find your partner inside Casa Batlló. How do you do?
Task 2 You want to take photos and share. What do you do?
Task 3You want to play the game. How do play?
PROTOTYPETEST RESULT
Task 1How much do you think this task improved your visit experience?
Task 2 How much do you think this task improved your visit experience?
Task 3How much do you think this task improved your visit experience?
Task 4How do you evaluate the overall experience in the new Museum?
USABILITY
EXPERIENCE
Usability test Result
0 1 2 3 4 5 6 7 8 9 10
Experience test Result
0 1 2 3 4 5 6 7 8 9 10
Task 1You want to find your partner inside Casa Batlló. How do you do?
Task 2 You want to take photos and share. What do you do?
Task 3You want to play the game. How do play?
Usability test Result
PROTOTYPETEST RESULT
Task 1How much do you think this task improved your visit experience?
Task 2 How much do you think this task improved your visit experience?
Task 3How much do you think this task improved your visit experience?
Task 4How do you evaluate the overall experience in the new Museum?
USABILITY
EXPERIENCE
0 1 2 3 4 5 6 7 8 9 10
Experience test Result
0 1 2 3 4 5 6 7 8 9 10
PROTOTYPETEST RESULT
Play the Game:The rules are not clear.Some users did not care much for the game.
Take and Share photos: The idea is very clear and easy. Users like it a lot.
Find a partner: The idea is not clear when the users had to find the partner on the other floor. Users said is a great idea.
Museum room: Very interesting and easy to have a overall of Gaudi and Casa Batlló.
CONCLUSION
Visitors:
Look worldly and share memoriesPictures and Filters
Entertainment and social interactionGame , Filter and chat/call
Get motivated before and during the visit.Entertainment on the queue, museum room
Revisit the magical experiencePictures
Casa Batlló:
Increase customer satisfaction
More recommendationIncrease number of visitors
More devices availableIncrease number of visitors
Increase souvenir store revenue Manager better the stock
CONCLUSION
Manorath – Ieda - Cecilia
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