case cumulus lobby 1/ sanna tarssanen

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Developing the concept for interactive lobby experience

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Page 1: Case Cumulus Lobby 1/ Sanna Tarssanen

Developing the concept for interactive lobby experience

Page 2: Case Cumulus Lobby 1/ Sanna Tarssanen

Kotisi Kuopiossa? Your home in Kuopio?

Page 3: Case Cumulus Lobby 1/ Sanna Tarssanen

Äijät Kuopiossa with style?

Page 4: Case Cumulus Lobby 1/ Sanna Tarssanen

Pals, Community?

Page 5: Case Cumulus Lobby 1/ Sanna Tarssanen

Urostelua Macho behaviour, Finnish Style

Page 6: Case Cumulus Lobby 1/ Sanna Tarssanen

Cosy?

Page 7: Case Cumulus Lobby 1/ Sanna Tarssanen

Local flavour, what is Kuopio?

Page 8: Case Cumulus Lobby 1/ Sanna Tarssanen

•  Middle age, (35-55 years); Finland •  Male •  Travels a lot, spends many nights in Kuopio •  Also trips to other mainly domestic destinations •  Personas Niilo, 45 professor of chemistry. Travels alone.

Lives with wife, but travels alone

Page 9: Case Cumulus Lobby 1/ Sanna Tarssanen
Page 10: Case Cumulus Lobby 1/ Sanna Tarssanen

Gents’ Inn Better than Home

Page 11: Case Cumulus Lobby 1/ Sanna Tarssanen
Page 12: Case Cumulus Lobby 1/ Sanna Tarssanen

•  The service process re-engineered: from clients to guests

•  New business: activity services •  Community building •  No reception desk, guests are welcomed seated in

tables. •  Check inn-process in the back office •  Check inn Express Kiosk works as support system