case for computing_industry_v
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Tablet computingTRANSCRIPT
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Creative Strategies, Inc
The Case for Computing
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World is Getting Online
Source: ITU, Mobile broadband
High Growth of Mobile Broadband More than 2 billion subscriptions by end 2013*
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World is Getting Online
❖ 2.7 billion people are online
❖ 38% of population
❖ 50% of population by 2017
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Momentum❖ Over 1 billion smartphones sold in
2013
❖ 220 million tablets sold in 2013
❖ Over 4 billion PCs, Tablets, and smartphones in use by end of 2014
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We have a long way to go…
Next 25 years and beyond1975
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Source: ITU, Creative Strategies, IDC, Gartner, *estimates
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The Internet is the Future
❖ 1.1 billion peoplenot online
❖ 90% in developingworld
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The Internet is the future
❖ Economic benefit of the Internet $5-10 trillion globally by 2025
❖ In India, broadband has generated 9 million jobs
❖ Estimates for South Africa state wireless broadband could add 28,000 jobs by 2015
Source: ICT, ITU
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Smartphones
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Creative Strategies, Inc
Smartphones
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Creative Strategies, Inc
Smartphones
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Smartphones❖ True handheld personal computer
❖ Evolves to become the a personal assistant
❖ The ‘control center’ for our lives
❖ One per person
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Creative Strategies, Inc
Tablets
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Creative Strategies, Inc
Tablets
Video of kid trying to touch magazine— !
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The Future?
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The Future
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Creative Strategies, Inc
Tablets
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Creative Strategies, Inc
Tablets
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Creative Strategies, Inc
Tablets
We need a modern day 1978
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Creative Strategies, Inc
Tablets
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Creative Strategies, Inc
Tablets
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Creative Strategies, Inc
Tablets
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Creative Strategies, Inc
Tablets
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PCsDesktops Notebooks Tablet PCs
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TabletsKids Media Other
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Tablets❖ Low-end tablets as computing
‘training wheels’
❖ Teaching touch literacy
❖ Graduates to more computing capable tablets
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The PC
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The PC
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Creative Strategies, Inc
The PC
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The PC❖ Increase HH penetration
❖ Desktop, Portable all in one
❖ Shared / Communal PC
❖ Decline of Notebook
❖ ASP increase
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The Evolution
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World is Going Mobile
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Computing Peripherals
❖ 9 billion connected devices
❖ By 2025 1 trillion connected devices
❖ 6 connected devices per-person by 2020
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Personal / Communal Cloud
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Personal / Communal Cloud
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Creative Strategies, Inc
The Next Billion Computing Users
❖ Will be Mobile
❖ Will be touch computing literate
❖ Will leapfrog the traditional PC
❖ Mobile first / only computing
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Creative Strategies, Inc
The Opportunity
❖ Increase HH PC penetration
❖ Create tablets for many use cases
❖ Develop touch computing literacy
❖ Bring broadband, mobile and fixed, to the masses
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Someday..!
❖ Every household will be connected w/ high speed broadband access
❖ Everything that plugs in will connect
❖ Every person will have a handheld computer
❖ Every handheld computer will be connected with mobile broadband