case de standaard hd on ipad by corelio
DESCRIPTION
De Standaard HD, an iPad optmised newspaper. 1 month results. More info http://www.twipemobile.comTRANSCRIPT
Delight your Readers with a Tablet Optimised
Newspaper
Johan MortelmansDirector Tablet & Mobile PublishingCorelio Publishing
IFRA Expo 2011. Vienna, Austria 10 October 2011
Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD
Why? Growth and market leadership through innovation
• What? Offer a Tablet Optimised Version of the newspaper
• How? Fast time-to-market using Twipe Publishing Platform
• How much? 46% increase of usage 1 month after launch
De Standaard: 10 years of sustained growthEvolution of paid circulation
• Why? Growth and market leadership through innovation
• What? Offer a Tablet Optimised Version of the newspaper
• How? Fast time-to-market using Twipe Publishing Platform
• How much? 46% increase of usage 1 month after launch
Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD
Summer 2010 – Launch version 1.0
Key facts & figures:• 1st to market (5 months before comp.)• Replica PDF-version• 50 % increase in digital subscriptions• Launch sponsor: 100% payback of
development costs• Advertising revenue: 100 % above target• Reader research: 88 % satisfied – very
satisfied• The ‘best sold app in the world’ in
Belgium (beating Angry Birds)
What should De Standaard HD look and feel like?
• First of all: Newspaper, not a website (we have that ;-)• Have all the key elements of De Standaard:
– Beginning and an end– Look and feel, typography, rhythm and hierarchy of DS– Best possible navigation, indication of weight and importance– Serendipity
BUT this time tablet optimised:– Without pinch-and-zoom, but touch and swipe enabled– With extra’s: multiple photo’s, video’s, infographics,…– Some sexiness wouldn’t hurt either
• Last but not least: Keep our readers happy!
Dual approachPdf- & tablet optimized version in 1 app
Template driven approach
Template driven approach
Template driven approach
Easy navigation: sections & newspaper scan
Extra’s: photo, video, infographics
Extra’s: photo, video, infographics
Extra’s: photo, video, infographics
• Why? Growth and market leadership through innovation
• What? Offer a Tablet Optimised Version of the newspaper
• How? Fast time-to-market using Twipe Publishing Platform
• How much? 46% increase of usage 1 month after launch
Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard
The platform? TWIPE MOBILE PUBLISHING solution
WebPaper
TV
Customer Content
LICENSED SOFTWARE
APPLICATION(S)
LICENSED SOFTWARE PLATFORM
AdServer
Enduser Contact
IMPORT
OrderingBilling
CHECK /PAY
ACCESS
EXPORTMIS
Analytics
Advertising
Reporting Financial
flows
Content Adaptation
Statistics
PAY
PUBLISHDOWNLO
AD
Device Database
Smartphone application
Mobile Website
Tablet application
Device Detection
Billing
iTunes
Unified Content
Social MediaNotifications
MessagingParticipatio
nTRANSM
IT
INTERACTFaceboo
kTwitter
Backoffice Only 3h needed to create a newspaper tablet version
• Why? Growth and market leadership through innovation
• What? Offer a Tablet Optimised Version of the newspaper
• How? Fast time-to-market using Twipe Publishing Platform
• How much? 46% increase of usage 1 month after launch
Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD
Delighted customer feedback
• Positive user ratings
• Twitter comments
« For DS HD I am happy to pay 5€/week. Such a pleasure to read. I am really impressed! »
« This is exactly what I expect from a newspaper on iPad! »
Significant impact on app & newspaper downloads
Launch with 1 monthfree trial sponsoredby ING
Number of paidnewspaper downloads
+46%
August
Thanks!
Visit us on www.twipemobile.com
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