WELCOME TO OUR PRESENTATIONWells Fargo Corporation 2009

Group profile:

Maruf Hossain 19-013

Overview of the caseIn July 2009, Wells Fargo announced that the firm is significantly expanding its securities business Wells Fargo basically did no securities business. The new business at Wells Fargo is to be called Wells Fargo Securities and will begin offering merger advice, stock and bond underwriting, loan syndications, and fixed-income trading. Wells Fargo today has approximately 6,700 bank branches in some 40 states. It also has more than 4,000 mortgage and consumer finance offices nationwide and is one of the largest residential mortgage lenders in the United States.

Now, the question is, How should Wells Fargo position itself in the future? Should it strengthen its retail presence, grow internationally, or move into the void created by the disappearance of investment banks? For getting this answers of the case, we have to study the background and present condition of Wells Fargo.

Niaz Mahmud Khan

19-067

Company Overview Wells Fargo is a publicly traded company

that was founded by Henry Wells, William G. Fargo associates on March 18, 1852

They focused on safely transporting their money from Nebraska to California

Current Situation Leading company based on sales,

assets, profits, and market value Credit ranking from Moody’s Investing

Services, Aaa American Banker based on assets, they

ranked 5th against all other American banks

Current SituationHuman Resources• They employ over 155,000 individuals• The Branch Customer Service Manager is

responsible for managing customer relation

• The manager must make sure the customer gets all questions answered

• Managers analyze existing procedures and devise new ones to increase efficiency.

Monjurul Ahsan19-099

Current SituationFinancial Resources• Stock market value of is over $110 billion• This company has become the largest financial

institution on the west coast of the United States• This company has a high cash volume of over

$480 billion in assets.

Current SituationProduct Portfolio• Their products include diversified financial services,

banking, consumer finance, home loans, commercial real estate

• Their company is always conducting economic research to better their financial market strategies.

Company Strengths• Their strengths include high cash volume of over $480

billion in assets as well as a powerful distribution of advantages in the Banking Industry

• They also have strong ties to several different industries including financial services, energy, gaming, media

SWOT Analysis

Strengths

SizeStar/Still Expanding/Growing Market

Highly recognizable advertising campaign / Marketing Recognition

Solid ReputationBusiness Environment (open counters)

Md. Abdul Quyum 19-121

SWOT Analysis

Weaknesses

Not InternationalRecessionEconomyHighly Competitive MarketLow Brand Loyalty

SWOT Analysis

Opportunities

InternationalEase of Use for Internet UsageEase of Use for Internet UsageATM Service24 Hour Services

Md. Ripon Molla19-123

SWOT Analysis

Threats Highly Competitive Market (major) Low Brand Loyalty in Industry (Major)Depression (Potential)Interest Rates (Minor)Inflation (Minor)

Customer Analysis

Customer Description at Industry Level provides, “banking, insurance, investments,

mortgage, and consumer finance to more than 23 million customers from more than 6,100 stores and the internet

The main thing they look at is financial history Wells Fargo provides financial services and

products to more than one million businesses

Sabuz Ahmed19-111

Relevant Variables to Describe Segment Age The level of schooling The amount of income coming from

household How many people in the household

Several categories of Banking industry's customers Young Adults(between the ages of 18 and 25) New Families(These individuals have just started a

family) Low-Income Families(These families have already developed

themselves as a unit)

Ariful Hasan Sagor

19-175

Middle-Income Families(The middle-income family looks for

improvement on their status) Wealthy Families(These customers are looking for a bank

that will help them to make more money from their money)

Foreign Families(These families are looking for banks that

can fulfill their language barrier needs)

Seniors(Senior may be trying to secure their

retirement) Farmers(Farmers are looking for a bank that knows

what they want) Small Businesses(Small Businesses are looking for a bank

that can help them managing their assets and their financial needs)

Ariful Hasan Sagor

19-175

Projected financial statements

Financing of acquisitions/growth

The financing of acquisition would be supported by savings made by the automated, safe Internet operation. As the liabilities that came with the last acquisition have increased workforce, process improvement needs to be carried out to reduce the cost of operations, therefore, increase the net income and profits.

Injamul Haque Radu

19-179

Raising capital and debt(Diluting the ownership of FWC would be

providing enough assets for the bank to make the necessary improvements)

Strengthening market position(In order to strengthen its market position,

the Wells Fargo Bank needs to re-position its different services and create an image that would attract both high profile private and business investors)

Management strategies for the years ahead for Wells Fargo

Ensure that executive leadership support and sponsorship is present.

Hand-select the group’s leadership, especially the chair or co-chair.

Provide financial sponsorship in the form of a budget for each group.

Ensure that the group’s objectives are relevant and align with the business.

Define the group’s priorities. Launching a new group with members who want to do too much can be overwhelming. “Think small; do big.”

Measure success. Tell the stories.

Thank You.....