Case in Points are online, interactive case studies that are focused on various industry topics within communications. Each Case in Point is 75-minutes in length, includes a concluding case study summary and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session.

Case in Point:The Storytelling Edition

Live Date/Time:April 4, 20183–4:15pm EST

Speaker:Eileen SheilExecutive Director Corporate Communications Cleveland Clinic

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For the second year in a row, Cleveland Clinic earned the No. 2 spot in U.S. News & World Report’s 2017-2018 Best Hospitals. This is just one of the proof points demonstrating the strength of its reputation. But in today’s fragmented media world, what’s the best way to break through and continue to tell the stories that drive and build that well-earned prestige? Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic will discuss how she and her team are evolving their media strategies into the digital world by creating the Corporate Communications Dept. of the future. “The overall concept is to evolve more as storytellers by self-publishing news that is unique to Cleveland Clinic," she says.

By the end of this Case in Point, participants will be able to:

Case in Point:Content Marketing: How Cleveland Clinic Turns Health Care News into Compelling Stories

April 4, 20183–4:15pm EST

Eileen SheilExecutive Director, Corporate Communications, Cleveland Clinic

Non-Members

Early Bird(on or before Mar. 21)

$35 $70

Regular Rate(on or after Mar. 21)

$40 $75

Case in Point Replay(available 8 weeks post-broadcast)

$25 $50

Case Study Paper (available 8 weeks post-broadcast)

$10 $20

Members Pricing:

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To register, visit bit.ly/cpstorytelling

The Storytelling Edition

Sponsored by:

• Understand how to drive change to amplify media coverage.• Identify the skill sets needed in an ever-changing communications environment.• Discover the metrics that matter to today's communications professionals.