case history - andrea bernardi
TRANSCRIPT
My Stories
The StorytellerAndrea Bernardi coordinate since 2008 a Creative and Operative Network of Professionals called RealTime - events on demand.
We don’t tell One Story, We tell The Stories. Every time tailor made for the client needs Every time different to find out together the better way to reach the desired targets
Once upon... Luxottica Family Days 2015
7 Industrial Plants As Venues10.000 Square Meters Staged5.000 Square Meters Printed Materials25.000 Visitors (1 Day Event)49 Screens 48” Touch1 Ad Hoc Interactive Touch Video Game18 Branded Hanoi Tower Games50 3D Puzzle Cubes Ad Hoc7 Chroma Key Photo Boots10.000 Printed Photos Delivered18 Human “Luxottica” Logo Flash Mobs
Once upon... MaxxRoyal Beach Club Project 2014
2 Luxury Lifestyle Beach Clubs (Kemer and Belek)2 Signature Cocktails Bar 2 International Concept Restaurants2 Stages5.000 Square Meters Staged Area100 Construction Days150 Seasonal Days Of Opening150 Night Shows20.000 Guests150 Human Resources40 Different Artistic Performances
Once upon... Havana Club Seleccion De Maestros (brand embassy, sales, brand awareness) 2012/2013
548 Outlets Visited120 Direct Sales Agents Support60 Wholesalers Partner Sales Agents Educational39 Tasting Events32 Bartenders School Training Sessions5 Magazine Reviews+66% Sales Record Direct (month) +283% Sales Record Wholesale (month)
Once upon... Nespresso U (Launch Events) (guerrilla marketing, field marketing, experiential marketing) 20126 Highly Trade on Areas2 Metropolitan Cities (Rome & Milan) 30 Days8 Ad Hoc Manufacts1 Interactive Tablet APP 30 Hostesses100.000 Direct Contacts3.500 Profilations1.500 Conversions
Once upon... Samsung Galaxy Note Studio (Venice Carnival) (official partnership, field marketing) 20121 Exclusive Venue32 Squared Meters Stands In St. Mark Square 11 Days3 Technologic Stations1 T-shirt Print Lab3 Illustrators3 Hostesses1.100 Digital Portraits 2.000 Printed Portraits1600 Printed T-shirts2.000 Facebook Likers1.320 Digital Billpostings
Once upon... Bambini In Gamba (Federazione Italiana Medici Pediatri) (sport event, wellness, social marketing) 2011110 Primary Schools2 Days10 Pediatricians Mini Studios30 Pediatricians500 Children Controls Done5 Footraces1000 Electronic Ankle Bandage14 iPod for Prizes1000 Free Kits1 National TV Editorial
Once upon... Colgate Maxmystyle (webmarketing, guerrilla, field marketing, contest) 20111 PreEvent (Press dedicated)1 Special Events - Guerrilla 1 Facebook Page1 YouTube Channel6 Viral Videos1 Dedicate Contest Software5 Facebook Tabs3 Months Internet Invasion Plan4 Months Press Office6 Months Facebook Moderation250 Fashion Contents20 Fashion Bloggers12 Models11.000 Facebook Likers130.000 Video Visualizations50 Publications (web, press, tv)260.000 “max my style” google results3.201.598 Impressions
Once upon... JägerMusicShot(unconventional web marketing) 2011
30 Events - Clubs or Festivals1 Facebook Page1 Twitter Page1 YouTube Channel3 Facebook Tabs7 Months of Facebook moderation3 Top Electronic Music Bloggers31 Exclusive Videos200+ User Generated Videos606 Facebook Posts3.300 Facebook Likers80.000 Video Visualizations10.520 “Jagermusicshot” Google Results917,481 Facebook Post Views2,393 Facebook Post Feedbacks
Once upon... Beck’s & Vivo Concerts(web app) 2011
1 Web Stand Alone Platform1 Contests60 Live Shows600 Tickets to win1.000.000 Generated Codes12.931 Used Codes in the first 21 days138 Winners in the first 21 days
Once upon... Cercasistar Q8 - guerrilla promotour(webmarketing, guerrilla, field marketing) 201024 days of activities (in 1 month)21 Different Cities 13 Regions1 Special Vehicle with “ad-hoc” setup4 Digital Sign Kiosks1 Software “ad-hoc”1 iPhone App1 Augmented Reality Kiosk150 Human Resources2 Testimonials1 Flash-mob3 Months of Web/Press Office4000 Profiled Contacts1998 Video Auditioned People110 Publications (web, press, tv)100.000 Website Visualizations21.000 Video Visualizations8.454.823 Impressions
Once upon... Lipton Green Tea (sampling) 2009/2010
74 Shopping Malls 6 Outlet Villages3 Stands2 Gazebos260 Promotion Days 300 Human Resources 1.500.000 Samples Given
Once upon... Pepsi Footvolley Tour 2009
1 Italian Championship2 International Masters1 Open Tournament 16 Days 8 Italian Cities 1 Summer Village 3000 Squared Meter Area: Play Ground Show Stage Refresh and Beverage Area Kids Area5000 Cans15000 Direct Contacts
Once upon... Zacapa Rum Dinner (b2b tasting experience) 2008/2009
30 High Level Restaurants30 Dedicated Menus4 Rum Zacapa References4 Different Matches: 15 yo - starter 23 yo - first dish 23 yo EN - second dish XO’ - dessert1400 Attended Prospects: Sellers Restaurant Owners Ho.Re.Ca. Managers
Once upon... Farmaposta Task Force - e-shop startup(webmarketing, guerrilla, field marketing) 2008100 Cardboard Cutout Woman Shape 1 Branded Vehicle1 Software/Game “ad-hoc”4 Tablet1 Rfid Systems2 Proximity Marketing Devices6 Sexy-Nurses2 Sexy-Doctors1 Night of Guerrilla 3 Months of Web/Press Office2 Unconventional Field Marketing Nights1 Special Event 3000 Gadgets/Gifts2100 Direct Contacts520 Profiled Contacts450 Proximity Marketing Contacts100.000 Generic Contacts/Views10.000.000 Impressions
Once upon... Alien Invasion Project - Rotterdam Industries (guerrilla marketing) 2008
1 Trojan Marketing event 1 Oop Art Event1 Urban Legend Event1 Special Event4 Viral Video6 Special Vehicles2 Helicopters1 Month of Internet Invasion3 Months Press Office22 Publications (web, press, tv)2100 Direct Contacts208.000 YouTube Views
Once upon... Associazione Nazionale Magistrati Conference 2008
3 Congress Days 1 Luxury Venue1 Scenic Design1 Service Audio/Video/Light10 Transfer250 Magistrates30 Relators1 Gala Dinner5 City Collateral Tour30 hours of audio transcriptions1 Documents Publishing
Once upon... Molino Stucky Hilton Venice Big Opening Gala Dinner
1 Luxury Location961 Square Meters Setup200 Red Carpet Meters 12 Jazz Musicians1 Jazz Singer1 Panoramic Cocktail Time5 Camera Operators1 Live Director Station25 Water Transfers300 Guests80 Waiters
