Casa Key Airlines

Your key to a brand new experience!

ContentContent• Use-casesUse-cases• Environmental analysisEnvironmental analysis• Vision and main goalsVision and main goals• What do we offer?What do we offer?• Business strategyBusiness strategy• MarketingMarketing• SalesSales• Human ResourcesHuman Resources• Financial planFinancial plan• Marketing toolsMarketing tools• QuestionsQuestions• Casa Key GameCasa Key Game

Use-casesUse-cases

• Star UMLStar UML

Environmental analysisEnvironmental analysis

• PESTEV-analysis:PESTEV-analysis:• Politics: democratic republic, member of EUPolitics: democratic republic, member of EU• Economical: GDP, inflationEconomical: GDP, inflation• Social: culture, favourite destinationsSocial: culture, favourite destinations• Technological: parameters of Vilnius airportTechnological: parameters of Vilnius airport• Environmental: EU-regulations, ISO certificateEnvironmental: EU-regulations, ISO certificate• Values: ethics and habits in Lithuania and in Values: ethics and habits in Lithuania and in

destinationsdestinations

• Vilnius: good demand expectedVilnius: good demand expected

Vision and main goals – 5 years timeVision and main goals – 5 years time

• “Your key to a brand new experience”Your key to a brand new experience”

• Marketing leader:Marketing leader:• LithuaniaLithuania• Northern EuropeNorthern Europe• Baltic Sea CountriesBaltic Sea Countries

• Become profitable (own 15 aircraft)Become profitable (own 15 aircraft)

• Well-known brandWell-known brand

• Have and keep motivated professional staffHave and keep motivated professional staff

What do we offer?What do we offer?

• Perfect customer servicesPerfect customer services• SafetySafety

• PunctualityPunctuality

• QualityQuality

• ReliabilityReliability

• Special servicesSpecial services

Product listProduct list

• Air ticketsAir tickets• Transport tickets (bus & train)Transport tickets (bus & train)• Book accommodationBook accommodation• Charter flightsCharter flights• Special holiday packagesSpecial holiday packages• Transport animalsTransport animals• Special flights; celebrationsSpecial flights; celebrations• Duty free shopDuty free shop• Free use of laptop, TV, magazines & newspapersFree use of laptop, TV, magazines & newspapers• Information about destinationInformation about destination• Supplemental services (cargo & post)Supplemental services (cargo & post)

Business strategyBusiness strategy

GeneralGeneral

• Focused on core businessFocused on core business

• Outsourcing other servicesOutsourcing other services

• Investing only into profitable projectsInvesting only into profitable projects

• Each employee identifies our visionEach employee identifies our vision (Balanced Scorecard)(Balanced Scorecard)

• Copying LCC approach + servicesCopying LCC approach + services

• One type of aircraftOne type of aircraft

• New technology New technology

MarketingMarketing• “Your key to a brand new experience”Your key to a brand new experience”

• Announce new airline companyAnnounce new airline company• Attract 50% of Lithuanian travel agencies Attract 50% of Lithuanian travel agencies • Clients who like our mottoClients who like our motto

• ClientsClients• Travel agenciesTravel agencies• OtherOther

• BusinessmenBusinessmen• StudentsStudents• FamiliesFamilies• Young couplesYoung couples• Adventurous typesAdventurous types• ......

ChannelsChannels• Scheduled flightsScheduled flights

• InternetInternet• WebpagesWebpages• Blogs about travellingBlogs about travelling• Word of mouth methodWord of mouth method

• BillboardsBillboards• Around Vilnius & LithuaniaAround Vilnius & Lithuania

• Radio station & TVRadio station & TV• BrochuresBrochures• Catalogs Catalogs

• Charter flightsCharter flights• Deals with travel agenciesDeals with travel agencies

SalesSales

• Join Galileo & Amadeous (GDS)Join Galileo & Amadeous (GDS)

• Distribute tickets via websiteDistribute tickets via website

Human ResourcesHuman Resources

• Professional staffProfessional staff

• OutsourcingOutsourcing

• Specialised agencies for:Specialised agencies for:• RecruitmentRecruitment• EducationEducation• TrainingTraining

Financial planFinancial plan

in thousands USD 2011 2012 2013 2014 2015 2016Profit -335.461 USD -106.292 USD -20.338 USD -55.498 USD 374.060 USD 646.490 USDProfit cumul. -335.461 USD -441.753 USD -462.091 USD -517.589 USD -143.529 USD 502.961 USD

Sum Revenue 150.100 USD 450.500 USD 650.400 USD 801.200 USD 1.102.500 USD 1.503.500 USD

Revenue Shed. fl. 100.000 USD 250.000 USD 350.000 USD 400.000 USD 500.000 USD 700.000 USD

Revenue Charter fl. 50.000 USD 200.000 USD 300.000 USD 400.000 USD 600.000 USD 800.000 USDRevenue others 100 USD 500 USD 400 USD 1.200 USD 2.500 USD 3.500 USD

Sum Costs 485.561 USD 556.792 USD 670.738 USD 856.698 USD 728.440 USD 857.010 USDLabour Costs 27.018 USD 81.090 USD 117.072 USD 144.216 USD 198.450 USD 270.630 USDFuel Costs 36.024 USD 108.120 USD 156.096 USD 192.288 USD 264.600 USD 360.840 USDNavig./Airport Costs 15.010 USD 45.050 USD 65.040 USD 80.120 USD 110.250 USD 150.350 USDOperational Costs 7.505 USD 22.525 USD 32.520 USD 40.060 USD 55.125 USD 75.175 USDAircrafts 400.000 USD 300.000 USD 300.000 USD 400.000 USD 100.000 USD 0 USDNumber of Aircrafts 4 7 10 14 15 15

Management toolsManagement tools

• Overview• Passengers• Load Factor• Financial• Aircraft

Possible?Possible?

Questions?Questions?

Casa Key Game

Thank you for your attention!Thank you for your attention!